{"id":8693,"date":"2023-08-22T08:34:32","date_gmt":"2023-08-22T06:34:32","guid":{"rendered":"https:\/\/phraseapp.com\/blog\/?p=2516"},"modified":"2023-09-15T17:09:25","modified_gmt":"2023-09-15T15:09:25","slug":"multilingual-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/","title":{"rendered":"Multilingual Content Marketing: Strategies for Global Impact"},"content":{"rendered":"\n<div id=\"acf\/text-block_e025b4f94554174f1444aced3d6a710a\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><a href=\"http:\/\/www.internetlivestats.com\/internet-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">40% of the global population<\/a> is using the internet today\u2014and that number is constantly rising. Still, that doesn\u2019t mean that over 5B people will engage with your brand\u2014especially if you don&#8217;t leverage content customized for target audiences across diverse cultures. <span style=\"font-weight: 400;\">For brands venturing into new markets, a culturally relevant approach to content marketing is essential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering that <\/span><a href=\"https:\/\/csa-research.com\/Featured-Content\/For-Global-Enterprises\/Global-Growth\/CRWB-Series\/CRWB-B2C\"><span style=\"font-weight: 400;\">65% of global consumers<\/span><\/a><span style=\"font-weight: 400;\"> prefer content in their own language, using multilingual content marketing becomes a game-changer for connecting with potential customers and boosting conversions on a global scale. This guide lays out best practices to help you make the most of multilingual content marketing with the right strategy and technology.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#what-is-multilingual-content-marketing\" title=\"What is multilingual content marketing?\">What is multilingual content marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#why-multilingual-content-marketing-is-key-for-global-business\" title=\"Why multilingual content marketing is key for global business\">Why multilingual content marketing is key for global business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#reach-more-audiences\" title=\"Reach more audiences\">Reach more audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#build-brand-credibility\" title=\"Build brand credibility\">Build brand credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#improved-search-engine-visibility\" title=\"Improved search engine visibility\">Improved search engine visibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#stronger-customer-experiences\" title=\"Stronger customer experiences\">Stronger customer experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#higher-conversion-rates\" title=\"Higher conversion rates\">Higher conversion rates<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#what-makes-successful-multilingual-content-marketing\" title=\"What makes successful multilingual content marketing\">What makes successful multilingual content marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#how-to-build-an-effective-multilingual-content-marketing-strategy\" title=\"How to build an effective multilingual content marketing strategy\">How to build an effective multilingual content marketing strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#step-1-understand-your-target-audience-and-competitors-across-markets\" title=\"Step 1: Understand your target audience and competitors across markets\">Step 1: Understand your target audience and competitors across markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#step-2-create-compelling-content-with-localization-in-mind\" title=\"Step 2: Create compelling content with localization in mind\">Step 2: Create compelling content with localization in mind<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#step-3-optimize-your-content-for-multilingual-seo\" title=\"Step 3: Optimize your content for multilingual SEO\">Step 3: Optimize your content for multilingual SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#step-4-leverage-locally-relevant-promotional-channels-influencers-and-partnerships\" title=\"Step 4: Leverage locally relevant promotional channels, influencers, and partnerships\">Step 4: Leverage locally relevant promotional channels, influencers, and partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#step-5-build-authoritative-links-to-your-multilingual-website-content\" title=\"Step 5: Build authoritative links to your multilingual website content\">Step 5: Build authoritative links to your multilingual website content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#how-to-implement-your-multilingual-content-marketing-strategy-with-the-right-technology\" title=\"How to implement your multilingual content marketing strategy with the right technology\">How to implement your multilingual content marketing strategy with the right technology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#use-a-cms-designed-for-multilingual-websites\" title=\"Use a CMS designed for multilingual websites\">Use a CMS designed for multilingual websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#localize-content-with-cloud-translation-software\" title=\"Localize content with cloud translation software\">Localize content with cloud translation software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#deploy-a-content-delivery-network-cdn\" title=\"Deploy a content delivery network (CDN)\">Deploy a content delivery network (CDN)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#drive-engagement-for-your-content-with-social-media-email-marketing-and-chat-tools\" title=\"Drive engagement for your content with social media, email marketing, and chat tools\">Drive engagement for your content with social media, email marketing, and chat tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#monitor-performance-with-web-analytics-and-seo-tools\" title=\"Monitor performance with web analytics and SEO tools\">Monitor performance with web analytics and SEO tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#multilingual-content-marketing-examples-to-learn-from\" title=\"Multilingual