{"id":87090,"date":"2024-06-22T12:30:37","date_gmt":"2024-06-22T10:30:37","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&#038;p=87090"},"modified":"2024-11-14T09:50:24","modified_gmt":"2024-11-14T08:50:24","slug":"ucla-knowing-neurons","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/ucla-knowing-neurons\/","title":{"rendered":"Mysteries of the Mind: Knowing Neurons Brings Neuroscience to New Audiences"},"content":{"rendered":"\n<div id=\"acf\/text-block_ef41f7a25e12bee57ba5e501cff2c62f\" class=\"pxblock pxblock--text alignfull spacing--default bg--grey\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-87118 alignleft\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/KNLogoTransparent-295x300.png\" alt=\"UCLA Knowing Neurons\" width=\"228\" height=\"232\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2012, neuroscience graduate students from the<\/span><a href=\"https:\/\/www.ucla.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> University of California<\/span><\/a><span style=\"font-weight: 400;\">, Los Angeles (UCLA), and the <\/span><a href=\"https:\/\/www.usc.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">University of Southern California<\/span><\/a><span style=\"font-weight: 400;\"> (USC) founded\u00a0 <\/span><a href=\"https:\/\/knowingneurons.com\/\"><span style=\"font-weight: 400;\">Knowing Neurons<\/span><\/a><span style=\"font-weight: 400;\">, a platform dedicated to sharing neuroscience knowledge and passion with the broader public. Today, the platform is managed by approximately 60 volunteer students from across the globe and has received recognition for its insights, articles, infographics, book reviews, videos, and podcasts about the brain and mind.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_673e327484dde407c62874564b2b2406\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\">Challenge<\/p>\n<h2><span style=\"font-weight: 400;\">Bridging the Linguistic Divide in Neuroscience<\/span><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_4f97fed02397a667c3676a68d9e286b4\" class=\"pxblock pxblock--columns alignfull bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><span style=\"font-weight: 400;\">Addressing the limitation of neuroscience information dissemination primarily in English, Knowing Neurons collaborated with<a href=\"https:\/\/bri.ucla.edu\/\" target=\"_blank\" rel=\"noopener\"> UCLA&#8217;s Brain Research Institute (BRI)<\/a> to explore the potential of translating content into other languages, starting with Spanish. &#8220;We recognized the need to make neuroscience accessible beyond the English-speaking world,&#8221; explained Rafael Romero, PhD., Associate Director of UCLA\u2019s Undergraduate Interdepartmental Program in Neuroscience.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><blockquote>\n<p class=\"h4\"><span style=\"font-weight: 400;\">We recognized the need to make neuroscience accessible beyond the English-speaking world.<\/span><\/p>\n<\/blockquote>\n<p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87078 alignleft\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-300x282.jpg\" alt=\"\" width=\"134\" height=\"126\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-300x282.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-1024x964.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-768x723.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-1536x1445.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Rafael-Romero-2048x1927.jpg 2048w\" sizes=\"(max-width: 134px) 100vw, 134px\" \/><\/p>\n<p class=\"label\" style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Rafael Romero, Ph.D.<\/span><br \/>\nassociate director,<br \/>\nundergraduate interdepartmental program, neuroscience<br \/>\nucla<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_2868e11da2364c761c52a544e4c034e6\" class=\"pxblock pxblock--columns alignfull bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-media columns--middle media--left\">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><span style=\"font-weight: 400;\">The project leveraged a unique collaboration between Knowing Neurons, the BRI, and <\/span><a href=\"https:\/\/www.spanport.ucla.edu\/undergraduate\/opportunities\/community-engaged-learning\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UCLA&#8217;s Department of Spanish and Portuguese<\/span><\/a><span style=\"font-weight: 400;\">. It required a translation management system to facilitate the translation process. This technology would be used by community outreach course undergraduate students to translate content from English into Spanish.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t<div class=\"media media--image\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"890\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23.jpg\" class=\"attachment-original size-original\" alt=\"School kids: Nadia Penkofflidbeck\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23.jpg 2048w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23-300x130.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23-1024x445.