{"id":86328,"date":"2022-09-06T10:00:35","date_gmt":"2022-09-06T08:00:35","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e6%9c%ac%e5%9c%b0%e5%8c%96%ef%bc%9a%e6%98%af%e4%bb%80%e4%b9%88%ef%bc%8c%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%ef%bc%9f\/"},"modified":"2024-06-17T11:25:46","modified_gmt":"2024-06-17T09:25:46","slug":"how-important-is-localization-for-your-business","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/","title":{"rendered":"\u672c\u5730\u5316\uff1a\u662f\u4ec0\u4e48\uff0c\u5982\u4f55\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565\uff1f"},"content":{"rendered":"\n<div id=\"acf\/text-block_bc617f0e8dfba1636c8b844359966952\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg 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class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%85%a8%e7%90%83%e4%bc%81%e4%b8%9a%e4%b8%ba%e4%bd%95%e9%9c%80%e8%a6%81%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\" title=\"\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u672c\u5730\u5316\u6218\u7565\">\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u672c\u5730\u5316\u6218\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%ae%9e%e6%96%bd%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%e7%9a%84%e5%a5%bd%e5%a4%84\" title=\"\u5b9e\u65bd\u672c\u5730\u5316\u6218\u7565\u7684\u597d\u5904\">\u5b9e\u65bd\u672c\u5730\u5316\u6218\u7565\u7684\u597d\u5904<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a 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href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e4%b8%ba%e6%82%a8%e8%8a%82%e7%9c%81%e6%97%b6%e9%97%b4%e5%92%8c%e9%87%91%e9%92%b1\" title=\"\u4e3a\u60a8\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\">\u4e3a\u60a8\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e6%8f%90%e4%be%9b%e8%a1%a1%e9%87%8f%e6%88%90%e5%8a%9f%e7%9a%84%e6%a1%86%e6%9e%b6\" title=\"\u63d0\u4f9b\u8861\u91cf\u6210\u529f\u7684\u6846\u67b6\">\u63d0\u4f9b\u8861\u91cf\u6210\u529f\u7684\u6846\u67b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%b8%ae%e5%8a%a9%e6%82%a8%e7%ac%ac%e4%b8%80%e6%ac%a1%e5%b0%b1%e5%8f%96%e5%be%97%e6%88%90%e5%8a%9f\" title=\"\u5e2e\u52a9\u60a8\u7b2c\u4e00\u6b21\u5c31\u53d6\u5f97\u6210\u529f\">\u5e2e\u52a9\u60a8\u7b2c\u4e00\u6b21\u5c31\u53d6\u5f97\u6210\u529f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e4%bb%80%e4%b9%88%e6%98%af%e5%8f%af%e9%9d%a0%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%ef%bc%9f\" title=\"\u4ec0\u4e48\u662f\u53ef\u9760\u7684\u672c\u5730\u5316\u6218\u7565\uff1f\">\u4ec0\u4e48\u662f\u53ef\u9760\u7684\u672c\u5730\u5316\u6218\u7565\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\" title=\"\u5982\u4f55\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565\">\u5982\u4f55\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e7%ac%ac-1-%e9%98%b6%e6%ae%b5%ef%bc%9a%e5%88%86%e6%9e%90\" title=\"\u7b2c 1 \u9636\u6bb5\uff1a\u5206\u6790\">\u7b2c 1 \u9636\u6bb5\uff1a\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e7%ac%ac-2-%e9%98%b6%e6%ae%b5%ef%bc%9a%e9%80%89%e6%8b%a9\" title=\"\u7b2c 2 \u9636\u6bb5\uff1a\u9009\u62e9\">\u7b2c 2 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title=\"\u6210\u672c\u5173\u952e\u7ee9\u6548\u6307\u6807\">\u6210\u672c\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e4%b8%9a%e5%8a%a1%e5%bd%b1%e5%93%8d%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\" title=\"\u4e1a\u52a1\u5f71\u54cd\u5173\u952e\u7ee9\u6548\u6307\u6807\">\u4e1a\u52a1\u5f71\u54cd\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e6%95%b0%e5%ad%97%e6%80%a7%e8%83%bd%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\" title=\"\u6570\u5b57\u6027\u80fd\u5173\u952e\u7ee9\u6548\u6307\u6807\">\u6570\u5b57\u6027\u80fd\u5173\u952e\u7ee9\u6548\u6307\u6807<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%8f%af%e5%80%9f%e9%89%b4%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%e8%8c%83%e4%be%8b\" title=\"\u53ef\u501f\u9274\u7684\u672c\u5730\u5316\u6218\u7565\u8303\u4f8b\">\u53ef\u501f\u9274\u7684\u672c\u5730\u5316\u6218\u7565\u8303\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#airbnb-%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\" title=\"Airbnb \u7684\u672c\u5730\u5316\u6218\u7565\">Airbnb \u7684\u672c\u5730\u5316\u6218\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#netflix-%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\" title=\"Netflix \u7684\u672c\u5730\u5316\u6218\u7565\">Netflix \u7684\u672c\u5730\u5316\u6218\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e6%98%9f%e5%b7%b4%e5%85%8b%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\" title=\"\u661f\u5df4\u514b\u7684\u672c\u5730\u5316\u6218\u7565\">\u661f\u5df4\u514b\u7684\u672c\u5730\u5316\u6218\u7565<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/how-important-is-localization-for-your-business\/#%e5%b0%86%e6%9c%ac%e5%9c%b0%e5%8c%96%e4%bd%9c%e4%b8%ba%e5%85%a8%e7%90%83%e5%8f%91%e5%b1%95%e7%9a%84%e8%b7%b3%e6%9d%bf\" title=\"\u5c06\u672c\u5730\u5316\u4f5c\u4e3a\u5168\u7403\u53d1\u5c55\u7684\u8df3\u677f\">\u5c06\u672c\u5730\u5316\u4f5c\u4e3a\u5168\u7403\u53d1\u5c55\u7684\u8df3\u677f<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e6%9c%ac%e5%9c%b0%e5%8c%96%ef%bc%9f\"><\/span>\u4ec0\u4e48\u662f\u672c\u5730\u5316\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e92\u8054\u7f51\u8ba9\u4fe1\u606f\u4ee5\u53ca\u5404\u79cd\u4ea7\u54c1\u548c\u670d\u52a1\u53d8\u5f97\u89e6\u624b\u53ef\u53ca\u3002\u5bf9\u4e8e\u6210\u957f\u578b\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u610f\u5473\u7740\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u6709\u66f4\u591a\u7684\u9500\u552e\u673a\u4f1a\u3002<\/p>\n<p>\u4e0e\u6b64\u540c\u65f6\uff0c\u8ba9\u4ea7\u54c1\u4e0e\u76ee\u6807\u5e02\u573a\u7684\u6f5c\u5728\u5ba2\u6237\u4ea7\u751f\u5173\u8054\u53d8\u5f97\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5177\u6311\u6218\u6027\u3002\u65e0\u8bba\u8eab\u5904\u4f55\u5730\uff0c\u6d88\u8d39\u8005\u90fd\u5e0c\u671b\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u83b7\u5f97\u65e0\u7f1d\u3001\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002\u8fd9\u5c31\u662f\u672c\u5730\u5316\u7684\u4f5c\u7528\u6240\u5728\u3002<\/p>\n<p><strong>\u672c\u5730\u5316\u662f\u6839\u636e\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u7684\u8bed\u8a00\u548c\u6587\u5316\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u8fdb\u884c\u8c03\u6574\u7684\u8fc7\u7a0b\u3002<\/strong><\/p>\n<figure id=\"attachment_44017\" aria-describedby=\"caption-attachment-44017\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-44017\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers.png\" alt=\"Globalization process layers | Phrase\" width=\"450\" height=\"450\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers.png 1081w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers-1024x1024.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/globalization-process-layers-768x768.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-44017\" class=\"wp-caption-text\">Localization takes center stage in global business expansion<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.globalapptesting.com\/blog\/what-i-learned-from-the-alignment-live-in-london\" target=\"_blank\" rel=\"noopener\"><\/a>\u7528\u4f53\u9a8c\u7ba1\u7406\u8f6f\u4ef6\u63d0\u4f9b\u5546 Qualtrics \u516c\u53f8\u5168\u7403\u4f53\u9a8c\u90e8\u4e3b\u7ba1<a href=\"https:\/\/www.globalapptesting.com\/blog\/what-i-learned-from-the-alignment-live-in-london\" target=\"_blank\" rel=\"noopener\">Giulia Tarditi \u7684\u8bdd\u8bf4\u5c31\u662f<\/a><\/p>\n<blockquote><p>\u672c\u5730\u5316\u662f\u5ba2\u6237\u4f53\u9a8c\u4e2d\u9c9c\u4e3a\u4eba\u77e5\u7684\u59d0\u59b9\u3002<\/p><\/blockquote>\n<p>\u4ee5\u65e5\u672c\u7684\u661f\u5df4\u514b\u4e3a\u4f8b\u3002\u8fd9\u5bb6\u5168\u7403\u8fde\u9501\u5496\u5561\u9986\u63a8\u51fa\u4e86 &#8220;\u65e5\u672c\u5947\u5999\u9879\u76ee&#8221;\uff0c\u65e8\u5728\u8ba9\u987e\u5ba2\u5728\u65e5\u5e38\u661f\u5df4\u514b\u996e\u54c1\u4e2d\u968f\u610f\u4eab\u7528\u72ec\u7279\u7684\u65e5\u672c\u98df\u6750\uff0c\u4ece\u800c\u6fc0\u53d1\u4ed6\u4eec\u5bf9\u65e5\u672c\u672c\u571f\u6587\u5316\u7684\u5174\u8da3\u3002\u8fd9\u4e00\u4e3e\u63aa\u5f70\u663e\u4e86\u516c\u53f8\u81f4\u529b\u4e8e\u63d0\u4f9b\u7b26\u5408\u5f53\u5730\u559c\u597d\u548c\u4e60\u4fd7\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BytxmJcAkW9\/\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>\u00a0<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">\u5728 Instagram \u4e0a\u67e5\u770b\u6b64\u5e16\u5b50<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>\u672c\u5730\u5316\u662f\u4e00\u9879\u5927\u80c6\u7684\u5de5\u4f5c\uff0c\u5b83\u4e0d\u4ec5\u4ec5\u662f\u6587\u5b57\u7684\u7ffb\u8bd1\u3002\u5b83\u5305\u62ec\u6839\u636e\u76ee\u6807\u5e02\u573a\u7684\u5f53\u5730\u60c5\u51b5\u5bf9\u4e00\u7cfb\u5217\u65b9\u9762\u8fdb\u884c\u4fee\u6539\uff1a<\/p>\n<ul>\n<li>\u4ea7\u54c1\u7279\u70b9<\/li>\n<li>\u56fe\u50cf\u548c\u56fe\u5f62<\/li>\n<li>\u6587\u5316\u53c2\u8003\uff08\u7b26\u53f7\u3001\u56fe\u6807\u3001\u6210\u8bed\u7b49\uff09<\/li>\n<li>\u65e5\u671f\u548c\u65f6\u95f4\u683c\u5f0f<\/li>\n<li>\u5b9a\u4ef7\u3001\u8d27\u5e01\u548c\u4ed8\u6b3e\u65b9\u5f0f<\/li>\n<li>\u6d4b\u91cf\u5355\u4f4d<\/li>\n<li>\u9075\u5b88\u6cd5\u5f8b\u6cd5\u89c4<\/li>\n<li>\u54c1\u724c\u548c\u4fe1\u606f\u4f20\u9012<\/li>\n<li>\u8425\u9500\u5185\u5bb9\uff08\u535a\u5ba2\u6587\u7ae0\u3001\u767b\u9646\u9875\u9762\u7b49\uff09<\/li>\n<li>\u63a8\u5e7f\u6e20\u9053\uff08\u641c\u7d22\u5f15\u64ce\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u4ed8\u8d39\u5e7f\u544a\u7b49\uff09<\/li>\n<li>\u5e2e\u52a9\u5185\u5bb9\u548c\u5ba2\u6237\u652f\u6301\u6e20\u9053\uff08\u77e5\u8bc6\u5e93\u3001\u804a\u5929\u673a\u5668\u4eba\u7b49\uff09<\/li>\n<\/ul>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<td style=\"width: 100%;\" colspan=\"2\">\u7b80\u8ff0\u672c\u5730\u5316\u7684\u539f\u56e0\u3001\u65b9\u6cd5\u548c\u610f\u4e49<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 30%; background-color: #f4f4f4;\"><strong>\u4e3a\u4ec0\u4e48<\/strong><\/td>\n<td style=\"width: 70%;\">\u63a8\u52a8\u672c\u5730\u5316\u7684\u4fe1\u5ff5\u662f\uff0c\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8054\u7cfb\u662f\u8d85\u8d8a\u56fd\u754c\u7684&#8211;\u65e8\u5728\u901a\u8fc7\u5efa\u7acb\u4fe1\u4efb\u548c\u5fe0\u8bda\u5ea6\u6765\u4fc3\u8fdb\u666e\u904d\u6c9f\u901a\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%; background-color: #f4f4f4;\"><strong>\u5982\u4f55<\/strong><\/td>\n<td style=\"width: 70%;\">\u672c\u5730\u5316\u901a\u8fc7\u6df1\u601d\u719f\u8651\u7684\u8c03\u6574\u6765\u5b9e\u73b0\u5176\u76ee\u7684&#8211;\u5305\u542b\u6587\u5316\u654f\u611f\u6027\u3001\u8bed\u8a00\u4e13\u4e1a\u77e5\u8bc6\u548c\u5bf9\u5f53\u5730\u7ec6\u5fae\u5dee\u522b\u7684\u5c0a\u91cd\u3002<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 30%; background-color: #f4f4f4;\"><strong>\u4ec0\u4e48<\/strong><\/td>\n<td style=\"width: 70%;\">\u672c\u5730\u5316\u662f\u5bf9\u4ea7\u54c1\u3001\u670d\u52a1\u548c\u5185\u5bb9\u7684\u91cf\u8eab\u5b9a\u5236&#8211;\u4ece\u5916\u89c2\u548c\u611f\u89c9\u5230\u4fe1\u606f\u4f20\u9012\uff0c\u90fd\u8981\u7b26\u5408\u5f53\u5730\u7684\u89c4\u8303\u3001\u504f\u597d\u548c\u671f\u671b\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%e8%af%ad%e8%a8%80%e6%9c%ac%e5%9c%b0%e5%8c%96%e4%b8%ba%e4%bd%95%e5%af%b9%e5%85%a8%e7%90%83%e4%b8%9a%e5%8a%a1%e8%87%b3%e5%85%b3%e9%87%8d%e8%a6%81\"><\/span>\u8bed\u8a00\u672c\u5730\u5316\u4e3a\u4f55\u5bf9\u5168\u7403\u4e1a\u52a1\u81f3\u5173\u91cd\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u62d3\u5c55\u56fd\u9645\u4e1a\u52a1\u5c31\u50cf\u53d1\u73b0\u4e00\u4e2a\u5145\u6ee1\u673a\u9047\u7684\u5b9d\u5e93\u3002\u6709\u4e86\u66f4\u5e7f\u6cdb\u7684\u5ba2\u6237\u7fa4\uff0c\u60a8\u7684\u4f01\u4e1a\u5c31\u80fd\u8e0f\u4e0a\u6fc0\u52a8\u4eba\u5fc3\u7684\u65b0\u5f81\u7a0b\u3002<\/p>\n<p><span style=\"color: #505050; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400;\">\u4e0d\u8fc7\uff0c\u5c3d\u7ba1\u627f\u8bfa\u8bf1\u4eba\uff0c\u4f46\u4e00\u4e9b\u4f01\u4e1a\u4ecd\u56e0\u8ba4\u4e3a\u5b58\u5728\u98ce\u9669\u548c\u590d\u6742\u6027\u800c\u72b9\u8c6b\u4e0d\u51b3\u3002<\/span><span style=\"color: #505050; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400;\">\u4f8b\u5982\uff0c\u4ed6\u4eec\u62c5\u5fc3 <\/span><a