{"id":86312,"date":"2023-08-24T20:09:36","date_gmt":"2023-08-24T18:09:36","guid":{"rendered":"https:\/\/phrase.com\/blog\/posts\/%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%ef%bc%9a%e5%b9%b3%e8%a1%a1%e5%93%81%e7%89%8c%e4%b8%80%e8%87%b4%e6%80%a7%e4%b8%8e%e5%b8%82%e5%9c%ba%e7%9b%b8%e5%85%b3%e6%80%a7\/"},"modified":"2024-07-02T08:19:55","modified_gmt":"2024-07-02T06:19:55","slug":"translation-management-software-increase-global-marketing-success","status":"publish","type":"post","link":"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/","title":{"rendered":"\u5168\u7403\u8425\u9500\u6218\u7565\uff1a\u5e73\u8861\u54c1\u724c\u4e00\u81f4\u6027\u4e0e\u5e02\u573a\u76f8\u5173\u6027"},"content":{"rendered":"\n<div id=\"acf\/text-block_1843cbf25198645bc6db95ac7e1dc803\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">2016 \u5e74\u91cc\u7ea6\u5965\u8fd0\u4f1a\u671f\u95f4\uff0c\u8010\u514b\u7684\u5e7f\u544a &#8220;\u65e0\u9650\u7684\u4f60 &#8220;\u62e8\u52a8\u4e86\u5168\u7403\u89c2\u4f17\u7684\u5fc3\u5f26\u3002\u6545\u4e8b\u901a\u8fc7\u4e0d\u540c\u5e74\u9f84\u3001\u4e0d\u540c\u80cc\u666f\u7684\u4eba\u53c2\u52a0\u4f53\u80b2\u8fd0\u52a8\u7684\u573a\u666f\u548c\u65c1\u767d\uff0c\u544a\u8bc9\u6211\u4eec\u6bcf\u4e2a\u8fd0\u52a8\u5458\u867d\u7136\u73b0\u5728\u662f\u4e1a\u4f59\u9009\u624b\uff0c\u4f46\u6700\u7ec8\u90fd\u4f1a\u6210\u4e3a\u975e\u51e1\u7684\u4eba\u3002<\/span><\/p>\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"Nike - Unlimited You\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/kO7GINoIw0E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">\u8010\u514b\u4e4b\u6240\u4ee5\u80fd\u6210\u4e3a\u6700\u53d7\u6b22\u8fce\u7684\u5168\u7403\u54c1\u724c\u4e4b\u4e00\uff0c\u5c31\u5728\u4e8e\u5b83\u5c06\u57fa\u672c\u7684\u3001\u666e\u904d\u7684\u4e3b\u9898\u4e0e\u5177\u6709\u6587\u5316\u654f\u611f\u6027\u7684\u5b9a\u4f4d\u7ed3\u5408\u5728\u4e00\u8d77\u3002\u8fd9\u79cd\u878d\u5408\u4f7f\u8010\u514b\u65e2\u80fd\u4fdd\u6301\u5176\u5168\u7403\u54c1\u724c\u5f62\u8c61\uff0c\u53c8\u80fd\u4e0e\u4e0d\u540c\u6587\u5316\u80cc\u666f\u7684\u6d88\u8d39\u8005\u4ea7\u751f\u6df1\u523b\u5171\u9e23\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u8981\u8fdb\u519b\u65b0\u5e02\u573a\uff0c\u5168\u7403\u8425\u9500\u6218\u7565\u5c06\u662f\u60a8\u7684\u6210\u529f\u4e4b\u8def\u3002\u672c\u6307\u5357\u65e8\u5728\u5e2e\u52a9\u60a8\u627e\u5230\u5b8c\u7f8e\u7684\u5e73\u8861\u70b9\uff0c\u8ba9\u60a8\u7684\u5168\u7403\u62b1\u8d1f\u4e0e\u672c\u5730\u5438\u5f15\u529b\u76f8\u5f97\u76ca\u5f70\u3002\u5b83\u4e0d\u4ec5\u4ec5\u662f\u6280\u5de7\u548c\u7a8d\u95e8\uff0c\u800c\u662f\u5728\u6c38\u4e0d\u505c\u6ede\u7684\u5168\u7403\u5e02\u573a\u4e2d\u8301\u58ee\u6210\u957f\u7684\u8def\u7ebf\u56fe\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e4%bb%80%e4%b9%88%e6%98%af%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%ef%bc%9f\" title=\"\u4ec0\u4e48\u662f\u5168\u7403\u8425\u9500\u6218\u7565\uff1f\">\u4ec0\u4e48\u662f\u5168\u7403\u8425\u9500\u6218\u7565\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%85%a8%e7%90%83%e4%bc%81%e4%b8%9a%e4%b8%ba%e4%bd%95%e9%9c%80%e8%a6%81%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\" title=\"\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u5168\u7403\u8425\u9500\u6218\u7565\">\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u5168\u7403\u8425\u9500\u6218\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e7%9a%84%e4%b8%bb%e8%a6%81%e4%bc%98%e5%8a%bf\" title=\"\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u4e3b\u8981\u4f18\u52bf\">\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u4e3b\u8981\u4f18\u52bf<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\" title=\"\u5982\u4f55\u5236\u5b9a\u5168\u7403\u8425\u9500\u6218\u7565\">\u5982\u4f55\u5236\u5b9a\u5168\u7403\u8425\u9500\u6218\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e7%9a%84%e5%85%b3%e9%94%ae%e8%a6%81%e7%b4%a0%e5%92%8c%e5%8e%9f%e5%88%99\" title=\"\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u5173\u952e\u8981\u7d20\u548c\u539f\u5219\">\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u5173\u952e\u8981\u7d20\u548c\u539f\u5219<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%88%b6%e5%ae%9a%e6%9c%89%e6%95%88%e7%9a%84%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\" title=\"\u5236\u5b9a\u6709\u6548\u7684\u5168\u7403\u8425\u9500\u6218\u7565\">\u5236\u5b9a\u6709\u6548\u7684\u5168\u7403\u8425\u9500\u6218\u7565<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%ad%a5%e9%aa%a4-1%ef%bc%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e5%88%86%e6%9e%90\" title=\"\u6b65\u9aa4 1\uff1a\u5e02\u573a\u7814\u7a76\u4e0e\u5206\u6790\">\u6b65\u9aa4 