{"id":92335,"date":"2024-10-15T18:24:19","date_gmt":"2024-10-15T16:24:19","guid":{"rendered":"https:\/\/phrase.com\/?p=92335"},"modified":"2024-10-17T16:27:51","modified_gmt":"2024-10-17T14:27:51","slug":"improve-customer-retention-reduce-churn-tech","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/improve-customer-retention-reduce-churn-tech\/","title":{"rendered":"Earn, don\u2019t churn. The forgotten factor driving customer retention for tech companies"},"content":{"rendered":"\n
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From software to soft furnishings, customer retention is vital. But for software and tech companies, it\u2019s a particularly acute problem: the prevalence of the subscription-based business model means many software tools can be switched on and off with a few clicks. Customers can come and go as they please. That\u2019s great for customers, but not so good for your bottom line.\u00a0<\/span><\/p>\n

Long term success therefore depends on the ability to retain customers, minimise churn (customers leaving), and grow revenue. However, the landscape is shifting.\u00a0<\/span><\/p>\n

So, what can software companies do to address customer churn and tap into new opportunities? <\/span><\/p>\n

Following on from <\/span>our recent post on reducing onboarding churn<\/span><\/a>, this article dives into the challenges posed by the current market saturation and highlights how software companies can win by offering distinct, personalized experiences at scale.<\/span><\/p>\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n