{"id":86377,"date":"2024-06-26T19:07:14","date_gmt":"2024-06-26T17:07:14","guid":{"rendered":"https:\/\/phrase.com\/?p=86377"},"modified":"2024-11-06T17:46:08","modified_gmt":"2024-11-06T16:46:08","slug":"the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/","title":{"rendered":"The Real Benefits of Hyperautomation in Localization: Insights from Industry Experts"},"content":{"rendered":"\n<div id=\"acf\/text-block_b1b8c9c80e0021a1bf4a2539b7f2894b\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">The term <\/span><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/glossary\/hyperautomation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hyperautomation was first coined by Gartner<\/span><\/a><span style=\"font-weight: 400;\">, referring to the \u201cuse of technology to maximize business process automation\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on this definition, it\u2019s fair to say that it\u2019s a vague term at best. Business process automation could involve almost anything, from RFP creation to web button optimization. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At Phrase, we\u2019ve discussed hyperautomation as a way of making human intervention the exception, rather than the rule in localization processes. <\/span><span style=\"font-weight: 400;\">Streamlining areas like post editing, quality assessment and\u00a0 asset curation so that localization professionals can spend more of their time on more valuable activities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a laudable goal, <strong>but how does that work in the real world? <\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">We recently hosted an informative panel discussion where speakers from Zoetis, Pega, Venizum, Vistatec and Workday shared their own insights and use cases around hyperautomation, including some significant benefits they have seen.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#building-and-scaling-localization-teams\" title=\"Building and Scaling Localization Teams\">Building and Scaling Localization Teams<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#improving-customer-service-and-meeting-business-needs\" title=\"Improving Customer Service and Meeting Business Needs\">Improving Customer Service and Meeting Business Needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#evolving-project-management-practices\" title=\"Evolving Project Management Practices\">Evolving Project Management Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#strategic-implementation-and-partnerships\" title=\"Strategic Implementation and Partnerships\">Strategic Implementation and Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#refocusing-the-role-of-linguists\" title=\"Refocusing the role of linguists\">Refocusing the role of linguists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#automating-roi-the-strategic-advantage\" title=\"Automating ROI: the strategic advantage\">Automating ROI: the strategic advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/the-real-benefits-of-hyperautomation-in-localization-insights-from-industry-experts\/#missed-our-panel-discussion-on-hyperautomation-at-locworld51-dont-worry-you-can-catch-all-the-exciting-insights-and-conversations-right-here\" title=\"Missed our panel discussion on hyperautomation at LocWorld51? Don&#8217;t worry, you can catch all the exciting insights and conversations right here!\">Missed our panel discussion on hyperautomation at LocWorld51? Don&#8217;t worry, you can catch all the exciting insights and conversations right here!<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"building-and-scaling-localization-teams\"><\/span><b>Building and Scaling Localization Teams<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86380\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO-300x169.jpg\" alt=\"Portrait of Esther Curiel, Globalization Manager at Zoetis, accompanied by her quote: &quot;With language technology and automation, providing specialized opinions in multiple languages for veterinarians becomes more of a reality... Hyperautomation allows us to do what was previously considered too difficult or expensive.&quot; The image features the Zoetis logo.\" width=\"747\" height=\"421\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Georg-Ell-CEO.jpg 1920w\" sizes=\"(max-width: 747px) 100vw, 747px\" \/><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/esther-curiel\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Esther Curiel<\/span><\/a><span style=\"font-weight: 400;\"> is the Globalization Manager for <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.zoetis.com\/our-company\/our-story\/about-us\" target=\"_blank\" rel=\"noopener\">Zoetis<\/a>, the world\u2019s leading animal health company<\/span><span style=\"font-weight: 400;\">. Esther highlighted how automation has accelerated the maturity of her entire localization team:<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Automation has helped us reach a level of maturity that I wasn&#8217;t expecting we would get to until 10 years down the line. We have the level of integrations with repositories and self-service abilities for our stakeholders, which frees up our time to do the real useful work of collaboration.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Beyond this, Esther also shared how automation has made previously complex tasks more feasible, cutting costs around specialized translation activities.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;With language technology and automation, providing specialized opinions in multiple languages for veterinarians becomes more of a reality\u2026 <\/span><b>Hyperautomation allows us to do what was previously considered too difficult or expensive.