{"id":93677,"date":"2024-10-24T10:04:03","date_gmt":"2024-10-24T08:04:03","guid":{"rendered":"https:\/\/phrase.com\/?p=93677"},"modified":"2024-10-31T12:43:27","modified_gmt":"2024-10-31T11:43:27","slug":"ai-international-expansion-localization-efficiency","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/ai-international-expansion-localization-efficiency\/","title":{"rendered":"How AI Can Supercharge Your International Expansion Strategy"},"content":{"rendered":"\n<div id=\"acf\/text-block_47b8fe221d96a533670869f7fd1b6692\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><b>Leveraging AI for Global Growth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In a world where the business landscape evolves faster than ever, artificial intelligence (AI) is emerging as a powerful tool for overcoming the challenges of international expansion. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">From automating complex tasks to enhancing customer experiences, AI enables businesses to enter new markets with greater speed and efficiency. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Localization, the process of adapting your product, service or content to meet the specific needs of different markets, is critical to your international success. And <strong>AI is the key to making this process more effective and scalable.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, we discussed <a href=\"https:\/\/phrase.com\/blog\/posts\/mastering-international-expansion-strategies-global-growth\/\">the exciting opportunities and challenges of expanding internationally<\/a>. Now, let\u2019s dive into how AI can address these challenges and accelerate your global success.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_eaf87e7e9dee258e67dedd3d65342b23\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h4>Audio Version<\/h4>\n<p>Prefer to listen to this blog post? Listen to our AI-powered podcast version of this blog, and learn how artificial intelligence accelerates international growth by automating localization, enhancing customer experiences, and speeding up market entry.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<iframe loading=\"lazy\" width=\"100%\" height=\"300\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1939491254&#038;color=%23ff5500&#038;auto_play=false&#038;hide_related=false&#038;show_comments=true&#038;show_user=true&#038;show_reposts=false&#038;show_teaser=true&#038;visual=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/phrase-560136068\" title=\"Phrase\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Phrase<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/phrase-560136068\/ai-for-international-expansion\" title=\"AI For International Expansion\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">AI For International Expansion<\/a><\/div>\n\n\n\n<div id=\"acf\/text-block_656b077697d79550912bd29ba177a745\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><b>The Power of AI to Build Deeper Customer Connections while Saving Time and Costs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Localization is much more than just translation; it\u2019s about forging meaningful connections with your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While translation focuses on converting text from one language to another, localization ensures that every aspect of your business feels native to the target market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can play a transformative role in localization,<strong> enhancing how businesses connect with customers on a deeper level.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging AI, businesses can automate and optimize various aspects of localization, ensuring that content, products, and services feel genuinely tailored to each market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, AI-enabled localization tools can review machine-translated content and accurately identify potential quality issues, removing the need for humans to check all content in detail. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they can focus on the material that needs the most attention. Additionally, AI with generative capabilities can refine translations to better align with your brand voice or fit specific web or app components, saving your team from manual rewrites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0AI-powered tools can analyze local preferences and behaviors, offering insights that help customize everything from product features and marketing strategies to customer support and payment models. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, AI can enhance real-time translations and cultural adaptations, ensuring that language nuances, tone, and context are spot-on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This level of personalization enables businesses to scale localization efforts efficiently, making every interaction feel more authentic, relevant, and aligned with the unique needs of each market, fostering stronger customer relationships.<\/span><\/p>\n<h4><b>Success Story:<\/b><\/h4>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71124\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5-300x159.jpg\" alt=\"BlaBlaCar customer story featured image | Phrase\" width=\"738\" height=\"391\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5-300x159.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5-1024x542.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5-768x407.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5-1536x813.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/BlaBlaCar_Case_Study_Feature_Visual_V5.jpg 1700w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><br \/>\n<\/b><a href=\"https:\/\/phrase.com\/customers\/blablacar\/\"><span style=\"font-weight: 400;\">BlaBlaCar<\/span><\/a><span style=\"font-weight: 400;\"> has saved more than 100 hours on localization per year, <\/span><a href=\"https:\/\/phrase.com\/customers\/heetch\/\"><span style=\"font-weight: 400;\">Heetch<\/span><\/a><span style=\"font-weight: 400;\"> saw a 100% saving in developer time, and <\/span><a href=\"https:\/\/phrase.com\/customers\/fujifilm-business-innovation-corp\/\"><span style=\"font-weight: 400;\">FUJIFILM<\/span><\/a><span style=\"font-weight: 400;\"> reduced the need for human pre- and post-processing of its translations by 50%.