content marketing examples to learn from\">Multilingual content marketing examples to learn from<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#airbnb\" title=\"Airbnb\">Airbnb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#coca-cola\" title=\"Coca-Cola\">Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#ikea\" title=\"IKEA\">IKEA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#netflix\" title=\"Netflix\">Netflix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#starbucks\" title=\"Starbucks\">Starbucks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-marketing-strategy\/#connect-with-audiences-around-the-globe\" title=\"Connect with audiences around the globe\">Connect with audiences around the globe<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-is-multilingual-content-marketing\"><\/span><span style=\"font-weight: 400;\">What is multilingual content marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Multilingual content marketing refers to creating and disseminating marketing content in multiple languages to effectively engage with audiences across cultures.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketing messages, materials, and campaigns are tailored to resonate with potential customers who speak different languages and have unique cultural backgrounds.<\/span><\/p>\n<p><b>The aim of multilingual content marketing is to break down language barriers and create a more personalized experience for global audiences<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that deliver content in the preferred languages of their target audiences are able to improve brand visibility, strengthen credibility, and build engagement\u2014ultimately driving conversions and business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following this strategy means everything is adapted\u2014from website copy and social media posts to email campaigns, videos, and advertisements\u2014to ensure that the brand&#8217;s messaging aligns with local cultural contexts.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_34ebf2a604d8f28aa82bc9bb18e00565\" class=\"pxblock pxblock--blog-cta alignfull bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png\" class=\"attachment-original size-original\" alt=\"Marketing localization ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">FREE DOWNLOAD<\/p>\n<p class=\"p1 h6\">Make global marketing strategies work in local markets<\/p>\n<p class=\"p1 small\">Harness the power of localization to effectively connect with audiences worldwide and discover best practices for making your next global marketing endeavor a success.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">Download playbook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_52a1aca09abe77ee4952eb09be46f1fe\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"why-multilingual-content-marketing-is-key-for-global-business\"><\/span><span style=\"font-weight: 400;\">Why multilingual content marketing is key for global business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When done right, multilingual content marketing can help growing businesses thrive in the ever-changing global marketplace. Consider these benefits:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"reach-more-audiences\"><\/span><span style=\"font-weight: 400;\">Reach more audiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different regions have diverse languages and cultures. Through content created in multiple languages, businesses can effectively engage with audiences who might not be proficient in the company&#8217;s primary language. Using multilingual content widens the brand&#8217;s reach and allows it to connect with potential customers in global markets who might otherwise remain inaccessible.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-brand-credibility\"><\/span><span style=\"font-weight: 400;\">Build brand credibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Delivering content in the native language of a target audience shows respect and a commitment to <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\"><span style=\"font-weight: 400;\">understanding customer needs<\/span><\/a><span style=\"font-weight: 400;\">. Customers are more likely to engage with a brand that values and respects their language and culture, so building trust and credibility through local content can be a worthwhile investment.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improved-search-engine-visibility\"><\/span><span style=\"font-weight: 400;\">Improved search engine visibility<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multilingual content enhances a brand\u2019s international SEO (search engine optimization) efforts. When content is available in different languages, it&#8217;s more likely to appear in search results when users look up information in those languages. This boosts the brand&#8217;s visibility.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_37b3107aa61ac89b5ddc88591e50edad\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\" style=\"text-align: center;\">How to make the most of international SEO<\/p>\n<p class=\"small\" style=\"text-align: center;\">International SEO is one of the best promotion methods for expanding the global reach of your website. Here\u2019s all you need to know to get started.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/blog\/posts\/international-seo\/\">Discover tips<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_a220b78f03b34275f92275d37ce91b4c\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"stronger-customer-experiences\"><\/span><span style=\"font-weight: 400;\">Stronger customer experiences<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Providing content in a customer&#8217;s preferred language contributes to an <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/app-localization-developers-guide-to-user-experience\/\"><span style=\"font-weight: 400;\">enhanced user experience<\/span><\/a><span style=\"font-weight: 400;\"> (UX). People are more likely to engage, stay longer, and return to a website or platform when they feel understood and valued, creating a positive impression and fostering brand loyalty.