{"id":94571,"date":"2024-11-13T14:02:59","date_gmt":"2024-11-13T13:02:59","guid":{"rendered":"https:\/\/phrase.com\/?p=94571"},"modified":"2024-11-18T15:52:09","modified_gmt":"2024-11-18T14:52:09","slug":"ai-localization-roi-tcworld-2024","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/","title":{"rendered":"AI, ROI, and More: 5 Big Insights from tcworld"},"content":{"rendered":"\n<div id=\"acf\/text-block_38782c3d5b870df0cd897b816785ee65\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s fair to say that the localization business rarely sits still. With the year drawing to a close, it\u2019s always worth stopping to take a look at the business landscape and see which trends and new technologies are set to drive change in the industry, and how we can be prepared to tackle them. Fortunately, our industry is home to some great conferences to help you stay abreast of the latest trends. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Recently, <a href=\"https:\/\/tcworldconference.tekom.de\/\" target=\"_blank\" rel=\"noopener\">tcworld conference<\/a> (and the tekom fair), brought together technical communication and localization experts to discuss the biggest emerging trends and technologies. Sessions this year centered around the responsible use of AI, improving content impact, and refining documentation and processes. With a mix of workshops and talks, the focus was very much on actionable strategies. Here\u2019s a closer look at the big trends and key takeaways from this year\u2019s conference:\u00a0<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_b22ab1b208769140fcfc4b70b5f969db\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#tackling-misinformation-in-the-age-of-ai\" title=\"Tackling misinformation in the age of AI\">Tackling misinformation in the age of AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#maximizing-roi-and-quality-in-global-communications\" title=\"Maximizing ROI and quality in global communications\">Maximizing ROI and quality in global communications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#optimizing-documentation-processes-and-efficiency\" title=\"Optimizing documentation processes and efficiency\">Optimizing documentation processes and efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#enhancing-user-experiences-with-data\" title=\"Enhancing user experiences with data\">Enhancing user experiences with data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#leveraging-simplified-language-standards\" title=\"Leveraging simplified language standards\">Leveraging simplified language standards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/ai-localization-roi-tcworld-2024\/#the-localization-playbook-for-technical-communication-and-documentation\" title=\"The Localization Playbook for Technical Communication and Documentation\">The Localization Playbook for Technical Communication and Documentation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"tackling-misinformation-in-the-age-of-ai\"><\/span><b>Tackling misinformation in the age of AI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the rise of AI-driven content, ensuring accuracy and combating misinformation has become a top priority. Several key sessions looked at AI quality and user experience, and shed some light on ways technical communicators can proactively safeguard against misleading content.<\/span><\/p>\n<h4><b>Countering fake news through better UX<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">In a session on misinformation, <a href=\"https:\/\/www.linkedin.com\/in\/rgallon\/\" target=\"_blank\" rel=\"noopener\">Ray Gallon from The Transformation Society<\/a> argued that effective UX strategies can help counter fake news. He stressed that presenting accurate information alone is insufficient; communicators must appeal to users&#8217; emotions. Techniques like user journey mapping and inferential learning help create engaging, accurate narratives without sensationalism.<\/span><\/p>\n<h4><b>Addressing AI errors at the source<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/reginalynnpreciado\/\" target=\"_blank\" rel=\"noopener\">Regina Preciado<\/a><\/span><span style=\"font-weight: 400;\">\u2019s session \u201c<\/span><b>Your AI Isn\u2019t broken, your content is\u201d <\/b><span style=\"font-weight: 400;\">highlighted the integral role of content quality in enhancing AI-generated documentation. Looking in particular at AI hallucinations and inaccuracies, Regina honed in on poorly structured content, advising businesses to establish a single source of truth approach to all of their documentation and content &#8211; no matter its intended audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">She emphasized how always referring to an original source helps AI systems provide consistent, reliable outputs, and how reliable AI can help secure trust and future investment internally.<\/span><\/p>\n<h4><b>Enhancing AI accuracy with ontologies<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/martinleyhm\/\" target=\"_blank\" rel=\"noopener\">Prof. Dr. Martin Ley<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/maximilian-g%C3%A4rber-39137a67\/?originalSubdomain=de\" target=\"_blank\" rel=\"noopener\">Max G\u00e4rber<\/a> from PANTOPIX emphasized the importance of ontologies\u2014structured frameworks that define relationships between concepts\u2014to improve the accuracy of generative AI. Product ontologies serve as a foundation for large language models (LLMs), ensuring they interpret product data more reliably. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For communicators, this means that using structured data frameworks can help mitigate errors in AI-powered chat applications, adding precision to user interactions and reducing misinformation risks.<\/span><\/p>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Multiple sessions this year stressed the importance of structured, rigorous data inputs when training AI and building processes. From proactive content verification to UX design, it\u2019s important that companies plan ahead in order to create and maintain credible, reliable AI-generated communication.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_3f6f600a09aed33c4c8e71fe5de76260\" class=\"pxblock pxblock--blog-cta alignfull bg--outline image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p style=\"text-align: center;\"><span style=\"color: #1080fc;\">Deep Dive<\/span><\/p>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-87990 aligncenter\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-300x169.jpg\" alt=\"Metrics and KPIs\" width=\"300\" height=\"169\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Metrics_KPIs_shutterstock_2422173699-2048x1152.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h4 style=\"text-align: center;\"><span style=\"color: #181818;\"><a style=\"color: #181818;\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/\">Proving Localization Value: Six Key Metrics Every Localization Manager Should be Sharing<\/a><\/span><\/h4>\n<p class=\"btn-group\" style=\"text-align: center;\">Learn from experts how to track and share key metrics like turnaround time, quality, customer satisfaction, and more to demonstrate the impact of localization on business success.<\/p>\n<p class=\"btn-group\" style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/\">Read now<\/a><\/p>\n<p class=\"btn-group\" style=\"text-align: center;\">\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_a0af52cd8f9c9632fce2a1afea06e8ef\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"maximizing-roi-and-quality-in-global-communications\"><\/span><b>Maximizing ROI and quality in global communications<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As localization becomes a more crucial component of internationalization strategies, ROI is increasingly on the agenda, with more financial eyeballs on the function than ever. Beyond typical localization metrics, several speakers discussed how to quantify ROI more effectively, and how financially savvy approaches can actually impact the user experience and the fortunes of an entire business.\u00a0<\/span><\/p>\n<h4>Linking localization to ROI<\/h4>\n<p><span style=\"font-weight: 400;\">In an interesting session linking localization efforts directly to business goals. Translate.One\u2019s Quality and Product Manager, <a href=\"https:\/\/www.linkedin.com\/in\/christiane-schaeffler-0a0570b1\/\" target=\"_blank\" rel=\"noopener\">Christiane Schaeffler<\/a> highlighted the need for both quantitative metrics (like market expansion and customer retention) and qualitative indicators (such as enhanced user experience). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By aligning around customer satisfaction, rather than relying on siloed metrics like turnaround time, it becomes possible to build more compelling business cases for localization investments, and fine-tune strategies to improve content relevance and impact.<\/span><\/p>\n<h4>Enhancing accessibility with LangOps<\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/terminologistandlanguageexpert\/\" target=\"_blank\" rel=\"noopener\">Vivien Kr\u00e4mer<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/ceojochenhummel\/\" target=\"_blank\" rel=\"noopener\">Jochen Hummel<\/a> gave a wide-ranging intro to Language Operations (LangOps). LangOps combines machine translation, advanced text analytics, and multilingual knowledge systems to optimize communication efforts at scale. Exploring its recent adoption at Roche Diagnostics, they explained how LangOps has enhanced content accessibility across languages, and proven useful in standardizing regulatory compliance. By unifying language resources, LangOps supports product localization and also assists with search and customer support, making it a versatile enterprise tool.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking localization ROI, leveraging AI-powered LangOps, and fostering cultural competence are crucial for ensuring effective global comms. This approach ensures that localized content meets quality standards while resonating with diverse audiences, maximizing both engagement and ROI.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_c0aa581b178f4791ae681d962ba4ab79\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"optimizing-documentation-processes-and-efficiency\"><\/span><b>Optimizing documentation processes and efficiency<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As content grows more complex, documentation teams face the challenge of managing reviews efficiently. These sessions shared techniques to streamline review cycles, embed quality assurance early, and prioritize sustainable content design.