{"id":86698,"date":"2024-07-02T21:14:32","date_gmt":"2024-07-02T19:14:32","guid":{"rendered":"https:\/\/phrase.com\/?p=86698"},"modified":"2024-11-06T17:40:58","modified_gmt":"2024-11-06T16:40:58","slug":"proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/","title":{"rendered":"Proving Localization Value: Six Key Metrics Every Localization Manager Should be Sharing"},"content":{"rendered":"\n<div id=\"acf\/text-block_aa5766f12f8f632363093cac59c7367d\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">How do you measure the real value of localization? And perhaps more importantly, how do you make sure you\u2019re sharing that information with the right people, in a way that they understand? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It\u2019s one question that comes up whenever we attend an event or host a webinar. And with so many different opinions and methods, it can sometimes be useful to take a step back and think about the key numbers that matter most to the business. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In this post, we\u2019ve consulted experts from a variety of companies, and selected six essential metrics that can help you show just how effective localization can be and how it drives revenue. <\/span><span style=\"font-weight: 400;\"><br \/>\n<b><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#key-metrics-for-measuring-localization-success\" title=\"Key Metrics for Measuring Localization Success\">Key Metrics for Measuring Localization Success<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#1-turnaround-time\" title=\"1: Turnaround Time\">1: Turnaround Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#2-quality-metrics-first-time-quality-and-error-rate\" title=\"2: Quality Metrics (First-time Quality and Error Rate)\">2: Quality Metrics (First-time Quality and Error Rate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#3-customer-satisfaction-score-csat\" title=\"3: Customer Satisfaction Score (CSAT)\">3: Customer Satisfaction Score (CSAT)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#4-spend-by-languagemarket\" title=\"4: Spend by Language\/Market\">4: Spend by Language\/Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#6-percentage-of-translation-milestones-completed-on-time\" title=\"6. Percentage of Translation Milestones Completed on Time\">6. Percentage of Translation Milestones Completed on Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/proving-localization-value-six-key-metrics-every-localization-manager-should-be-sharing\/#sharing-information-with-the-business\" title=\"Sharing information with the business\">Sharing information with the business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"key-metrics-for-measuring-localization-success\"><\/span><span style=\"font-weight: 400;\"><b>Key Metrics for Measuring Localization Success<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1-turnaround-time\"><\/span><b>1: Turnaround Time<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with an obvious one; Turnaround time. After all, translated content is only valuable when it is out in the world, helping people!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Turnaround time is all about efficiency. With so much content being published, a quicker turnaround can be a real competitive advantage for a business, driving faster time-to-market and increased customer satisfaction.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86699\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.35.51-300x169.jpg\" alt=\"A quote from Debora Cohen, Head of Localization at AppsFlyer, stating, &quot;Delivering localized products and content on schedule is crucial for retaining customers and protecting your company\u2019s reputation,&quot; alongside her headshot in a circular green border.\" width=\"744\" height=\"419\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.35.51-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.35.51-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.35.51-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.35.51.jpg 1046w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Delivering localized products and content on schedule is crucial for retaining customers and protecting your company\u2019s reputation.&#8221; &#8211; Debora Cohen, Head of Localization at AppsFlyer<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 18px;\">To measure turnaround time accurately, start simply. <\/span><\/p>\n<p><span style=\"font-size: 18px;\">For larger tasks, you can track the start and end dates of each localization task using project management tools like JIRA or Trello. <\/span><\/p>\n<p><span style=\"font-size: 18px;\">Visualizing this data with Gantt charts can help identify bottlenecks and streamline workflows. You can view this initial measurement as a research task, making sure that you don\u2019t run into much larger issues when you begin automating tasks and driving higher volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is essential if you need to scale activity, and particularly important before implementing high volume machine translations across areas like user-generated content, or customer service chatbots.\u00a0 In these instances speed is often more desirable than 100% perfect translation (although of course, it\u2019s always good to aim for both if you can).<\/span><span style=\"font-weight: 400;\"><br \/>\n<b><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-quality-metrics-first-time-quality-and-error-rate\"><\/span><span style=\"font-weight: 400;\"><b>2: Quality Metrics (First-time Quality and Error Rate)<\/b><br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Speaking of perfection, quality is a fundamental aspect of localization. Metrics such as first-time quality (percentage of translations that pass quality checks on the first attempt) and error rate (frequency of translation errors), help ensure high standards, but can also be a way to manage costs, by<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/rethinking-tm-threshold\/\"><span style=\"font-weight: 400;\"> applying quality thresholds to different types of content<\/span><\/a><span style=\"font-weight: 400;\"> and using this to manage workflow.