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"higher-conversion-rates\"><\/span><span style=\"font-weight: 400;\">Higher conversion rates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Multilingual content marketing directly impacts conversion rates, leading to more conversions such as purchases or registrations. When customers can understand and connect with a brand&#8217;s messaging in their own language, there are fewer barriers to encouraging them to take action.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-successful-multilingual-content-marketing\"><\/span><span style=\"font-weight: 400;\">What makes successful multilingual content marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands can demonstrate their commitment to inclusivity, cultural understanding, and personalized experiences by using multilingual content marketing. Beyond simply translating, multilingual content marketing encompasses cultural adaptation, ensuring that the content resonates deeply with local audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through achieving these objectives, businesses can establish a competitive edge in international markets, foster customer loyalty, and ultimately drive revenue growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A clear strategy guides the decision-making process, ensuring that efforts are aligned with business goals and audience expectations. On the other hand, robust technology supports the execution of the strategy by streamlining processes, enhancing efficiency, and enabling effective communication.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_b6f5df88c660687c951671be23ab3b5c\" class=\"pxblock pxblock--blog-cta alignfull bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p style=\"text-align: left;\"><strong>Keep in mind:<\/strong> Together, a well-crafted strategy and advanced technology form the backbone of successful multilingual content marketing, enabling businesses to effectively navigate the challenges of global communication and engagement.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_1675ec24fd962aed5888058aac32958a\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"how-to-build-an-effective-multilingual-content-marketing-strategy\"><\/span><span style=\"font-weight: 400;\">How to build an effective multilingual content marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Developing an effective multilingual content strategy is an elaborate process with several important considerations. Let&#8217;s take a closer look at each of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand your target audience and competitors across markets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create compelling content with <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\"><span style=\"font-weight: 400;\">localization<\/span><\/a><span style=\"font-weight: 400;\"> in mind<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your content for multilingual SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage locally relevant promotional channels and influencers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build authoritative links to your multilingual website content<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"step-1-understand-your-target-audience-and-competitors-across-markets\"><\/span><span style=\"font-weight: 400;\">Step 1: Understand your target audience and competitors across markets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Begin by conducting thorough <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\"><span style=\"font-weight: 400;\">market research<\/span><\/a><span style=\"font-weight: 400;\"> to gain insights into the preferences, behaviors, and cultural nuances of your target audiences in different regions. Understand their pain points, aspirations, and how they engage with content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simultaneously, analyze competitors&#8217; strategies to identify gaps and opportunities. Examining the content your competitors publish to connect and engage with audiences in different languages can help you adjust your own content and localization strategy\u2014and stay ahead in the game.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-create-compelling-content-with-localization-in-mind\"><\/span><span style=\"font-weight: 400;\">Step 2: Create compelling content with localization in mind<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/localization-isnt-just-about-translation\/\"><span style=\"font-weight: 400;\">Translation and localization<\/span><\/a><span style=\"font-weight: 400;\"> aren\u2019t the same. That\u2019s why creating content for local audiences requires more than just transferring the meaning of text between languages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craft content that takes into account cultural sensitivities, humor, imagery, and idiomatic expressions. Use local references, stories, and examples that establish an emotional connection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/content-localization\/\"><span style=\"font-weight: 400;\">content localization<\/span><\/a><span style=\"font-weight: 400;\">, you can ensure that your messaging feels more authentic and relevant for potential customers in each target market, ultimately boosting engagement.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-optimize-your-content-for-multilingual-seo\"><\/span><span style=\"font-weight: 400;\">Step 3: Optimize your content for multilingual SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-keyword-research\/\"><span style=\"font-weight: 400;\">Multilingual SEO<\/span><\/a><span style=\"font-weight: 400;\"> is crucial for visibility across different language markets. When implemented properly, it improves your content\u2019s ranking in various languages in search engines such as Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conduct keyword research for each target language and optimize content accordingly. Tailor meta tags, headers, and URLs to reflect the target language while adhering to SEO best practices.