{"id":88383,"date":"2024-07-10T10:49:43","date_gmt":"2024-07-10T08:49:43","guid":{"rendered":"https:\/\/phrase.com\/?page_id=88383"},"modified":"2024-07-10T11:16:24","modified_gmt":"2024-07-10T09:16:24","slug":"retail-and-ecommerce","status":"publish","type":"page","link":"https:\/\/phrase.com\/industries\/retail-and-ecommerce\/","title":{"rendered":"Phrase Retail"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-feature-grid has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div data-media=\"[{&quot;videoUrl&quot;:&quot;https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_shutterstock_1073014733_HD.mov&quot;,&quot;imageUrl&quot;:&quot;https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_Shopper_AdobeStock_781238352-scaled.jpeg&quot;}]\" class=\"wp-block-phrase-com-video-cover alignwide\"><div class=\"wp-block-phrase-com-video-cover__inner\">\n\n\n<h1 class=\"wp-block-heading\" id=\"h-expand-your-reach-and-boost-global-sales-with-locally-tailored-content\">Expand your reach and boost global sales with locally tailored content<\/h1>\n\n\n\n<p>The 30-trillion-dollar global retail market is poised to grow further, with technology playing an increasingly key role. New tech platforms open new markets\u2014use cutting-edge localization technology to automate your processes, and create multi-platform, multilingual content at scale, expanding your global reach.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-red-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Request a demo<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-white-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-background-images is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Mask-group.svg);background-position:0% 100%;background-attachment:scroll;background-repeat:no-repeat;background-size:contain\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"82\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275261.svg\" alt=\"\" class=\"wp-image-88400\" style=\"width:1193px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-huge-font-size wp-elements-ff30abf6db68903cd29740c91b69ee8f\" id=\"h-seamlessly-connect-with-customers-anytime-anywhere\" style=\"font-style:normal;font-weight:300\">Seamlessly connect with customers anytime, anywhere<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-text-align-center\"><strong>The shift to online and mobile commerce is accelerating, with more than half the global population shopping online weekly. As digital landscapes evolve, so does the demand for content that transcends linguistic and cultural barriers. The goal is clear: to connect with your audience in a language they understand, on platforms they frequent.<br><br>In a world where 90% of users overlook products not in their native language, the stakes are high. Localizing content is not just a strategy; it\u2019s a necessity to clinch deals and cultivate satisfied customers.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-red-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/resources\/webinars\/expert-panel-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch our webinar for insights from Puma, Glovo and On<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"113\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Puma_logo.svg\" alt=\"Puma logo | Phrase\" class=\"wp-image-75541\" style=\"width:96px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"137\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo.png\" alt=\"Decathlon logo for testimonial | Phrase\" class=\"wp-image-49249\" style=\"width:150px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo.png 311w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo-300x132.png 300w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"594\" height=\"231\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Vestiaire_Collective_Stacked-1.png\" alt=\"Vestiaire Collective Logo\" class=\"wp-image-88561\" style=\"width:75px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Vestiaire_Collective_Stacked-1.png 594w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Vestiaire_Collective_Stacked-1-300x117.png 300w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"138\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Tennispoint_Testimonial_Logo.png\" alt=\"Tennis Point logo for testimonial | Phrase\" class=\"wp-image-45818\" style=\"width:144px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Tennispoint_Testimonial_Logo.png 305w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Tennispoint_Testimonial_Logo-300x136.png 300w\" sizes=\"(max-width: 305px) 100vw, 305px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"115\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Mercari_Testimonial_Logo.png\" alt=\"Mercari logo for testimonial | Phrase\" class=\"wp-image-49239\" style=\"width:120px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"211\" height=\"120\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Lyst_Testimonial_Logo.png\" alt=\"Lyst logo for testimonial | Phrase\" class=\"wp-image-45833\" style=\"width:100px\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-background-images has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--45);padding-bottom:var(--wp--preset--spacing--45);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275374.svg);background-position:100% 7%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow\" style=\"padding-right:71px;padding-left:60px\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-5 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"219\" height=\"81\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/90.svg\" alt=\"\" class=\"wp-image-88418\"\/><\/figure>\n\n\n\n<p><strong>of users will ignore a product <br>if it\u2019s not in their native language<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.nimdzi.com\/project-underwear-a-study-of-online-buyer-behavior-and-how-language-affects-user-choice\/#language-preferences-of-online-shoppers\" target=\"_blank\" rel=\"noreferrer noopener\">Nimdzi Insights reports<\/a> that 9 out of 10 users will ignore a product if it\u2019s not in their native language.