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Quality doesn&#8217;t mean the same for everyone. Managing those expectations around quality is crucial.&#8221; &#8211; Ketty Tirrito, Localization Manager at Zendesk<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It\u2019s important to recognize that quality was often a subjective measure in the past. Language and communication preferences can be very personal, so it\u2019s important that you approach quality in a standardized, scalable way.<br \/>\n<\/span> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Many translation providers rely on MTQE (Machine Translation Quality Estimation) scores, which group different scores into four broad categories:<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"width: 92.6107%; height: 340px;\">\n<tbody>\n<tr style=\"height: 50px;\">\n<td style=\"width: 27.3163%; height: 50px;\"><b>Category<\/b><\/td>\n<td style=\"width: 37.91%; height: 50px;\"><b>Description<\/b><\/td>\n<td style=\"width: 78.2833%; height: 50px;\"><b>Use Case<\/b><\/td>\n<\/tr>\n<tr style=\"height: 50px;\">\n<td style=\"width: 27.3163%; height: 50px;\"><b>Perfect<\/b><\/td>\n<td style=\"width: 37.91%; height: 50px;\"><span style=\"font-weight: 400;\">Accurate and fluent, no significant errors<\/span><\/td>\n<td style=\"width: 78.2833%; height: 50px;\"><span style=\"font-weight: 400;\">Final publication, official documents<\/span><\/td>\n<\/tr>\n<tr style=\"height: 80px;\">\n<td style=\"width: 27.3163%; height: 80px;\"><b>Good<\/b><\/td>\n<td style=\"width: 37.91%; height: 80px;\"><span style=\"font-weight: 400;\">Generally accurate, minor errors<\/span><\/td>\n<td style=\"width: 78.2833%; height: 80px;\"><span style=\"font-weight: 400;\">Internal communications, draft documents<\/span><\/td>\n<\/tr>\n<tr style=\"height: 80px;\">\n<td style=\"width: 27.3163%; height: 80px;\"><b>Acceptable<\/b><\/td>\n<td style=\"width: 37.91%; height: 80px;\"><span style=\"font-weight: 400;\">Main idea conveyed, noticeable errors<\/span><\/td>\n<td style=\"width: 78.2833%; height: 80px;\"><span style=\"font-weight: 400;\">Preliminary reviews, informal communications<\/span><\/td>\n<\/tr>\n<tr style=\"height: 80px;\">\n<td style=\"width: 27.3163%; height: 80px;\"><b>Poor<\/b><\/td>\n<td style=\"width: 37.91%; height: 80px;\"><span style=\"font-weight: 400;\">Significant issues, difficult to understand<\/span><\/td>\n<td style=\"width: 78.2833%; height: 80px;\"><span style=\"font-weight: 400;\">Identifying problematic translations, detailed human translation<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nWhile this can be useful, it can lack the nuance needed as you translate more content and begin automating more of your workflows. At this point, we\u2019d be remiss <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/phrase-quality-performance-score\/\"><span style=\"font-weight: 400;\">not to mention our own Phrase QPS,<\/span><\/a> <span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">an AI-driven system that predicts quality scores based on the Multidimensional Quality Metrics (MQM) framework. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capable of providing instant quality insights for both human and <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/machine-translation\/\"><span style=\"font-weight: 400;\">machine translation<\/span><\/a><span style=\"font-weight: 400;\">, Phrase QPS scores range from 0 to 100, providing greater accuracy and transparency. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\n<div class=\"wp-block-presto-player-reusable-edit\"><!--presto-player:video_id=3--><figure class=\"wp-block-video presto-block-video  presto-provider-youtube\" style=\"--plyr-color-main: var(--presto-player-highlight-color, #03eab3); --plyr-captions-background: #000000; --presto-player-logo-width: 50px; \">\n    <presto-player  id=\"presto-player-1\" src=\"\/\/www.youtube.com\/embed\/aaOmYcxqQ8k?iv_load_policy=3&amp;modestbranding=1&amp;playinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" media-title=\"Phrase Quality Performance Score\" css=\"\" class=\"presto-video-id-3 presto-preset-id-6 skin-default caption-style-default\" skin=\"default\" icon-url=\"https:\/\/phrase.com\/wp-content\/plugins\/presto-player\/img\/sprite.svg\" preload=\"\" poster=\"\" playsinline  >\n        \n    <div class=\"presto-iframe-fallback-container\">\n        <iframe style=\"width: 100%\" title=\"Youtube Video\" class=\"presto-fallback-iframe\" id=\"presto-iframe-fallback-1\" data-src=\"https:\/\/www.youtube.com\/embed\/aaOmYcxqQ8k?iv_load_policy=3&amp;modestbranding=1&amp;playsinline=1&amp;showinfo=0&amp;rel=0&amp;enablejsapi=1\" allowfullscreen allowtransparency allow=\"autoplay\"><\/iframe>\n    <\/div>\n\n    <\/presto-player>\n<\/figure>\t\t<script>\n\t\t\tvar player = document.querySelector('presto-player#presto-player-1');\n\t\t\tplayer.video_id = 3;\n\t\t\t\t\t\t\t\t\t\t\t\tplayer.preset = {\"id\":6,\"name\":\"Phrase