style=\"font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/phrase.com\/blog\/posts\/product-localization\/\">\u5c06\u4ea7\u54c1<\/a><span style=\"color: #505050; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400;\"> \u6216\u670d\u52a1<a style=\"font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400; background-color: #ffffff;\" href=\"https:\/\/phrase.com\/blog\/posts\/product-localization\/\">\u672c\u5730\u5316<\/a>\u53ef\u80fd\u4f1a\u5bfc\u81f4\u884c\u653f\u7ba1\u7406\u8d39\u7528\u589e\u52a0\u548c\u53d1\u5e03\u5468\u671f\u53d8\u6162\u3002\u56e0\u6b64\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u8d28\u7591\u662f\u5426\u503c\u5f97\u6295\u5165\u65f6\u95f4\u548c\u8d44\u6e90\u3002<\/span><\/p>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\" data-testid=\"conversation-turn-62\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u867d\u7136\u505a\u751f\u610f\u603b\u662f\u8981\u4ed8\u51fa\u4ee3\u4ef7\uff0c\u4f46\u4ee5\u6269\u5927\u5168\u7403\u5f71\u54cd\u529b\u4e3a\u76ee\u6807\uff0c\u51e0\u4e4e\u6ca1\u6709\u56de\u907f\u672c\u5730\u5316\u7684\u4f59\u5730\u3002\u4e3a\u4e86\u8bc1\u660e\u6295\u8d44\u7684\u5408\u7406\u6027\uff0c\u8bf7\u53c2\u8003\u4ee5\u4e0b\u7b80\u8981\u6982\u8ff0\uff0c\u4e86\u89e3<a href=\"\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/\">\u672c\u5730\u5316\u5728\u56fd\u9645\u4e1a\u52a1\u4e2d\u7684\u91cd\u8981\u6027<\/a>\uff1a<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%9c%89%e5%8a%a9%e4%ba%8e%e8%bf%9b%e5%85%a5%e5%b8%82%e5%9c%ba\"><\/span>\u672c\u5730\u5316\u6709\u52a9\u4e8e\u8fdb\u5165\u5e02\u573a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u56fd\u9645\u5e02\u573a\u63a8\u51fa\u4ea7\u54c1\u6216\u670d\u52a1\u672c\u8eab\u5c31\u4f1a\u5e26\u6765\u4e00\u7cfb\u5217\u6311\u6218\u3002\u9664\u6cd5\u5f8b\u548c\u540e\u52e4\u969c\u788d\u5916\uff0c\u6587\u5316\u548c\u6c9f\u901a\u95ee\u9898\u4e5f\u53ef\u80fd\u6210\u4e3a\u4e25\u91cd\u7684\u969c\u788d\u3002<\/p>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\" data-testid=\"conversation-turn-94\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u867d\u7136\u672c\u5730\u5316\u65e0\u6cd5\u6d88\u9664\u6240\u6709\u8fd9\u4e9b\u969c\u788d\uff0c\u4f46\u5b83\u53ef\u4ee5\u5e2e\u52a9\u60a8\u907f\u514d\u56e0<a href=\"https:\/\/phrase.com\/blog\/posts\/5-examples-localization-gone-tragically-awry\/\">\u7ffb\u8bd1\u4e0d\u5f53<\/a>\u6216\u56fe\u7247\u4e0d\u5f53\u800c\u9020\u6210\u6f5c\u5728\u7684\u6587\u5316\u5931\u8bef\uff0c\u4ece\u800c\u635f\u5bb3\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u4ece\u4e00\u5f00\u59cb\u5c31\u89e3\u51b3\u6587\u5316\u7ec6\u5fae\u5dee\u522b\u548c\u8bed\u8a00\u504f\u597d\u95ee\u9898\uff0c\u5c31\u80fd\u7f29\u77ed\u6f5c\u5728\u5ba2\u6237\u4e0e\u60a8\u7684\u4ea7\u54c1\u5efa\u7acb\u8054\u7cfb\u7684\u65f6\u95f4\uff0c\u6700\u7ec8\u5e2e\u52a9\u60a8\u7684\u4f01\u4e1a\u66f4\u5feb\u5730\u8d62\u5f97\u5e02\u573a\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_cedbf0aab2505d620703e64d43d0ac6c\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\" style=\"text-align: left;\">\u675c\u5609\u73ed\u7eb3\uff08Dolce &amp; Gabbana) \u5728\u4e2d\u56fd\u5907\u53d7\u4e89\u8bae\u7684\u5e7f\u544a&#8211;\u9519\u5931\u672c\u571f\u5316\u826f\u673a<\/p>\n<p class=\"small\" style=\"text-align: left;\">2018 \u5e74\uff0c<a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2018\/12\/01\/671891818\/dolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china?t=1629035130434\">\u675c\u5609\u73ed\u7eb3<\/a>\u5728\u4e2d\u56fd\u53d1\u5e03\u4e86\u4e00\u7cfb\u5217\u5e26\u6709\u4e2d\u56fd\u4eba\u523b\u677f\u5370\u8c61\u7684\u77ed\u7247\u5e7f\u544a\uff0c\u5f15\u8d77\u4e86<a href=\"https:\/\/www.npr.org\/sections\/goatsandsoda\/2018\/12\/01\/671891818\/dolce-gabbana-ad-with-chopsticks-provokes-public-outrage-in-china?t=1629035130434\">\u5de8\u5927\u53cd\u54cd<\/a>\u3002<\/p>\n<p class=\"small\" style=\"text-align: left;\">\u5728<a href=\"https:\/\/www.youtube.com\/watch?v=TBFC5isQuYA\">\u8fd9\u5219\u5907\u53d7\u4e89\u8bae\u7684\u5e7f\u544a<\/a>\u4e2d\uff0c\u4e00\u4f4d\u4e2d\u56fd\u6a21\u7279\u8eab\u7740\u675c\u5609\u73ed\u7eb3\u7684\u5962\u534e\u793c\u670d\uff0c\u8bd5\u56fe\u7528\u7b77\u5b50\u5403\u62ab\u8428\uff0c\u800c\u7537\u58f0\u65c1\u767d\u5219\u5c45\u9ad8\u4e34\u4e0b\u5730\u6307\u5bfc\u5979\u5982\u4f55\u8fdb\u98df\u3002<\/p>\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"\ud83d\udca3\ud83d\udca3Full Commercial | Dolce and Gabbana China | Full Ads\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/TBFC5isQuYA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p class=\"small\" style=\"text-align: left;\">\u8fd9\u4e9b\u5e7f\u544a\u5f15\u8d77\u4e86\u4e00\u4e9b\u534e\u4eba\u793e\u533a\u6210\u5458\u7684\u6124\u6012\u3002\u4e00\u4f4d\u5fae\u535a\uff08\u4e2d\u56fd\u793e\u4ea4\u7f51\u7edc\uff09\u7528\u6237\u8bc4\u8bba\u9053\uff1a&#8221;\u8fd9\u662f\u8d64\u88f8\u88f8\u7684\u79cd\u65cf\u4e3b\u4e49&#8221;\u751a\u81f3\u6709\u4eba\u547c\u5401\u62b5\u5236\u8be5\u54c1\u724c\u3002<\/p>\n<p class=\"small\" style=\"text-align: left;\">\u4e2d\u56fd\u6d88\u8d39\u8005\u5360<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/chinese-luxury-consumers-more-global-more-demanding-still-spending\">\u5168\u7403\u5962\u4f88\u54c1\u5e02\u573a\u7684\u4e09\u5206\u4e4b\u4e00<\/a>\uff0c\u675c\u5609\u73ed\u7eb3\u7684\u8fd9\u4e9b\u5e7f\u544a\u4f3c\u4e4e\u5b8c\u5168\u6ca1\u6709\u6293\u4f4f\u4e2d\u56fd\u6d88\u8d39\u8005\u3002\u8003\u8651\u5230\u6587\u5316\u654f\u611f\u6027\u7684\u672c\u5730\u5316\u6218\u7565\u672c\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u907f\u514d\u8fd9\u4e00\u9677\u9631\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_bcb35bb9f2c78e5459af3a45233c62c7\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%b8%a6%e6%9d%a5%e7%ab%9e%e4%ba%89%e4%bc%98%e5%8a%bf\"><\/span>\u672c\u5730\u5316\u5e26\u6765\u7ade\u4e89\u4f18\u52bf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\" data-testid=\"conversation-turn-112\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u5728\u4e00\u4e2a\u65b0\u7684\u76ee\u6807\u5e02\u573a\u4e0a\uff0c\u9762\u5bf9\u5f53\u5730\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u8981\u4e0e\u6839\u6df1\u8482\u56fa\u7684\u516c\u53f8\u7ade\u4e89\uff0c\u53ef\u80fd\u4f1a\u9762\u4e34\u5f88\u5927\u7684\u6311\u6218\u3002\u4e0e\u65b0\u53c2\u4e0e\u8005\u76f8\u6bd4\uff0c\u672c\u5730\u4f01\u4e1a\u5f80\u5f80\u66f4\u5bb9\u6613\u4e0e\u53d7\u4f17\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n<p>\u901a\u8fc7\u5c06\u4ea7\u54c1\u672c\u5730\u5316\uff0c\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u5e73\u6574\u7ade\u4e89\u73af\u5883\uff0c\u521b\u9020\u66f4\u52a0\u516c\u5e73\u7684\u7ade\u4e89\u683c\u5c40\u3002<\/p>\n<p><span style=\"color: #505050; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif; font-weight: 400;\">\u540c\u6837\uff0c\u5728\u5168\u7403\u821e\u53f0\u4e0a\uff0c\u62e5\u6709\u4e0d\u4ece\u4e8b\u672c\u5730\u5316\u5de5\u4f5c\u7684\u7ade\u4e89\u5bf9\u624b\u4e5f\u4f1a\u8ba9\u4f60\u62e5\u6709\u660e\u663e\u7684\u4f18\u52bf\u3002\u8fd9\u4e00\u4f18\u52bf\u4f7f\u60a8\u80fd\u591f\u5728\u65b0\u5e02\u573a\u4e0a\u7ad9\u7a33\u811a\u8ddf\u3002<\/span><\/p>\n<p>\u5f53\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u53ef\u80fd\u5728\u8fce\u5408\u5f53\u5730\u504f\u597d\u7684\u590d\u6742\u95ee\u9898\u4e0a\u4e3e\u6b65\u7ef4\u8270\u65f6\uff0c\u4f60\u5bf9\u672c\u5730\u5316\u7684\u627f\u8bfa\u5c06\u4f7f\u4f60\u5360\u636e\u66f4\u5927\u7684\u5e02\u573a\u4efd\u989d\uff0c\u5e76\u5de9\u56fa\u4f60\u5728\u5176\u4ed6\u516c\u53f8\u53ef\u80fd\u671b\u800c\u5374\u6b65\u7684\u5730\u533a\u7684\u5730\u4f4d\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%8f%90%e9%ab%98%e5%ae%a2%e6%88%b7%e6%bb%a1%e6%84%8f%e5%ba%a6\"><\/span>\u672c\u5730\u5316\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5c06\u60a8\u7684\u5185\u5bb9\u672c\u5730\u5316\u5c06\u4f53\u73b0\u60a8\u5bf9\u5ba2\u6237\u7684\u627f\u8bfa\u3002\u5982\u679c\u60a8\u80fd\u4ee5\u5ba2\u6237\u80fd\u591f\u7406\u89e3\u548c\u63a5\u53d7\u7684\u65b9\u5f0f\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u4ed6\u4eec\u5c31\u66f4\u6709\u53ef\u80fd\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n<p>\u4ece\u7528\u6237\u624b\u518c\u548c\u4ed8\u6b3e\u65b9\u5f0f\u5230<a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-customer-support\/\">\u591a\u8bed\u79cd\u5ba2\u6237\u652f\u6301<\/a>\uff0c\u5bf9\u5ba2\u6237\u65c5\u7a0b\u7684\u6240\u6709\u90e8\u5206\u8fdb\u884c\u672c\u5730\u5316\u5c06\u6709\u52a9\u4e8e\u5ba2\u6237\u66f4\u8f7b\u677e\u5730\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%9f%b9%e5%85%bb%e5%93%81%e7%89%8c%e5%bf%a0%e8%af%9a%e5%ba%a6\"><\/span>\u672c\u5730\u5316\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u63d0\u4f9b\u65e0\u7f1d\u7684\u7528\u6237\u4f53\u9a8c\u4e3a\u57f9\u517b\u4e70\u5bb6\u7684\u4fe1\u4efb\u611f\u5960\u5b9a\u4e86\u57fa\u7840&#8211;\u8fd9\u662f\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\u7684\u5173\u952e\u56e0\u7d20\u3002\u8981\u5efa\u7acb\u8fd9\u79cd\u4fe1\u4efb\uff0c\u5c31\u5fc5\u987b\u7528\u7528\u6237\u7684\u6bcd\u8bed\u4e0e\u4ed6\u4eec\u4ea4\u6d41\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u9700\u6c42\u5b9a\u5236\u4ea7\u54c1\u3002<\/p>\n<p>\u6ee1\u610f\u7684\u5ba2\u6237\u5f80\u5f80\u4f1a\u5f62\u6210\u5f3a\u70c8\u7684\u54c1\u724c\u5fe0\u8bda\u5ea6\uff0c\u5e76\u503e\u5411\u4e8e\u4fdd\u6301\u627f\u8bfa\uff0c\u6700\u7ec8\u53d1\u5c55\u6210\u4e3a\u60a8\u4ea7\u54c1\u7684\u5fe0\u5b9e\u62e5\u62a4\u8005\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e5%a2%9e%e5%8a%a0%e6%94%b6%e5%85%a5\"><\/span>\u672c\u5730\u5316\u589e\u52a0\u6536\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u63a5\u89e6\u5230\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u610f\u5473\u7740\u66f4\u5927\u7684\u6536\u5165\u6f5c\u529b&#8211;\u5f53\u4f60\u628a\u4ea7\u54c1\u672c\u5730\u5316\u5f97\u5f88\u597d\u65f6\uff0c\u4f60\u5c31\u5f88\u6709\u53ef\u80fd\u770b\u5230\u6536\u5165\u7684\u589e\u957f\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u5bf9\u4e8e\u7559\u4f4f\u73b0\u6709\u5ba2\u6237\u548c\u83b7\u53d6\u65b0\u5ba2\u6237\u81f3\u5173\u91cd\u8981&#8211;\u8fd9\u4e24\u8005\u90fd\u4f1a\u5f71\u54cd\u60a8\u7684\u5e95\u7ebf\u3002<\/span><\/p>\n<p>\u540c\u65f6\uff0c\u901a\u8fc7\u4f7f\u7528\u4e91\u672c\u5730\u5316\u6280\u672f\u5b9e\u73b0\u7ffb\u8bd1\u6d41\u7a0b\u81ea\u52a8\u5316\uff0c\u60a8\u5c06\u786e\u4fdd\u5145\u5206\u5229\u7528\u8d44\u6e90\u5e76\u4fdd\u6301\u9ad8\u6548\u7387\u3002<\/p>\n<p>\u6240\u6709\u8fd9\u4e9b\u90fd\u80fd\u5e26\u6765\u663e\u8457\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/\">\u672c\u5730\u5316\u6295\u8d44\u56de\u62a5\u7387<\/a>\uff08<a href=\"https:\/\/phrase.com\/blog\/posts\/get-your-money-back-optimizing-localization-roi\/\">ROI<\/a>\uff09\uff0c\u8ba9\u4f01\u4e1a\u4e2d\u7684\u6bcf\u4e2a\u4eba\u90fd\u5370\u8c61\u6df1\u523b\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_644d050d9978a\" class=\"pxblock pxblock--blog-cta bg--outline image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\" style=\"text-align: center;\">On-demand webinar<\/p>\n<p class=\"h5\" style=\"text-align: center;\">Localization: Why you need it, and how to start<\/p>\n<p class=\"small\" style=\"text-align: center;\">Learn from our expert panel how to prepare for global expansion, overcome common localization obstacles, and drive international growth.