{"id":87824,"date":"2024-07-02T01:03:13","date_gmt":"2024-07-01T23:03:13","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&#038;p=87824"},"modified":"2024-09-06T17:26:04","modified_gmt":"2024-09-06T15:26:04","slug":"gamehouse","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/gamehouse\/","title":{"rendered":"How GameHouse Leveled Up its Global Reach with Phrase"},"content":{"rendered":"\n<div id=\"acf\/text-block_866f6ba15f87bfe3b16cf270cd14f961\" class=\"pxblock pxblock--text alignfull spacing--default bg--grey\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.gamehouse.com\/\">GameHouse<\/a> is the gaming division of Real Networks, a Seattle-based software company and one of the largest developers, publishers, and distributors of casual games, with over 2,300 on-line and downloadable games available for PC, Mac, and mobile platforms. GameHouse focuses on developing, lighthearted games such as hidden objects, puzzles, and time management adventures with fun storylines.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_fdfd572fdad881a8bcec5899f3f30c56\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\"><span style=\"font-weight: 400;\">Challenge<\/span><\/p>\n<h2>Too Many Post-Its and Not Enough Consistency<\/h2>\n<p><span style=\"font-weight: 400;\">As Head of Game Operations, Tommy Nordkvist oversees the localization of games into nearly 20 European and Asian languages. Based in the Netherlands, his team supported by a global network of translators, manages numerous projects with tight deadlines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The localization process at GameHouse involves receiving assets, extracting texts into .xls files, translating them, re-uploading into game builds, and conducting thorough QA before game updates. This relies on strict deadlines and visibility of project status.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Previously, the team used an outdated translation tool that lacked fuzzy matching and a robust translation memory, leading to translations being repeated and inconsistent terminology. Project tracking was managed with Post-It Notes and online calendars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upon joining, Tommy invested in a new CAT tool and translation management platform, ensuring terminology consistency, translation quality, and a streamlined overview of each project.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_993cef11cabdfa8d297071f5edab6410\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\"><span style=\"font-weight: 400;\">solution<\/span><b>\u00a0<\/b><\/p>\n<h2>Phrase Powers-Up GameHouse\u2019s Localization Process<\/h2>\n<p><span style=\"font-weight: 400;\">Navigating the complex world of game localization, GameHouse needed a powerful localization solution to overcome various challenges. By adopting the Phrase Localization Platform, it unlocked a suite of capabilities that streamlined its processes, improved efficiency, and ensured top-notch quality.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-Friendly Interface:<\/b><span style=\"font-weight: 400;\"> The intuitive design of the Phrase platform made it easy for both new and experienced users to navigate, reducing the learning curve and increasing productivity.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Robust Translation Memory:<\/b><span style=\"font-weight: 400;\"> Phrase offered a powerful translation memory that ensured previously translated content was easily accessible, reducing redundant work and ensuring consistency across projects.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced Fuzzy Matching:<\/b><span style=\"font-weight: 400;\"> The platform&#8217;s ability to recognize and suggest similar strings saved time and improved the accuracy of translations, addressing a major shortcoming of the previous system.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive Project Management<\/b><span style=\"font-weight: 400;\">: With built-in project management tools, Phrase allowed Tommy and his team to track the status of multiple projects in real-time, streamlining workflows and improving deadline adherence.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborative Features: <\/b><span style=\"font-weight: 400;\">The platform facilitated seamless collaboration between the in-house team and the global network of translators, ensuring everyone stayed aligned and could communicate effectively.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality Assurance Tools:<\/b><span style=\"font-weight: 400;\"> Integrated QA tools enabled thorough reviews and in-game testing of translations before deployment, significantly improving the quality and reliability of the final product.\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> As GameHouse continued to expand, Phrase provided the scalability needed to handle increasing volumes of work and additional languages without compromising efficiency.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These features made the Phrase Localization Platform an ideal choice, empowering Tommy&#8217;s team to maintain high standards of translation quality, consistency, and efficiency.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_74bcc721a536ad2649d87ea373fa58ee\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\"><span style=\"font-weight: 400;\">benefits<\/span><b>\u00a0<\/b><\/p>\n<h2><span style=\"font-weight: 400;\">Why Phrase?<\/span><\/h2>\n<ul class=\"checklist--small\">\n<li><b>Enhanced Localization Consistency and Quality Control:<\/b><span style=\"font-weight: 400;\"> With translation memory and term bases, Tommy\u2019s team can ensure consistent use of terminology across all translations, enhancing the overall quality of localized content.