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23-768x334.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/illustration8_20_23-1536x668.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_25751c56ef64f1a858e984da2d65540b\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\">solution<\/p>\n<h2><span style=\"font-weight: 400;\">The Value of Real-World Experience<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The decision to use Phrase was based on its ease of use and robust functionality. &#8220;We needed a tool that was intuitive for students yet powerful enough for our rigorous academic requirements. Phrase came highly recommended and has met all our expectations,&#8221; stated Carla Suhr, Professor of Spanish Linguistics and Community-Engaged Learning at UCLA.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_e6aa6a2785e480cc2fc4fd11fc85989c\" class=\"pxblock pxblock--columns alignfull bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><span style=\"font-weight: 400;\">Each academic quarter, students translated several articles under the supervision of linguists and neuroscientists to ensure both linguistic fidelity and scientific accuracy. &#8220;This model not only helps preserve the integrity of our content but also enriches our students&#8217; learning experience,&#8221; remarked Suhr.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><blockquote>\n<p class=\"h4\"><span style=\"font-weight: 400;\">We needed a tool that was intuitive for students yet powerful enough for our rigorous academic requirements. Phrase came highly recommended and has met all our expectations.<\/span><\/p>\n<\/blockquote>\n<p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87072 alignleft\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/C.Suhr-.jpg\" alt=\"Carla Suhr\" width=\"135\" height=\"135\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/C.Suhr-.jpg 260w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/C.Suhr--150x150.jpg 150w\" sizes=\"(max-width: 135px) 100vw, 135px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"label\" style=\"padding-left: 40px;\">CARLa Suhr<br \/>\nprofessor of Spanish linguistics &amp;<br \/>\ncommunity engaged learning<br \/>\nucla<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_de447f871f4205417bcca74284cf32e3\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\">Benefits<\/p>\n<h2><span style=\"font-weight: 400;\">Why Phrase?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since the project&#8217;s launch, over 140 articles and interviews have been translated. After initially housing the Spanish-language content in a separate tab of the flagship Knowing Neurons website, the team had translated so much content that it was able to launch a dedicated <\/span><a href=\"https:\/\/knowingneurons.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spanish-language website<\/span><\/a><span style=\"font-weight: 400;\">. Plans are underway to develop a Spanish-language neuroscience podcast, further increasing the reach of the platform. &#8220;The Spanish site\u2019s high engagement levels have encouraged us to consider more ways to interact with our audience,&#8221; confirmed Alba Peris-Yag\u00fce, a PhD. candidate and Outreach Leader at Knowing Neurons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The project was widely regarded as a success, yielding numerous benefits and receiving significant recognition:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educational Impact:<\/b><span style=\"font-weight: 400;\"> In the past 3 years 45 undergraduate translators have engaged with the project, translating over 140 articles. &#8220;The real-world translation experience is invaluable,&#8221; noted Romero.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Academic Validation:<\/b><span style=\"font-weight: 400;\"> Reflecting on the project&#8217;s success, Romero shared, &#8220;Publishing a paper on this initiative, titled &#8216;<\/span><a href=\"https:\/\/www.eneuro.org\/content\/11\/1\/ENEURO.0392-23.2023\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Increasing Accessibility to Neuroscience through Translation: Going beyond the English Language<\/span><\/a><span style=\"font-weight: 400;\">,&#8217; has been a testament to our impact.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Award Recognition: <\/b><span style=\"font-weight: 400;\">The project received a &#8216;<\/span><a href=\"https:\/\/www.sfn.org\/publications\/latest-news\/2022\/11\/14\/society-for-neuroscience-2022-science-education-and-outreach-awards\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Next Generation Award<\/span><\/a>&#8216;<span style=\"font-weight: 400;\"> from the <\/span><a href=\"https:\/\/www.sfn.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Society for Neuroscience<\/span><\/a><span style=\"font-weight: 400;\">. &#8220;It\u2019s an honor to be recognized for our efforts to make neuroscience accessible,&#8221; said Peris-Yag\u00fce.