{"id":8728,"date":"2023-09-15T16:28:21","date_gmt":"2023-09-15T14:28:21","guid":{"rendered":"https:\/\/phraseapp.com\/blog\/?p=5241"},"modified":"2023-10-17T16:01:27","modified_gmt":"2023-10-17T14:01:27","slug":"top-benefits-localization-automation","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/top-benefits-localization-automation\/","title":{"rendered":"Automated Translation: How to Speed Up Time to Market for Global Growth"},"content":{"rendered":"\n
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The digital transformation sweeping across every industry is steadily pushing companies to automate manual or repetitive processes for increased efficiency and productivity. According to <\/span>research by McKinsey<\/span><\/a>, <\/span>automation remains a top priority for businesses of any size<\/b>\u2014with the trend leaning towards more specialized and granular workflow automation.<\/span><\/p>\n

Translation and localization<\/span><\/a> are no exceptions. As more companies seek to expand globally, automated and customized translation workflows become even more crucial in empowering brands to connect with international customers, drive engagement, and improve conversion rates.<\/span><\/p>\n

This strategic shift <\/span>unlocks resources for companies to invest in initiatives that can deliver tangible value to customers across the globe<\/b>. To help you make the most of it, this guide explores how automated translation brings these possibilities within reach with the right technology.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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\n\t\t\t\t\"Translation\t\t\t<\/div>\n\t\t\t\t
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The right translation software for your needs<\/p>\n

Drive global growth by automating, managing, and translating all your content with the world\u2019s most powerful, connective, and customizable translation software.<\/p>\n

Explore Suite<\/a><\/p>\n

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Understanding automated translation<\/span><\/h2>\n

In the late 18th century, <\/span>The Mechanical Turk<\/span><\/a> captured the imagination of many as one of the first chess automatons. The Turk moved chess pieces for a player on a physical board while seemingly calculating intricate variations in the background. Draped in Ottoman robes, the mechanical marvel concealed the fact that a human was orchestrating its actions.<\/span><\/p>\n

\"Kempelen'sThe Mechanical Turk \u00a9 <\/span>Joseph Racknitz\/Public Domain<\/span><\/a><\/span><\/p>\n

The original Turk was lost to a fire, yet its resurrection occurred in the 1980s. By then, a human operator wasn’t necessary anymore, and the Turk still exists in a truly independent incarnation\u2014with a chess-playing computer guiding its moves. Likewise, automated translation is the equivalent of giving you the next move in a process as complex as <\/span>localization<\/span><\/a>.<\/span><\/p>\n

Automated translation refers to using predefined triggers and patterns to initiate and carry out tasks related to transferring text between languages.<\/b><\/p>\n

By leveraging algorithms, these triggers aim to speed up the delivery of accurate and consistent translations by reducing as many repetitive or manual translation workflow steps as possible. Automated translation is the secret weapon for growing businesses to achieve impactful outcomes across cultures and languages\u2014without going over budget.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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It\u2019s common to confuse \u201cautomated translation\u201d with \u201cautomatic translation.\u201d However, the 2 terms mean different things:<\/p>\n