1\uff1a\u5e02\u573a\u7814\u7a76\u4e0e\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%ad%a5%e9%aa%a4-2%ef%bc%9a%e7%bb%86%e5%88%86%e5%92%8c%e5%ae%9a%e4%bd%8d\" title=\"\u6b65\u9aa4 2\uff1a\u7ec6\u5206\u548c\u5b9a\u4f4d\">\u6b65\u9aa4 2\uff1a\u7ec6\u5206\u548c\u5b9a\u4f4d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%ad%a5%e9%aa%a4-3%ef%bc%9a%e7%bf%bb%e8%af%91%e5%92%8c%e6%9c%ac%e5%9c%b0%e5%8c%96\" title=\"\u6b65\u9aa4 3\uff1a\u7ffb\u8bd1\u548c\u672c\u5730\u5316\">\u6b65\u9aa4 3\uff1a\u7ffb\u8bd1\u548c\u672c\u5730\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%ad%a5%e9%aa%a4-4%ef%bc%9a%e4%b8%80%e8%87%b4%e6%80%a7%e5%92%8c%e5%93%81%e7%89%8c%e7%ae%a1%e7%90%86\" title=\"\u6b65\u9aa4 4\uff1a\u4e00\u81f4\u6027\u548c\u54c1\u724c\u7ba1\u7406\">\u6b65\u9aa4 4\uff1a\u4e00\u81f4\u6027\u548c\u54c1\u724c\u7ba1\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%ad%a5%e9%aa%a4-5%ef%bc%9a%e5%ae%9e%e6%96%bd%e3%80%81%e7%9b%91%e6%b5%8b%e5%92%8c%e8%af%84%e4%bc%b0\" title=\"\u6b65\u9aa4 5\uff1a\u5b9e\u65bd\u3001\u76d1\u6d4b\u548c\u8bc4\u4f30\">\u6b65\u9aa4 5\uff1a\u5b9e\u65bd\u3001\u76d1\u6d4b\u548c\u8bc4\u4f30<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e5%80%bc%e5%be%97%e5%80%9f%e9%89%b4%e7%9a%84%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e8%8c%83%e4%be%8b\" title=\"\u503c\u5f97\u501f\u9274\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u8303\u4f8b\">\u503c\u5f97\u501f\u9274\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u8303\u4f8b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e6%98%9f%e5%b7%b4%e5%85%8b\" title=\"\u661f\u5df4\u514b\">\u661f\u5df4\u514b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e4%b9%90%e4%ba%8b%ef%bc%88lays%ef%bc%89\" title=\"\u4e50\u4e8b\uff08Lay&#8217;s\uff09\">\u4e50\u4e8b\uff08Lay&#8217;s\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e8%be%be%e7%be%8e%e4%b9%90%ef%bc%88dominos\" title=\"\u8fbe\u7f8e\u4e50\uff08Domino&#8217;s)\">\u8fbe\u7f8e\u4e50\uff08Domino&#8217;s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#shopify\" title=\"Shopify\">Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e4%bc%98%e6%ad%a5\" title=\"\u4f18\u6b65\">\u4f18\u6b65<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/phrase.com\/zh\/blog\/posts\/translation-management-software-increase-global-marketing-success\/#%e8%9e%8d%e5%90%88%e5%93%81%e7%89%8c%e4%b8%80%e8%87%b4%e6%80%a7%e5%92%8c%e5%9c%b0%e6%96%b9%e5%85%b1%e9%b8%a3%e6%98%af%e6%9c%aa%e6%9d%a5%e5%8f%91%e5%b1%95%e6%96%b9%e5%90%91\" title=\"\u878d\u5408\u54c1\u724c\u4e00\u81f4\u6027\u548c\u5730\u65b9\u5171\u9e23\u662f\u672a\u6765\u53d1\u5c55\u65b9\u5411\">\u878d\u5408\u54c1\u724c\u4e00\u81f4\u6027\u548c\u5730\u65b9\u5171\u9e23\u662f\u672a\u6765\u53d1\u5c55\u65b9\u5411<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%e4%bb%80%e4%b9%88%e6%98%af%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%ef%bc%9f\"><\/span><span style=\"font-weight: 400;\">\u4ec0\u4e48\u662f\u5168\u7403\u8425\u9500\u6218\u7565\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u5168\u7403\u8425\u9500\u6218\u7565\u662f\u516c\u53f8\u4e3a\u5728\u56fd\u9645\u4e0a\u63a8\u5e7f\u4ea7\u54c1\u800c\u5b9e\u65bd\u7684\u8ba1\u5212\uff0c\u65e2\u8981\u4fdd\u6301\u5168\u7403\u54c1\u724c\u7684\u4e00\u81f4\u6027\uff0c\u53c8\u8981\u4e0e\u5f53\u5730\u5e02\u573a\u76f8\u5173\u3002<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u5b83\u8003\u8651\u5230\u4e0d\u540c\u56fd\u5bb6\u548c\u5730\u533a\u7684\u6587\u5316\u3001\u7ecf\u6d4e\u3001\u793e\u4f1a\u548c\u653f\u6cbb\u5dee\u5f02\uff0c\u540c\u65f6\u4fdd\u6301\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61\u548c\u4fe1\u606f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u56fd\u5185\u5e02\u573a\u4e4b\u5916\uff0c\u5f00\u5c55\u5c3d\u804c\u8c03\u67e5\uff0c\u4e86\u89e3\u5ba2\u6237\u9700\u6c42 <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/guide-to-understanding-what-customers-really-want\/\"><span style=\"font-weight: 400;\">\u4e86\u89e3\u5ba2\u6237\u9700\u6c42<\/span><\/a><span style=\"font-weight: 400;\">\u6709\u52a9\u4e8e\u4f01\u4e1a\u5728\u575a\u6301\u54c1\u724c\u548c\u76ee\u6807\u7684\u540c\u65f6\u8131\u9896\u800c\u51fa\u3002 <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e4%bc%81%e4%b8%9a%e4%b8%ba%e4%bd%95%e9%9c%80%e8%a6%81%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\"><\/span><span style=\"font-weight: 400;\">\u5168\u7403\u4f01\u4e1a\u4e3a\u4f55\u9700\u8981\u5168\u7403\u8425\u9500\u6218\u7565<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6709\u6548\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u4f7f\u4f01\u4e1a\u80fd\u591f\u6293\u4f4f\u56fd\u5185\u5e02\u573a\u4ee5\u5916\u7684\u673a\u9047\uff0c\u5b9e\u73b0\u89c4\u6a21\u7ecf\u6d4e\uff0c\u964d\u4f4e\u98ce\u9669\uff0c\u5e76\u5efa\u7acb\u5f3a\u5927\u800c\u4e00\u81f4\u7684\u5168\u7403\u54c1\u724c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u5c31\u627f\u8ba4\u4e86\u5f53\u4eca\u5168\u7403\u7ecf\u6d4e\u7684\u76f8\u4e92\u5173\u8054\u6027\uff0c\u5e76\u5229\u7528<a