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"81\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/56.svg\" alt=\"\" class=\"wp-image-88424\"\/><\/figure>\n\n\n\n<p><strong>of global users shop online <\/strong><br><strong>every week<\/strong><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noreferrer noopener\">the Datareportal Digital 2024 report<\/a>, 56.1% of global users shop online every week, while almost 30% of customers use their mobile devices to shop.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"102\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275275-1024x102.png\" alt=\"\" class=\"wp-image-88432\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275275-1024x102.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275275-300x30.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275275-768x77.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Frame-1171275275.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignwide has-transparent-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/chart.png);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\"><div class=\"tabs overflow-arrows alignwide is-style-left-aligned wp-block-wearerequired-tabs\"><div class=\"wp-block-wearerequired-tabs__tablist tablist\" role=\"tablist\"><button type=\"button\" class=\"scroll-arrow scroll-left-arrow\" aria-label=\"Scroll left\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M15.28 5.22a.75.75 0 0 1 0 1.06L9.56 12l5.72 5.72a.749.749 0 0 1-.326 1.275.749.749 0 0 1-.734-.215l-6.25-6.25a.75.75 0 0 1 0-1.06l6.25-6.25a.75.75 0 0 1 1.06 0Z\"><\/path><\/svg><\/button><button class=\"wp-block-wearerequired-tabs__tab tab is-active\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" id=\"tab-button-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Hyperautomation<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" id=\"tab-button-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Continuous Localization<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" id=\"tab-button-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Automated Workflows<\/span><\/button><button class=\"wp-block-wearerequired-tabs__tab tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" id=\"tab-button-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" tabindex=\"-1\"><span class=\"wp-block-wearerequired-tabs__tab-label\">Maintain Quality<\/span><\/button><button type=\"button\" class=\"scroll-arrow scroll-right-arrow\" aria-label=\"Scroll right\"><svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path d=\"M8.72 18.78a.75.75 0 0 1 0-1.06L14.44 12 8.72 6.28a.751.751 0 0 1 .018-1.042.751.751 0 0 1 1.042-.018l6.25 6.25a.75.75 0 0 1 0 1.06l-6.25 6.25a.75.75 0 0 1-1.06 0Z\"><\/path><\/svg><\/button><\/div> <div class=\"wp-block-wearerequired-tabs__tabpanels tabpanels\">\n<div class=\"tabpanel wp-block-wearerequired-tab-panel is-visible\" id=\"tab-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-hyperautomation-cd1d691b-82a6-476a-830b-a26d6535de24\" data-tab-title=\"Hyperautomation\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-introducing-localization-hyperautomation-automating-everything-everywhere\">Introducing localization hyperautomation &#8211; automating everything, everywhere<\/h3>\n\n\n\n<p>Imagine a localization process where all manual tasks that can be automated are. This approach allows for the efficient handling of large volumes of repetitive translations and quality control, all managed by advanced AI. By enhancing human expertise with cutting-edge technology, Phrase delivers the ultimate hands-off localization process, ensuring consistent, high-quality content across all languages and regions.<br><br>Phrase\u2019s AI-powered capabilities and automatic content routing are tailored to type and quality requirements. This ensures that every piece of content\u2014whether it&#8217;s high-impact marketing material, extensive product catalogs, or user-generated content like product reviews\u2014receives the appropriate translation treatment, maintaining your brand\u2019s voice consistently across all languages.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/phrase-suite-march-2024-launch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about how hyperautomation is redefining the future of localization<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"713\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330.png\" alt=\"\" class=\"wp-image-88438\" style=\"border-style:none;border-width:0px;border-radius:0px;width:443px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330.png 600w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275330-252x300.png 252w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel\" id=\"tab-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-continuous-localization-ccc3c923-bad2-48eb-b6c0-c8fe7c936129\" data-tab-title=\"Continuous Localization\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-embrace-continuous-localization-in-your-product-release-cycle\">Embrace continuous localization in your product release cycle<\/h3>\n\n\n\n<p>Localization is no longer an end-of-process bottleneck. You can now stick to your product release cycle, with localization aligning perfectly with your development sprints. The Phrase Platform supports high-velocity workflows with frequent, over-the-air content updates. It connects to your preferred development environments and helps you create one continuous, virtuous cycle. Product teams and developers create original content, linguists transform it, and the localized content is delivered in time for testing and deployment. This streamlined approach allows you to deliver localized content faster while enhancing the experience for your global user base.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/solutions\/continuous-localization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover how you can embed localization into product development with Phrase<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365.png\" alt=\"continuous localization retail\" class=\"wp-image-88444\" style=\"width:619px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365.png 650w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275365-300x254.