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--primary\" href=\"https:\/\/phrase.com\/resources\/webinars\/why-you-need-localization\/\">Watch webinar<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_42bf1801f7ec71ee4038234f5699f545\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e7%bf%bb%e8%af%91%e5%92%8c%e6%9c%ac%e5%9c%b0%e5%8c%96%ef%bc%9a%e6%9c%89%e4%bb%80%e4%b9%88%e5%8c%ba%e5%88%ab%ef%bc%9f\"><\/span>\u7ffb\u8bd1\u548c\u672c\u5730\u5316\uff1a\u6709\u4ec0\u4e48\u533a\u522b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/localization-isnt-just-about-translation\/\">\u7ffb\u8bd1\u548c\u672c\u5730\u5316<\/a>\u5e38\u5e38\u88ab\u6df7\u4e3a\u4e00\u8c08\u3002\u7ffb\u8bd1\u56fa\u7136\u91cd\u8981\uff0c\u4f46\u63a8\u51fa\u5168\u7403\u4ea7\u54c1\u5e76\u4e0d\u4ec5\u4ec5\u662f\u5c06\u5e94\u7528\u7a0b\u5e8f\u3001\u7f51\u7ad9\u6216\u8425\u9500\u8d44\u4ea7\u4ece\u4e00\u79cd\u8bed\u8a00\u8f6c\u79fb\u5230\u53e6\u4e00\u79cd\u8bed\u8a00\u3002<\/p>\n<p>\u76f8\u53cd\uff0c\u8981\u8ba9\u4e0d\u540c\u5e02\u573a\u7684\u4eba\u4eec\u90fd\u80fd\u4f7f\u7528\u4ea7\u54c1\uff0c\u5c31\u610f\u5473\u7740\u8981\u6839\u636e\u6587\u5316\u5dee\u5f02\u3001\u8bed\u8a00\u7279\u70b9\u3001\u8d2d\u4e70\u4e60\u60ef\u3001\u6cd5\u5f8b\u8981\u6c42\u3001\u5f53\u5730\u652f\u4ed8\u65b9\u5f0f\u7b49\u8fdb\u884c\u8c03\u6574\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_cbb512dfaebed17590d0712d2957d533\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\">\u7ffb\u8bd1\u548c\u672c\u5730\u5316\u7684\u4e3b\u8981\u533a\u522b\u5982\u4e0b\uff1a<\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\">\n<p class=\"small\"><b>\u7ffb\u8bd1 <\/b><span style=\"font-weight: 400;\">\u662f\u5c06\u6587\u672c\u4ece\u4e00\u79cd\u8bed\u8a00\uff08\u6e90\u8bed\u8a00\uff09\u7ffb\u8bd1\u6210\u53e6\u4e00\u79cd\u8bed\u8a00\uff08\u76ee\u6807\u8bed\u8a00\uff09\u3002\u76ee\u6807\u662f\u51c6\u786e\u53cd\u6620\u539f\u6587\u7684\u542b\u4e49\u548c\u76ee\u7684\u3002<\/span><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<p class=\"small\" style=\"text-align: left;\"><b>\u672c\u5730\u5316 <\/b><span style=\"font-weight: 400;\">\u672c\u5730\u5316\u662f\u6839\u636e\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u5bf9\u8bd1\u6587\u8fdb\u884c\u8c03\u6574\u7684\u8fc7\u7a0b\uff0c\u4f7f\u8bd1\u6587\u770b\u8d77\u6765\u548c\u611f\u89c9\u4e0a\u5c3d\u53ef\u80fd\u7b26\u5408\u5f53\u5730\u6587\u5316\u3002<\/span><\/p>\n<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_4e0663947095cda0f513a717b746a0e4\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u672c\u5730\u5316\u8fc7\u7a0b\u4e2d\u9700\u8981\u8bb0\u4f4f\u7684\u51e0\u4e2a\u6ce8\u610f\u4e8b\u9879\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u5ba2\u6237\u7684\u672c\u5730\u73af\u5883\u4e2d\u8fd0\u884c\u826f\u597d\uff1a<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%bf%9a%e8%af%ad%e3%80%81%e6%88%90%e8%af%ad%e3%80%81%e5%8f%a3%e8%af%ad\"><\/span>\u4fda\u8bed\u3001\u6210\u8bed\u3001\u53e3\u8bed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4fda\u8bed\u6240\u627f\u8f7d\u7684\u8fdc\u4e0d\u6b62\u5b83\u4eec\u6240\u63cf\u8ff0\u7684\u6982\u5ff5\u3002\u5b83\u4eec\u5f80\u5f80\u80fd\u63ed\u793a\u8bf4\u8bdd\u8005\u7684\u793e\u4f1a\u80cc\u666f\u3001\u5e74\u9f84\u751a\u81f3\u60c5\u7eea\u3002\u7b80\u5355\u5730\u7528\u5b57\u5178\u4e2d\u7684\u5bf9\u5e94\u8bcd\u4ee3\u66ff\u5b83\u4eec\uff0c\u4e0d\u4ec5\u542c\u8d77\u6765\u4e0d\u81ea\u7136\uff0c\u800c\u4e14\u4e5f\u65e0\u6cd5\u4f20\u8fbe\u9884\u671f\u7684\u4fe1\u606f\u3002<\/p>\n<p>\u60f3\u8c61\u4e00\u4e0b\uff0c\u4e00\u4e2a\u54c1\u724c\u7684\u5168\u90e8\u4fe1\u606f\u90fd\u56f4\u7ed5\u7740\u7f8e\u56fd\u5e74\u8f7b\u4eba\u7684\u4fda\u8bed\u3002\u5c06 &#8220;on fleek &#8220;\u6216 &#8220;lit &#8220;\u7b49\u6709\u8da3\u7684\u5c0f\u8bcd\u76f4\u63a5\u7ffb\u8bd1\u6210\u5176\u4ed6\u8bed\u8a00\uff0c\u80af\u5b9a\u4f1a\u5931\u53bb\u516c\u53f8\u5728\u5176\u4ed6\u5e02\u573a\u7684\u76ee\u6807\u53d7\u4f17\u3002\u76f8\u53cd\uff0c\u60a8\u9700\u8981\u4ed4\u7ec6\u7814\u7a76\u8fd9\u4e9b\u8bcd\u8bed\u548c\u8868\u8fbe\u5728\u5f53\u5730\u7684\u5bf9\u5e94\u8bcd\uff0c\u4ee5\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u4ecd\u80fd\u6df1\u5165\u4eba\u5fc3\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%a0%87%e8%af%ad\"><\/span>\u6807\u8bed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6807\u8bed\u662f\u672c\u5730\u5316\u5982\u4f55\u8d85\u8d8a\u7ffb\u8bd1\u7684\u53e6\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u5728\u4e00\u4e2a\u5e02\u573a\u4e0a\u884c\u4e4b\u6709\u6548\u7684\u53e3\u53f7\uff0c\u5728\u53e6\u4e00\u4e2a\u5e02\u573a\u4e0a\u53ef\u80fd\u4e0d\u4ec5\u542c\u8d77\u6765\u602a\u602a\u7684\uff0c\u800c\u4e14\u5b8c\u5168\u6ca1\u6709\u610f\u4e49\u3002\u8fd9\u662f\u56e0\u4e3a\u53e3\u53f7\u5f80\u5f80\u4f9d\u8d56\u4e8e\u6587\u5b57\u6e38\u620f\u3001\u53cc\u5173\u8bed\u6216\u5176\u4ed6\u8bed\u8a00\u7279\u70b9\uff0c\u800c\u8fd9\u4e9b\u8bed\u8a00\u7279\u70b9\u5e76\u4e0d\u80fd\u5f88\u597d\u5730\u7ffb\u8bd1\uff08\u6216\u6839\u672c\u4e0d\u80fd\u7ffb\u8bd1\uff09\u3002<\/p>\n<p>\u5c31\u62ff &#8220;\u6211\u5f88\u559c\u6b22 &#8220;\u6765\u8bf4\u5427\u3002\u5728\u6ca1\u6709 &#8220;\u73b0\u5728\u8fdb\u884c\u65f6 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u989c\u8272\u901a\u5e38\u8574\u542b\u7740\u6587\u5316\u542b\u4e49\uff0c\u4f46\u5e76\u4e0d\u4e00\u5b9a\u80fd\u5f88\u597d\u5730\u8f6c\u6362\u5230\u5176\u4ed6\u6587\u5316\u4e2d\u3002\u4f8b\u5982\uff0c\u767d\u8272\u5728\u897f\u65b9\u6587\u5316\u4e2d\u662f\u7eaf\u6d01\u7684\u989c\u8272\uff0c\u800c\u5728\u4e1c\u65b9\u6587\u5316\u4e2d\u5219\u662f\u6b7b\u4ea1\u548c\u54c0\u60bc\u7684\u989c\u8272\u3002<\/p>\n<p>\u7b26\u53f7\u548c\u56fe\u6807\u4e5f\u662f\u5982\u6b64\uff1a\u897f\u65b9\u5e38\u7528\u7684 &#8220;okay&#8221;(\ud83d\udc4c)\u624b\u52bf\u5728\u963f\u62c9\u4f2f\u6587\u5316\u4e2d\u6709\u7740\u7c97\u4fd7\u7684\u542b\u4e49\u3002\u66f4\u4ee4\u4eba\u60ca\u5947\u7684\u662f\uff0c\u8fd9\u4e2a\u88ab\u897f\u65b9\u8ba4\u4e3a\u662f&#8221;\u5fae\u5fae\u4e00\u7b11 &#8220;\u7684\u8868\u60c5\u7b26\u53f7\uff08\ud83d\ude42\uff09\u5728\u4e2d\u56fd\u5219\u542b\u6709\u4e0d\u592a\u76f8\u4fe1\u7684\u610f\u601d\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%9b%be%e5%83%8f\"><\/span>\u56fe\u50cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u56fe\u50cf\u662f\u53e6\u4e00\u4e2a\u6df1\u53d7\u6587\u5316\u5f71\u54cd\u7684\u5143\u7d20\u3002\u5728\u4e00\u4e2a\u5e02\u573a\u4e0a\u884c\u4e4b\u6709\u6548\u7684\u56fe\u7247\uff0c\u5728\u53e6\u4e00\u4e2a\u5e02\u573a\u4e0a\u53ef\u80fd\u4e0d\u4ec5\u770b\u8d77\u6765\u5947\u602a\uff0c\u800c\u4e14\u5b8c\u5168\u6ca1\u6709\u610f\u4e49\u3002\u8fd9\u662f\u56e0\u4e3a\u56fe\u50cf\u5f80\u5f80\u4f9d\u8d56\u4e8e\u6587\u5316\u7684\u7279\u6b8a\u6027\uff0c\u800c\u6587\u5316\u7684\u7279\u6b8a\u6027\u5e76\u4e0d\u80fd\u5f88\u597d\u5730\u7ffb\u8bd1\uff08\u6216\u6839\u672c\u4e0d\u80fd\u7ffb\u8bd1\uff09\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u6ca1\u6709\u5723\u8bde\u8282\u7684\u6587\u5316\u4e2d\uff0c\u5723\u8bde\u5361\u4e0a\u7684\u5723\u8bde\u6811\u56fe\u7247\u5c31\u4f1a\u6d88\u5931\u3002\u6839\u636e\u8bed\u5883\uff0c\u8fd9\u751a\u81f3\u53ef\u80fd\u88ab\u89c6\u4e3a\u5192\u72af\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%96%87%e6%9c%ac%e9%95%bf%e5%ba%a6%e5%92%8c%e6%96%b9%e5%90%91\"><\/span>\u6587\u672c\u957f\u5ea6\u548c\u65b9\u5411<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u672c\u5730\u5316\u8fd8\u6d89\u53ca\u7ffb\u8bd1\u4e4b\u5916\u7684\u6280\u672f\u95ee\u9898\u3002\u4f8b\u5982\uff0c\u5728\u5bf9\u7f51\u7ad9\u6216\u5e94\u7528\u7a0b\u5e8f\u8fdb\u884c\u672c\u5730\u5316\u65f6\uff0c\u6587\u5b57\u957f\u5ea6\u548c\u65b9\u5411\u5c31\u662f\u9700\u8981\u8003\u8651\u7684\u4e24\u4e2a\u95ee\u9898\u3002<\/p>\n<p>\u6709\u4e9b\u8bed\u8a00\uff0c\u5982\u5fb7\u8bed\uff0c\u6bd4\u82f1\u8bed\u8981\u957f\u5f97\u591a\u3002\u56e0\u6b64\uff0c\u5982\u679c\u4f60\u7684\u8bbe\u8ba1\u8005\u60f3\u628a\u5c3d\u53ef\u80fd\u591a\u7684\u6587\u5b57\u585e\u8fdb\u7528\u6237\u754c\u9762\u7684\u6bcf\u4e00\u4e2a\u89d2\u843d\uff0c\u6700\u7ec8\u53ef\u80fd\u4f1a\u5bfc\u81f4\u7ffb\u8bd1\u6587\u5b57\u7684\u7a7a\u95f4\u592a\u5c0f\u3002<\/p>\n<p>\u6587\u5b57\u65b9\u5411\u4e5f\u662f\u5982\u6b64\uff1a\u5728\u8bbe\u8ba1\u7528\u6237\u754c\u9762\u65f6\uff0c\u9700\u8981\u8003\u8651\u4ece\u53f3\u5411\u5de6\u7684\u8bed\u8a00\uff0c\u5982\u963f\u62c9\u4f2f\u8bed\u6216\u5e0c\u4f2f\u6765\u8bed\u3002\u8fd9\u610f\u5473\u7740\uff0c\u9996\u5148\u5e94\u5c06\u652f\u6301\u5b83\u4eec\u7684\u5e93\u3001\u5b57\u4f53\u548c\u5de5\u5177\u56fd\u9645\u5316\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e8%b4%a7%e5%b8%81%e3%80%81%e6%95%b0%e5%ad%97%e3%80%81%e6%97%a5%e6%9c%9f%e5%92%8c%e6%97%b6%e9%97%b4%e6%a0%bc%e5%bc%8f\"><\/span>\u8d27\u5e01\u3001\u6570\u5b57\u3001\u65e5\u671f\u548c\u65f6\u95f4\u683c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9664\u7ffb\u8bd1\u5916\uff0c\u672c\u5730\u5316\u7684\u5176\u4ed6\u6280\u672f\u65b9\u9762\u8fd8\u5305\u62ec\u8d27\u5e01\u4ee5\u53ca\u6570\u5b57\u3001\u65e5\u671f\u548c\u65f6\u95f4\u683c\u5f0f\u3002<\/p>\n<p>\u4e0d\u540c\u7684\u56fd\u5bb6\u4f7f\u7528\u4e0d\u540c\u7684\u8d27\u5e01\uff0c\u56e0\u6b64\u60a8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u53ef\u4ee5\u5904\u7406\u6240\u6709\u8d27\u5e01\u3002\u65e5\u671f\u683c\u5f0f\u4e5f\u662f\u5982\u6b64\uff1a\u5728\u7f8e\u56fd\uff0c\u4eba\u4eec\u4f7f\u7528 M\/DD\/YYYY \u683c\u5f0f\u4e66\u5199\u65e5\u671f\uff08\u5982 3\/14\/2015\uff09\uff0c\u800c\u5728\u5176\u4ed6\u56fd\u5bb6\uff0c\u901a\u5e38\u4f7f\u7528 DD\/MM\/YYYY \u683c\u5f0f\uff08\u5982 14\/03\/2015\uff09\u3002<\/p>\n<p>\u65f6\u95f4\u3001\u6570\u5b57\uff0c\u751a\u81f3\u7535\u8bdd\u53f7\u7801\uff0c\u4e0d\u80dc\u679a\u4e3e\u3002\u56e0\u6b64\uff0c\u5982\u679c\u60a8\u8ba1\u5212\u5728\u5168\u7403\u62d3\u5c55\u4e1a\u52a1\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u53ef\u4ee5\u5904\u7406\u6240\u6709\u4e0d\u540c\u7684\u683c\u5f0f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%b3%95%e5%be%8b%e8%a6%81%e6%b1%82\"><\/span>\u6cd5\u5f8b\u8981\u6c42<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6700\u540e\u4f46\u5e76\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u5404\u56fd\u7684\u6cd5\u5f8b\u8981\u6c42\u53ef\u80fd\u6709\u6240\u4e0d\u540c\uff0c\u60a8\u5728\u672c\u5730\u5316\u8fc7\u7a0b\u4e2d\u9700\u8981\u52a0\u4ee5\u8003\u8651\u3002\u4f8b\u5982\uff0c\u4e0d\u540c\u56fd\u5bb6\u5728\u6761\u6b3e\u548c\u6761\u4ef6\u3001\u9690\u79c1\u653f\u7b56\u3001cookie \u7b49\u65b9\u9762\u6709\u4e0d\u540c\u7684\u6cd5\u5f8b\u6cd5\u89c4\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5728\u6b27\u76df\uff0c\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6761\u4f8b\u300b\uff08GDPR\uff09\u8981\u6c42\u516c\u53f8\u5728\u6536\u96c6\u3001\u4f7f\u7528\u6216\u5171\u4eab\u7528\u6237\u7684\u4e2a\u4eba\u6570\u636e\u4e4b\u524d\uff0c\u5fc5\u987b\u5f81\u5f97\u7528\u6237\u7684\u660e\u786e\u540c\u610f\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u60a8\u8ba1\u5212\u5c06\u4e1a\u52a1\u6269\u5c55\u5230\u6b27\u76df\uff0c\u60a8\u9700\u8981\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7b26\u5408 GDPR\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16728 size-full\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1.jpg\" alt=\"\u7f8e\u56fd\u548c\u65e5\u672c\u661f\u5df4\u514b\u7f51\u7ad9\u5e03\u5c40\u5bf9\u6bd4 | Phrase\" width=\"1170\" height=\"1276\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1.jpg 2348w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1-275x300.jpg 275w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1-939x1024.jpg 939w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1-768x837.