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-leverage-locally-relevant-promotional-channels-influencers-and-partnerships\"><\/span><span style=\"font-weight: 400;\">Step 4: Leverage locally relevant promotional channels, influencers, and partnerships<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Identify and utilize digital platforms and social media channels for <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/product-promotion\/\"><span style=\"font-weight: 400;\">product promotion<\/span><\/a><span style=\"font-weight: 400;\"> that are popular and influential in each target market. For example, Facebook and Twitter are popular platforms with US-based consumers, while WeChat is the leading social platform in China.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Equally important, engage with local influencers who have a strong following and credibility in those markets. Partnering with influencers helps amplify your content&#8217;s reach and credibility among local audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a well-structured plan, promote your multilingual content across different platforms and languages. This plan should include social media posts, email campaigns, paid advertisements, and other relevant channels. Consistency in promotion ensures that your content reaches its intended audience and generates engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To support your promotion efforts, consider partnering with other brands. Collaborate with local partners, industry publications, and websites relevant to your industry in each of your target markets.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-5-build-authoritative-links-to-your-multilingual-website-content\"><\/span><span style=\"font-weight: 400;\">Step 5: Build authoritative links to your multilingual website content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building high-quality backlinks from reputable online sources can boost your content&#8217;s visibility and bolster its credibility. If you&#8217;re producing excellent, location-specific content, organic links from authoritative websites with good domain authority should naturally increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can give yourself a boost in link acquisition. Consider hiring an outreach manager to connect with local businesses and collaborate with industry publications relevant to each of your target markets to get as much \u201clink juice\u201d as possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-implement-your-multilingual-content-marketing-strategy-with-the-right-technology\"><\/span><span style=\"font-weight: 400;\">How to implement your multilingual content marketing strategy with the right technology<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective multilingual content marketing strategy requires the integration of diverse technology tools. Technology improves efficiency, accuracy, and scalability, and allows you to deliver consistent and engaging content experiences to a global audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, you can measure and refine your efforts based on real-time data, ensuring that your strategy continues to evolve and drive impactful results in the ever-changing landscape of global marketing. Here&#8217;s how to leverage technology to bring your multilingual content marketing strategy to life:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-a-cms-designed-for-multilingual-websites\"><\/span><span style=\"font-weight: 400;\">Use a CMS designed for multilingual websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/content-management-system\/\"><span style=\"font-weight: 400;\">Content management systems<\/span><\/a><span style=\"font-weight: 400;\"> (CMS) help your global audience seamlessly access relevant content. A CMS equipped with multilingual capabilities streamlines the process of managing and updating content across different language versions of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for a CMS that allows you to create, organize, and publish content and marketing materials in various languages while maintaining a consistent UX. For example, if you choose WordPress as your CMS, you can connect it with a <\/span><a href=\"https:\/\/phrase.com\/integrations\/wordpress-translation-plugin\/\"><span style=\"font-weight: 400;\">WordPress translation plugin<\/span><\/a><span style=\"font-weight: 400;\"> to streamline multilingual content management.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"localize-content-with-cloud-translation-software\"><\/span><span style=\"font-weight: 400;\">Localize content with cloud translation software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/cloud-server-benefits\/\"><span style=\"font-weight: 400;\">Cloud-based translation tools<\/span><\/a><span style=\"font-weight: 400;\"> simplify the localization process by enabling real-time collaboration between content creators and translators. Without them, it can be challenging to maintain consistency, accuracy, and efficient workflows across multiple languages. Cloud translation facilitates the rapid adaptation of content, ensuring timely delivery to diverse markets.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"deploy-a-content-delivery-network-cdn\"><\/span><span style=\"font-weight: 400;\">Deploy a content delivery network (CDN)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A CDN enhances the performance and accessibility of your multilingual content by distributing it across servers in various geographic locations, reducing loading times and latency. Visitors from different regions get a smooth UX and faster loading times. In turn, this contributes to higher user engagement and better SEO rankings.