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel\" id=\"tab-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-automated-workflows-deb18fff-9360-4111-9f72-e5807a6806bc\" data-tab-title=\"Automated Workflows\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-an-ecosystem-to-automate-and-streamline-your-multilingual-content-creation-and-delivery\">An ecosystem to automate and streamline your multilingual content creation and delivery<\/h3>\n\n\n\n<p>Product managers, marketers, copywriters, designers, customer support teams and more will all have a hand in creating your content. That\u2019s a lot of people who need to be on the same page, localizing your content while ensuring brand consistency and maintaining flexibility. <br><br>Say goodbye to time-intensive and manual export and import of translated files. Phrase integrates with your existing content creation tools, automating the flow of translations directly into your CMS or codebase. Content flows automatically along pre-defined workflows and is delivered to the CMS or the code repository once translated. Phrase saves your developers precious time and allows them to focus on what truly matters \u2014creating a world-class user experience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore the Phrase Localization Platform<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"612\" height=\"333\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370.png\" alt=\"\" class=\"wp-image-88450\" style=\"width:594px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370.png 612w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275370-300x163.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<div class=\"tabpanel wp-block-wearerequired-tab-panel\" id=\"tab-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"tab-button-maintain-quality-4254ae08-495c-47de-b7ec-20a145644be4\" data-tab-title=\"Maintain Quality\">\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-maintain-quality-of-high-volume-content-while-increasing-efficiency\">Maintain quality of high-volume content while increasing efficiency<\/h3>\n\n\n\n<p>Tackling high-volume content without sacrificing quality has been a persistent challenge. Phrase\u2019s Custom AI and Phrase Quality Performance Score (Phrase QPS) processes content en masse, while ensuring each word and phrase reflects your brand\u2019s standards. This balance of speed and precision makes high-quality localization at scale not only possible but also efficient.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/phrase-quality-technologies\/quality-performance-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Discover how to unlock quality at scale with Phrase QPS<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-full is-resized has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1710\" height=\"1200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite.jpg\" alt=\"Phrase QPS empowers linguists to efficiently identify and address issues while working in the TMS and Strings editors, leading to enhanced efficacy in content review.\" class=\"wp-image-77003\" style=\"border-radius:25px;width:594px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite.jpg 1710w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-300x211.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-1024x719.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-768x539.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_QPS_in_Suite-1536x1078.jpg 1536w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-neutral-background-color has-background has-background-images has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275377.png);background-position:0% 50%;background-attachment:scroll;background-repeat:no-repeat;background-size:contain\">\n<div class=\"wp-block-group alignwide has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-14 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-phrase-com-carousel alignwide wp-block-phrase-com-carousel--no-button has-color-scheme has-red-color-scheme\"><div class=\"wp-block-phrase-com-carousel__sidebar\"><h2 class=\"wp-block-phrase-com-carousel__heading\">Why you need a language strategy and tech-augmented localization process today<\/h2><div class=\"wp-block-phrase-com-carousel__navigation\"><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"0\">User Engagement<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"1\">Customers won&#039;t find you<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"2\">Shopping Experience<\/button><button type=\"button\" class=\"wp-block-phrase-com-carousel__tab\" data-index=\"3\">Increased Efficiency<\/button><\/div><\/div><div class=\"wp-block-phrase-com-carousel__slider\"><div class=\"wp-block-phrase-com-carousel__slider-track glide__track\" data-glide-el=\"track\"><div class=\"wp-block-phrase-com-carousel__slides glide__slides\">\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"415\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378.png\" alt=\"\" class=\"wp-image-88482\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378.png 681w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Group-1171275378-300x183.png 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere.png\" alt=\"\" class=\"wp-image-88476\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere.png 709w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/75-Look-elsewhere-300x175.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1.png\" alt=\"\" class=\"wp-image-88494\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1.png 709w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/73-reviews-1-300x175.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-phrase-com-carousel-slide glide__slide has-transparent-background-color has-background is-layout-flow wp-block-carousel-slide-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"414\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency.png\" alt=\"\" class=\"wp-image-88500\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency.png 713w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/30-efficiency-300x174.