<\/span><\/p>\n<p><b>Scalability<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">By increasing the level of automation and reducing the fraction of content requiring translator post-editing and review<\/span><b>, <\/b><span style=\"font-weight: 400;\">AI enables your team to manage localization efficiently, allowing your business to scale globally more quickly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By freeing up localization team time, you can reduce the cost of entering new markets while empowering the same team to handle an increased workload.<\/span><\/p>\n<h4><b>Success Story: Business Scalability<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-71094\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5-300x159.jpg\" alt=\"what3words customer story featured image | Phrase\" width=\"736\" height=\"390\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5-300x159.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5-1024x542.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5-768x407.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5-1536x813.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/What3words_Case_Study_Feature_Visual_V5.jpg 1700w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/p>\n<h4><b><\/b><b><br \/>\n<\/b><a href=\"https:\/\/phrase.com\/customers\/what3words\/\"><span style=\"font-weight: 400;\">what3words<\/span><\/a><span style=\"font-weight: 400;\"> uses Phrase to manage translations into 60+ languages, which has been a key enabler of its worldwide expansion.<\/span><\/h4>\n<p><b>Speed to Market<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Time is of the essence when entering new markets or rolling out new features globally. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-enabled localization software can compress the duration of your localization work, allowing you to enter new markets faster and accelerate subsequent releases of products, services, or functionality in these geographies.<\/span><\/p>\n<h4><b>Success Story: Fast Feature-Rollout<\/b><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-70570\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase-300x159.jpg\" alt=\"Delivero customery story featured image | Phrase\" width=\"734\" height=\"389\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase-300x159.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase-1024x542.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase-768x407.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase-1536x813.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/11\/deliveroo-customer-story-phrase.jpg 1700w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<p><b><br \/>\n<\/b><a href=\"https:\/\/phrase.com\/customers\/deliveroo\/\"><span style=\"font-weight: 400;\">Deliveroo<\/span><\/a><span style=\"font-weight: 400;\"> uses Phrase to enable rapid rollouts of new features across the markets it operates in, thereby ensuring its customers around the world can benefit from its latest innovations as quickly as possible.<\/span><\/p>\n<p><b>Enhancing Customer Experience<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">AI-equipped localization tools improve the overall quality of your offering in each market, making it easier to create the seamless, high-quality user experiences that attract and delight customers, turning them into brand advocates.<\/span><\/p>\n<h4><b>Success Story: High-Quality Customer Experience<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82714\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual-300x159.jpg\" alt=\"\" width=\"732\" height=\"388\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual-300x159.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual-1024x542.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual-768x407.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual-1536x813.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Fashion_Brand_Study_Feature_Visual.jpg 1700w\" sizes=\"(max-width: 732px) 100vw, 732px\" \/><\/p>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/phrase.com\/customers\/fashion-brand-phrase-custom-ai\/\"><span style=\"font-weight: 400;\">well-known fashion retailer<\/span><\/a><span style=\"font-weight: 400;\"> is achieving 100% matches for its machine-driven translations of short sentences, thereby offering a high-quality experience across all its markets.<\/span><\/p>\n<h4><b>Conclusion: AI as a Catalyst for Global Success<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">AI is not just a tool for overcoming the challenges of international expansion\u2014it\u2019s a catalyst for achieving faster, more efficient, and more successful global growth.<\/span><\/p>\n<p>In our next post, we\u2019ll explore how to choose the right AI tools to support your expansion and look at the future of AI in global business.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_ad4af58c894a3ef2566da48e9e7f9c8f\" class=\"pxblock pxblock--blog-cta alignfull bg--outline image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-top\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1.jpg 1920w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/09\/Untitled-design-7-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p><strong><a href=\"https:\/\/phrase.com\/blog\/posts\/mastering-international-expansion-strategies-global-growth\/\">Mastering International Expansion: Strategies For Global Growth Challenges<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/mastering-international-expansion-strategies-global-growth\/\">Expanding into global markets can be overwhelming, especially when facing language barriers and unfamiliar cultures. Explore the challenges of international growth and discover practical, easy-to-follow tips to help you thrive in new market.<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how AI can streamline your international expansion by automating localization, enhancing customer experiences, and accelerating global market entry. <\/p>\n","protected":false},"author":60,"featured_media":93678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[37],"class_list":["post-93677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/93677"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=93677"}],"version-history":[{"count":7,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/93677\/revisions"}],"predecessor-version":[{"id":93746,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/93677\/revisions\/93746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/93678"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=93677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=93677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}