<\/span><\/p>\n<h4><b>Tackling review challenges in technical documentation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.concordia.ca\/faculty\/saul-carliner.html\" target=\"_blank\" rel=\"noopener\">Dr. Saul Carliner from Concordia University<\/a> identified five common issues in documentation reviews, such as contradictory feedback and unresponsive reviewers. He recommended solutions like setting clear review guidelines and holding pre-review meetings to clarify expectations, creating more relevant and timely feedback. Carliner also highlighted the importance of cultural competence, helping communicators assess cultural sensitivity, ethical considerations, and adaptability for inclusive, globally resonant content.<\/span><\/p>\n<h4><b>Embedding quality assurance early: The shift-left approach<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/valentina-turra\/\" target=\"_blank\" rel=\"noopener\">Valentina Turra<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/daniela-fleck\/\" target=\"_blank\" rel=\"noopener\">Daniela Fleck<\/a> from Philips shared their \u201cshift-left\u201d approach to localization, which emphasizes proactive quality checks early in content development. This strategy allows teams to resolve issues early, producing clear, consistent documentation that meets user needs. At Philips, this approach has improved documentation quality and streamlined user experience.<\/span><\/p>\n<h4><b>Promoting sustainable UX in documentation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/nolwennkerzreho\/\" target=\"_blank\" rel=\"noopener\">Nolwenn Kerzreho<\/a> from Madcap Software advocated for minimalist, sustainable content design to reduce information overload. By focusing on essential information, technical communicators can create clearer, more user-friendly documentation, enhancing engagement through simplicity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these sessions underscored the value of refined review processes, early quality checks, and sustainable design principles, enabling teams to produce efficient, user-focused documentation that improves workflows and user experiences.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_617b54d41df6cbc4788c22a23296ff58\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"enhancing-user-experiences-with-data\"><\/span><b>Enhancing user experiences with data<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Long used for customer-facing applications, data-driven insights are now changing the game for technical documentation. Several sessions illustrated how technical communicators can use data, JavaScript, and tailored workflows to create content that resonates with today\u2019s users.<\/span><\/p>\n<h4><b>Enhancing documentation through data<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/rhewetson\/\" target=\"_blank\" rel=\"noopener\">Rachael Hewetson<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/sophie-sofce-kohl\/\" target=\"_blank\" rel=\"noopener\">Sophie Sofce<\/a> Kohl from SAP highlighted how data-driven insights guide documentation improvements. By analyzing metrics like page views and search trends, SAP identifies content gaps and reduces support requests. This approach enables communicators to prioritize updates that directly address user needs, resulting in documentation that is both relevant and user-friendly.<\/span><\/p>\n<h4><b>Empowering writers with JavaScript<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/dewachterken\/\" target=\"_blank\" rel=\"noopener\">Collibra&#8217;s Ken De Wachter<\/a> encouraged technical writers to learn basic JavaScript to add interactive elements such as tabs and dropdowns to documentation. These elements make content more engaging and user-friendly. De Wachter emphasized that even a small amount of coding knowledge can enable writers to meet modern expectations for dynamic, interactive documentation.<\/span><\/p>\n<h4><b>Customizing DITA DocOps for corporate efficiency<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/dia-daur\/\" target=\"_blank\" rel=\"noopener\">Dia Daur<\/a> from A-Jour-Net Inc. discussed how corporate teams can optimize their DITA (Darwin Information Typing Architecture) workflows. Customizing DITA DocOps allows for efficient content management, enforcing taxonomy standards, simplifying navigation, and facilitating mass updates. This approach ensures content consistency and adaptability across various channels, which is essential for large teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining data insights, interactivity, and optimized workflows empowers technical writers to deliver engaging, user-centered content. These methods help meet the high expectations of today\u2019s users by enhancing the usability, relevance, and accessibility of documentation.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_d531f27de01926650ebd530a02fd3111\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"leveraging-simplified-language-standards\"><\/span><b>Leveraging simplified language standards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Clarity in technical documentation is especially important when dealing with multilingual operations teams. A pair of useful sessions highlighted how language standards like Simplified Technical English (STE) support clearer communication and reduce translation errors.