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1-1409x1536.jpg 1409w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/11\/starbucks-usa-vs-japan-scaled-1-1878x2048.jpg 1878w\" sizes=\"(max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p class=\"utility\" style=\"text-align: center;\">\u6bd4\u8f83\u661f\u5df4\u514b\u5728\u7f8e\u56fd\u548c\u65e5\u672c\u5e02\u573a\u7684\u7f51\u7ad9\u5e03\u5c40 \u00a9 Starbucks<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%98%af%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e7%9a%84%ef%bc%9f\"><\/span>\u672c\u5730\u5316\u662f\u5982\u4f55\u8fdb\u884c\u7684\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u636e\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u6027\u8d28\uff0c\u672c\u5730\u5316\u6709\u591a\u79cd\u5f62\u5f0f\u3002\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e0b\u6700\u5e38\u89c1\u7684\u51e0\u79cd\u60c5\u51b5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e8%bd%af%e4%bb%b6%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span>\u8f6f\u4ef6\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u968f\u7740\u8f6f\u4ef6\u5728\u4e16\u754c\u5404\u5730\u4eba\u4eec\u7684\u65e5\u5e38\u751f\u6d3b\u4e2d\u53d1\u6325\u7740\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u672c\u5730\u5316\u5df2\u6210\u4e3a\u786e\u4fdd\u8de8\u8bed\u8a00\u548c\u8de8\u6587\u5316\u7528\u6237\u53cb\u597d\u4f53\u9a8c\u7684\u5173\u952e\u3002<\/p>\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-9\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/software-localization\/\">\u8f6f\u4ef6\u672c\u5730\u5316<\/a>\u6d89\u53ca\u8c03\u6574\u6240\u6709\u7528\u6237\u754c\u9762\u5143\u7d20\uff0c\u5305\u62ec\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u5de5\u5177\u63d0\u793a\u548c\u884c\u52a8\u53f7\u53ec\u6309\u94ae\uff0c\u4ee5\u53ca\u5176\u4ed6\u4ea7\u54c1\u5185\u6587\u6848\uff0c\u4ee5\u7b26\u5408\u76ee\u6807\u5e02\u573a\u7684\u504f\u597d\u548c\u9700\u6c42\u3002\u5b83\u8fd8\u5305\u62ec\u66f4\u6539\u5ea6\u91cf\u5355\u4f4d\u3001\u65e5\u671f\u548c\u65f6\u95f4\u683c\u5f0f\u4ee5\u53ca\u8d27\u5e01\uff0c\u4ee5\u7b26\u5408\u5f53\u5730\u6807\u51c6\u3002<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_28204277c39d11b2ef63d928d8be2564\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\"><em>\ud83d\uddd2\u5c0f\u8d34\u58eb &#8220;<\/em>\u5982\u679c\u60a8\u7684\u4ea7\u54c1\u662f\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u90a3\u4e48\u60a8\u9700\u8981\u8003\u8651\u66f4\u591a\u8981\u6c42\uff0c\u4f7f\u5176\u9002\u5e94\u56fd\u9645\u5e02\u573a\u3002\u4f8b\u5982\uff0c\u4fdd\u6301\u6240\u6709\u8bed\u8a00\u7684\u6240\u6709\u526f\u672c\u90fd\u662f\u6700\u65b0\u7684\uff0c\u800c\u4e0d\u4f1a\u5728\u6bcf\u6b21\u53d1\u5e03\u66f4\u65b0\u65f6\u90fd\u5f3a\u8feb\u7528\u6237\u4e0b\u8f7d\u5e94\u7528\u7a0b\u5e8f\uff0c\u8fd9\u662f<a href=\"https:\/\/phrase.com\/blog\/posts\/mobile-app-localization-why-and-how\/\">\u5e94\u7528\u7a0b\u5e8f\u672c\u5730\u5316<\/a>\u7684\u5173\u952e\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_33db7194a59671dc91432c57ba82727a\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e7%bd%91%e7%ab%99%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span>\u7f51\u7ad9\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u60a8\u7684\u7f51\u7ad9\u901a\u5e38\u662f\u6f5c\u5728\u5ba2\u6237\u7684\u6700\u521d\u63a5\u89e6\u70b9\u3002\u5982\u679c\u4ed6\u4eec\u65e0\u6cd5\u8fdb\u5165\u4e3b\u9875\uff0c\u5c31\u53ef\u80fd\u5b8c\u5168\u9519\u8fc7\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u8ba4\u771f\u5bf9\u5f85<a href=\"https:\/\/phrase.com\/blog\/posts\/9-steps-to-get-your-website-localization-started\/\">\u7f51\u7ad9\u672c\u5730\u5316<\/a>\uff0c\u786e\u4fdd\u60a8\u7684\u6240\u6709\u7f51\u9875\u90fd\u8fdb\u884c\u4e86\u76f8\u5e94\u7684\u8c03\u6574\u3002\u540c\u6837\uff0c\u8fd9\u5305\u62ec\u5c06\u6240\u6709\u5185\u5bb9\u7ffb\u8bd1\u6210\u76ee\u6807\u8bed\u8a00\uff0c\u4ee5\u53ca\u8c03\u6574\u56fe\u7247\u3001\u89c6\u9891\u548c\u5176\u4ed6\u89c6\u89c9\u5143\u7d20\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61381\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023.jpg\" alt=\"\u4e9a\u9a6c\u900a\u5fb7\u56fd\u4e3b\u9875\u622a\u56fe | Phrase\" width=\"2000\" height=\"1125\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023.jpg 2000w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/amazon-germany-homepage-2023-1536x864.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p class=\"utility\" style=\"text-align: center;\">\u5728\u5fb7\u56fd\u8fd9\u6837\u4e00\u4e2a\u5bf9\u4ef7\u683c\u654f\u611f\u7684\u5e02\u573a\uff0c\u4e9a\u9a6c\u900a\u7684\u4e3b\u9875\u5728\u663e\u8457\u4f4d\u7f6e\u63d0\u4f9b\u4e86\u7701\u94b1\u79d8\u8bc0 \u00a9 \u4e9a\u9a6c\u900a<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_95b0830e53d47e8e7ad878bd49ceb8e2\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\"><em>\ud83d\uddd2\u5c0f\u8d34\u58eb<\/em>&#8221; \u5982\u679c\u60a8\u7684\u7f51\u7ad9\u6709\u535a\u5ba2\u6216\u591a\u8bed\u8a00\u767b\u9646\u9875\u9762\uff0c\u8bf7\u8003\u8651\u4f7f\u7528\u63d2\u4ef6\uff08\u5982\u57fa\u4e8e<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">WordPress<\/a>\u7f51\u7ad9\u7684 WordPress<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u7ffb\u8bd1\u63d2\u4ef6<\/a>\uff09\u6765\u7b80\u5316\u81ea\u59cb\u81f3\u7ec8\u7684\u7ffb\u8bd1\u8fc7\u7a0b\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_3ec5c9b29863afafae265aa89cff708b\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e7%94%b5%e5%ad%90%e6%b8%b8%e6%88%8f%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span>\u7535\u5b50\u6e38\u620f\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/video-game-localization\/\">\u6e38\u620f\u672c\u5730\u5316<\/a>\u662f\u6839\u636e\u76ee\u6807\u5e02\u573a\u73a9\u5bb6\u7684\u6587\u5316\u548c\u8bed\u8a00\u5bf9\u89c6\u9891\u6e38\u620f\u8fdb\u884c\u8c03\u6574\u7684\u8fc7\u7a0b\u3002\u5b83\u5305\u62ec\u53e3\u8bed\u5bf9\u8bdd\u548c\u8bf4\u660e\u3001\u89d2\u8272\u3001\u6e38\u620f\u624b\u518c\u3001\u8425\u9500\u8d44\u4ea7\u7b49\u5143\u7d20\u3002\u6e38\u620f\u672c\u5730\u5316\u7684\u76ee\u7684\u662f\u4f7f\u89c6\u9891\u6e38\u620f\u770b\u8d77\u6765\u50cf\u662f\u7528\u76ee\u6807\u8bed\u8a00\u548c\u6587\u5316\u5236\u4f5c\u7684\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_13fde9c933ef5bc0c532f591e7f3f535\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\"><em>\ud83d\uddd2\u5c0f\u8d34\u58eb &#8220;<\/em>\u5982\u679c\u7279\u5b9a\u7684\u6587\u5316\u6216\u8bed\u8a00\u7ed9\u6539\u7f16\u6e38\u620f\u5e26\u6765\u4e86\u56f0\u96be\uff0c\u90a3\u4e48\u60a8\u81f3\u5c11\u53ef\u4ee5\u8ffd\u6c42\u9ad8\u8d28\u91cf\u7684\u7ffb\u8bd1\uff0c\u4e3a\u73a9\u5bb6\u63d0\u4f9b\u65e0\u7f1d\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_0765843b6cac3064c125bbb7fd8f2cc4\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e4%ba%a7%e5%93%81%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span>\u4ea7\u54c1\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/product-localization\/\">\u4ea7\u54c1\u672c\u5730\u5316<\/a>\u6d89\u53ca\u5b9a\u5236\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u6ee1\u8db3\u7279\u5b9a\u5e02\u573a\u7684\u5177\u4f53\u9700\u6c42\u3002\u8fd9\u5305\u62ec\u8c03\u6574\u529f\u80fd\u3001\u5b9a\u4ef7\u7b56\u7565\u3001\u7528\u6237\u754c\u9762\u5143\u7d20\u3001\u56fe\u50cf\u548c\u5176\u4ed6\u4ea7\u54c1\u5143\u7d20\uff0c\u4ee5\u7b26\u5408\u76ee\u6807\u53d7\u4f17\u7684\u6587\u5316\u548c\u8bed\u8a00\u504f\u597d\u3002\u6211\u4eec\u7684\u76ee\u6807\u662f\u521b\u5efa\u4e00\u79cd\u7528\u6237\u4f53\u9a8c\uff0c\u8ba9\u672c\u5730\u5ba2\u6237\u611f\u89c9\u5230\u5b83\u7684\u539f\u751f\u6027\u548c\u76f8\u5173\u6027\u3002<\/p>\n<p>\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u80fd\u6253\u7834\u8bed\u8a00\u969c\u788d\uff0c\u8fd8\u80fd\u786e\u4fdd\u4ea7\u54c1\u7684\u529f\u80fd\u3001\u5b9a\u4ef7\u548c\u5c55\u793a\u65b9\u5f0f\u5b8c\u5168\u7b26\u5408\u5e02\u573a\u7684\u671f\u671b\u3002\u901a\u8fc7\u8fd9\u6837\u505a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u589e\u52a0\u5728\u65b0\u5e02\u573a\u53d6\u5f97\u6210\u529f\u7684\u673a\u4f1a\uff0c\u5e76\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u5ba2\u6237\u5173\u7cfb\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_13b38e38025b860c44d297ca67e89bfb\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\"><em>\ud83d\uddd2\u63d0\u793a \u00bb <\/em>\u786e\u4fdd\u4ea7\u54c1\u7528\u6237\u754c\u9762\u4e2d\u7684\u6240\u6709\u6309\u94ae\u94fe\u63a5\u90fd\u88ab\u914d\u7f6e\u4e3a\u5f15\u5bfc\u7528\u6237\u8bbf\u95ee\u7279\u5b9a\u4e8e\u5176\u6240\u5728\u5730\u533a\u7684\u4ea7\u54c1\u7248\u672c\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_e57dec041422803c11624a16f57267e2\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e8%90%a5%e9%94%80%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span>\u8425\u9500\u672c\u5730\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/optimize-marketing-localization-process\/\">\u8425\u9500\u672c\u5730\u5316<\/a>\u4e0d\u4ec5\u4ec5\u662f\u5728\u4e0d\u540c\u8bed\u8a00\u4e4b\u95f4\u8f6c\u6362\u8425\u9500\u6750\u6599\u7684\u542b\u4e49\uff0c\u800c\u662f\u8981<a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\">\u4e86\u89e3<\/a>\u76ee\u6807\u5e02\u573a<a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\">\u5ba2\u6237\u7684\u9700\u6c42<\/a>\uff0c\u5e76\u8c03\u6574\u60a8\u7684\u4fe1\u606f\uff0c\u5728\u60c5\u611f\u5c42\u9762\u4e0a\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u3002<\/p>\n<p>\u8fd9\u5305\u62ec\u5236\u5b9a\u65b0\u7684\u6807\u8bed\u548c\u53e3\u53f7\uff0c\u4ee5\u53ca\u4e13\u95e8\u9488\u5bf9\u76ee\u6807\u5e02\u573a\u521b\u5efa\u5168\u65b0\u7684\u5e7f\u544a\u6d3b\u52a8\u7b49\u3002\u5728\u67d0\u4e9b\u60c5\u51b5\u4e0b\uff0c\u60a8\u751a\u81f3\u53ef\u80fd\u9700\u8981\u5f00\u53d1\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u54c1\u724c\u6807\u8bc6\uff0c\u4ee5\u66f4\u7b26\u5408\u5f53\u5730\u4eba\u7684\u559c\u597d\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_62539bb9ae413be5b159e9ed257f2a9f\" class=\"pxblock pxblock--blog-cta alignfull bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png\" class=\"attachment-original size-original\" alt=\"Marketing localization ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">FREE DOWNLOAD<\/p>\n<p class=\"p1 h6\">Make global marketing strategies work in local markets<\/p>\n<p class=\"p1 small\">Harness the power of localization to effectively connect with audiences worldwide and discover best practices for making your next global marketing endeavor a success.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">Download playbook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_cff6be8eca1ba751337e59473235abd4\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%ef%bc%9f\"><\/span>\u4ec0\u4e48\u662f\u672c\u5730\u5316\u6218\u7565\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u672c\u5730\u5316\u6218\u7565\u662f\u516c\u53f8\u4e3a\u4f7f\u5176\u4ea7\u54c1\u6216\u670d\u52a1\u9002\u5e94\u4e0d\u540c\u76ee\u6807\u5e02\u573a\u7684\u6587\u5316\u5dee\u5f02\u3001\u5ba2\u6237\u884c\u4e3a\u548c\u8d2d\u4e70\u4e60\u60ef\u800c\u5b9e\u65bd\u7684\u8ba1\u5212\u3002<\/strong><\/p>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/global-standardization\/\">\u5168\u7403\u6807\u51c6\u5316\u6218\u7565<\/a>\u65e8\u5728\u4e3a\u591a\u4e2a\u5e02\u573a\u5236\u5b9a\u548c\u5e94\u7528\u7edf\u4e00\u7684\u6807\u51c6\uff0c\u800c\u672c\u5730\u5316\u6218\u7565\u5219\u4e0d\u540c\uff0c\u5176\u76ee\u6807\u662f\u5728\u7279\u5b9a\u7684\u5546\u4e1a\u5730\u57df\u4e3a\u54c1\u724c\u6216\u4ea7\u54c1\u786e\u5b9a<a href=\"https:\/\/phrase.com\/blog\/posts\/market-positioning\/\">\u5e02\u573a\u5b9a\u4f4d<\/a>\u3002<\/p>\n<p>\u4ece\u60a8\u60f3\u8981\u9488\u5bf9\u7684\u5e02\u573a\u548c\u8bed\u8a00\u3001\u60a8\u4f7f\u7528\u7684\u6280\u672f\u5230\u60a8\u8861\u91cf\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u60a8\u7684\u672c\u5730\u5316\u6218\u7565\u90fd\u5e94\u6839\u636e\u60a8\u7684\u4e1a\u52a1\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e4%bc%81%e4%b8%9a%e4%b8%ba%e4%bd%95%e9%9c%80%e8%a6%81%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\"><\/span>\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u672c\u5730\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6218\u7565\u4e4b\u4e8e\u672c\u5730\u5316\uff0c\u5c31\u5982\u540c\u8def\u7ebf\u56fe\u4e4b\u4e8e\u65c5\u7a0b\u3002\u8fd9\u662f\u4e00\u4efd\u8ba1\u5212\uff0c\u6982\u8ff0\u4e86\u60a8\u60f3\u53bb\u7684\u5730\u65b9\u3001\u5982\u4f55\u5230\u8fbe\u76ee\u7684\u5730\u3001\u9014\u4e2d\u53ef\u80fd\u9047\u5230\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/the-worst-localization-pain-points\/\">\u672c\u5730\u5316\u75db\u70b9<\/a>\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n<p>\u5c31\u50cf\u65c5\u884c\u4e00\u6837\uff0c\u6ca1\u6709\u8ba1\u5212\u4e5f\u4e0d\u662f\u4e0d\u53ef\u80fd\u5230\u8fbe\u76ee\u7684\u5730\uff0c\u4f46\u5728\u9014\u4e2d\u9047\u5230\u95ee\u9898\u7684\u53ef\u80fd\u6027\u8981\u5927\u5f97\u591a\uff0c\u5230\u8fbe\u76ee\u7684\u5730\u7684\u65f6\u95f4\u4e5f\u4f1a\u6bd4\u4f60\u5e0c\u671b\u7684\u8981\u665a&#8211;\u5982\u679c\u4f60\u771f\u7684\u5230\u8fbe\u4e86\u76ee\u7684\u5730\u7684\u8bdd\u3002<\/p>\n<p>\u65e0\u8bba\u60a8\u662f\u521a\u521a\u5f00\u59cb\u62d3\u5c55\u56fd\u9645\u4e1a\u52a1\uff0c\u8fd8\u662f\u5df2\u7ecf\u5728\u591a\u4e2a\u5e02\u573a\u8fd0\u8425\u591a\u5e74\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u5e94\u5c06\u672c\u5730\u5316\u6218\u7565\u89c6\u4e3a\u5168\u7403\u4e1a\u52a1\u6218\u7565\u7684\u5173\u952e\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_674c9030961234db0c88feac894f0d33\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png\" class=\"attachment-original size-original\" alt=\"Localization best practice ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">\u514d\u8d39\u4e0b\u8f7d<\/p>\n<p class=\"h6\">\u9ad8\u6548\u5b9e\u65bd\u672c\u5730\u5316\u6218\u7565\u7684\u6700\u4f73\u5b9e\u8df5<\/p>\n<p