<\/b><span style=\"font-weight: 400;\">&#8220;<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"improving-customer-service-and-meeting-business-needs\"><\/span><b>Improving Customer Service and Meeting Business Needs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86386\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.33-300x169.jpg\" alt=\"Portrait of Maziar Nodehi, CEO of Venizum, accompanied by his quote: &quot;AI removes repetitive tasks for service agents, allowing them to focus on more complex issues. This augmented intelligence sharpens human intelligence, improving efficiency and customer satisfaction.&quot; The image features the Venizum logo.\" width=\"790\" height=\"445\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.33-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.33.jpg 997w\" sizes=\"(max-width: 790px) 100vw, 790px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the key points discussed was the ability of AI-powered automation to enhance human intelligence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Several members of the panel were keen to underline this, showing that automation doesn\u2019t mean replacing humans, but rather, augmenting their productivity. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.linkedin.com\/in\/maziar-investment\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maziar Nodehi<\/span><\/a><span style=\"font-weight: 400;\">, CEO of salesforce translation connectors <\/span><a href=\"https:\/\/www.venizum.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Venizum, <\/span><\/a><span style=\"font-weight: 400;\">discussed the role of AI in customer service automation: <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;AI removes repetitive tasks for service agents, allowing them to focus on more complex issues. This augmented intelligence sharpens human intelligence, improving efficiency and customer satisfaction.&#8221;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">He also pointed out that in some applications, it&#8217;s important to remember that <strong>speed can be more critical than perfect quality<\/strong>:\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Sometimes, the speed of translation is more important than perfect quality. In live chat scenarios, customers prefer real-time responses, even if they&#8217;re only 95% accurate, over waiting for a perfectly translated message.&#8221;<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"evolving-project-management-practices\"><\/span><b>Evolving Project Management Practices<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86392\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.45-300x169.jpg\" alt=\"Portrait of Phil Ritchie, Chief Technology Officer at Vistatec, accompanied by his quote: &quot;With hyperautomation, we can move away from strict rule-based systems to more nuanced actions. AI allows us to react to smaller trigger points in data, enhancing our project management capabilities.&quot; The image features the Vistatec logo.\" width=\"746\" height=\"420\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.45-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.45-768x433.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.45.jpg 998w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p><a href=\"https:\/\/vistatec.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Vistatec\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> Chief Technology Officer <\/span><a href=\"https:\/\/www.linkedin.com\/in\/phil-ritchie-2613831\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Phil Ritchie<\/span><\/a><span style=\"font-weight: 400;\"> highlighted how hyperautomation is already transforming complex project management:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;With hyperautomation, we can move away from strict rule-based systems to more nuanced actions. AI allows us to react to smaller trigger points in data, enhancing our project management capabilities.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">While Phil was quick to acknowledge the complexity of integrating AI tools, but also spoke to the benefits: &#8220;The democratisation of AI and neural networks adds complexity to our job. We need to integrate various AI tools, which brings challenges but also enables more sophisticated automation.&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"strategic-implementation-and-partnerships\"><\/span><b>Strategic Implementation and Partnerships<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86398\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.53-300x168.jpg\" alt=\"Portrait of Mar\u00eda Jes\u00fas de Arriba D\u00edaz, Senior Global Language Services Manager at Workday, accompanied by her quote: &quot;A thorough discovery process helps us understand where automation already brings value and where it makes sense to implement more. This intentional, data-driven approach is crucial for successful hyperautomation.&quot; The image features the Workday logo.\" width=\"743\" height=\"416\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.53-300x168.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.53-768x430.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.11.53.jpg 998w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As<\/span> <span style=\"font-weight: 400;\">Senior Manager for Global Language Services<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/mariajesusdearribadiaz\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mar\u00eda Jes\u00fas de Arriba D\u00edaz<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/www.workday.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Workday<\/span><\/a><span style=\"font-weight: 400;\"> is familiar\u00a0 with hundreds of different finance and HR processes, so it was particularly useful to hear her comments on managing complex integrations and set-up for automation: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;A thorough discovery process helps us understand where automation already brings value and where it makes sense to implement more. This intentional, data-driven approach is crucial for successful hyperautomation.