href=\"https:\/\/phrase.com\/blog\/posts\/globalization\/\">\u5168\u7403\u5316<\/a>\u5728\u4e0d\u540c\u5e02\u573a\u53d6\u5f97\u957f\u671f\u6210\u529f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e7%9a%84%e4%b8%bb%e8%a6%81%e4%bc%98%e5%8a%bf\"><\/span><span style=\"font-weight: 400;\">\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u4e3b\u8981\u4f18\u52bf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5168\u7403\u8425\u9500\u6218\u7565\u4e3a\u4f01\u4e1a\u5e26\u6765\u4e86\u591a\u9879\u4f18\u52bf&#8211;\u5305\u62ec\u6269\u5927\u5e02\u573a\u8986\u76d6\u9762\u3001\u589e\u5f3a\u7ade\u4e89\u4f18\u52bf\u3001\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5b9e\u73b0\u6536\u5165\u6765\u6e90\u591a\u5143\u5316\uff0c\u4ee5\u53ca\u5728\u5371\u673a\u65f6\u671f\u589e\u5f3a\u5e94\u53d8\u80fd\u529b\u3002\u8ba9\u6211\u4eec\u4ed4\u7ec6\u770b\u770b\u8fd9\u4e9b\u4f18\u52bf\u3002<\/span><\/p>\n<h4>\u6269\u5927\u5e02\u573a\u8986\u76d6\u9762<\/h4>\n<p><span style=\"font-weight: 400;\">\u4f01\u4e1a\u53ef\u4ee5\u5c06\u5176\u4e1a\u52a1\u548c\u8425\u9500\u6d3b\u52a8\u6269\u5c55\u5230\u56fd\u5185\u5e02\u573a\u4ee5\u5916\uff0c\u4ee5\u8986\u76d6\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u7684\u53d7\u4f17\u3002<\/span><\/p>\n<h4>\u7ade\u4e89\u4f18\u52bf<\/h4>\n<p><span style=\"font-weight: 400;\">\u5229\u7528\u54c1\u724c\u4e00\u81f4\u6027\u3001\u89c4\u6a21\u7ecf\u6d4e\u3001\u521b\u65b0\u3001\u672c\u5730\u5316\u76f8\u5173\u6027\u548c\u8d44\u6e90\u83b7\u53d6\u80fd\u529b\uff0c\u4f01\u4e1a\u80fd\u591f\u4e3a\u4e0d\u540c\u5ba2\u6237\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u540c\u65f6\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u52a8\u6001\uff0c\u6700\u7ec8\u589e\u5f3a\u7ade\u4e89\u4f18\u52bf\u3002<\/span><\/p>\n<h4>\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u4e00\u81f4\u6027<\/h4>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u5728\u4e0d\u540c\u5e02\u573a\u4e0a\u7cbe\u5fc3\u6253\u9020\u548c\u7ef4\u62a4\u7edf\u4e00\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5efa\u7acb\u4e00\u4e2a\u53ef\u8bc6\u522b\u7684\u8eab\u4efd\uff0c\u4e0e\u5168\u7403\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\u3002\u901a\u8fc7<a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">\u6218\u7565\u6027\u7684\u672c\u5730\u5316\u52aa\u529b<\/a>\uff0c\u65e2\u627f\u8ba4\u6587\u5316\u4e0a\u7684\u7ec6\u5fae\u5dee\u522b\uff0c\u53c8\u575a\u6301\u54c1\u724c\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u60a8\u53ef\u4ee5\u786e\u4fdd\u60a8\u7684\u4ea7\u54c1\u5728\u4e0d\u540c\u5730\u533a\u4fdd\u6301\u76f8\u5173\u6027\u548c\u4eb2\u548c\u529b\u3002<\/span><\/p>\n<h4>\u591a\u6837\u5316\u7684\u6536\u5165\u6765\u6e90<\/h4>\n<p><span style=\"font-weight: 400;\">\u5168\u7403\u8425\u9500\u6218\u7565\u4f7f\u4f01\u4e1a\u80fd\u591f\u63a5\u89e6\u5230\u5177\u6709\u4e0d\u540c\u504f\u597d\u3001\u884c\u4e3a\u548c\u7ecf\u6d4e\u5468\u671f\u7684\u4e0d\u540c\u6d88\u8d39\u7fa4\u4f53\uff0c\u4ece\u800c\u6210\u4e3a\u6536\u5165\u591a\u6837\u5316\u7684\u50ac\u5316\u5242\u3002\u51cf\u5c11\u5bf9\u5355\u4e00\u5e02\u573a\u8868\u73b0\u7684\u4f9d\u8d56\uff0c\u53ef\u4ee5\u964d\u4f4e\u4e0e\u7279\u5b9a\u5e02\u573a\u6ce2\u52a8\u76f8\u5173\u7684\u98ce\u9669\u3002\u7531\u4e8e\u8be5\u6218\u7565\u4ee5\u591a\u4e2a\u56fd\u5bb6\u4e3a\u76ee\u6807\uff0c\u5b83\u53ef\u4ee5\u5229\u7528\u5c0f\u5757\u9700\u6c42\u548c\u8d2d\u4e70\u529b\uff0c\u4ece\u800c\u521b\u9020\u65b0\u7684\u521b\u6536\u9014\u5f84\u3002<\/span><\/p>\n<h4>\u63d0\u9ad8\u5371\u673a\u590d\u539f\u529b<\/h4>\n<p><span style=\"font-weight: 400;\">\u63a5\u89e6\u4e0d\u540c\u7684\u5e02\u573a\u53ef\u4ee5\u7f13\u51b2\u53ef\u80fd\u5f71\u54cd\u7279\u5b9a\u5730\u533a\u6216\u884c\u4e1a\u7684\u5371\u673a\u7684\u5f71\u54cd\u3002\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u591a\u6837\u5316\u6536\u5165\u6765\u6e90\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5b89\u5168\u7f51\uff0c\u5c06\u7ecf\u6d4e\u8870\u9000\u6216\u5730\u65b9\u5e72\u6270\u7684\u4e0d\u5229\u5f71\u54cd\u964d\u81f3\u6700\u4f4e\u3002\u5728\u9762\u4e34\u7279\u5b9a\u5e02\u573a\u7684\u6311\u6218\u65f6\uff0c\u6269\u5927\u5e02\u573a\u5360\u6709\u7387\u4e5f\u80fd\u4f7f\u516c\u53f8\u8fc5\u901f\u9002\u5e94\uff0c\u5c06\u91cd\u70b9\u8f6c\u79fb\u5230\u66f4\u7a33\u5b9a\u7684\u5e02\u573a\u3002<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_551591afe32182b884bebd049869b3b4\" class=\"pxblock pxblock--blog-cta alignfull bg--outline image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"277\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/localization-strategy.svg\" class=\"attachment-original size-original\" alt=\"Localization strategy key visual | Phrase\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">DIVE DEEPER<\/p>\n<p class=\"h6\">What is localization, and why does it matter?