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"drive-engagement-for-your-content-with-social-media-email-marketing-and-chat-tools\"><\/span><span style=\"font-weight: 400;\">Drive engagement for your content with social media, email marketing, and chat tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media scheduling and management tools allow you to plan and automate posts across different time zones and native languages. Email marketing platforms with multilingual capabilities enable personalized communication with subscribers in their preferred languages. Additionally, multilingual chatbots enhance customer support by providing instant responses in various languages, ensuring seamless interactions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"monitor-performance-with-web-analytics-and-seo-tools\"><\/span><span style=\"font-weight: 400;\">Monitor performance with web analytics and SEO tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Web analytics tools help you monitor the performance of your multilingual content by tracking metrics such as traffic, engagement, and conversion rates across different language versions. SEO tools assist in monitoring keyword rankings, search visibility, and organic traffic for each language. These insights guide your optimization efforts and enable data-driven decision-making.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\" style=\"text-align: center;\">Wishing a blessed, peaceful and healthy holy month to everyone celebrating \ud83d\ude00<a href=\"https:\/\/twitter.com\/hashtag\/RamadanKareem?src=hash&amp;ref_src=twsrc%5Etfw\">#RamadanKareem<\/a> <a href=\"https:\/\/t.co\/FCgVEER9lZ\">pic.twitter.com\/FCgVEER9lZ<\/a><\/p>\n<p style=\"text-align: center;\">\u2014 Arsenal (@Arsenal) <a href=\"https:\/\/twitter.com\/Arsenal\/status\/1253428433482178562?ref_src=twsrc%5Etfw\">April 23, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span class=\"ez-toc-section\" id=\"multilingual-content-marketing-examples-to-learn-from\"><\/span><span style=\"font-weight: 400;\">Multilingual content marketing examples to learn from<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many global companies across industries leverage multilingual content marketing to engage diverse audiences and drive global growth. Let\u2019s have a look at some of the most prominent ones:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"airbnb\"><\/span><span style=\"font-weight: 400;\">Airbnb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Airbnb tailors its website and app content to different languages, providing localized experiences for users in various markets. Destination-specific blog posts, travel guides, and more are created in multiple languages so that content resonates with users across cultures.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"coca-cola\"><\/span><span style=\"font-weight: 400;\">Coca-Cola<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Coca-Cola has a strong presence in various markets, and its multilingual content marketing approach reflects this global reach. The iconic beverage brand creates market-specific social media campaigns, videos, and advertisements that consider local culture and language nuances. This customized strategy for each market enables it to connect with consumers on a personal level in different regions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ikea\"><\/span><span style=\"font-weight: 400;\">IKEA<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">IKEA is renowned for its multilingual catalog and website, which are available in multiple languages to cater to diverse markets. Product names are often adapted to local languages, and assembly instructions and customer support are provided in various languages. Localization helps IKEA build credibility with customers on a personal level.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"netflix\"><\/span><span style=\"font-weight: 400;\">Netflix<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Netflix uses multilingual content marketing to promote its shows and movies around the world. Trailers, posters, and promotional content are presented in different languages, tailored to the preferences of each local audience. Netflix\u2019s marketing and brand presentation not only attracts subscribers but also enhances UX by delivering content in viewers&#8217; preferred languages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"starbucks\"><\/span><span style=\"font-weight: 400;\">Starbucks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Starbucks adapts its multilingual content marketing to suit the coffee culture of various markets. Their localized social media accounts share content relevant to local holidays, events, and preferences. This approach helps them build deeper connections with customers in different regions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"connect-with-audiences-around-the-globe\"><\/span><span style=\"font-weight: 400;\">Connect with audiences around the globe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even after you\u2019ve translated your content, you still need to do more to connect effectively with customers. Multilingual content marketing builds connections, fosters trust, and creates experiences that resonate with your customers. Speaking your customers\u2019 languages, both linguistically and culturally, unlocks opportunities for growth, engagement, and success in a diverse and dynamic global marketplace.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how multilingual content marketing can help growing businesses grow brand credibility, connect with target  audiences across diverse markets, and drive growth with the right strategy and technology.<\/p>\n","protected":false},"author":50,"featured_media":2597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[37],"class_list":["post-8693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/8693"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=8693"}],"version-history":[{"count":20,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/8693\/revisions"}],"predecessor-version":[{"id":90443,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/8693\/revisions\/90443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/2597"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=8693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=8693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}