{"id":94049,"date":"2024-10-30T17:25:20","date_gmt":"2024-10-30T16:25:20","guid":{"rendered":"https:\/\/phrase.com\/?p=94049"},"modified":"2024-11-14T17:49:55","modified_gmt":"2024-11-14T16:49:55","slug":"choosing-ai-tools-global-business-expansion","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/","title":{"rendered":"Choosing the Right AI Tools to Power Your Global Business Expansion"},"content":{"rendered":"\n<div id=\"acf\/text-block_13733ff002025adfcbf1bd045a72c02f\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/#the-essential-role-of-ai-in-localization\" title=\"The Essential Role of AI in Localization\">The Essential Role of AI in Localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/#audio-version\" title=\"Audio Version\">Audio Version<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/#key-considerations-for-selecting-ai-tools\" title=\"Key Considerations for Selecting AI Tools\">Key Considerations for Selecting AI Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/#the-future-ai-enabled-hyperautomation\" title=\"The Future: AI-Enabled Hyperautomation\">The Future: AI-Enabled Hyperautomation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/choosing-ai-tools-global-business-expansion\/#take-your-next-steps\" title=\"Take Your Next Steps\">Take Your Next Steps<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"the-essential-role-of-ai-in-localization\"><\/span><b>The Essential Role of AI in Localization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Localization is a critical component of international business expansion. However, manually localizing your products and services is simply too time-consuming and labor-intensive for most businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even basic automation won\u2019t give you the level of efficiency you need. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where advanced AI-enabled tools come into play, offering a level of sophistication that can truly fuel your global growth strategies.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_cc2d3766993785a8dee6acaedd2fefc0\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"audio-version\"><\/span><strong>Audio Version<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Prefer to listen to this blog post? Listen to our AI-powered podcast version of this blog, exploring the best AI platforms for global business expansion, and how AI-powered localization, translation models, and hyperautomation can help your business expand efficiently into international markets.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1940663355&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true&#038;visual=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/phrase-560136068\" title=\"Phrase\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Phrase<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/phrase-560136068\/choosing-the-right-ai-tools-for-your-business-expansion\" title=\"Choosing The Right AI Tools For Your Business Expansion\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Choosing The Right AI Tools For Your Business Expansion<\/a><\/div>\n\n\n\n<div id=\"acf\/text-block_115fca14c208bf1d238a23f6b20c22d4\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"key-considerations-for-selecting-ai-tools\"><\/span><b>Key Considerations for Selecting AI Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When selecting an AI-enabled platform to support your global expansion, there are several essential factors to consider:<\/span><\/p>\n<h4><b>AI-Powered AutomatedTranslation Engine Selection <\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Not all translation engines are equal. Some are better suited to certain tasks than others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want to tie yourself to a single engine or leave the choice to humans who may not fully understand the pros and cons of each engine. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, look for a platform that integrates with multiple well-established translation engines and uses AI to auto-select the most suitable one for each task.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Ease of Adaptation of Translation Models<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Your AI tools should allow for easy adaptation of translation models to each customer\u2019s specific language preferences to improve accuracy and align translations with your brand\u2019s specific tone and style. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for platforms that let you easily turn past translations into unique language models, tailor-made for your content.<\/span><\/p>\n<h4><b>Data Ownership and Confidentiality<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ensure that the platform you choose respects data ownership and confidentiality. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the information you feed into your AI-enabled localization platform will be confidential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want this data being used outside of your business, so make sure your use of AI and large language models (LLMs) is robustly ring-fenced.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_fba372ffdb41886c2b1a2ebab9042124\" class=\"pxblock pxblock--blog-cta bg--green image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"943\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Machine_Translation@2x-1-min.png\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Machine_Translation@2x-1-min.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Machine_Translation@2x-1-min-300x225.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Machine_Translation@2x-1-min-1024x766.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Machine_Translation@2x-1-min-768x575.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Phrase Language AI<\/p>\n<p class=\"secondary  h6\">AI-powered machine translation software<\/p>\n<p class=\"text--copy small\">Create quality translations with our Phrase TMS add-on providing unlimited machine translation for post-editing workflows so linguists can work more efficiently.