<\/p>\n<p class=\"small\">Find out why localization isn\u2019t the same as translation and how it can support companies in expanding the global footprint of their business.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">Explore strategies<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_f0a40eb2ad821676a90d259364eac21e\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e5%a6%82%e4%bd%95%e5%88%b6%e5%ae%9a%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\"><\/span><span style=\"font-weight: 400;\">\u5982\u4f55\u5236\u5b9a\u5168\u7403\u8425\u9500\u6218\u7565<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5168\u9762\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u6574\u5408\u4e86<a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">\u5e02\u573a\u8c03\u7814<\/a>\u3001\u6587\u5316\u7406\u89e3\u3001\u6218\u7565\u89c4\u5212\u4ee5\u53ca\u5728\u4e0d\u540c\u5e02\u573a\u7684\u540c\u6b65\u6267\u884c\u3002\u7edf\u4e00\u54c1\u724c\u8bc6\u522b\u3001\u4fe1\u606f\u4f20\u9012\u548c\u4ea7\u54c1\u4f9b\u5e94\uff0c\u4e0e\u72ec\u7279\u7684\u6587\u5316\u80cc\u666f\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8fd9\u4e00\u6218\u7565\u5145\u5206\u5229\u7528\u4e86\u89c4\u6a21\u7ecf\u6d4e\u3001\u8fd0\u8425\u6548\u7387\u548c\u8de8\u5883\u8d44\u6e90\uff0c\u540c\u65f6\u8fd8\u8fdb\u884c\u4e86\u672c\u5730\u5316\u8c03\u6574\uff0c\u4ee5\u9002\u5e94\u4e0d\u540c\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u548c\u504f\u597d\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6210\u529f\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u5177\u6709\u521b\u65b0\u6027\u548c\u9002\u5e94\u6027\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u9a7e\u9a6d\u76d1\u7ba1\u73af\u5883\u3001\u8bed\u8a00\u969c\u788d\u548c\u4e0d\u540c\u7684\u5e02\u573a\u52a8\u6001\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3001\u6280\u672f\u4f18\u52bf\u548c\u5bf9\u8d8b\u52bf\u7684\u654f\u9510\u5173\u6ce8\uff0c\u5168\u7403\u8425\u9500\u6218\u7565\u53ef\u5f3a\u5316\u54c1\u724c\u5f71\u54cd\u529b\u3001\u4fc3\u8fdb\u589e\u957f\u5e76\u52a0\u5f3a\u4e0e\u5168\u7403\u5ba2\u6237\u7684\u8054\u7cfb\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e7%9a%84%e5%85%b3%e9%94%ae%e8%a6%81%e7%b4%a0%e5%92%8c%e5%8e%9f%e5%88%99\"><\/span><span style=\"font-weight: 400;\">\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u5173\u952e\u8981\u7d20\u548c\u539f\u5219<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e86\u89e3\u5168\u7403\u8425\u9500\u6218\u7565\u7684\u57fa\u672c\u8981\u7d20\u6709\u52a9\u4e8e\u60a8\u89c4\u5212\u81ea\u5df1\u7684\u6218\u7565\u8fdb\u7a0b\uff1a<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u4e86\u89e3\u6587\u5316\u548c\u8bed\u8a00\u5dee\u5f02\u7684\u5f71\u54cd<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6587\u5316\u548c\u8bed\u8a00\u5dee\u5f02\u5bf9\u5168\u7403\u8425\u9500\u6218\u7565\u4ea7\u751f\u4e86\u91cd\u5927\u5f71\u54cd\u3002\u6218\u7565\u5fc5\u987b\u672c\u5730\u5316\uff0c\u4ee5\u7b26\u5408\u6587\u5316\u89c4\u8303\u3001\u4ef7\u503c\u89c2\u548c\u8bed\u8a00\u4e0a\u7684\u7ec6\u5fae\u5dee\u522b\u3002\u6709\u6548\u7684\u6c9f\u901a\u53ef\u4ee5\u8d85\u8d8a\u8bed\u8a00\u969c\u788d\uff0c\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u4e0e\u4e0d\u540c\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff0c\u4ece\u800c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u5e02\u573a\u6210\u529f\u7387\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u5728\u5168\u7403\u54c1\u724c\u4e00\u81f4\u6027\u548c\u672c\u5730\u76f8\u5173\u6027\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u6df1\u5165\u7684\u5e02\u573a\u8c03\u7814\u4e3a\u672c\u5730\u5316\u8c03\u6574\u63d0\u4f9b\u4f9d\u636e\uff0c\u786e\u4fdd\u4ea7\u54c1\u3001\u5305\u88c5\u548c\u4fc3\u9500\u7b26\u5408\u6bcf\u4e2a\u5730\u533a\u72ec\u7279\u7684\u6d88\u8d39\u884c\u4e3a\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6838\u5fc3\u54c1\u724c\u6807\u8bc6\u5c06\u6bcf\u4e2a\u5e02\u573a\u7684\u6218\u7565\u4e0e\u6574\u4f53\u54c1\u724c\u8054\u7cfb\u5728\u4e00\u8d77\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u4e3a\u5168\u7403\u53d7\u4f17\u521b\u5efa\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u786e\u5b9a\u666e\u4e16\u4ef7\u503c\u89c2\uff0c\u7cbe\u5fc3\u5236\u4f5c\u9002\u5e94\u4e0d\u540c\u6587\u5316\u7684\u6838\u5fc3\u4fe1\u606f\u3002\u4f7f\u7528