preset\",\"slug\":\"phrase-preset\",\"icon\":\"\",\"skin\":\"default\",\"play-large\":false,\"rewind\":false,\"play\":true,\"fast-forward\":false,\"progress\":true,\"current-time\":true,\"mute\":true,\"volume\":true,\"speed\":true,\"pip\":false,\"fullscreen\":true,\"captions\":false,\"reset_on_end\":false,\"auto_hide\":true,\"captions_enabled\":false,\"save_player_position\":false,\"sticky_scroll\":false,\"sticky_scroll_position\":\"\",\"on_video_end\":\"loop\",\"play_video_viewport\":false,\"hide_youtube\":true,\"lazy_load_youtube\":false,\"hide_logo\":true,\"border_radius\":0,\"caption_style\":\"default\",\"caption_background\":\"#000000\",\"is_locked\":false,\"cta\":{\"enabled\":false,\"percentage\":100,\"show_rewatch\":true,\"show_skip\":true,\"headline\":\"\",\"bottom_text\":\"\",\"show_button\":true,\"button_text\":\"\",\"button_color\":\"\",\"button_text_color\":\"\",\"background_opacity\":0,\"button_link\":{\"id\":\"\",\"url\":\"\",\"type\":\"\",\"opensInNewTab\":false},\"button_radius\":0},\"watermark\":{\"enabled\":false,\"text\":\"\",\"backgroundColor\":\"\",\"color\":\"\",\"opacity\":0,\"position\":\"\"},\"search\":{\"enabled\":false,\"minMatchCharLength\":1,\"threshold\":0.3,\"placeholder\":\"Search\"},\"email_collection\":{\"enabled\":false,\"behavior\":\"pause\",\"percentage\":0,\"allow_skip\":false,\"provider\":\"\",\"provider_list\":\"\",\"provider_tag\":\"\",\"border_radius\":0,\"headline\":\"\",\"bottom_text\":\"\",\"button_text\":\"\",\"button_color\":\"\",\"button_text_color\":\"\"},\"action_bar\":{\"enabled\":false,\"percentage_start\":0,\"text\":\"Like this?\",\"background_color\":\"\",\"button_type\":\"none\",\"button_count\":false,\"button_text\":\"Click Here\",\"button_radius\":0,\"button_color\":\"\",\"button_text_color\":\"\",\"button_link\":{\"id\":\"\",\"url\":\"\",\"type\":\"\",\"opensInNewTab\":false}},\"created_by\":27,\"created_at\":\"2023-11-17 15:06:29\",\"updated_at\":\"2024-02-01 21:11:53\",\"deleted_at\":\"\",\"show_time_elapsed\":false};\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.chapters = [];\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.overlays = [];\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.tracks = [];\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.branding = {\"color\":\"#03eab3\",\"logo_width\":50,\"player_css\":\"\"};\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.blockAttributes = {\"playsInline\":true,\"id\":3,\"src\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=aaOmYcxqQ8k\",\"preset\":6,\"video_id\":\"aaOmYcxqQ8k\",\"visibility\":\"public\",\"color\":\"#00b3ff\",\"mutedPreview\":{\"enabled\":false,\"captions\":false},\"mutedOverlay\":{\"enabled\":false,\"src\":\"\",\"width\":200,\"focalPoint\":{\"x\":0.5,\"y\":0.5}},\"mutedOverlayType\":\"text\",\"mutedOverlayText\":\"Click to play\",\"mutedOverlayImageWidth\":200,\"chapters\":[],\"overlays\":[],\"tracks\":[],\"title\":\"Phrase Quality Performance Score\"};\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.skin = \"default\";\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.analytics = true;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.automations = true;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.provider = \"youtube\";\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.video_id = 3;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.provider_video_id = \"aaOmYcxqQ8k\";\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tplayer.youtube = {\"noCookie\":false,\"channelId\":\"\",\"show_count\":false};\n\t\t\t\t\t\t\t\t\t<\/script>\n\t\t<\/div>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sharing this data can be simple &#8211; track errors and pass rates in your current process and collate the data. If you\u2019re sharing this outside of the localization team, then you may not need full dashboards initially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, use simple charts to effectively display error distribution and quality trends so that the wider business can clearly understand the effects these have on different content types. And of course, don\u2019t forget to build in continuous feedback loops and improvement processes to ensure you are maintaining the right level of quality.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-customer-satisfaction-score-csat\"><\/span><b>3: Customer Satisfaction Score (CSAT)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">CSAT surveys measure how satisfied customers are with localized products. High satisfaction indicates successful localization, leading to better customer retention and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To measure CSAT, send regular surveys to users of localized content and use line graphs to track satisfaction scores over time. A good CSAT response means you can collect both quantitative and qualitative data, essential for deeper insight.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-spend-by-languagemarket\"><\/span><b>4: Spend by Language\/Market<\/p>\n<p><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking costs by language or market can be a big help when you want to showcase the ROI of localization, and identify areas for cost-savings or investment.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using KPIs like cost per word, budget adherence, and cost per revenue (Your total translation spend, divided by your total revenue) provide details that will help the business allocate resources efficiently. It<\/span><span style=\"font-weight: 400;\"> will also give you suitable ammunition if you need to increase budgets to improve particular performance areas.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86705\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.38.01-300x169.jpg\" alt=\"A quote from Ketty Tirrito, Localization Manager at Zendesk, stating, &quot;Gathering data on how much you've spent but also how much you've saved thanks to localization is essential,&quot; alongside her headshot in a circular blue border.\" width=\"733\" height=\"413\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.38.01-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.38.01-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.38.01-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-19-at-16.38.01.jpg 1045w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Gathering data on how much you&#8217;ve spent but also how much you&#8217;ve saved thanks to localization is essential.