<\/span><\/li>\n<li><b>Efficiency in Translation: <\/b><span style=\"font-weight: 400;\">The automatic insertion of previously translated words and phrases eliminates redundancy, reducing time spent on repetitive tasks and improving efficiency regardless of file type.<\/span><\/li>\n<li><b>Real-Time Project Collaboration and Monitoring:<\/b><span style=\"font-weight: 400;\"> The centralized platform provides a comprehensive view of all projects, due dates, completion statuses, and analytics, streamlining project management and eliminating the need for manual tracking methods like post-its and calendars.<\/span><\/li>\n<li><b>Automated Workflow Creation:<\/b><span style=\"font-weight: 400;\"> Implementing automatic project creation from templates tailors specific workflows for different games and developers, improving efficiency and reducing manual setup time.<\/span><\/li>\n<li><b>Improved Efficiency: <\/b><span style=\"font-weight: 400;\">Cloud-based operations simplify interactions between project managers and translators, facilitating direct communication and the sharing of additional resources, like images, to provide clarity and reduce unnecessary emails.<\/span><\/li>\n<li><b>Fast Training with a User-Friendly Interface:<\/b><span style=\"font-weight: 400;\"> The intuitive interface of the Phrase Platform requires minimal training, allowing new translators to start working almost immediately. This reduces the technology learning curve and keeps the localization process moving smoothly as new team members join.<\/span><\/li>\n<li><b>Positive Return on Investment: <\/b><span style=\"font-weight: 400;\">While the primary goal was to establish translation consistency and quality, the investment in Phrase TMS has proven financially beneficial. Over time, the use of translation memory, term bases, and fuzzy match recognition has led to significant cost savings, making the platform self-sustaining and delivering a positive ROI for GameHouse\u2019s localization efforts. Tommy stated \u201cPhrase essentially pays for itself.\u201d<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_024bae3d2f3d6bd49c8e5b4682b6fb57\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\">Conclusion<\/p>\n<h2>Phrase A Game Changer for GameHouse<\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\nWhile the technology is important and vital to producing quality translations, Tommy is very focused on maintaining the human element in his localization process. It was important to him to find a tool that centeredaround the translator\u2019s experience because he values the translators as an extension of his internal team. \u201cTranslating is about being human,\u201d says Tommy. \u201cIt\u2019s a cultural product, you can\u2019t reduce language into bits.\u201d He\u2019s establishing a network of trusted translators around the world to maintain the central term bases and translation memories in their respective native languages. Because the platform is cloud-based, Tommy, his team, and translators can always work with the most updated versions in real-time. Also, while email automation is an option in Phrase TMS, he prefers to manually email his translators with new jobs to stay in regular contact with them &#8211; maintaining the human element in the language industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Phrase, Tommy and his team now have a combined CAT tool and translation management platform that is easy to use, utilizes translation memory and term bases to control quality and consistency, and also provides a bonus return on investment. They are now better equipped to increase the number of languages they offer and are exploring Phrase TMS\u2019s API and latest technology features to integrate their systems and further streamline their game localization updates.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/testimonials-block_e7801e8b37f3a12d111fdd437dc962e3\" class=\"pxblock pxblock--testimonials alignfull bg--green\">\n\t\n\t<div class=\"container\">\n\n\t\t<div class=\"testimonials animate-in\"><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p><span style=\"font-weight: 400;\">I like Phrase because it is a simple, straight forward localization tool. I really like the interface, and my translators at <a href=\"https:\/\/phrase.com\/customers\/gamehouse\/\">GameHouse<\/a> find it very intuitive to use. Phrase will significantly strengthen our operations in the coming years.<\/span><\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"315\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/GameHouse_Logo-1.png\" class=\"attachment-original size-original\" alt=\"GameHouse Logo\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/GameHouse_Logo-1.png 315w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/GameHouse_Logo-1-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/07\/GameHouse_Logo-1-150x150.png 150w\" sizes=\"(max-width: 315px) 100vw, 315px\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Tommy Nordkvist<\/p><p class=\"testimonial__author-title\">Head of Game Operations, GameHouse<\/p><\/div><\/div><\/div>\t<\/div>\n\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_3b5ed06c5afe75e365feae84cbb99b51\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":87846,"parent":0,"template":"","case-study-tag":[2383],"class_list":["post-87824","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"landing_page":[],"search_content_type":"Customer 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