\u5305\u5bb9\u6027\u8bed\u8a00\u3001\u8d34\u8fd1\u751f\u6d3b\u7684\u6545\u4e8b\u548c\u654f\u611f\u7684\u89c6\u89c9\u6548\u679c\u3002\u878d\u5165\u6587\u5316\u6d1e\u5bdf\u529b\u548c\u53cd\u9988\u610f\u89c1\uff0c\u4ee5\u63d0\u9ad8\u76f8\u5173\u6027\u5e76\u4fc3\u8fdb\u60c5\u611f\u5171\u9e23\u4fe1\u606f\u7684\u4f20\u9012\u3002<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u4e3a\u5168\u7403\u65e0\u969c\u788d\u548c\u672c\u5730\u5316\u800c\u8bbe\u8ba1<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u8bbe\u8ba1\u5168\u7403\u901a\u7528\u3001\u672c\u5730\u5316\u7684\u8425\u9500\u6218\u7565\uff0c\u5305\u62ec\u4f18\u5148\u8003\u8651\u5305\u5bb9\u6027\u548c\u8c03\u6574\u5185\u5bb9\u3002\u786e\u4fdd\u7528\u6237\u53cb\u597d\u578b\u7ed3\u6784\u3001alt \u6587\u672c\u548c\u5b57\u5e55\u9002\u5408\u4e0d\u540c\u7684\u80fd\u529b\u548c\u8bed\u8a00\u3002\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u9002\u5408\u5404\u79cd\u8bbe\u5907\u548c\u7f51\u901f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u6837\u91cd\u8981\u7684\u662f\uff0c\u8981\u6839\u636e\u6587\u5316\u7684\u7ec6\u5fae\u5dee\u522b\u8c03\u6574\u89c6\u89c9\u6548\u679c\u548c\u4fe1\u606f\u4f20\u9012\uff0c\u5e76\u63d0\u4f9b\u51c6\u786e\u7684\u7ffb\u8bd1\u3002\u5229\u7528\u5bf9\u5f53\u5730\u5e02\u573a\u7684\u6d1e\u5bdf\u529b\uff0c\u4e0e\u5730\u533a\u56e2\u961f\u5408\u4f5c\u5f00\u5c55\u6709\u6548\u7684\u6d3b\u52a8\u3002\u6301\u7eed\u8bc4\u4f30\u7ee9\u6548\uff0c\u6536\u96c6\u53cd\u9988\u610f\u89c1\u4ee5\u6539\u8fdb\u5de5\u4f5c\u3002\u8fd9\u79cd\u65b9\u6cd5\u5c06\u5168\u7403\u5f71\u54cd\u529b\u4e0e\u5730\u65b9\u5171\u9e23\u76f8\u7ed3\u5408\uff0c\u6709\u6548\u5730\u5438\u5f15\u4e86\u4e0d\u540c\u7684\u53d7\u4f17\u3002<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_9a5d33f34dc3529367749291c1b5a7c9\" class=\"pxblock pxblock--blog-cta alignfull bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png\" class=\"attachment-original size-original\" alt=\"Marketing localization ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">FREE DOWNLOAD<\/p>\n<p class=\"p1 h6\">Make global marketing strategies work in local markets<\/p>\n<p class=\"p1 small\">Harness the power of localization to effectively connect with audiences worldwide and discover best practices for making your next global marketing endeavor a success.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">Download playbook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_3f9693ece363f04af140d566e68e1f6f\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h4><span style=\"font-weight: 400;\">\u5229\u7528\u81ea\u52a8\u5316\u5b9e\u73b0\u9ad8\u6548\u7684\u5168\u7403\u8425\u9500<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u81ea\u52a8\u5316\u63d0\u9ad8\u4e86\u6548\u7387\u548c\u8986\u76d6\u8303\u56f4\uff0c\u4f7f\u5168\u7403\u8425\u9500\u6218\u7565\u53d7\u76ca\u532a\u6d45\u3002\u5229\u7528\u57fa\u4e8e\u4e91\u7684<a href=\"https:\/\/phrase.com\/blog\/posts\/localization-technology\/\">\u672c\u5730\u5316\u6280\u672f<\/a>\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u5de5\u5177\u3001\u793e\u4ea4\u5e16\u5b50\u5b89\u6392\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u3002\u804a\u5929\u673a\u5668\u4eba\u53ef\u63d0\u4f9b\u5168\u5929\u5019\u8de8\u65f6\u533a\u652f\u6301\uff0c\u800c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u7cfb\u7edf\u5219\u53ef\u96c6\u4e2d\u6570\u636e\uff0c\u6d1e\u5bdf\u5168\u7403\u5ba2\u6237\u9700\u6c42\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81ea\u52a8<a href=\"https:\/\/phrase.com\/blog\/posts\/content-translation\/\">\u7ffb\u8bd1\u5185\u5bb9<\/a>\u4ee5\u63d0\u9ad8\u6548\u7387\uff0c\u901a\u8fc7\u8b66\u62a5\u76d1\u63a7\u8d8b\u52bf\uff0c\u5206\u6790\u6307\u6807\u4ee5\u5b8c\u5584\u6218\u7565\u3002\u81ea\u52a8\u5316\u4f18\u5316\u4e86\u6d41\u7a0b\uff0c\u6269\u5927\u4e86\u8986\u76d6\u8303\u56f4\uff0c\u5e76\u786e\u4fdd\u4e86\u5168\u7403\u4f53\u9a8c\u7684\u4e00\u81f4\u6027\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e5%88%b6%e5%ae%9a%e6%9c%89%e6%95%88%e7%9a%84%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5\"><\/span><span style=\"font-weight: 400;\">\u5236\u5b9a\u6709\u6548\u7684\u5168\u7403\u8425\u9500\u6218\u7565<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u5168\u7403\u5e02\u573a\u683c\u5c40\u4e2d\uff0c\u6210\u529f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u660e\u667a\u7684\u89c4\u5212\u548c\u51c6\u5907\u3002<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\"><span style=\"font-weight: 400;\">\u5168\u7403\u6269\u5f20<\/span><\/a><span style=\"font-weight: 