<\/span><\/p>\n<h4><b>Writing procedures in Simplified Technical English (STE)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/daniela-zambrini-5217a87\/\" target=\"_blank\" rel=\"noopener\">Daniela Zambrini<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/orlando-chiarello-3a975129\/\" target=\"_blank\" rel=\"noopener\">Orlando Chiarello<\/a> from eXeL8 and STEMG introduced ASD-STE100, a controlled language standard designed to simplify technical English. They outlined STE\u2019s structure and vocabulary limitations, showing how it eliminates ambiguity for readers. Through practical exercises, attendees saw how STE enhances understanding for non-native speakers and translators, enabling them to convey technical details accurately.<\/span><\/p>\n<h4><b>STE\u2019s role in AI-assisted content creation<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Orlando Chiarello also joined <a href=\"https:\/\/www.linkedin.com\/in\/jennifer-bennor-0067b5a5\/\" target=\"_blank\" rel=\"noopener\">Jennifer Bennor<\/a> to discuss the importance of STE in AI-driven content creation. As AI increasingly supports translation and content generation, standards like STE are essential to maintain clarity. By minimizing vocabulary and simplifying structure, STE helps prevent AI misinterpretations, ensuring content remains accurate and consistent across languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplified Technical English (STE) plays a vital role in creating clear, translatable documentation. Controlled language standards like STE are critical for ensuring accuracy, particularly as AI becomes more involved in multilingual content delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year\u2019s tcworld conference emphasized the need for structured frameworks, from UX design to STE, in managing misinformation and leveraging AI effectively. Sessions underscored the importance of measuring localization ROI, adopting LangOps, and nurturing cultural awareness to ensure content resonates with diverse audiences. Additionally, prioritizing documentation efficiency and integrating data-driven insights and interactivity were highlighted as essential steps for technical communicators aiming to meet the demands of a globalized digital landscape.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_e8a7d4cc6672bf19aa4dd608c96ba3c9\" class=\"pxblock pxblock--blog-cta alignfull bg--outline image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/phrase.com\/resources\/technical-communication-and-documentation-localization-playbook\/\"><strong><span style=\"color: #1080fc;\">Handbook<\/span><\/strong><\/a><br \/>\n<a href=\"https:\/\/phrase.com\/resources\/technical-communication-and-documentation-localization-playbook\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-85857\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature-1024x578.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature-768x434.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature-1536x867.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Localization-Playbook-for-Technical-Communication-and-Documentation_Ebook_Feature.jpg 1700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2 class=\"h2 single-post__title\" style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"the-localization-playbook-for-technical-communication-and-documentation\"><\/span><span style=\"color: #181818;\"><a style=\"color: #181818;\" href=\"https:\/\/phrase.com\/resources\/technical-communication-and-documentation-localization-playbook\/\">The Localization Playbook for Technical Communication and Documentation<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"color: #181818;\"><a style=\"color: #181818;\" href=\"https:\/\/phrase.com\/resources\/technical-communication-and-documentation-localization-playbook\/\">With real-world scenarios and a focus on implementing the right technology stack, this playbook equips you with the tools and knowledge to streamline your localization process effectively. Dive in and elevate your technical communication and documentation to a global audience with confidence.<\/a><\/span><\/p>\n<p class=\"btn-group\" style=\"text-align: center;\"><a href=\"https:\/\/phrase.com\/resources\/technical-communication-and-documentation-localization-playbook\/\"><strong>Get the guide<\/strong><\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover actionable strategies from TCWorld 2024 to harness AI, boost ROI, and refine your technical documentation\u2014key insights for staying ahead in localization and global communication.<\/p>\n","protected":false},"author":67,"featured_media":94620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38],"class_list":["post-94571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94571"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=94571"}],"version-history":[{"count":17,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94571\/revisions"}],"predecessor-version":[{"id":95171,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94571\/revisions\/95171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/94620"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=94571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=94571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}