class=\"small\">\u63a2\u7d22\u5982\u4f55\u9ad8\u6548\u5730\u89e3\u51b3\u672c\u5730\u5316\u7ba1\u7406\u95ee\u9898\uff0c\u4ee5\u6bcd\u8bed\u4ea4\u6d41\u548c\u672c\u5730\u4f53\u9a8c\u5438\u5f15\u5168\u7403\u5404\u5730\u7684\u5ba2\u6237\u3002<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/localization-best-practices\/\">\u4e0b\u8f7d\u7535\u5b50\u4e66<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div id=\"acf\/text-block_c23c41468df608fc15afc2c0b8ad4830\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e5%ae%9e%e6%96%bd%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%e7%9a%84%e5%a5%bd%e5%a4%84\"><\/span>\u5b9e\u65bd\u672c\u5730\u5316\u6218\u7565\u7684\u597d\u5904<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u65e2\u7136\u60a8\u5df2\u7ecf\u4e86\u89e3\u4e86\u672c\u5730\u5316\u6218\u7565\u7684\u542b\u4e49\u548c\u91cd\u8981\u6027\uff0c\u90a3\u4e48\u8ba9\u6211\u4eec\u6765\u8be6\u7ec6\u4e86\u89e3\u4e00\u4e0b\u672c\u5730\u5316\u6218\u7565\u7684\u4e00\u4e9b\u4e3b\u8981\u4f18\u52bf\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e8%ae%a9%e6%82%a8%e8%83%bd%e5%a4%9f%e6%8f%90%e4%be%9b%e9%9d%9e%e5%87%a1%e7%9a%84%e5%ae%a2%e6%88%b7%e4%bd%93%e9%aa%8c\"><\/span>\u8ba9\u60a8\u80fd\u591f\u63d0\u4f9b\u975e\u51e1\u7684\u5ba2\u6237\u4f53\u9a8c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5ba2\u6237\u4f53\u9a8c\u662f\u4e00\u95e8\u827a\u672f\uff1a\u4ece<a href=\"https:\/\/phrase.com\/blog\/posts\/app-localization-developers-guide-to-user-experience\/\">\u4ea7\u54c1\u6216\u670d\u52a1\u5728\u4e0d\u540c\u6587\u5316\u80cc\u666f\u4e0b\u7684\u53ef\u7528\u6027<\/a>\u5230\u5ba2\u6237\u652f\u6301\u7684\u8d28\u91cf\uff0c\u8fd9\u90fd\u662f\u591a\u79cd\u56e0\u7d20\u5171\u540c\u4f5c\u7528\u7684\u7ed3\u679c\u3002\u672c\u5730\u5316\u662f\u62fc\u56fe\u4e2d\u81f3\u5173\u91cd\u8981\u7684\u4e00\u73af\uff0c\u56e0\u4e3a\u5b83\u53ef\u4ee5\u8ba9\u60a8\u6839\u636e\u76ee\u6807\u5e02\u573a\u7684\u5177\u4f53\u9700\u6c42\u548c\u504f\u597d\u5b9a\u5236\u4ea7\u54c1\u6216\u670d\u52a1\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u60a8\u4e0d\u5e94\u8be5\u628a\u672c\u5730\u5316\u5f53\u4f5c\u4e8b\u540e\u7684\u60f3\u6cd5\uff0c\u800c\u5e94\u8be5\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u5c06\u5176\u4f5c\u4e3a\u5ba2\u6237\u4f53\u9a8c\u6218\u7565\u4e0d\u53ef\u5206\u5272\u7684\u4e00\u90e8\u5206\u3002\u8fd9\u610f\u5473\u7740\uff0c\u60a8\u7684\u6574\u4f53\u53d1\u5c55\u6218\u7565\u548c\u672c\u5730\u5316\u6218\u7565\u5e94\u540c\u6b65\u5236\u5b9a\uff0c\u5e76\u6e05\u695a\u5730\u4e86\u89e3\u4e24\u8005\u5982\u4f55\u5171\u540c\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002\u53ea\u6709\u8fd9\u6837\uff0c\u60a8\u624d\u80fd\u786e\u4fdd\u5728\u6240\u6709\u5e02\u573a\u4e0a\u63d0\u4f9b\u4e00\u81f4\u3001\u8fde\u8d2f\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%a1%ae%e4%bf%9d%e5%86%85%e5%ae%b9%e5%ae%8c%e5%85%a8%e9%80%82%e5%90%88%e5%bd%93%e5%9c%b0%e5%b8%82%e5%9c%ba\"><\/span>\u786e\u4fdd\u5185\u5bb9\u5b8c\u5168\u9002\u5408\u5f53\u5730\u5e02\u573a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u534a\u5fc3\u534a\u610f\u7684\u672c\u5730\u5316\u52aa\u529b\u4f1a\u88ab\u5ba2\u6237\u770b\u5728\u773c\u91cc\uff0c\u5f0a\u5927\u4e8e\u5229\u3002\u7136\u800c\uff0c\u96f6\u6572\u788e\u6253\u7684\u672c\u5730\u5316&#8211;\u53ea\u7ffb\u8bd1\u6216\u6539\u7f16\u90e8\u5206\u5185\u5bb9\uff0c\u4e34\u65f6\u9009\u62e9\u672c\u5730\u5316\u5185\u5bb9&#8211;\u662f\u516c\u53f8\u7ecf\u5e38\u9677\u5165\u7684\u9677\u9631\u3002\u8fd9\u5f80\u5f80\u662f\u65f6\u95f4\u6216\u9884\u7b97\u9650\u5236\u7684\u7ed3\u679c\uff0c\u4f46\u4e5f\u7ecf\u5e38\u662f\u7f3a\u4e4f\u6218\u7565\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u5b8c\u5584\u7684\u672c\u5730\u5316\u6218\u7565\u53ef\u5e2e\u52a9\u60a8\u907f\u514d\u8fd9\u4e00\u9677\u9631\uff0c\u786e\u4fdd\u6839\u636e\u5177\u4f53\u7684\u4e1a\u52a1\u76ee\u6807\u9009\u62e9\u672c\u5730\u5316\u5185\u5bb9\uff0c\u5e76\u81ea\u59cb\u81f3\u7ec8\u5bf9<a href=\"https:\/\/phrase.com\/blog\/posts\/content-localization\/\">\u5185\u5bb9\u672c\u5730\u5316<\/a>\u6d41\u7a0b\u8fdb\u884c\u6709\u6548\u7ba1\u7406\u3002\u8fd9\u5c06\u4ea7\u751f\u5b8c\u5168\u672c\u5730\u5316\u7684\u5185\u5bb9\uff0c\u51c6\u786e\u53cd\u6620\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u5e76\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u7684\u5171\u9e23\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%b8%ba%e6%82%a8%e8%8a%82%e7%9c%81%e6%97%b6%e9%97%b4%e5%92%8c%e9%87%91%e9%92%b1\"><\/span>\u4e3a\u60a8\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565\u53ef\u80fd\u9700\u8981\u5728\u521d\u671f\u6295\u5165\u65f6\u95f4\u548c\u8d44\u6e90\uff0c\u4f46\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5b83\u5c06\u4e3a\u60a8\u8282\u7701\u8d44\u91d1\u3002\u8fd9\u662f\u56e0\u4e3a\u6df1\u601d\u719f\u8651\u7684\u8ba1\u5212\u5c06\u5e2e\u52a9\u60a8\u907f\u514d\u5e38\u89c1\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/10-common-mistakes-in-software-localization\/\">\u672c\u5730\u5316\u9519\u8bef<\/a>\uff0c\u4f8b\u5982\u5904\u7406\u53ef\u80fd\u4e0d\u4f1a\u7acb\u5373\u5e26\u6765\u6295\u8d44\u56de\u62a5\u7684\u591a\u8bed\u79cd\u5185\u5bb9\u3001\u5728\u4eba\u5de5\u6d41\u7a0b\u4e0a\u6d6a\u8d39\u65f6\u95f4\u6216\u907f\u514d\u53ef\u80fd\u4f1a\u51cf\u7f13\u589e\u957f\u7684\u74f6\u9888\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u672c\u5730\u5316\u6218\u7565\u5c06\u5e2e\u52a9\u60a8\u66f4\u6709\u6548\u5730\u5229\u7528\u8d44\u6e90\uff0c\u66f4\u5feb\u5730\u5c06\u4ea7\u54c1\u63a8\u5411\u5e02\u573a&#8211;\u8fd9\u662f\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5168\u7403\u73af\u5883\u4e2d\u53d6\u5f97\u6210\u529f\u7684\u57fa\u672c\u8981\u7d20\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%8f%90%e4%be%9b%e8%a1%a1%e9%87%8f%e6%88%90%e5%8a%9f%e7%9a%84%e6%a1%86%e6%9e%b6\"><\/span>\u63d0\u4f9b\u8861\u91cf\u6210\u529f\u7684\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6ca1\u6709\u8861\u91cf\u5c31\u6ca1\u6709\u7ba1\u7406\u3002\u672c\u5730\u5316\u6218\u7565\u4e3a\u8ddf\u8e2a<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-management\/\">\u672c\u5730\u5316\u7ba1\u7406<\/a>\u7684\u8fdb\u5c55\u548c\u8861\u91cf\u672c\u5730\u5316\u652f\u51fa\u7684\u6295\u8d44\u56de\u62a5\u63d0\u4f9b\u4e86\u4e00\u4e2a\u6846\u67b6\u3002<\/p>\n<p>\u8fd9\u4e9b\u6570\u636e\u53ef\u7528\u4e8e<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-buy-in\/\">\u83b7\u5f97<\/a>\u5229\u76ca\u76f8\u5173\u8005\u5bf9<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-buy-in\/\">\u672c\u5730\u5316\u7684\u652f\u6301<\/a>\uff0c\u8c03\u6574\u672c\u5730\u5316\u9884\u7b97\u4ee5\u964d\u4f4e\u6210\u672c\uff0c\u4ee5\u53ca\u66f4\u6709\u6548\u5730\u5206\u914d\u8d44\u6e90\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u5c06\u4e3a\u672a\u6765\u7684\u51b3\u7b56\u63d0\u4f9b\u4f9d\u636e\uff0c\u5e76\u5e2e\u52a9\u60a8\u4f18\u5316\u672c\u5730\u5316\u5de5\u4f5c\uff0c\u4ee5\u8fbe\u5230\u6700\u5927\u6548\u679c\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%b8%ae%e5%8a%a9%e6%82%a8%e7%ac%ac%e4%b8%80%e6%ac%a1%e5%b0%b1%e5%8f%96%e5%be%97%e6%88%90%e5%8a%9f\"><\/span>\u5e2e\u52a9\u60a8\u7b2c\u4e00\u6b21\u5c31\u53d6\u5f97\u6210\u529f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u672c\u5730\u5316\u65b9\u9762\uff0c\u6ca1\u6709\u8bd5\u9519\u7684\u4f59\u5730\u3002\u5728\u5f53\u4eca\u7684\u5168\u7403\u5e02\u573a\u4e0a\uff0c\u5ba2\u6237\u5e0c\u671b\u54c1\u724c\u80fd\u591f\u4e86\u89e3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u5e76\u63d0\u4f9b\u65e0\u7f1d\u4f53\u9a8c&#8211;\u65e0\u8bba\u4ed6\u4eec\u8eab\u5904\u4f55\u5730\u3002\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u60a8\u5fc5\u987b\u5728\u7b2c\u4e00\u65f6\u95f4\u505a\u597d\u51c6\u5907\uff0c\u5426\u5219\u5c31\u6709\u53ef\u80fd\u5c06\u5ba2\u6237\u6d41\u5931\u5230\u7ade\u4e89\u5bf9\u624b\u624b\u4e2d\u3002<\/p>\n<p>\u672c\u5730\u5316\u6218\u7565\u5c06\u5e2e\u52a9\u60a8\u4e86\u89e3\u6587\u5316\u5dee\u5f02\u5bf9\u5ba2\u6237\u884c\u4e3a\u7684\u5f71\u54cd\uff0c\u5e76\u8bc6\u522b\u5ba2\u6237\u65c5\u7a0b\u4e2d\u7684\u4efb\u4f55\u6f5c\u5728\u75db\u70b9\u3002\u8fd9\u4e9b\u77e5\u8bc6\u53ef\u7528\u4e8e\u672c\u5730\u5316\u51b3\u7b56\uff0c\u786e\u4fdd\u60a8\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/\">\u5185\u5bb9\u4e0e <\/a>\u76ee\u6807\u53d7\u4f17\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/\">\u6587\u5316\u76f8\u5173 <\/a>\u5e76\u5438\u5f15\u4ed6\u4eec\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e5%8f%af%e9%9d%a0%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%ef%bc%9f\"><\/span>\u4ec0\u4e48\u662f\u53ef\u9760\u7684\u672c\u5730\u5316\u6218\u7565\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u672c\u5730\u5316\u6218\u7565\u7684\u5177\u4f53\u5185\u5bb9\u53ef\u80fd\u56e0\u516c\u53f8\u800c\u5f02\u3002\u4e0d\u8fc7\uff0c\u6240\u6709\u6709\u6548\u7684\u672c\u5730\u5316\u6218\u7565\u90fd\u6709\u4e00\u4e9b\u5171\u540c\u7684\u57fa\u672c\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n<ul>\n<li><strong>\u5c06\u672c\u5730\u5316\u7eb3\u5165\u516c\u53f8\u7684\u6574\u4f53\u4e1a\u52a1\u6218\u7565\uff1a<\/strong>\u00a0\u672c\u5730\u5316\u5fc5\u987b\u4e0e\u516c\u53f8\u7684\u4e1a\u52a1\u76ee\u6807\u7d27\u5bc6\u7ed3\u5408\u3002\u6e05\u695a\u5730\u4e86\u89e3\u60a8\u7684\u6574\u4f53\u4e1a\u52a1\u589e\u957f\u6218\u7565\u4ee5\u53ca\u672c\u5730\u5316\u5982\u4f55\u5e2e\u52a9\u60a8\u5b9e\u73b0\u8fd9\u4e00\u6218\u7565\uff0c\u5bf9\u4e8e\u786e\u4fdd\u672c\u5730\u5316\u5de5\u4f5c\u7684\u5f71\u54cd\u529b\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u6570\u636e\u9a71\u52a8\uff1a<\/strong>\u6570\u636e\u662f\u4efb\u4f55\u826f\u597d\u672c\u5730\u5316\u6218\u7565\u7684\u57fa\u7840\u3002\u6ca1\u6709\u6570\u636e\uff0c\u60a8\u5c31\u65e0\u6cd5\u786e\u5b9a\u8fdb\u5165\u54ea\u4e9b\u5e02\u573a\u3001\u672c\u5730\u5316\u54ea\u4e9b\u5185\u5bb9\u6216\u5982\u4f55\u8861\u91cf\u672c\u5730\u5316\u5de5\u4f5c\u7684\u6210\u529f\u4e0e\u5426\u3002<\/li>\n<li><strong>\u5236\u5b9a\u660e\u786e\u7684\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\uff1a<\/strong>\u00a0\u60a8\u7684\u672c\u5730\u5316\u6218\u7565\u5e94\u660e\u786e\u8bf4\u660e\u60a8\u5e0c\u671b\u5b9e\u73b0\u4ec0\u4e48\u76ee\u6807\uff0c\u4ee5\u53ca\u60a8\u8ba1\u5212\u5982\u4f55\u8861\u91cf\u6210\u529f\u4e0e\u5426\u3002\u60a8\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u60a8\u5982\u4f55\u77e5\u9053\u81ea\u5df1\u662f\u5426\u5b9e\u73b0\u4e86\u8fd9\u4e9b\u76ee\u6807\uff1f\u60a8\u5c06\u4f7f\u7528\u54ea\u4e9b\u5173\u952e\u7ee9\u6548\u6307\u6807\u6765\u8ddf\u8e2a\u8fdb\u5c55\uff1f<\/li>\n<li><strong>\u786e\u5b9a\u76ee\u6807\u53d7\u4f17\uff1a<\/strong>\u76ee\u6807\u53d7\u4f17\u662f\u8c01\uff1f\u4ed6\u4eec\u9700\u8981\u4ec0\u4e48\u5185\u5bb9\uff1f\u5168\u9762\u7684\u672c\u5730\u5316\u6218\u7565\u4f1a\u8003\u8651\u5230\u6587\u5316\u4e0a\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u4f1a\u5f71\u54cd\u76ee\u6807\u53d7\u4f17\u5bf9\u5185\u5bb9\u7684\u611f\u77e5\u548c\u4e92\u52a8\u3002<\/li>\n<li><strong>\u5206\u914d\u89d2\u8272\u548c\u8d23\u4efb\uff1a<\/strong>\u8d35\u516c\u53f8\u7531\u8c01\u6765\u8d1f\u8d23\u672c\u5730\u5316\u5de5\u4f5c\uff1f\u60a8\u662f\u5426\u4f1a\u5f15\u5165<a href=\"https:\/\/phrase.com\/blog\/posts\/a-day-in-the-life-of-a-localization-manager\/\">\u672c\u5730\u5316\u7ecf\u7406<\/a>\u7684\u89d2\u8272\uff0c\u7531\u5176\u9886\u5bfc<a href=\"https:\/\/phrase.com\/blog\/posts\/a-day-in-the-life-of-a-localization-manager\/\">\u672c\u5730\u5316<\/a>\u8fdb\u7a0b\uff1f\u8c01\u6765\u521b\u5efa\u548c\u5ba1\u6838\u7ffb\u8bd1\u5185\u5bb9\uff1f\u9762\u5411\u672a\u6765\u7684\u672c\u5730\u5316\u6218\u7565\u5c06\u4e3a\u4e0d\u540c\u7684\u4e2a\u4eba\u6216\u56e2\u961f\u5206\u914d\u5177\u4f53\u7684\u89d2\u8272\u548c\u804c\u8d23\uff0c\u4ee5\u4fbf\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u81ea\u5df1\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u7684\u4f5c\u7528\u3002<\/li>\n<li><strong>\u6982\u8ff0\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/strong>\u6700\u4f73\u7684\u672c\u5730\u5316\u6218\u7565\u4e3a\u60a8\u6bcf\u6b21\u521b\u5efa\u65b0\u5185\u5bb9\u65f6\u5982\u4f55\u5c55\u5f00\u672c\u5730\u5316\u6d41\u7a0b\u63d0\u4f9b\u4e86\u8be6\u7ec6\u7684\u8def\u7ebf\u56fe\u3002\u4ece\u8ba2\u8d2d\u7ffb\u8bd1\u3001\u521b\u5efa\u98ce\u683c\u6307\u5357\u6216\u8d28\u91cf\u4fdd\u8bc1\uff08QA\uff09\u6e05\u5355\uff0c\u5230\u5ba1\u6838\u7ffb\u8bd1\u5185\u5bb9\u5e76\u53d1\u5e03\uff0c\u672c\u5730\u5316\u6218\u7565\u8be6\u7ec6\u8bf4\u660e\u4e86<a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-software-localization-and-translation-workflow\/\">\u672c\u5730\u5316\u5de5\u4f5c\u6d41\u7a0b<\/a>\u7684\u6bcf\u4e00\u4e2a\u6b65\u9aa4\uff0c\u56e0\u6b64\u4e0d\u4f1a\u51fa\u73b0\u610f\u5916\u60c5\u51b5\u3002<\/li>\n<li><strong>\u5236\u5b9a\u9884\u7b97\uff1a<\/strong>\u00a0\u672c\u5730\u5316\u7684\u6210\u672c\u53ef\u80fd\u4f1a\u5f88\u9ad8\uff0c\u56e0\u6b64\u4e8b\u5148\u5236\u5b9a\u9884\u7b97\u5f88\u91cd\u8981\u3002\u597d\u7684\u672c\u5730\u5316\u6218\u7565\u4f1a\u8003\u8651\u6240\u6709\u6f5c\u5728\u6210\u672c\uff0c\u5305\u62ec\u7ffb\u8bd1\u3001\u5ba1\u6821\u3001\u7f16\u8f91\u548c\u51fa\u7248\uff0c\u5e76\u76f8\u5e94\u5730\u5206\u914d\u9884\u7b97\u3002<\/li>\n<li><strong>\u8bbe\u5b9a\u65f6\u95f4\u8868\uff1a<\/strong>\u4e3a\u672c\u5730\u5316\u6d41\u7a0b\u7684\u6bcf\u4e2a\u9636\u6bb5\u5236\u5b9a\u65f6\u95f4\u8868\uff0c\u53ef\u786e\u4fdd\u53ca\u65f6\u53d1\u5e03\u5185\u5bb9\uff0c\u5e76\u8ba9<a