400;\">\u5305\u62ec\u4e86\u89e3\u5ba2\u6237\u611f\u53d7\u548c\u72ec\u7279\u7684\u5e02\u573a\u7279\u5f81\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u9a7e\u9a6d\u590d\u6742\u6027\uff0c\u964d\u4f4e\u98ce\u9669\uff0c\u628a\u63e1\u673a\u9047\u3002<\/span><\/p>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<thead>\n<tr>\n<td style=\"width: 100%;\">\u89c4\u5212\u5168\u7403\u8425\u9500\u6218\u7565\u65f6\u9700\u8981\u601d\u8003\u7684\u5173\u952e\u95ee\u9898<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr style=\"border-style: none;\">\n<td style=\"width: 100%; background-color: #f4f4f4; border-style: none;\">\n<p class=\"small\">\u60a8\u5728\u5168\u7403\u5e02\u573a\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u4ec0\u4e48\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u60a8\u8981\u8fdb\u5165\u7684\u662f\u6210\u719f\u5e02\u573a\u8fd8\u662f\u65b0\u5e02\u573a\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u54ea\u4e9b\u5e02\u573a\u5177\u6709\u6700\u5927\u7684\u589e\u957f\u6f5c\u529b\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u76ee\u6807\u5e02\u573a\u7684\u4eba\u53e3\u6784\u6210\u5982\u4f55\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u60a8\u6240\u8003\u8651\u7684\u5e02\u573a\u6709\u4f55\u72ec\u7279\u4e4b\u5904\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u4e70\u5bb6\u6700\u6b23\u8d4f\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u54ea\u4e9b\u65b9\u9762\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u54ea\u4e9b\u5e02\u573a\u7684\u7ade\u4e89\u6700\u4e3a\u6fc0\u70c8\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u60a8\u7684\u4f01\u4e1a\u4e0e\u6f5c\u5728\u76ee\u6807\u5e02\u573a\u4e0a\u7684\u7ade\u4e89\u5bf9\u624b\u6709\u4f55\u4e0d\u540c\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u5982\u4f55\u5e94\u7528\u4ece\u4ee5\u5f80\u5168\u7403\u5e02\u573a\u62d3\u5c55\u7ecf\u9a8c\u4e2d\u83b7\u5f97\u7684\u6d1e\u5bdf\u529b\uff1f<\/p>\n<hr \/>\n<p class=\"small\">\u60a8\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u9700\u8981\u9488\u5bf9\u4e0d\u540c\u5e02\u573a\u5b9a\u5236\u4fe1\u606f\uff1f<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4e00\u65e6\u60f3\u597d\u4e86\u5168\u7403\u8425\u9500\u6218\u7565\uff0c\u5c31\u53ef\u4ee5\u5229\u7528\u8fd9 5 \u4e2a\u5173\u952e\u6b65\u9aa4\u8fdb\u884c\u7814\u53d1\u3002<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_28408d3c120cd986aefab2fa08fed174\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1808\" height=\"2560\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-scaled.jpg\" class=\"attachment-original size-original\" alt=\"Global expansion guide cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-scaled.jpg 1808w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-212x300.jpg 212w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-723x1024.jpg 723w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-768x1087.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1085x1536.jpg 1085w, https:\/\/phrase.com\/wp-content\/uploads\/2021\/02\/Global_Expansion_Traps_Guide_Cover-1-1447x2048.jpg 1447w\" sizes=\"(max-width: 1808px) 100vw, 1808px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">FREE DOWNLOAD<\/p>\n<p class=\"h6\">5 traps to avoid when thinking about launching a global product<\/p>\n<p class=\"small\">Most people ignore products in languages that they don\u2019t speak, so give yourself the best chance of success by avoiding these 5 common mistakes in global expansion.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/global-expansion-traps\/\">Download guide<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_ca909b5ccedf0850efa16b164c4bed6b\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e6%ad%a5%e9%aa%a4-1%ef%bc%9a%e5%b8%82%e5%9c%ba%e7%a0%94%e7%a9%b6%e4%b8%8e%e5%88%86%e6%9e%90\"><\/span><span style=\"font-weight: 400;\">\u6b65\u9aa4 1\uff1a\u5e02\u573a\u7814\u7a76\u4e0e\u5206\u6790<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u786e\u5b9a\u76ee\u6807\u5e02\u573a\uff1a<\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u54ea\u4e9b\u56fd\u5bb6\u6216\u5730\u533a\u7b26\u5408\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u5bf9\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u6709\u6f5c\u5728\u9700\u6c42\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5206\u6790\u5e02\u573a\u7279\u70b9\uff1a<\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u6587\u5316\u3001\u7ecf\u6d4e\u3001\u6cd5\u5f8b\u548c\u7ade\u4e89\u56e0\u7d20\uff0c\u8fd9\u4e9b\u56e0\u7d20\u53ef\u80fd\u4f1a\u5f71\u54cd\u4f60\u7684\u6218\u7565\u5728\u6bcf\u4e2a\u5e02\u573a\u7684\u6210\u529f\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4e86\u89e3\u6d88\u8d39\u8005\u884c\u4e3a\uff1a<\/b><span style=\"font-weight: 