{"id":94191,"date":"2024-11-03T19:20:44","date_gmt":"2024-11-03T18:20:44","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&p=94191"},"modified":"2024-11-04T18:35:51","modified_gmt":"2024-11-04T17:35:51","slug":"trenyrkarna","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/trenyrkarna\/","title":{"rendered":"How Online Retailer Tren\u00fdrk\u00e1rna.cz Slashed Costs and Expanded to 23 Countries in Record Time"},"content":{"rendered":"\n
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Founded in 2012, <\/span>Tren\u00fdrk\u00e1rna.cz<\/span><\/a> is the leading online retailer of men\u2019s underwear in the Czech Republic. The company offers its own brands, including STYX, NEDETO, and Pietro Filipi, alongside globally recognized names like Hugo Boss and Tommy Hilfiger. With a strong focus on speed and customer service, Tren\u00fdrk\u00e1rna.cz has set the standard for delivery, offering next-day service across the country.<\/span>
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Challenge<\/span><\/p>\n

A flexible, cost-effective solution for scaling<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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As Tren\u00fdrk\u00e1rna.cz sought to scale its operations beyond the Czech Republic, it faced several business challenges. Expanding to each new country required websites and customer facing content in local language, which demanded significant translation and localization work.<\/span><\/p>\n

“Our previous approach with external agencies was too slow and expensive. Each market cost us around \u20ac30,000, and translations took up to two weeks, which delayed our market launches,” stated Vojt\u011bch Studni\u010dka, Tren\u00fdrk\u00e1rna\u2019s Expansion Director. With plans to scale rapidly across Europe, the company needed a more efficient and scalable solution for managing\u00a0 translations and localization across multiple countries simultaneously.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t

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SOLUTION<\/span><\/p>\n

Transitioning from local leader to global e-Commerce player with Phrase<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Tren\u00fdrk\u00e1rna.cz evaluated multiple translation and localization solutions before choosing Phrase. It needed technology that could meet its requirements for scalability, speed, and cost-effectiveness. Traditional translation agencies proved too slow and expensive, and other software solutions lacked the flexibility Tren\u00fdrk\u00e1rna.cz required to manage the translation and localization of multiple country websites simultaneously.<\/span><\/p>\n

Tren\u00fdrk\u00e1rna.cz adopted Phrase to support its ambitious expansion plans across Europe. The company shifted from external translation agencies to managing translations in-house with Phrase\u2019s AI-powered machine translation, for fast, accurate and reliable translations, supported by human proofreading for critical elements.<\/span><\/p>\n

The integration of Phrase significantly improved its workflow. \u201cPhrase made our international expansion possible. It saved us time, money, and allowed us to scale faster than we ever thought possible,\u201d said Vojt\u011bch.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t

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The Phrase Localization Platform is so easy to use and manage. One person can handle it, and with two people, we also have time to focus on more strategic initiatives<\/span>.<\/p>\n<\/blockquote>\n

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\nVojt\u011bch Studni\u010dka
\nEXPANSION DIRECTOR
\nTren\u00fdrk\u00e1rna.CZ
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Stats & facts<\/div>\n\t\t\t\t

Explore the measurable impact of Phrase on Tren\u00fdrk\u00e1rna.cz’s expansion plans<\/h2>\n\t\t\t\t
Explore how Phrase delivered measurable results, accelerating Tren\u00fdrk\u00e1rna.cz\u2019s expansion strategy and enhancing their market reach.”<\/div>\n\t\t\t<\/div>\n\t\t\t
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93% Reduction<\/div>\n\t\t\t\t\t\t
in time to market<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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85% Savings<\/div>\n\t\t\t\t\t\t
in expansion costs<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
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5 x Faster<\/div>\n\t\t\t\t\t\t
market expansion<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
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Why Phrase?<\/h2>\n

Tren\u00fdrk\u00e1rna.cz selected Phrase because it provided the ideal solution for its need to manage translations efficiently and scale rapidly, without the high costs and delays they faced with traditional agencies.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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By using Phrase\u2019s machine translation technology combined with selective human oversight, Tren\u00fdrk\u00e1rna.cz was able to reduce translation costs. Phrase also dramatically reduced its time-to-market, allowing new product descriptions and website updates to be translated in just a day\u2014what previously took weeks with an agency. “It now takes one day to manage translations that used to take two weeks,” Vojt\u011bch added.<\/span><\/p>\n

Furthermore, Phrase offered the flexibility to manage translations across multiple markets simultaneously, allowing Tren\u00fdrk\u00e1rna.cz to operate efficiently with a small team. Ultimately, Phrase enabled it to meet its growth goals quickly, cost-effectively, and without the need for a large, resource-intensive operation.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t

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Thanks to Phrase, Tren\u00fdrk\u00e1rna.cz expanded from three countries to 23 in just two years. Without Phrase, it would have taken us closer to five years to reach where we are today.<\/span><\/p>\n<\/blockquote>\n

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\nVojt\u011bch Studni\u010dka
\nEXPANSION DIRECTOR
\nTren\u00fdrk\u00e1rna.CZ
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BENEFITS<\/span><\/p>\n

5 Times Faster expansion, at a fraction of the cost<\/h2>\n

The integration of Phrase transformed Tren\u00fdrk\u00e1rna\u2019s approach to international expansion, providing both cost savings and operational efficiency. The company’s ability to streamline translations and localization efforts has been a critical factor in its successful entry into 23 new markets. Key business results include<\/span><\/p>\n