&#8221; &#8211; Ketty Tirrito, Localization Manager at Zendesk<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This data can be invaluable for companies expanding into new markets, as they\u2019ll allow more accurate forecasting of required spend over time, and will reflect wider goals over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On a smaller\u2013but no less important\u2013scale, this will help you track translation savings, which will highlight just how much value you\u2019re getting from your translation tools, and help you discover the best places to utilize your internal localization resources.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b style=\"color: #181818; font-size: 40px;\">5: Throughput Rate<br \/>\n<\/b><b style=\"color: #181818; font-size: 40px;\"><\/b><span style=\"font-weight: 400;\">This metric is related to your turnaround times, but allows you to dive much deeper into the efficiency of your operation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughput Rate shows the amount of content passing through your system, so the higher it is, the more volume you are capable of handling. It\u2019s related to turnaround because you\u2019ll be using KPIs like translation output per hour to inform this number. <\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Throughput rate provides visibility into how efficient your workflow is and also helps you understand capacity.&#8221; &#8211; Debora Cohen, Head of Localization at AppsFlyer<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Again, simplicity is key to sharing this data. Use simple bar charts to visualize how many localization tasks or projects you are completing each month, and compare those over time to show how capacity is affected. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">You can also go deeper by keeping track of how many of those completed projects are actually used in a given month. This will help you spot bottlenecks or create efficiencies around the business, and streamline workflows.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-percentage-of-translation-milestones-completed-on-time\"><\/span><b>6. Percentage of Translation Milestones Completed on Time<\/p>\n<p><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know how important it is to make sure that we\u2019re meeting the key milestones across the translation process, and tracking and sharing this information will help you create much stronger relationships with stakeholders around the business. Again, turnaround time may appear as a KPI here, alongside more detailed numbers, like the workflow efficiency rates we mentioned previously.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Meeting key milestones is important to keep localization efforts on schedule.&#8221; &#8211; Ketty Tirrito, Localization Manager at Zendesk<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Keep a close eye on completion dates and share them regularly. It\u2019s also worth remembering that very few translation processes exist\u00a0 in a vacuum; incorporating numbers like onboarding time here can help you understand how well you are working with third-party vendors, and ensure you aren\u2019t risking delays. Regularly checking these numbers is a surefire way to ensure your localization projects are on track.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"sharing-information-with-the-business\"><\/span><span style=\"font-weight: 400;\">Sharing information with the business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are hundreds of possible KPIs available, the main thing to keep in mind is that you need to share the topline numbers that have the most effect on the rest of the business and its goals.\u00a0<\/span><b><\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">While most of us will be adept at creating regular reports and dashboards, it&#8217;s always worth thinking about how and when to share this information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While a regular monthly email may be enough for some, it might not reach the whole business, so consider more creative and interactive ways as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, displaying live dashboards can make numbers seem more relevant and exciting to teams, and showcase how new localization efforts are driving revenue in different locations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hosting workshops, sharing real-life case studies, and building out training content that helps others understand the basics of measurement can also be a great way to help elevate the conversations you have with other departments, and help them see the true impact of localization. <\/span><b><br \/>\n<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Whichever metrics you use, sharing information this way can be a great way to make sure everyone sees the results of your hard work. <\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to measure the real value of localization with six essential metrics. Learn from experts how to track and share key metrics like turnaround time, quality, customer satisfaction, and more to demonstrate the impact of localization on business success.<\/p>\n","protected":false},"author":67,"featured_media":87990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38],"class_list":["post-86698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/86698"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=86698"}],"version-history":[{"count":18,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/86698\/revisions"}],"predecessor-version":[{"id":89115,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/86698\/revisions\/89115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/87990"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=86698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=86698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}