400;\">\u6df1\u5165\u4e86\u89e3\u5f53\u5730\u504f\u597d\u3001\u8d2d\u4e70\u4e60\u60ef\u548c\u8d8b\u52bf\uff0c\u6709\u6548\u5b9a\u5236\u8425\u9500\u4fe1\u606f\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%ad%a5%e9%aa%a4-2%ef%bc%9a%e7%bb%86%e5%88%86%e5%92%8c%e5%ae%9a%e4%bd%8d\"><\/span><span style=\"font-weight: 400;\">\u6b65\u9aa4 2\uff1a\u7ec6\u5206\u548c\u5b9a\u4f4d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7ec6\u5206\u53d7\u4f17\uff1a<\/b><span style=\"font-weight: 400;\">\u6839\u636e\u4eba\u53e3\u7edf\u8ba1\u5b66\u3001\u5fc3\u7406\u7edf\u8ba1\u5b66\u3001\u884c\u4e3a\u5b66\u6216\u5176\u4ed6\u76f8\u5173\u56e0\u7d20\uff0c\u5c06\u76ee\u6807\u5e02\u573a\u5212\u5206\u4e3a\u82e5\u5e72\u7ec6\u5206\u5e02\u573a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53d1\u5c55 <\/b><a href=\"https:\/\/phrase.com\/blog\/posts\/market-positioning\/\"><b>\u5e02\u573a\u5b9a\u4f4d<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\">\u521b\u5efa\u4e00\u4e2a\u80fd\u4e0e\u6bcf\u4e2a\u7ec6\u5206\u5e02\u573a\u4ea7\u751f\u5171\u9e23\u7684\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\uff0c\u7a81\u51fa\u4f60\u7684\u4ea7\u54c1\u5982\u4f55\u6ee1\u8db3\u4ed6\u4eec\u7684\u7279\u5b9a\u9700\u6c42\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%ad%a5%e9%aa%a4-3%ef%bc%9a%e7%bf%bb%e8%af%91%e5%92%8c%e6%9c%ac%e5%9c%b0%e5%8c%96\"><\/span><span style=\"font-weight: 400;\">\u6b65\u9aa4 3\uff1a\u7ffb\u8bd1\u548c\u672c\u5730\u5316<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8c03\u6574\u8425\u9500\u4fe1\u606f\uff1a<\/b><span style=\"font-weight: 400;\">\u6839\u636e\u6bcf\u4e2a\u5e02\u573a\u7684\u8bed\u8a00\u3001\u6587\u5316\u548c\u504f\u597d\u5b9a\u5236\u4fe1\u606f\uff0c\u907f\u514d<a href=\"https:\/\/phrase.com\/blog\/posts\/5-examples-localization-gone-tragically-awry\/\">\u7ffb\u8bd1\u4e0d\u5f53<\/a>\u548c\u6587\u5316\u5931\u8bef\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9009\u62e9\u9002\u5f53\u7684\u6e20\u9053\uff1a<\/b><span style=\"font-weight: 400;\">\u9009\u62e9\u6bcf\u4e2a\u5e02\u573a\u5e7f\u6cdb\u4f7f\u7528\u4e14\u6709\u6548\u7684\u8425\u9500\u6e20\u9053\uff0c\u540c\u65f6\u8003\u8651\u5728\u7ebf\u548c\u79bb\u7ebf\u9009\u62e9\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b9a\u5236\u4fc3\u9500\u6d3b\u52a8\uff1a<\/b><span style=\"font-weight: 400;\">\u8c03\u6574\u4fc3\u9500\u6d3b\u52a8\u3001\u5e7f\u544a\u548c\u5185\u5bb9\uff0c\u4f7f\u5176\u7b26\u5408\u5f53\u5730\u7684\u654f\u611f\u6027\u548c\u6587\u5316\u7ec6\u5fae\u5dee\u522b\u3002<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_6a3c43493f8c620b3bab9a9ddc435a55\" class=\"pxblock pxblock--blog-cta bg--yellow image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"864\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Translation_memory.png\" class=\"attachment-original size-original\" alt=\"Translation memory visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Translation_memory.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Translation_memory-300x206.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Translation_memory-1024x702.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Translation_memory-768x527.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\">\u4e00\u6b3e\u6ee1\u8db3\u60a8\u6240\u6709\u9700\u6c42\u7684\u7ffb\u8bd1\u8f6f\u4ef6<\/p>\n<p class=\"small\">\u4f7f\u7528\u5e02\u9762\u4e0a\u529f\u80fd\u6700\u5f3a\u5927\u3001\u6700\u5177\u8fde\u63a5\u6027\u548c\u53ef\u5b9a\u5236\u7684\u7ffb\u8bd1\u8f6f\u4ef6\uff0c\u81ea\u52a8\u5316\u5904\u7406\u3001\u7ba1\u7406\u548c\u7ffb\u8bd1\u60a8\u7684\u6240\u6709\u5185\u5bb9\uff0c\u4ece\u800c\u63a8\u52a8\u5168\u7403\u589e\u957f\u3002<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/zh\/platform\/\">\u4e86\u89e3 Phrase Platform<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div id=\"acf\/text-block_659deafdbdf4c3b71e1d287e021e0ddb\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"%e6%ad%a5%e9%aa%a4-4%ef%bc%9a%e4%b8%80%e8%87%b4%e6%80%a7%e5%92%8c%e5%93%81%e7%89%8c%e7%ae%a1%e7%90%86\"><\/span><span style=\"font-weight: 400;\">\u6b65\u9aa4 4\uff1a\u4e00\u81f4\u6027\u548c\u54c1\u724c\u7ba1\u7406<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fdd\u6301 <\/b><a href=\"https:\/\/phrase.com\/blog\/posts\/global-brand-consistency\/\"><b>\u5168\u7403\u54c1\u724c\u4e00\u81f4\u6027<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\">\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u5f62\u8c61\u3001\u4ef7\u503c\u89c2\u548c\u6838\u5fc3\u4fe1\u606f\u5728\u6240\u6709\u5e02\u573a\u4fdd\u6301\u4e00\u81f4\uff0c\u540c\u65f6\u8003\u8651\u5230\u6587\u5316\u654f\u611f\u6027\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5236\u5b9a\u5168\u7403\u54c1\u724c\u51c6\u5219\uff1a<\/strong>\u5c31\u5982\u4f55\u5728\u4e0d\u540c\u5e02\u573a\u4e2d\u4f53\u73b0\u54c1\u724c\u63d0\u4f9b\u660e\u786e\u7684\u6307\u5bfc\uff0c\u5305\u62ec\u89c6\u89c9\u5143\u7d20\u3001\u8bed\u6c14\u548c\u4fe1\u606f\u4f20\u9012\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%e6%ad%a5%e9%aa%a4-5%ef%bc%9a%e5%ae%9e%e6%96%bd%e3%80%81%e7%9b%91%e6%b5%8b%e5%92%8c%e8%af%84%e4%bc%b0\"><\/span><span