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/ai\/\">Explore Phrase Language AI<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_5c05543d3ba1e86b3f1033f27977611a\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h4><b>Automated Quality-Scoring of Translated Content<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Look for AI tools that can automatically <a href=\"https:\/\/phrase.com\/phrase-quality-technologies\/\">score the quality of translated content<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature allows you to maintain high standards across all markets without requiring constant human oversight. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform should ideally use the industry-standard Multidimensional Quality Metrics (MQM) framework for these assessments.<\/span><\/p>\n<h4><b>Generative AI-Enabled Recommendations<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Generative AI capabilities can provide suggestions for improving translations or adapting content to better fit local markets, saving your team time and effort. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for platforms that include predefined, localization-focused prompts to accelerate the refinement process.<\/span><\/p>\n<h4><b>Consistency with Brand Voice and Style<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Consistency is key when expanding globally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your AI tools should help ensure that <a href=\"https:\/\/phrase.com\/blog\/posts\/brand-excellence-the-key-to-global-success\/\">your brand\u2019s voice and style<\/a> are maintained across all languages and regions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check if the platform offers glossaries of your key terminology to ensure consistent translations, regardless of which engine you use.<\/span><\/p>\n<h4><b>Access to the Latest AI Advancements<\/b><b><br \/>\n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">AI is evolving rapidly, so it\u2019s important to choose a platform that stays up-to-date with the latest advancements. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will ensure that your business remains competitive in a fast-changing global market.<\/span><\/p>\n<h4><b>Integration with Existing Tools and Workflows<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Finally, consider how well the AI tools will integrate with your existing systems and workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Localization can touch everything from application code to marketing and customer services and support content. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does your platform offer APIs to tie in with your other systems?<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_5f357ed9c7a323fafdc19883dd5ea01c\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"the-future-ai-enabled-hyperautomation\"><\/span><b>The Future: AI-Enabled Hyperautomation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As businesses continue to seek ways to improve efficiency and scale operations, <a href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/\">AI-enabled hyperautomation is emerging as the next big trend in localization. <\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hyperautomation combines a series of automations and AI techniques into seamless, end-to-end workflows, enabling businesses to dynamically present customers with bespoke content based on their interactions with the brand. <\/span><\/p>\n<p>This level of personalization can significantly enhance customer experiences and unlock new monetization opportunities.<\/p>\n<p><span style=\"font-weight: 400;\">However, achieving this level of personalization is challenging, especially on a global scale. This is where AI-enabled hyperautomation becomes invaluable. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By accelerating localization work through AI-driven quality assurance and automation, your teams can focus more on strategic tasks that drive faster international expansion, improve customer experiences, boost revenues, and increase your impact.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"take-your-next-steps\"><\/span><b>Take Your Next Steps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI tools are essential for any business looking to expand internationally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By choosing the right platform, you can streamline your localization efforts, reduce costs, and enhance customer experiences across the globe. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to explore how AI can help you break into new markets and elevate your global presence? <a href=\"https:\/\/phrase.com\/generative-ai-localization\/\">Take a tour of Phrase\u2019s AI capabilities<\/a> or <a href=\"https:\/\/phrase.com\/demo\/\">get in touch for a bespoke demo. <\/a><\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_c1e20ff6f9d8ca875b6414eee118a88f\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h4\" style=\"text-align: center;\">Speak with an expert<\/p>\n<p class=\"small\" style=\"text-align: center;\">Want to learn how our solutions can help you unlock global opportunity? We\u2019d be happy to show you around the Phrase Localization Platform and answer any questions you may have.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/demo\/\">Book a call<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how AI-enabled tools can streamline your localization efforts, helping you expand globally with efficiency and consistency, and explore key criteria for international growth.<\/p>\n","protected":false},"author":60,"featured_media":94069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[37],"class_list":["post-94049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94049"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=94049"}],"version-history":[{"count":11,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94049\/revisions"}],"predecessor-version":[{"id":94843,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/94049\/revisions\/94843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/94069"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=94049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=94049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}