{"id":93507,"date":"2024-10-22T12:04:07","date_gmt":"2024-10-22T10:04:07","guid":{"rendered":"https:\/\/phrase.com\/?p=93507"},"modified":"2024-11-06T17:47:19","modified_gmt":"2024-11-06T16:47:19","slug":"top-localization-strategies-global-user-experience","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/top-localization-strategies-global-user-experience\/","title":{"rendered":"Optimizing Global User Experiences: Top Localization Strategies from ASICS, Workday, Uber, and Phrase"},"content":{"rendered":"\n
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Picture this: a potential customer in Tokyo is eager to make a purchase from your website. They’ve browsed, selected their item, and made it to the checkout page. But just as they\u2019re ready to pay, the buying process stalls.<\/span><\/p>\n

The language feels robotic, as though no real person is behind it. Worse, the payment options available don\u2019t even work for their region. Frustrated, they shut down the browser. Now, imagine the same thing happening to customers in New York, Paris, and S\u00e3o Paulo.<\/span><\/p>\n

The Cause? Friction. It\u2019s the invisible force that disrupts customer journeys and quietly erodes your business. In ecommerce alone, <\/span>almost 71% of users abandon their carts due to friction.<\/span><\/a><\/p>\n

So what\u2019s the solution? A tough question, but luckily<\/span> Global App Testing <\/span><\/a>was on hand with some thoughtful solutions from experts at global businesses like ASICS, Workday, Uber, and Phrase\u2019s Director of Product Design, Marcs Wilkinson<\/strong>, to <\/span>uncover the answers in its recent webinar.<\/span><\/a><\/p>\n

In this post, we\u2019ve gathered some of the most interesting insight to help you work towards the perfect customer experience, and frictionless, intuitive product design.
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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n