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-phrase-green-background-color has-background has-background-images has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-16 wp-block-group-is-layout-constrained\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/Retail_Shopper_AdobeStock_781238352-scaled.jpeg);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:auto\"><div class=\"glide wp-block-phrase-com-testimonials\"><div class=\"glide__track\" data-glide-el=\"track\"><div class=\"glide__slides\">\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Teams helps our colleagues around the globe to individually manage their local team members with customized access to projects and the ability to make changes that apply to everyone quickly.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo-300x132.png\" alt=\"Decathlon\" class=\"wp-block-phrase-com-testimonial__author-company-logo\">\n\t\t\t\t\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tMarkus Hauer\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tLeader Software Localization\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p><a href=\"https:\/\/phrase.com\/customers\/lyst\/\">Lyst<\/a> has now designed a process where Phrase allows us to have the content ready on our sites within 1 minute since the translators add or update their translations. We are saving an average of 48 hours on engineering time, each time we deploy a new feature.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Lyst_Testimonial_Logo.png\" alt=\"Lyst\" class=\"wp-block-phrase-com-testimonial__author-company-logo\">\n\t\t\t\t\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tEnrique Quilez\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tLocalization Manager\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial glide__slide\">\n\t\t<div class=\"wp-block-phrase-com-testimonial__text \">\n\t\t\t<p>Phrase has transformed <a href=\"https:\/\/phrase.com\/customers\/mercari\/\">Mercari&#8217;s<\/a> localization process and we started to see positive results from day one. We are able to measure and analyze the scope of each translation project enabling accurate and instant insight for all stakeholders.<\/p>\n\t\t<\/div>\n\t\t<div class=\"wp-block-phrase-com-testimonial__author\">\n\t\t\t\n\t\t\t<div class=\"wp-block-phrase-com-testimonial__author-info\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Mercari_Testimonial_Logo.png\" alt=\"Mercari\" class=\"wp-block-phrase-com-testimonial__author-company-logo\">\n\t\t\t\t\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-name\">\n\t\t\t\t\tEmma Davis\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"wp-block-phrase-com-testimonial__author-title\">\n\t\t\t\t\tChief Editor\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<div class=\"wp-block-phrase-com-testimonials__carousel-controls\">\n\t<div class=\"wp-block-phrase-com-testimonials__carousel-progress-bar\"><\/div>\n\t<div class=\"glide__arrows wp-block-phrase-com-testimonials__carousel-arrows\" data-glide-el=\"controls\">\n\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"<\">\n\t\t\t<svg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m10.191 11 3.01 3.036-.917.924L8.36 11l3.925-3.96.915.924L10.192 11Z\"\/><\/svg>\n\t\t\t<span class=\"screen-reader-text\">Previous<\/span>\n\t\t<\/button>\n\t\t<button type=\"button\" class=\"glide__arrow wp-block-phrase-com-testimonials__carousel-arrow\" data-glide-dir=\"&gt;\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\"><path fill=\"currentColor\" d=\"m11.809 11-3.01-3.036.916-.924L13.64 11l-3.925 3.96-.915-.924L11.808 11Z\"\/><\/svg>\n\t\t\t<span class=\"screen-reader-text\">Next<\/span>\n\t\t<\/button>\n\t<\/div>\n<\/div>\n\n<div class=\"glide__bullets wp-block-phrase-com-testimonials__company-logos\" data-glide-el=\"controls[nav]\">\n\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=0\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Decathlon_Testimonial_Logo-300x132.png\" alt=\"Decathlon\">\n\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=1\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Lyst_Testimonial_Logo.png\" alt=\"Lyst\">\n\t\t\t<\/button>\n\t\t\t\t\t\t\t\t<button type=\"button\" class=\"glide__bullet wp-block-phrase-com-testimonials__company-logo\" data-glide-dir=\"=2\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Mercari_Testimonial_Logo.png\" alt=\"Mercari\">\n\t\t\t<\/button>\n\t\t\t<\/div>\n\n<\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-purple-filled\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our customer stories<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-yellow-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--45)\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-want-to-find-out-more\">Want to find out more?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-8 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/contact\/\">Get in touch<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-black-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/demo\/\">Request a demo<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seamlessly connect with customers anytime, anywhere The shift to online and mobile commerce is accelerating, with more than half the global population shopping online weekly. As digital landscapes evolve, so does the demand for content that transcends linguistic and cultural barriers. The goal is clear: to connect with your audience in a language they understand, [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":88533,"parent":85890,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"class_list":["post-88383","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/88383"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=88383"}],"version-history":[{"count":25,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/88383\/revisions"}],"predecessor-version":[{"id":93816,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/88383\/revisions\/93816"}],"up":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/85890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/88533"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=88383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}