href=\"https:\/\/phrase.com\/blog\/posts\/check-list-localization-team\/\">\u672c\u5730\u5316\u56e2\u961f<\/a>\u7684\u6bcf\u4e2a\u4eba\u90fd\u77e5\u9053\u4f55\u65f6\u9700\u8981\u5b8c\u6210\u4efb\u52a1\u3002<\/li>\n<li><strong>\u5305\u62ec\u6218\u7565\u5ba1\u67e5\u548c\u5b8c\u5584\u7a0b\u5e8f\uff1a<\/strong>\u907f\u514d\u5c06\u672c\u5730\u5316\u6218\u7565\u89c6\u4e3a\u4e00\u6210\u4e0d\u53d8\u7684\u4e1c\u897f&#8211;\u60a8\u5e94\u8be5\u5b9a\u671f\u5ba1\u67e5\u548c\u66f4\u65b0\u672c\u5730\u5316\u5185\u5bb9\uff0c\u4ee5\u786e\u4fdd\u5176\u4fdd\u6301\u76f8\u5173\u6027\u548c\u6709\u6548\u6027\u3002\u968f\u7740\u4f01\u4e1a\u7684\u53d1\u5c55\u548c\u5411\u65b0\u5e02\u573a\u7684\u6269\u5f20\uff0c\u60a8\u7684\u672c\u5730\u5316\u9700\u6c42\u4e5f\u4f1a\u53d1\u751f\u53d8\u5316\uff0c\u56e0\u6b64\u8bf7\u52a1\u5fc5\u6839\u636e\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u60a8\u7684\u6218\u7565\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\"><\/span>\u5982\u4f55\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u65e6\u4e86\u89e3\u4e86\u597d\u7684\u672c\u5730\u5316\u6218\u7565\u7684\u5185\u5bb9\uff0c\u60a8\u5c31\u53ef\u4ee5\u5f00\u59cb\u521b\u5efa\u81ea\u5df1\u7684\u672c\u5730\u5316\u6218\u7565\u4e86\u3002\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565\u7684\u65b9\u6cd5\u56e0\u7ec4\u7ec7\u800c\u5f02\uff0c\u4f46\u4e00\u822c\u5305\u62ec\u4e09\u4e2a\u9636\u6bb5\uff1a<\/p>\n<ul>\n<li><strong>\u5206\u6790<\/strong>\uff08\u5f97\u51fa\u8bca\u65ad\u7ed3\u679c\uff09<\/li>\n<li><strong>\u9009\u62e9<\/strong>\uff08\u4ea7\u751f\u6307\u5bfc\u6027\u653f\u7b56\uff09<\/li>\n<li><strong>\u6267\u884c<\/strong>\uff08\u5bfc\u81f4\u534f\u8c03\u4e00\u81f4\u7684\u884c\u52a8\uff09<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67854\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/localization-strategy.png\" alt=\"\u672c\u5730\u5316\u6218\u7565\u6982\u8ff0 | \u77ed\u8bed\" width=\"300\" height=\"300\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/localization-strategy.png 1000w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/localization-strategy-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/localization-strategy-150x150.png 150w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/localization-strategy-768x768.png 768w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%ac%ac-1-%e9%98%b6%e6%ae%b5%ef%bc%9a%e5%88%86%e6%9e%90\"><\/span>\u7b2c 1 \u9636\u6bb5\uff1a\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8fd9\u4e00\u9636\u6bb5\u7684\u91cd\u70b9\u662f\u4e86\u89e3\u8d35\u516c\u53f8\u7684\u9700\u6c42\u3001\u76ee\u6807\u548c\u76ee\u7684\u3002\u00a0<a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u3001\u76ee\u6807\u53d7\u4f17\u5206\u6790\u548c\u7ade\u4e89\u5bf9\u624b\u5206\u6790\u90fd\u662f\u8fd9\u4e00\u9636\u6bb5\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u60a8\u8fd8\u9700\u8981\u4ed4\u7ec6\u5ba1\u67e5\u60a8\u7684\u8d44\u6e90\uff0c\u5305\u62ec\u9884\u7b97\u3001\u65f6\u95f4\u8868\u548c\u56e2\u961f\u3002<\/p>\n<p>\u8fd9\u4e00\u9636\u6bb5\u7684\u76ee\u7684\u662f\u6536\u96c6\u60a8\u6240\u9700\u7684\u6240\u6709\u4fe1\u606f\uff0c\u4ee5\u4fbf\u5c31\u672c\u5730\u5316\u95ee\u9898\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\u3002\u56e0\u6b64\uff0c\u8003\u8651\u4e1a\u52a1\u73af\u5883\u548c\u786e\u5b9a\u5229\u76ca\u76f8\u5173\u8005\u7684\u671f\u671b\u4e5f\u662f\u5206\u6790\u9636\u6bb5\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%ac%ac-2-%e9%98%b6%e6%ae%b5%ef%bc%9a%e9%80%89%e6%8b%a9\"><\/span>\u7b2c 2 \u9636\u6bb5\uff1a\u9009\u62e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u60a8\u5c06\u5229\u7528\u5206\u6790\u9636\u6bb5\u6536\u96c6\u7684\u4fe1\u606f\u6765\u9009\u62e9\u6700\u4f73\u884c\u52a8\u65b9\u6848\u3002\u8fd9\u4e00\u9636\u6bb5\u5c06\u5c31\u4ee5\u4e0b\u65b9\u9762\u505a\u51fa\u51b3\u5b9a<\/p>\n<ul>\n<li>\u5c06\u54ea\u4e9b<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-technology\/\">\u672c\u5730\u5316\u6280\u672f<\/a>\u6574\u5408\u5230\u60a8\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u4e2d<\/li>\n<li>\u4f7f\u7528\u54ea\u4e9b<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-services\/\">\u672c\u5730\u5316\u670d\u52a1<\/a>\u6765\u8c03\u6574\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1<\/li>\n<li>\u9700\u8981\u65f6\u53ef\u4ee5\u4f9d\u9760\u54ea\u4e9b<a href=\"https:\/\/phrase.com\/blog\/posts\/how-choose-right-language-service-provider\/\">\u8bed\u8a00\u670d\u52a1\u63d0\u4f9b\u5546<\/a>\uff0c\u7b49\u7b49\u3002<\/li>\n<\/ul>\n<p>\u56de\u5230\u5236\u5b9a\u7a33\u56fa\u7684\u672c\u5730\u5316\u6218\u7565\u7684\u8981\u7d20\uff0c\u8fd9\u4e5f\u662f\u60a8\u786e\u5b9a\u5173\u952e\u7ee9\u6548\u6307\u6807\u3001\u5206\u914d\u89d2\u8272\u548c\u8d23\u4efb\u3001\u5236\u5b9a\u9884\u7b97\u3001\u8bbe\u5b9a\u65f6\u95f4\u8868\u4ee5\u53ca\u786e\u5b9a\u5982\u4f55\u5ba1\u67e5\u548c\u66f4\u65b0\u6218\u7565\u7684\u9636\u6bb5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e7%ac%ac-3-%e9%98%b6%e6%ae%b5%ef%bc%9a%e6%89%a7%e8%a1%8c\"><\/span>\u7b2c 3 \u9636\u6bb5\uff1a\u6267\u884c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u60a8\u6536\u96c6\u4e86\u6240\u6709\u4fe1\u606f\u5e76\u505a\u51fa\u6240\u6709\u5fc5\u8981\u51b3\u5b9a\u4e4b\u540e\uff0c\u6267\u884c\u9636\u6bb5\u5c31\u662f\u5c06\u672c\u5730\u5316\u6218\u7565\u4ed8\u8bf8\u884c\u52a8\u3002\u8fd9\u4e00\u9636\u6bb5\u5c06\u6d89\u53ca\u5de5\u4f5c\u6d41\u7a0b\u7684\u6982\u8ff0&#8211;\u4ece\u5185\u5bb9\u63d0\u4ea4\u5230\u7ffb\u8bd1\u4ea4\u4ed8&#8211;\u4ee5\u53ca\u89d2\u8272\u548c\u8d23\u4efb\u7684\u5206\u914d\u3002<\/p>\n<p>\u5728\u6267\u884c\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u91c7\u53d6\u4ee5\u4e0b\u6b65\u9aa4\uff1a<\/p>\n<ul>\n<li><strong>\u56fd\u9645\u5316\uff1a\u00a0<\/strong>\u4f7f\u60a8\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/writing-10-best-practice-tips-on-how-to-write-global-ready-content-for-localization\/\">\u5185\u5bb9\u4e3a\u672c\u5730\u5316\u505a\u597d\u51c6\u5907<\/a>\u7684\u8fc7\u7a0b\u3002\u66f4\u5177\u4f53\u5730\u8bf4\uff0c<a href=\"https:\/\/phrase.com\/blog\/posts\/i18n-a-simple-definition\/\">\u56fd\u9645\u5316<\/a>\uff08i18n\uff09\u65e8\u5728\u786e\u4fdd\u60a8\u7684\u5185\u5bb9\u683c\u5f0f\u6b63\u786e\uff0c\u4f7f\u7528\u6b63\u786e\u7684\u5b57\u7b26\u7f16\u7801\uff0c\u907f\u514d\u5728\u4ea7\u54c1\u4e2d\u51fa\u73b0\u786c\u7f16\u7801\u6587\u672c\u3002<\/li>\n<li><strong>\u4e3a\u672c\u5730\u5316\u51c6\u5907\u8d44\u4ea7\uff1a\u00a0<\/strong>\u9700\u8981\u7ffb\u8bd1\u7684\u6587\u4ef6\uff08\u4e5f\u79f0\u4e3a<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-files\/\">\u672c\u5730\u5316\u6587\u4ef6<\/a>\uff09\u9700\u8981\u6536\u96c6\u3001\u5bfc\u51fa\u5230\u4ee3\u7801\u5e93\u5e76\u8fdb\u884c\u6574\u7406\u3002<\/li>\n<li><strong>\u8bbe\u7f6e\u672c\u5730\u5316\u73af\u5883<\/strong>\u00a0\u65e0\u8bba\u60a8\u5728\u54ea\u91cc\u5b58\u50a8\u672c\u5730\u5316\u6587\u4ef6\uff0c\u6700\u597d\u662f<a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-system-how-it-works\/\">\u7ffb\u8bd1\u7ba1\u7406\u7cfb\u7edf\uff0c\u60a8<\/a>\u90fd\u9700\u8981\u786e\u4fdd\u5176\u914d\u7f6e\u6b63\u786e\uff0c\u5e76\u4e14\u6240\u6709\u76f8\u5173\u5229\u76ca\u65b9\u90fd\u53ef\u4ee5\u8bbf\u95ee\u3002<\/li>\n<li><strong>\u5185\u5bb9\u672c\u5730\u5316\u548c\u4fee\u8ba2\uff1a\u00a0<\/strong>\u8ba9\u8bed\u8a00\u4e13\u5bb6\u56e2\u961f\u7ffb\u8bd1\u60a8\u7684\u5185\u5bb9\u7684\u5b9e\u9645\u8fc7\u7a0b\uff0c\u4ee5\u53ca\u968f\u540e\u7684\u5ba1\u6838\u548c\u7f16\u8f91\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u90e8\u7f72\u672c\u5730\u5316\u5185\u5bb9\uff1a<\/strong>\u00a0\u5185\u5bb9\u7ffb\u8bd1\u548c\u7f16\u8f91\u5b8c\u6210\u540e\uff0c\u9700\u8981\u4ee5\u9002\u5f53\u7684\u683c\u5f0f\u53d1\u5e03\u5230\u7f51\u7ad9\u3001\u5e94\u7528\u7a0b\u5e8f\u6216\u5176\u4ed6\u5e73\u53f0\u4e0a\u3002<\/li>\n<li><strong>\u672c\u5730\u5316\u6d4b\u8bd5\u548c\u8d28\u91cf\u4fdd\u8bc1\uff1a<\/strong>\u4e3a\u786e\u4fdd\u672c\u5730\u5316\u5185\u5bb9\u7684\u8d28\u91cf\uff0c\u60a8\u5e94\u5c06<a href=\"https:\/\/phrase.com\/blog\/posts\/why-you-should-give-localization-testing-top-priority\/\">\u672c\u5730\u5316\u6d4b\u8bd5<\/a>\u653e\u5728\u9996\u4f4d\u3002\u8fd9\u4e00\u9636\u6bb5\u53ef\u5305\u62ec\u8fd0\u884c\u81ea\u52a8\u6d4b\u8bd5\uff0c\u4ee5\u53ca\u7531\u76ee\u6807\u8bed\u8a00\u7684\u6bcd\u8bed\u4f7f\u7528\u8005\u8fdb\u884c\u4eba\u5de5\u8bed\u8a00\u548c\u529f\u80fd\u6d4b\u8bd5\u3002<\/li>\n<\/ul>\n<p>\u65e0\u8bba\u672c\u5730\u5316\u6d41\u7a0b\u5206\u4e3a\u51e0\u4e2a\u6b65\u9aa4\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\u90fd\u5e94\u4e0e\u4ea7\u54c1\u5f00\u53d1\u6d41\u7a0b\u5e76\u884c\uff0c\u4ee5\u4fbf\u4e0d\u95f4\u65ad\u5730\u4ea4\u4ed8\u591a\u8bed\u8a00\u5185\u5bb9\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u4e00\u65e6\u5f00\u53d1\u4eba\u5458\u63d0\u4f9b\u4e86\u5185\u5bb9\uff0c\u8bed\u8a00\u5b66\u5bb6\u5c31\u5e94\u8be5\u80fd\u591f\u5bf9\u5176\u8fdb\u884c\u5904\u7406\u3002\u8fd9\u79cd\u5c06\u7ffb\u8bd1\u5de5\u4f5c\u6d41\u7a0b\u878d\u5165\u654f\u6377\u4ea7\u54c1\u5f00\u53d1\u5468\u671f\u7684\u505a\u6cd5\u88ab\u79f0\u4e3a<a href=\"https:\/\/phrase.com\/blog\/posts\/continuous-localization\/\">\u6301\u7eed\u672c\u5730\u5316<\/a>\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_b2acdbfa582ef6183ded41d2b1f20145\" class=\"pxblock pxblock--blog-cta bg--green image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover.png\" class=\"attachment-original size-original\" alt=\"Continuous localization ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/continuous-localization-ebook-cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Free download<\/p>\n<p class=\"h5\"><span class=\"h6\" style=\"font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif;\">How to build a localization workflow for continuous delivery<\/span><\/p>\n<p class=\"small\">Explore how to implement continuous localization into agile product development to optimize content quality, shorten the release cycle time, and reduce costs.