{"id":91919,"date":"2024-09-25T13:00:06","date_gmt":"2024-09-25T11:00:06","guid":{"rendered":"https:\/\/phrase.com\/?post_type=newsroom&p=91919"},"modified":"2024-10-21T13:02:22","modified_gmt":"2024-10-21T11:02:22","slug":"phrase-unveils-new-ai-capabilities-for-accelerated-global-growth","status":"publish","type":"newsroom","link":"https:\/\/phrase.com\/news\/phrase-unveils-new-ai-capabilities-for-accelerated-global-growth\/","title":{"rendered":"Phrase Unveils New AI Capabilities Focused on Speed, Control and Usability for Accelerated Global Growth"},"content":{"rendered":"\n
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BOSTON, MA, UNITED STATES, September 25, 2024 \u2013 Today, <\/span>Phrase<\/span><\/a>, a world leader in translation technology, announced <\/span>the next evolution of its AI-powered localization platform<\/b><\/a>. These latest capabilities drive cost efficiencies, give humans greater control over AI outputs, and expand usability, blending AI innovation with human expertise.<\/span><\/p>\n

“This release expands the range of what our customers and partners can accomplish with the Phrase Platform. We provide tools that deliver greater value, save time, and \u2013 crucially \u2013 keep people in full control,” Georg Ell, CEO of Phrase, said.<\/span>
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Along with numerous enhancements across the Phrase Platform, this release features three standout capabilities:<\/span>
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\n<\/b>Reduce Post-Editing Time and Costs<\/b>
\n<\/b>The new Phrase <\/span>TM Threshold Optimizer<\/b><\/a> allows teams to intelligently decide when to use translation memory (TM) or Machine Translation (MT) to reduce post-editing efforts while maintaining quality. Customers can configure the system to always select the most cost-efficient technology for pre-translation, ensuring they meet predefined quality levels at the lowest possible cost. By leveraging insightful analytics and reporting, automating key steps and streamlining workflows, localization managers can dramatically reduce post-editing time and significantly reduce costs.<\/span>
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\n<\/span>Enhanced LQA Control<\/b>
\n<\/b>The new <\/span>Auto LQA Validation Mode<\/b><\/a> enhances Auto LQA by integrating human expertise with AI automation. While traditional Human LQA is often expensive and time-consuming, Phrase’s AI-powered Auto LQA cuts costs by up to 65% and reduces turnaround times by up to 99%. With Auto LQA Validation Mode, users can edit the AI-identified issues by modifying, deleting, or adding annotations, combining human precision with AI efficiency to create a faster, more accurate, and cost-effective LQA workflow.<\/span><\/p>\n

Efficient Game Localization with Unity Integration<\/b>
\n<\/b>Unity developers can now directly localize their games within the Unity environment. The new <\/span>Unity integration<\/b><\/a> replaces manual file imports and exports with streamlined workflows and automation, accelerating the translation process while maintaining high-quality localization. Translators benefit from full context, including visuals, text, and metadata, enabling them to deliver accurate, impactful translations. This integration not only saves valuable development time but also preserves the creative integrity of games, ensuring smooth global launches from day one.<\/span><\/p>\n

\u201cAt Phrase, our mission has always been to empower customers to grow globally with greater speed, precision, and confidence. With this latest release, we\u2019re delivering innovative solutions that put customers in control, while enabling them to achieve much more with less effort by harnessing the tremendous power of AI,\u201d Ell concludes. <\/span>
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\n<\/span>Alongside these key highlights, Phrase delivers additional value with new enhancements across the platform, including,\u00a0<\/span><\/p>\n