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expansion to New Languages:<\/b><span style=\"font-weight: 400;\"> The success in Spanish translations has inspired translations into German and Turkish. Peris-Yag\u00fce expressed enthusiasm: &#8220;Our proof of concept in Spanish has motivated others to expand into their native languages, enriching our platform&#8217;s diversity.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broader Engagement:<\/b><span style=\"font-weight: 400;\"> The project&#8217;s influence has led to the establishment of international collaborations and educational expansions, such as the participation of students from the Universidad Complutense and Universidad Aut\u00f3noma in Madrid as editors.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_fb8eb557d714ccddd00c1f1dde24a3fa\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-87130\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Need-it-like-I-need-a-Hole-in-the-Head_MC-300x130.png\" alt=\"Neurosurgeon: Melis Cakar\" width=\"845\" height=\"366\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Need-it-like-I-need-a-Hole-in-the-Head_MC-300x130.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Need-it-like-I-need-a-Hole-in-the-Head_MC-1024x445.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Need-it-like-I-need-a-Hole-in-the-Head_MC-768x334.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Need-it-like-I-need-a-Hole-in-the-Head_MC-1536x668.png 1536w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_caeb1514fe59537606657b5431006fdb\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\">Conclusion<\/p>\n<h2><span style=\"font-weight: 400;\">Phrase and Knowing Neurons &#8211; Expanding Neural Networks Across Languages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Knowing Neurons initiative illustrates the power of interdisciplinary collaboration and technological integration in transcending language barriers in science. It not only expands public access to neuroscience but also fosters a globally inclusive scientific community. &#8220;This model serves as a blueprint for other disciplines aiming to enhance worldwide engagement,&#8221; stated Romero.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Phrase Localization Platform helped Knowing Neurons and the BRI exceed the project\u2019s goal of bringing neuroscience content to new and diverse audiences. It also inspired unexpected opportunities. The BRI, for example, now wants to translate the content of its own website into different languages. And as Knowing Neurons expands to new languages, Phrase will be critical to its continued success.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><sup>Credit: Images provided by the Knowing Neurons Team: Neuroscientist on computer: Vidya Saravanapandian, School kids: Penkofflidbeck, Neurosurgeon: Melis Cakar<\/sup><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/testimonials-block_d9e432dc6d8d36b60e4ff73f079a6100\" class=\"pxblock pxblock--testimonials alignfull bg--green\">\n\t\n\t<div class=\"container\">\n\n\t\t<div class=\"testimonials animate-in\"><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p><span style=\"font-weight: 400;\">Using Phrase will be key to the future of Knowing Neurons at <a href=\"https:\/\/phrase.com\/customers\/ucla-knowing-neurons\/\">UCLA Brain Research Institute<\/a> because of its AI capabilities. It really has started to make a massive difference to be able to use the automation the Phrase Localization Platform offers. This will help us scale our knowledge and content to additional languages in the future.<\/span><\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"1066\" height=\"971\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/AlbaPerisYague.jpg\" class=\"attachment-original size-original\" alt=\"Alba Peris Yague\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/AlbaPerisYague.jpg 1066w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/AlbaPerisYague-300x273.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/AlbaPerisYague-1024x933.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/AlbaPerisYague-768x700.jpg 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Alba Peris-Yag\u00fce<\/p><p class=\"testimonial__author-title\"> Ph.D. Candidate and Outreach Leader at Knowing Neurons.<\/p><\/div><\/div><\/div>\t<\/div>\n\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_6ed99e31a9fd604d00e1844bc2978c78\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":87188,"parent":0,"template":"","case-study-tag":[263,117],"class_list":["post-87090","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"landing_page":[],"search_content_type":"Customer story","image":false,"copy":"","link":{"title":"","url":"https:\/\/phrase.com\/customers\/ucla-knowing-neurons\/","target":""},"case_study_logo":{"ID":87112,"id":87112,"title":"UCLA-BRI-4.7.21-1000","filename":"UCLA-BRI-4.7.21-1000.png","filesize":10682,"url":"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/UCLA-BRI-4.7.21-1000.png","link":"https:\/\/phrase.com\/?attachment_id=87112","alt":"","author":"50","description":"","caption":"","name":"ucla-bri-4-7-21-1000","status":"inherit","uploaded_to":87105,"date":"2024-06-22 00:19:52","modified":"2024-06-22 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