&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-size: 18px;\">Maria also mentioned that automation is not something that can happen in a silo, and the value of partnerships:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;The partnership with language technology and service partners is critical. We rely on their expertise and experience to stay abreast of the latest developments and ensure our automation efforts are effective.&#8221;<\/span><\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86404\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.01-300x168.jpg\" alt=\"Portrait of Charlie Keating, Global Director of Localization at Pega, accompanied by his quote: &quot;We look for opportunities based on the content type and other factors that are best suited for automation... It's an ongoing evolution, but it's about finding the right fit for each application to maximize efficiency and effectiveness.&quot; The image features the Pega logo.\" width=\"734\" height=\"411\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.01-300x168.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.01-768x431.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.01.jpg 996w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/p>\n<p><a href=\"https:\/\/www.pega.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pega&#8217;s <\/span><\/a>Global <span style=\"font-weight: 400;\">Director of Localization, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/charliekeating\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Charlie Keating<\/span><\/a><span style=\"font-weight: 400;\">, also discussed ways to make the most of automation across the entire business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with any new initiative it\u2019s important to take a measured approach and then scale to maximize value, in this case by enhancing efficiency and responsiveness:\u00a0 <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Understanding what the business needs are and how hyperautomation can address those needs is crucial. For instance, our sales organization needed a way to get translations quickly. The self-service portal we implemented provides translations in minutes, which significantly improves their ability to respond to market opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We look for opportunities based on the content type and other factors that are best suited for automation. This involves understanding the workflow and how to best support it with technology. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s an ongoing evolution, but it&#8217;s about finding the right fit for each application to maximize efficiency and effectiveness.&#8221;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"refocusing-the-role-of-linguists\"><\/span><b>Refocusing the role of linguists<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-86410\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.09-300x168.jpg\" alt=\"Portrait of Georg Ell, CEO of Phrase, accompanied by his quote: &quot;What we want out of linguists is to be very CX-focused. This shift from traditional linguistic metrics to customer experience focus aligns with the overall trend in the industry, enhancing the value and impact of hyperautomation.&quot; The image features the Phrase logo.\" width=\"739\" height=\"414\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.09-300x168.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.09-768x430.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/06\/Screenshot-2024-06-17-at-15.12.09.jpg 997w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Phrase CEO and panel moderator <a href=\"https:\/\/phrase.com\/blog\/posts\/author\/georg\/\" target=\"_blank\" rel=\"noopener\">Georg Ell<\/a> mentioned that while it isn\u2019t set to replace jobs, the expanding role automation is playing is set to see language professionals play a more visible and more important role in international businesses in the future:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;What we want out of linguists is to be very CX-focused. This shift from traditional linguistic metrics to customer experience focus aligns with the overall trend in the industry, enhancing the value and impact of hyperautomation.&#8221;<\/span><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"automating-roi-the-strategic-advantage\"><\/span><b>Automating ROI: the strategic advantage<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>From building and scaling teams rapidly to enhancing efficiency and responsiveness, a strategic focus on hyperautomation is already providing significant, tangible benefits. This includes improving customer service, evolving project management practices, and affecting ROI through conversion and customer retention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"missed-our-panel-discussion-on-hyperautomation-at-locworld51-dont-worry-you-can-catch-all-the-exciting-insights-and-conversations-right-here\"><\/span>Missed our panel discussion on hyperautomation at LocWorld51? Don&#8217;t worry, you can catch all the exciting insights and conversations right here!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\t\t<figure class=\"wp-block-playlist presto-block-playlist \" style=\"border: none;--presto-playlist-transition-duration: 5s\">\n\t\t\t<presto-playlist heading='Playlist' id=\"presto-playlist-0\">\n\t\t\t\t<span slot=\"unauthorized\">\n\t\t\t\t\t<figure class=\"wp-block-video presto-unauthorized\" style=\"border: none;--presto-playlist-transition-duration: 5s\">\n  <presto-video-curtain-ui>\n    <span>Please login for access.<\/span>\n    <presto-player-button full type=\"primary\" href=\"https:\/\/phrase.com\/wp-login.php\">\n      Login    <\/presto-player-button>\n  <\/presto-video-curtain-ui>\n<\/figure>\t\t\t\t<\/span>\n\t\t\t<\/presto-playlist>\n\t\t<\/figure>\n\n\t\t\t\t<script>\n\t\t\tvar playlist = document.querySelector('presto-playlist#presto-playlist-0');\n\t\t\tplaylist.listTextSingular = 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