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/continuous-localization\/\">Download ebook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_cd9d2d2494da3fcd4ec81492c96f494c\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e8%a1%a1%e9%87%8f%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%e7%9a%84%e6%9c%89%e6%95%88%e6%80%a7\"><\/span>\u5982\u4f55\u8861\u91cf\u672c\u5730\u5316\u6218\u7565\u7684\u6709\u6548\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u6570\u636e\u4e3a\u5bfc\u5411\u7684\u65b9\u6cd5\u5bf9\u4e8e\u6709\u6548\u7684\u672c\u5730\u5316\u81f3\u5173\u91cd\u8981\uff0c\u800c\u6570\u636e\u81f3\u5173\u91cd\u8981\u7684\u539f\u56e0\u4e4b\u4e00\u662f\uff0c\u5b83\u4f7f\u60a8\u80fd\u591f\u8861\u91cf\u672c\u5730\u5316\u6218\u7565\u7684\u6709\u6548\u6027\u3002\u51b3\u5b9a\u8ddf\u8e2a\u54ea\u4e9b\u6570\u636e\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u8003\u8651\u56e0\u7d20\u3002<\/p>\n<p>\u4e00\u4e9b\u516c\u53f8\u6ce8\u91cd\u5b9a\u91cf\u8861\u91cf\uff0c\u5982\u7f51\u7ad9\u6d41\u91cf\uff0c\u800c\u53e6\u4e00\u4e9b\u516c\u53f8\u5219\u66f4\u6ce8\u91cd\u5b9a\u6027\u8861\u91cf\uff0c\u5982\u5ba2\u6237\u6ee1\u610f\u5ea6\u6216\u51c0\u63a8\u8350\u503c\uff08NPS\uff09\u3002<\/p>\n<p>\u6700\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\u662f\u786e\u5b9a\u57fa\u7840\u503c\uff0c\u5373\u5728\u672c\u5730\u5316\u5185\u5bb9\u4e4b\u524d\uff0c\u60a8\u7684\u6027\u80fd\u6307\u6807\u662f\u4ec0\u4e48\u6837\u7684\u3002\u4e00\u65e6\u6709\u4e86\u8fd9\u4e9b\u57fa\u51c6\u503c\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u8ddf\u8e2a\u968f\u65f6\u95f4\u53d1\u751f\u7684\u53d8\u5316\u6765\u8861\u91cf\u672c\u5730\u5316\u7684\u5f71\u54cd\u3002<\/p>\n<p>\u4e3a\u4e86\u6301\u7eed\u8bc4\u4f30\u6218\u7565\u7684\u6709\u6548\u6027\uff0c\u8bf7\u786e\u4fdd\u60a8\u6709\u76f8\u5173\u7684\u76ee\u6807\uff0c\u4ee5\u53ca\u53ef\u8861\u91cf\u548c\u53ef\u5b9e\u73b0\u7684\u76ee\u6807\u3002\u8fd9\u901a\u5e38\u610f\u5473\u7740\u5c06\u76f8\u5173\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u5206\u89e3\u4e3a\u66f4\u5c0f\u3001\u66f4\u6613\u4e8e\u7ba1\u7406\u7684\u6307\u6807\uff0c\u8fd9\u4e9b\u6307\u6807\u53ef\u4ee5\u6309\u5b63\u5ea6\u751a\u81f3\u6309\u6708\u5b8c\u6210\u3002<\/p>\n<p>\u76f8\u5173\u6027\u5728\u8fd9\u91cc\u81f3\u5173\u91cd\u8981&#8211;\u4f60\u8981\u786e\u4fdd\u4f60\u8861\u91cf\u7684\u662f\u6b63\u786e\u7684\u4e8b\u60c5\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5bb9\u6613\u8861\u91cf\u7684\u4e8b\u60c5\u3002\u6b64\u5916\uff0c\u8981\u4f7f\u8bc4\u4f30\u5177\u6709\u65f6\u6548\u6027\uff0c\u5c31\u5fc5\u987b\u53ca\u65f6\u63d0\u4f9b\u8bc4\u4f30\u7ed3\u679c\u3002\u8fd9\u6837\uff0c\u5982\u679c\u67d0\u4e9b\u4e8b\u60c5\u6ca1\u6709\u6309\u8ba1\u5212\u8fdb\u884c\uff0c\u60a8\u5c31\u53ef\u4ee5\u8fc5\u901f\u7ea0\u6b63\uff0c\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_4d91de392d63327a764a1f40554c024b\" class=\"pxblock pxblock--blog-cta bg--grey image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"small\" style=\"text-align: left;\">\u4f8b\u5982\uff0c\u60a8\u7684\u672c\u5730\u5316\u6218\u7565\u76ee\u6807\u662f\u5728 3 \u4e2a\u6708\u5185\u5c06\u67d0\u4e2a\u5730\u533a\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/increase-app-downloads\/\">\u5e94\u7528\u7a0b\u5e8f\u4e0b\u8f7d\u91cf<\/a>\u4ece\u76ee\u524d\u7684\u6bcf\u5929 100 \u6b21<a href=\"https:\/\/phrase.com\/blog\/posts\/increase-app-downloads\/\">\u63d0\u9ad8<\/a>10%\u3002\u8fd9\u540c\u65f6\u662f\u53ef\u5b9e\u73b0\u7684\u3001\u76f8\u5173\u7684\u548c\u53ef\u8861\u91cf\u7684\u3002\u5982\u679c 3 \u4e2a\u6708\u540e\uff0c\u4f60\u53d1\u73b0\u5e94\u7528\u7a0b\u5e8f\u7684\u4e0b\u8f7d\u91cf\u53ea\u589e\u52a0\u5230\u6bcf\u5929 101 \u6b21\uff0c\u4f60\u5c31\u77e5\u9053\u6709\u4e9b\u4e8b\u60c5\u9700\u8981\u8c03\u6574&#8211;\u4e5f\u8bb8\u662f\u4f60\u7684\u76ee\u6807\u8fc7\u4e8e\u5b8f\u5927\uff0c\u4e5f\u8bb8\u662f\u5e02\u573a\u8fd8\u6ca1\u6709\u51c6\u5907\u597d\uff0c\u4e5f\u8bb8\u662f\u672c\u5730\u5316\u5185\u5bb9\u51fa\u73b0\u4e86\u95ee\u9898\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_a161d2db938a619e88b6007131c2a2e2\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p>\u4ee5\u4e0b\u662f\u8861\u91cf\u672c\u5730\u5316\u6218\u7565\u6210\u529f\u4e0e\u5426\u6700\u5e38\u7528\u7684 KPI\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%97%b6%e9%97%b4%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\"><\/span>\u65f6\u95f4\u5173\u952e\u7ee9\u6548\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u4ece\u9879\u76ee\u542f\u52a8\u5230\u6295\u4ea7\u6240\u9700\u7684\u65f6\u95f4<\/li>\n<li>\u672c\u5730\u5316\u5de5\u4f5c\u6d41\u7a0b\u6bcf\u4e2a\u6b65\u9aa4\u6240\u82b1\u8d39\u7684\u65f6\u95f4<\/li>\n<li>\u51c6\u65f6\u4ea4\u8d27\u767e\u5206\u6bd4<\/li>\n<li>\u9519\u8fc7\u622a\u6b62\u65e5\u671f\u7684\u6b21\u6570<\/li>\n<li>\u5e73\u5747\u5468\u8f6c\u65f6\u95f4 (TAT)<\/li>\n<li>\u95f2\u7f6e\u65f6\u95f4\uff08\u4f8b\u5982\uff0c\u4ece\u521b\u5efa\u5230\u5206\u914d\u7684\u65f6\u95f4\uff0c\u6216\u4ece\u4ea4\u4ed8\u4efb\u52a1\u5230\u6700\u540e\u4e00\u6b21\u72b6\u6001\u66f4\u6539\u7684\u65f6\u95f4\uff09<\/li>\n<li>\u5185\u5bb9\u5728\u5de5\u4f5c\u6d41\u7a0b\u4e2d\u7684\u79fb\u52a8\u901f\u5ea6<\/li>\n<li>\u6bcf\u4e2a\u5de5\u4f5c\u6d41\u7a0b\u6b65\u9aa4\u6bcf 1K \u5b57\u7684\u5e73\u5747\u7f16\u8f91\u65f6\u95f4<\/li>\n<li>\u541e\u5410\u7387&#8211;\u5728\u591a\u5c11\u4e2a\u5de5\u4f5c\u65e5\u5185\u7ffb\u8bd1\u4e86\u591a\u5c11\u5355\u8bcd\uff08\u6216\u5176\u4ed6\u5355\u4f4d\uff0c\u5982\u5b57\u7b26\u4e32\uff09\u3002<\/li>\n<li>\u6309\u9879\u76ee\u7ba1\u7406\u4eba\u5206\u914d\u8bf7\u6c42\uff0c\u786e\u4fdd\u8bf7\u6c42\u5f97\u5230\u5e73\u7b49\u5171\u4eab<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e8%b4%a8%e9%87%8f%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\"><\/span>\u8d28\u91cf\u5173\u952e\u7ee9\u6548\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u4e00\u822c\u53ca\u683c\/\u4e0d\u53ca\u683c\u7387<\/li>\n<li>\u6bcf\u4e2a\u63d0\u4f9b\u5546\/\u4f9b\u5e94\u5546\u5728\u8bed\u8a00\u3001\u9886\u57df\u7b49\u65b9\u9762\u7684\u5e73\u5747\u8d28\u91cf\u5f97\u5206\u3002<\/li>\n<li>\u4fee\u8ba2\u6b65\u9aa4\u4e2d\u7684\u7f16\u8f91\u91cf<\/li>\n<li>\u5de5\u4f5c\u6d41\u7a0b\u6b65\u9aa4\u4e4b\u95f4\u5f15\u5165\u7684\u66f4\u6539<\/li>\n<li>\u94fe\u63a5\u70b9\u51fb\u7387<\/li>\n<li>\u652f\u6301\u8bf7\u6c42\u6216\u67e5\u8be2\u7684\u6570\u91cf<\/li>\n<li>\u6700\u7ec8\u7528\u6237\u62a5\u544a\u7ffb\u8bd1\u5185\u5bb9\u9519\u8bef\u6216\u95ee\u9898\u7684\u6570\u91cf<\/li>\n<li>MT \u8f93\u51fa\u8d28\u91cf<\/li>\n<li>\u88ab\u5ffd\u7565\u7684\u8d28\u91cf\u4fdd\u8bc1\u8b66\u544a\u6570\u91cf<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%88%90%e6%9c%ac%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\"><\/span>\u6210\u672c\u5173\u952e\u7ee9\u6548\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u6bcf\u4e2a\u4e1a\u52a1\u5355\u4f4d\u3001\u63d0\u4f9b\u5546\u3001\u9879\u76ee\u3001\u8bed\u8a00\u3001\u5de5\u4f5c\u6d41\u7a0b\u6b65\u9aa4\u7b49\u6240\u82b1\u8d39\u7684\u8d44\u91d1\u3002<\/li>\n<li>\u6309\u5c0f\u65f6\/\u5b57\u6570\u652f\u4ed8\u591a\u5c11\u8d39\u7528<\/li>\n<li>\u6bcf\u4e2a\u63d0\u4f9b\u5546\u7684\u7ffb\u8bd1\u5b57\u6570<\/li>\n<li>\u6bcf\u5b57\u5e73\u5747\u4ef7\u683c<\/li>\n<li>\u6bcf\u5c0f\u65f6\u5e73\u5747\u4ef7\u683c<\/li>\n<li>\u9879\u76ee\u7ba1\u7406\u652f\u51fa<\/li>\n<li>\u9884\u7b97\u5408\u89c4\u6027\uff0c\u5373\u652f\u51fa\u4e0e\u9884\u7b97\u5bf9\u6bd4<\/li>\n<li>\u6bcf\u4e2a\u5143\u6570\u636e\u7684\u6210\u672c<\/li>\n<li>\u7ffb\u8bd1\u6700\u591a\u7684\u8bed\u8a00<\/li>\n<li>\u6700\u4f73\u63d0\u4ea4\u8005<\/li>\n<li>\u8f6f\u4ef6\u8d39\u7528<\/li>\n<li>\u57f9\u8bad\u8d39\u7528<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e4%b8%9a%e5%8a%a1%e5%bd%b1%e5%93%8d%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\"><\/span>\u4e1a\u52a1\u5f71\u54cd\u5173\u952e\u7ee9\u6548\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u603b\u6536\u5165<\/li>\n<li>\u6708\u9500\u552e\u989d\u589e\u957f<\/li>\n<li>\u6bcf\u4f4d\u65b0\u5ba2\u6237\u7684\u5e73\u5747\u6536\u5165<\/li>\n<li>\u83b7\u5f97\u65b0\u5ba2\u6237<\/li>\n<li>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/li>\n<li>\u4fdd\u7559\u7387\u548c\u6d41\u5931\u7387<\/li>\n<li>\u56fd\u9645\u5e02\u573a\u589e\u957f\u7387<\/li>\n<li>\u76f8\u5bf9\u5e02\u573a\u4efd\u989d<\/li>\n<li>\u5ba2\u6237\u6ee1\u610f\u5ea6\u9010\u6b65\u63d0\u9ad8<\/li>\n<li>\u51c0\u63a8\u5e7f\u8005\u5f97\u5206 (NPS)<\/li>\n<li>\u5ba2\u6237\u52aa\u529b\u5f97\u5206 (CES)<\/li>\n<li>\u5ba2\u6237\u6ee1\u610f\u5ea6 (CSAT)<\/li>\n<li>\u60c5\u611f\u5206\u6790<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%95%b0%e5%ad%97%e6%80%a7%e8%83%bd%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\"><\/span>\u6570\u5b57\u6027\u80fd\u5173\u952e\u7ee9\u6548\u6307\u6807<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>\u6709\u673a\u6d41\u91cf<\/li>\n<li>\u72ec\u7acb\u8bbf\u95ee\u6b21\u6570<\/li>\n<li>\u9875\u9762\u6d4f\u89c8\u91cf<\/li>\n<li>\u9875\u9762\u5e73\u5747\u505c\u7559\u65f6\u95f4<\/li>\n<li>\u672c\u5730\u5316\u7f51\u9875\u7684\u8df3\u51fa\u7387<\/li>\n<li>\u7f51\u7ad9\u6392\u540d\uff08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/li>\n<li>\u793e\u4ea4\u5a92\u4f53\u53c2\u4e0e\u7387\uff08\u4e92\u52a8\u6b21\u6570\u3001\u6bcf\u7bc7\u5e16\u5b50\u7684\u5206\u4eab\u6b21\u6570\u3001\u75c5\u6bd2\u4f20\u64ad\u7387\u3001\u53d7\u4f17\u589e\u957f\u7387\u3001\u54c1\u724c\u63d0\u53ca\u6b21\u6570\u7b49\uff09<\/li>\n<li>\u8f6c\u6362\u7387\uff08\u9500\u552e\u3001\u4e0b\u8f7d\u7b49\uff09<\/li>\n<li>\u70b9\u51fb\u7387<\/li>\n<li>\u4ea4\u6613\u6570\u91cf<\/li>\n<li>\u65b0\u7ebf\u7d22\u6570\u91cf<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%e5%8f%af%e5%80%9f%e9%89%b4%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5%e8%8c%83%e4%be%8b\"><\/span>\u53ef\u501f\u9274\u7684\u672c\u5730\u5316\u6218\u7565\u8303\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u867d\u7136\u672c\u5730\u5316\u6ca1\u6709\u653e\u4e4b\u56db\u6d77\u800c\u7686\u51c6\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u6240\u6709\u6210\u529f\u7684\u6218\u7565\u90fd\u6709\u4e00\u4e9b\u5171\u540c\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u4e3a\u4e86\u4e86\u89e3\u826f\u597d\u672c\u5730\u5316\u6218\u7565\u7684\u5b9e\u9645\u6548\u679c\uff0c\u8ba9\u6211\u4eec\u6765\u770b\u770b 3 \u4e2a<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-examples\/\">\u672c\u5730\u5316\u6848\u4f8b<\/a>\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"airbnb-%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\"><\/span>Airbnb \u7684\u672c\u5730\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>2007 \u5e74\uff0cAirbnb \u7684\u63a8\u51fa\u582a\u79f0\u65c5\u6e38\u4e1a\u7684\u4e00\u573a\u9769\u547d\u3002\u6b64\u540e\uff0c\u516c\u53f8\u53d1\u5c55\u6210\u4e3a\u5168\u7403\u6700\u6709\u4ef7\u503c\u7684\u8de8\u56fd\u516c\u53f8\u4e4b\u4e00\uff0c\u4f30\u503c<a href=\"https:\/\/companiesmarketcap.com\/airbnb\/marketcap\/#:~:text=As%20of%20June%202022%20Airbnb,cap%20according%20to%20our%20data.\" target=\"_blank\" rel=\"noopener\">\u8d85\u8fc7 620 \u4ebf\u7f8e\u5143<\/a>\u3002<\/p>\n<p>Airbnb \u7684\u6210\u529f\u5f88\u5927\u7a0b\u5ea6\u4e0a\u8981\u5f52\u529f\u4e8e\u5b83\u4ece\u4e00\u5f00\u59cb\u5c31\u91c7\u7528\u7684\u672c\u5730\u5316\u65b9\u6cd5\u3002\u516c\u53f8\u5f88\u65e9\u5c31\u610f\u8bc6\u5230\uff0c\u8981\u60f3\u5728\u56fd\u5916\u5e02\u573a\u53d6\u5f97\u6210\u529f\uff0c\u5c31\u5fc5\u987b\u4ee5\u591a\u79cd\u8bed\u8a00\u63d0\u4f9b\u5e73\u53f0\u3002Airbnb \u672c\u5730\u5316\u4e3b\u7ba1 Salvatore Giammarresi<a href=\"https:\/\/multilingual.com\/issues\/april-2022\/salvatore-giammarresi\/\" target=\"_blank\" rel=\"noopener\">\u5728\u63a5\u53d7\u91c7\u8bbf\u65f6\u8bf4<\/a>\uff0cAirbnb \u7684\u7528\u6237\uff0c\u5c24\u5176\u662f\u8de8\u5883\u65c5\u884c\u7684\u7528\u6237\uff0c\u987e\u540d\u601d\u4e49\u5c31\u662f &#8220;\u5728\u79fb\u52a8\u4e2d\u8f97\u8f6c\u4e8e\u4e24\u4e2a\u6216\u591a\u4e2a\u5730\u65b9&#8211;\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\uff0c\u623f\u4e1c\u548c\u5ba2\u4eba\u4e4b\u95f4\u8fd8\u53ef\u80fd\u5b58\u5728\u8bed\u8a00\u548c\u6587\u5316\u4e0a\u7684\u4e0d\u5339\u914d&#8221;\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4ece\u7b2c\u4e00\u5929\u8d77\uff0c\u672c\u5730\u5316\u5c31\u6210\u4e3a\u516c\u53f8\u6218\u7565\u7684\u5173\u952e\u3002Airbnb \u81f4\u529b\u4e8e &#8220;\u5927\u89c4\u6a21\u3001\u9ad8\u8d28\u91cf\u3001\u6309\u65f6\u5e76\u5728\u9884\u7b97\u8303\u56f4\u5185\u5c06 Airbnb \u521b\u5efa\u7684\u4e00\u5207\u672c\u5730\u5316\u548c\u56fd\u9645\u5316&#8221;\uff0c\u5e76 &#8220;\u4f7f\uff08\u672c\u5730\u5316\uff09\u56e2\u961f\u4e0e\u516c\u53f8\u7684\u4ef7\u503c\u89c2\u548c\u4e1a\u52a1\u76ee\u6807\u4fdd\u6301\u4e00\u81f4&#8221;\u3002<\/p>\n<p>\u8fd9\u4f7f\u5f97 Airbnb \u80fd\u591f\u5728\u4e0d\u727a\u7272\u8d28\u91cf\u6216\u5ba2\u6237\u4f53\u9a8c\u7684\u524d\u63d0\u4e0b\uff0c\u5feb\u901f\u9ad8\u6548\u5730\u5c06\u5e73\u53f0\u6269\u5c55\u5230\u65b0\u5e02\u573a\u3002\u5e73\u53f0\u7684\u65b9\u65b9\u9762\u9762\uff0c\u4ece\u7528\u6237\u754c\u9762\u5230\u5ba2\u6237\u652f\u6301\uff0c\u90fd\u6709\u591a\u79cd\u8bed\u8a00\u7248\u672c\uff0c\u751a\u81f3\u516c\u53f8\u7684\u5fbd\u6807\u4e5f\u4f1a\u6839\u636e\u5f53\u5730\u4eba\u7684\u559c\u597d\u800c\u6539\u53d8\uff08\u4f8b\u5982\uff0c\u5728\u4e00\u4e9b\u66f4\u6709\u610f\u4e49\u7684\u56fd\u5bb6\u4f7f\u7528\u5fc3\u5f62\u7b26\u53f7\u800c\u4e0d\u662f\u5b57\u6bcd A\uff09\u3002<\/p>\n<p>\u9664\u4e86\u7ffb\u8bd1\u5e73\u53f0\u5916\uff0cAirbnb \u8fd8\u521b\u5efa\u672c\u5730\u5316\u5185\u5bb9\uff0c\u4ee5\u5438\u5f15\u4e0d\u540c\u5e02\u573a\u7684\u7528\u6237\u3002\u8fd9\u5305\u62ec\u6709\u5173\u70ed\u95e8\u65c5\u6e38\u76ee\u7684\u5730\u7684\u535a\u5ba2\u6587\u7ae0\uff0c\u4ee5\u53ca\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\uff0c\u5982\u8bc4\u8bba\u548c\u5217\u8868\u63cf\u8ff0\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"netflix-%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\"><\/span>Netflix \u7684\u672c\u5730\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Netflix \u662f\u53e6\u4e00\u5bb6\u5c06\u672c\u5730\u5316\u4f5c\u4e3a\u5176\u5546\u4e1a\u6a21\u5f0f\u6838\u5fc3\u7684\u516c\u53f8\u3002\u8fd9\u5bb6\u6d41\u5a92\u4f53\u5de8\u5934<a href=\"https:\/\/help.netflix.com\/en\/node\/14164\" target=\"_blank\" rel=\"noopener\">\u5728 190 \u4e2a\u56fd\u5bb6<\/a>\u63d0\u4f9b\u670d\u52a1\uff0c\u7528 37 \u79cd\u8bed\u8a00\u5411\u5168\u7403 2 \u4ebf\u591a\u4eba\u63d0\u4f9b\u5185\u5bb9\u3002<\/p>\n<p>\u4e0e Airbnb \u4e00\u6837\uff0cNetflix \u4e5f\u9762\u4e34\u7740\u5982\u4f55\u63d0\u4f9b\u8de8\u8bed\u8a00\u3001\u8de8\u6587\u5316\u7684\u4e00\u81f4\u7528\u6237\u4f53\u9a8c\u7684\u6311\u6218\u3002Netflix \u7684\u76ee\u6807\u662f\u521b\u5efa\u4e00\u4e2a\u6d41\u5a92\u4f53\u5e1d\u56fd\uff0c\u56e0\u6b64\u4e0d\u80fd\u8ba9\u8bed\u8a00\u969c\u788d\u963b\u788d\u5176\u53d1\u5c55\u3002<\/p>\n<p>Netflix \u6700\u521d\u662f\u4e00\u5bb6\u63d0\u4f9b DVD \u79df\u8d41\u670d\u52a1\u7684\u516c\u53f8\uff0c\u5f88\u65e9\u5c31\u610f\u8bc6\u5230\u4e86\u5728\u7ebf\u6d41\u5a92\u4f53\u89c6\u9891\u5185\u5bb9\u7684\u6f5c\u529b\u30022007 \u5e74\uff0c\u8be5\u516c\u53f8\u5f00\u59cb\u5728\u56fd\u9645\u4e0a\u63d0\u4f9b\u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u4f46\u53ea\u63d0\u4f9b\u6709\u9650\u7684\u7535\u5f71\u548c\u7535\u89c6\u8282\u76ee\u3002<\/p>\n<p>Netflix \u4e4b\u6240\u4ee5\u80fd\u5728\u5176\u4ed6\u516c\u53f8\u5931\u8d25\u7684\u5730\u65b9\u53d6\u5f97\u6210\u529f\uff0c\u662f\u56e0\u4e3a\u5b83\u6ce8\u91cd\u672c\u5730\u5316\u3002Netflix \u672c\u5730\u5316\u6218\u7565\u7684\u4e00\u4e9b\u5173\u952e\u7ec4\u6210\u90e8\u5206\u5305\u62ec<\/p>\n<ul>\n<li><strong>\u4e0d\u5c1d\u8bd5\u540c\u65f6\u5bf9\u591a\u4e2a\u533a\u57df\u8fdb\u884c\u672c\u5730\u5316\uff1a\u00a0<\/strong>Netflix \u4ec5\u7528 3 \u5e74\u65f6\u95f4\u5c31\u5728 130 \u4e2a\u56fd\u5bb6\u5efa\u7acb\u4e86\u4e1a\u52a1\uff0c\u5b83\u610f\u8bc6\u5230\u4e0d\u53ef\u80fd\u4e00\u4e0b\u5b50\u5c06\u5176\u5185\u5bb9\u672c\u5730\u5316\u5230\u6bcf\u4e00\u4e2a\u5e02\u573a\u3002\u76f8\u53cd\uff0c\u5b83\u91c7\u53d6\u4e86\u4e00\u79cd\u66f4\u5177\u6218\u7565\u6027\u7684\u65b9\u6cd5\uff0c\u5c06\u91cd\u70b9\u653e\u5728\u7279\u5b9a\u5730\u533a\uff0c\u5e76\u4ece\u90a3\u91cc\u5f00\u59cb\u6269\u5c55\u3002\u8fd9\u6837\uff0c\u4ed6\u4eec\u5c31\u80fd\u771f\u6b63\u96c6\u4e2d\u7cbe\u529b\u4e3a\u6bcf\u4e2a\u5e02\u573a\u521b\u9020\u51fa\u8272\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u800c\u4e0d\u4f1a\u8fc7\u4e8e\u5206\u6563\u7cbe\u529b\u3002<\/li>\n<li><strong>\u5229\u7528\u5ba2\u6237\u6570\u636e\u672c\u5730\u5316\u5185\u5bb9\uff1a\u00a0<\/strong>Netflix \u62e5\u6709\u5927\u91cf\u7684\u7528\u6237\u6570\u636e\uff0c\u7528\u4e8e\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u3002\u8fd9\u4e9b\u6570\u636e\u8fd8\u7528\u4e8e\u4e3a\u672c\u5730\u5316\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u4f8b\u5982\u63d0\u4f9b\u54ea\u4e9b\u8bed\u8a00\u7684\u5185\u5bb9\uff0c\u4ee5\u53ca\u4ec0\u4e48\u7c7b\u578b\u7684\u5185\u5bb9\u5728\u6bcf\u4e2a\u5e02\u573a\u6700\u53d7\u6b22\u8fce\u3002\u5bf9\u6570\u636e\u7684\u5173\u6ce8\u4f7f Netflix \u80fd\u591f\u6839\u636e\u5404\u4e2a\u5e02\u573a\u7684\u9700\u6c42\u5236\u5b9a\u672c\u5730\u5316\u6218\u7565\u3002<\/li>\n<li><strong>\u4e3a\u6bcf\u4e2a\u5e02\u573a\u91cf\u8eab\u5b9a\u5236\u62a5\u4ef7\uff1a\u00a0<\/strong>\u4e3a\u4e86\u5438\u5f15\u5f53\u5730\u53d7\u4f17\uff0cNetflix \u4e0d\u4ec5\u63d0\u4f9b\u4e0d\u540c\u8bed\u8a00\u7684\u5185\u5bb9\uff0c\u8fd8\u6839\u636e\u5f53\u5730\u4eba\u7684\u559c\u597d\u5b9a\u5236\u5185\u5bb9\u3002\u5728\u4e0d\u540c\u7684\u56fd\u5bb6\uff0c\u60a8\u53ef\u4ee5\u5728 Netflix \u4e0a\u89c2\u770b\u7684\u5185\u5bb9\u5404\u4e0d\u76f8\u540c\uff0c\u8fd9\u53d6\u51b3\u4e8e\u8be5\u5e02\u573a\u6d41\u884c\u7684\u5185\u5bb9\u3002<\/li>\n<li><strong>\u6295\u8d44\u5ba2\u6237\u4f53\u9a8c\uff1a\u00a0<\/strong>Netflix \u672c\u5730\u5316\u6218\u7565\u7684\u53e6\u4e00\u4e2a\u91cd\u8981\u90e8\u5206\u662f\u6ce8\u91cd\u5ba2\u6237\u4f53\u9a8c\u3002\u516c\u53f8\u63d0\u4f9b\u591a\u79cd\u8bed\u8a00\u7684\u5ba2\u6237\u652f\u6301\uff0c\u5e76\u62e5\u6709\u9488\u5bf9\u7279\u5b9a\u56fd\u5bb6\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\uff0c\u4ee5\u4fbf\u4e0e\u4e16\u754c\u5404\u5730\u7684\u7528\u6237\u4e92\u52a8\u3002\u5b83\u8fd8\u80fd\u786e\u4fdd\u5e73\u53f0\u6613\u4e8e\u6d4f\u89c8\uff0c\u7528\u6237\u80fd\u627e\u5230\u6240\u9700\u7684\u5185\u5bb9\uff0c\u5e76\u83b7\u5f97\u826f\u597d\u7684\u670d\u52a1\u4f53\u9a8c\u3002<\/li>\n<li><strong>\u521b\u4f5c\u5177\u6709\u5168\u7403\u5438\u5f15\u529b\u7684\u539f\u521b\u5185\u5bb9\uff1a<\/strong>\u00a0\u9664\u4e86\u5e9e\u5927\u7684\u6388\u6743\u5185\u5bb9\u5e93\uff0cNetflix \u8fd8\u6295\u5165\u5de8\u8d44\u5236\u4f5c\u81ea\u5df1\u7684\u539f\u521b\u8282\u76ee\u3002\u5176\u4e2d\u5305\u62ec\u97e9\u56fd\u7535\u89c6\u5267\u300a\u4e4c\u8d3c\u6e38\u620f\u300b\u3001\u6cd5\u56fd\u60ac\u7591\u60ca\u609a\u5267\u300a\u9c81\u90a6\u300b\u6216\u897f\u73ed\u7259\u62a2\u52ab\u5267\u300a\u7eb8\u724c\u5c4b\u300b\u7b49\u3002\u8fd9\u79cd &#8220;\u4ece\u672c\u5730\u5230\u5168\u7403 &#8220;\u7684\u6218\u7565\u6210\u529f\u5730\u5438\u5f15\u4e86\u65b0\u7528\u6237\uff0c\u5e76\u4fdd\u6301\u4e86\u73b0\u6709\u7528\u6237\u7684\u53c2\u4e0e\u3002<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%98%9f%e5%b7%b4%e5%85%8b%e7%9a%84%e6%9c%ac%e5%9c%b0%e5%8c%96%e6%88%98%e7%95%a5\"><\/span>\u661f\u5df4\u514b\u7684\u672c\u5730\u5316\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u661f\u5df4\u514b\u662f\u53e6\u4e00\u5bb6\u6210\u529f\u5229\u7528\u672c\u5730\u5316\u6269\u5927\u5f71\u54cd\u529b\u7684\u516c\u53f8\u3002\u661f\u5df4\u514b\u76ee\u524d\u5728\u5168\u7403 80 \u591a\u4e2a\u56fd\u5bb6\u62e5\u6709<a href=\"https:\/\/www.starbucks.co.uk\/about-us\" target=\"_blank\" rel=\"noopener\">3 \u4e07\u591a\u5bb6\u95e8\u5e97<\/a>\u3002<\/p>\n<p>\u661f\u5df4\u514b\u521a\u5f00\u59cb\u5411\u56fd\u9645\u5e02\u573a\u6269\u5f20\u65f6\uff0c\u9762\u4e34\u7740\u65e2\u8981\u4fdd\u6301\u54c1\u724c\u5f62\u8c61\uff0c\u53c8\u8981\u8fce\u5408\u5f53\u5730\u53e3\u5473\u7684\u6311\u6218\u3002\u4e3a\u6b64\uff0c\u661f\u5df4\u514b\u91c7\u53d6\u4e86\u4e00\u9879\u672c\u5730\u5316\u6218\u7565\uff0c\u5176\u4e2d\u5305\u62ec<\/p>\n<ul>\n<li><strong>\u4e13\u95e8\u7684\u8bbe\u8ba1\u4e2d\u5fc3\uff1a\u00a0<\/strong>\u7531\u4e8e\u65e5\u672c\u3001\u65b0\u897f\u5170\u548c\u4e2d\u56fd\u7684\u8bbe\u8ba1\u7f8e\u5b66\u548c\u5efa\u7b51\u9700\u6c42\u5927\u76f8\u5f84\u5ead\uff0c\u661f\u5df4\u514b\u5728\u4e16\u754c\u5404\u5730\u5f00\u8bbe\u4e86<a href=\"https:\/\/stories.starbucks.com\/stories\/2013\/fact-sheet-starbucks-store-design1\/\" target=\"_blank\" rel=\"noopener\">18 \u4e2a\u8bbe\u8ba1\u4e2d\u5fc3<\/a>\uff0c\u4ee5\u786e\u4fdd\u5176\u95e8\u5e97\u7b26\u5408\u5f53\u5730\u53e3\u5473\u3002\u8fd9\u4e9b\u8bbe\u8ba1\u4e2d\u5fc3\u5e2e\u52a9\u661f\u5df4\u514b\u5728\u6bcf\u4e2a\u5e02\u573a\u521b\u9020\u72ec\u7279\u7684\u987e\u5ba2\u4f53\u9a8c\uff0c\u4ece\u5728\u6587\u5316\u4e2d\u4fc3\u8fdb\u5bf9\u8bdd\u7684\u793e\u533a\u9910\u684c\uff0c\u5230\u5728\u81ea\u884c\u8f66\u8fd0\u52a8\u6d41\u884c\u7684\u5730\u533a\u786e\u4fdd\u81ea\u884c\u8f66\u8fd0\u52a8\u793e\u533a\u7684\u4fbf\u6377\u4ea4\u901a\uff0c\u4e0d\u4e00\u800c\u8db3\u3002<\/li>\n<li><strong>\u6839\u636e\u5f53\u5730\u4eba\u7684\u559c\u597d\u5b9a\u5236\u83dc\u5355\uff1a<\/strong>\u00a0\u867d\u7136\u661f\u5df4\u514b\u7684\u6838\u5fc3\u4ea7\u54c1\u5496\u5561\u3001\u8336\u548c\u7cd5\u70b9\u5728\u6240\u6709\u5e02\u573a\u90fd\u6709\u4f9b\u5e94\uff0c\u4f46\u8be5\u516c\u53f8\u8fd8\u63d0\u4f9b\u53cd\u6620\u5f53\u5730\u53e3\u5473\u548c\u504f\u597d\u7684\u672c\u5730\u5316\u98df\u54c1\u548c\u996e\u6599\u3002\u4f8b\u5982\uff0c\u7a46\u65af\u6797\u4eba\u53e3\u4f17\u591a\u7684\u56fd\u5bb6\u7684\u5546\u5e97\u91cc\u6709\u6e05\u771f\u98df\u54c1\uff0c\u4e9a\u6d32\u5e02\u573a\u4e0a\u6709\u6ce1\u6cab\u7ea2\u8336\u3002<\/li>\n<li><strong>\u5728\u4e0d\u540c\u5e02\u573a\u590d\u5236\u5e97\u5185\u4f53\u9a8c\uff1a\u00a0<\/strong>\u661f\u5df4\u514b\u672c\u5730\u5316\u6218\u7565\u6700\u91cd\u8981\u7684\u4e00\u70b9\u662f\uff0c\u65e0\u8bba\u987e\u5ba2\u8eab\u5904\u4e16\u754c\u4f55\u5904\uff0c\u90fd\u8981\u6ce8\u91cd\u4e3a\u4ed6\u4eec\u590d\u5236\u5e97\u5185\u4f53\u9a8c\u3002\u8fd9\u5305\u62ec\u4ece\u5546\u5e97\u7684\u8bbe\u8ba1\u548c\u88c5\u9970\u65b9\u5f0f\uff0c\u5230\u5982\u4f55\u57f9\u8bad\u5458\u5de5\u4e0e\u987e\u5ba2\u4e92\u52a8\uff0c\u518d\u5230\u5728\u676f\u5b50\u4e0a\u5199\u540d\u5b57\u7b49\u65b9\u65b9\u9762\u9762\u3002\u901a\u8fc7\u521b\u9020\u59cb\u7ec8\u5982\u4e00\u7684\u987e\u5ba2\u4f53\u9a8c\uff0c\u661f\u5df4\u514b\u5f97\u4ee5\u5728\u5168\u7403\u5efa\u7acb\u8d77\u4e00\u6279\u5fe0\u5b9e\u987e\u5ba2\u3002<\/li>\n<li><strong>\u82f1\u6587\uff08\u6216\u610f\u5927\u5229\u6587\uff09\u996e\u6599\u540d\u79f0\uff1a\u00a0<\/strong>\u4e3a\u4e86\u8ba9\u987e\u5ba2\u611f\u5230\u65e0\u8bba\u8eab\u5904\u4f55\u5730\uff0c\u5e97\u5185\u4f53\u9a8c\u90fd\u662f\u4e00\u81f4\u7684\uff0c\u661f\u5df4\u514b\u7528\u82f1\u8bed\uff08\u6216\u610f\u5927\u5229\u8bed\uff0c\u5982\u679c\u82f1\u8bed\u5df2\u7ecf\u91c7\u7528\u4e86\u610f\u5927\u5229\u8bed\u7684\u996e\u54c1\u540d\u79f0\uff09\u4e66\u5199\u996e\u54c1\u540d\u79f0\u3002\u65e0\u8bba\u987e\u5ba2\u8eab\u5904\u54ea\u4e2a\u56fd\u5bb6\uff0c\u661f\u5df4\u514b\u7684\u83dc\u5355\u548c\u9ed1\u677f\u4e0a\u90fd\u7528\u82f1\u6587\u4e66\u5199\u5361\u5e03\u5947\u8bfa\u3001\u6d53\u7f29\u5496\u5561\u3001\u7eaf\u767d\u5496\u5561\u7b49\u3002\u8fd9\u4e2a\u5c0f\u7ec6\u8282\u6709\u52a9\u4e8e\u4e3a\u987e\u5ba2\u8425\u9020\u4e00\u79cd\u719f\u6089\u611f\uff0c\u8ba9\u4ed6\u4eec\u5728\u4efb\u4f55\u4e00\u5bb6\u661f\u5df4\u514b\u95e8\u5e97\u90fd\u611f\u5230\u8212\u9002\u548c\u5bbe\u81f3\u5982\u5f52\u3002<\/li>\n<li><strong>\u7531\u5168\u8d44\u5b50\u516c\u53f8\u3001\u5408\u8d44\u4f01\u4e1a\u548c\u7279\u8bb8\u5546\u5e97\u7ec4\u6210\uff1a<\/strong>\u00a0\u5f53\u661f\u5df4\u514b\u5e0c\u671b\u5728\u67d0\u4e2a\u56fd\u5bb6\u5feb\u901f\u6269\u5f20\u65f6\uff0c\u5c31\u4f1a<a href=\"https:\/\/www.grin.com\/document\/502243\" target=\"_blank\" rel=\"noopener\">\u5f00\u8bbe\u4e00\u5bb6\u6388\u6743\u5e97<\/a>\uff0c\u7531\u5f53\u5730\u7684\u5408\u4f5c\u4f19\u4f34\u8d1f\u8d23\u7ba1\u7406\u3002\u4e0d\u8fc7\uff0c\u5728\u5e0c\u671b\u5bf9\u5ba2\u6237\u4f53\u9a8c\u6709\u66f4\u591a\u63a7\u5236\u6743\u7684\u5e02\u573a\uff0c\u5b83\u5c06\u5f00\u8bbe\u5168\u8d44\u5b50\u516c\u53f8\u6216\u5408\u8d44\u4f01\u4e1a\u3002\u8fd9\u79cd\u7b56\u7565\u4f7f\u661f\u5df4\u514b\u5728\u4fdd\u6301\u5bf9\u5176\u54c1\u724c\u9ad8\u5ea6\u63a7\u5236\u7684\u540c\u65f6\uff0c\u8fd8\u80fd\u8fc5\u901f\u62d3\u5c55\u65b0\u5e02\u573a\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%e5%b0%86%e6%9c%ac%e5%9c%b0%e5%8c%96%e4%bd%9c%e4%b8%ba%e5%85%a8%e7%90%83%e5%8f%91%e5%b1%95%e7%9a%84%e8%b7%b3%e6%9d%bf\"><\/span>\u5c06\u672c\u5730\u5316\u4f5c\u4e3a\u5168\u7403\u53d1\u5c55\u7684\u8df3\u677f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u672c\u6307\u5357\u5c06\u5e26\u60a8\u4e86\u89e3<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-global-growth-driver\/\">\u672c\u5730\u5316\u4f5c\u4e3a\u589e\u957f\u9a71\u52a8\u529b<\/a>\u7684\u6765\u9f99\u53bb\u8109\uff0c\u4ee5\u53ca\u5982\u4f55\u5236\u5b9a\u6709\u6548\u7684\u672c\u5730\u5316\u6218\u7565\u6765\u6307\u5bfc\u4f01\u4e1a\u7684\u5168\u7403\u4e4b\u65c5\u3002\u901a\u8fc7\u5236\u5b9a\u53ef\u5b9e\u73b0\u7684\u76f8\u5173\u76ee\u6807\u3001\u8861\u91cf\u8fd9\u4e9b\u76ee\u6807\u7684\u8fdb\u5c55\u60c5\u51b5\u4ee5\u53ca\u4e86\u89e3\u9488\u5bf9\u5f53\u5730\u5e02\u573a\u5b9a\u5236\u5185\u5bb9\u548c\u4fe1\u606f\u7684\u91cd\u8981\u6027\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u5bf9\u5168\u7403\u6bcf\u4e2a\u89d2\u843d\u7684\u5ba2\u6237\u90fd\u5177\u6709\u5438\u5f15\u529b\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_93e9b82ff1188c423bbf2f19beb358c7\" class=\"pxblock pxblock--blog-cta alignfull bg--grey image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1730\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png\" class=\"attachment-original size-original\" alt=\"Phrase localization platform key visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png 1890w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-300x275.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-768x703.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1536x1406.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\">\u501f\u52a9 Phrase Localization 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