style=\"font-weight: 400;\">\u6b65\u9aa4 5\uff1a\u5b9e\u65bd\u3001\u76d1\u6d4b\u548c\u8bc4\u4f30<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5206\u914d\u8d44\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">\u786e\u5b9a\u6267\u884c\u5168\u7403\u8425\u9500\u6218\u7565\u6240\u9700\u7684\u9884\u7b97\u3001\u4eba\u5458\u548c\u5de5\u5177\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8bbe\u5b9a\u76ee\u6807\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u4ee5\u53ca\u53ef\u8861\u91cf\u7684\u8861\u91cf\u6807\u51c6\uff1a<\/b><span style=\"font-weight: 400;\">\u4e3a\u6bcf\u4e2a\u5e02\u573a\u786e\u5b9a\u53ef\u8861\u91cf\u7684\u76ee\u6807\uff0c\u5982\u9500\u552e\u589e\u957f\u3001\u54c1\u724c\u77e5\u540d\u5ea6\u6216\u5ba2\u6237\u53c2\u4e0e\u5ea6\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u76d1\u63a7\u548c\u8c03\u6574\uff1a<\/b><span style=\"font-weight: 400;\">\u6301\u7eed\u8ddf\u8e2a\u6218\u7565\u5728\u5404\u4e2a\u5e02\u573a\u7684\u8868\u73b0\uff0c\u6536\u96c6\u53cd\u9988\u610f\u89c1\uff0c\u5e76\u6839\u636e\u7ed3\u679c\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u6761\u4ef6\u505a\u51fa\u5fc5\u8981\u7684\u8c03\u6574\u3002<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_3a4e1b4d12710e8a7a2499988111cee0\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png\" class=\"attachment-original size-original\" alt=\"Localization best practice ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">\u514d\u8d39\u4e0b\u8f7d<\/p>\n<p class=\"h6\">\u9ad8\u6548\u5b9e\u65bd\u672c\u5730\u5316\u6218\u7565\u7684\u6700\u4f73\u5b9e\u8df5<\/p>\n<p class=\"small\">\u63a2\u7d22\u5982\u4f55\u9ad8\u6548\u5730\u89e3\u51b3\u672c\u5730\u5316\u7ba1\u7406\u95ee\u9898\uff0c\u4ee5\u6bcd\u8bed\u4ea4\u6d41\u548c\u672c\u5730\u4f53\u9a8c\u5438\u5f15\u5168\u7403\u5404\u5730\u7684\u5ba2\u6237\u3002<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/localization-best-practices\/\">\u4e0b\u8f7d\u7535\u5b50\u4e66<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div id=\"acf\/text-block_010b6dc109cafd9f1cd36c9ac76b1e82\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"%e5%80%bc%e5%be%97%e5%80%9f%e9%89%b4%e7%9a%84%e5%85%a8%e7%90%83%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e8%8c%83%e4%be%8b\"><\/span><span style=\"font-weight: 400;\">\u503c\u5f97\u501f\u9274\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u8303\u4f8b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5168\u7403\u6700\u6210\u529f\u7684\u6709\u6548\u5168\u7403\u8425\u9500\u6218\u7565\u8303\u4f8b\uff1a<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e6%98%9f%e5%b7%b4%e5%85%8b\"><\/span><span style=\"font-weight: 400;\">\u661f\u5df4\u514b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c3d\u7ba1\u661f\u5df4\u514b\u5728\u4e0d\u540c\u7684\u5e02\u573a\u63d0\u4f9b\u8bb8\u591a\u76f8\u540c\u7684\u4ea7\u54c1\uff0c\u4f46\u4e0d\u540c\u5e02\u573a\u7684\u5b9a\u4f4d\u91cd\u70b9\u548c\u6218\u7565\u5374\u4e0d\u5c3d\u76f8\u540c\u3002\u4f8b\u5982\uff0c\u559d\u8336\u662f\u4e2d\u56fd\u6587\u5316\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\uff0c\u661f\u5df4\u514b\u901a\u8fc7\u5f3a\u8c03 Teavana \u4ea7\u54c1\u6316\u6398\u4e86\u8fd9\u4e00\u6587\u5316\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%b9%90%e4%ba%8b%ef%bc%88lays%ef%bc%89\"><\/span><span style=\"font-weight: 400;\">\u4e50\u4e8b\uff08Lay&#8217;s\uff09<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f53\u5730\u540d\u4eba\u4ee3\u8a00\u6709\u52a9\u4e8e\u4e50\u4e8b\u4ea7\u54c1\u5728\u65b0\u5e02\u573a\u4e2d\u5438\u5f15\u5176\u4ed6\u6587\u5316\u3002\u6f14\u5458 Ranbir Kapoor \u548c Alia Bhatt \u62c5\u4efb\u5370\u5ea6\u7684\u54c1\u724c\u5927\u4f7f\uff0c\u5e2e\u52a9\u4e50\u4e8b\u63a5\u89e6\u66f4\u591a\u5370\u5ea6\u6d88\u8d39\u8005\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e8%be%be%e7%be%8e%e4%b9%90%ef%bc%88dominos\"><\/span><span style=\"font-weight: 400;\">\u8fbe\u7f8e\u4e50\uff08Domino&#8217;s)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f3a\u8c03\u7b26\u5408\u5f53\u5730\u504f\u597d\u7684\u53e3\u5473\u548c\u914d\u6599\uff0c\u6709\u52a9\u4e8e\u8fbe\u7f8e\u4e50\u62ab\u8428\u5e97\u4e0e\u5176\u4ed6\u6bd4\u8428\u5e97\u8fdb\u884c\u6709\u6548\u7ade\u4e89\u3002\u5728\u8d8a\u5357\uff0c\u9910\u9986\u6253\u51fa\u7ecf\u8425\u867e\u3001\u6d77\u9c9c\u548c\u5f53\u5730\u9999\u6599\u7684\u5e7f\u544a\uff0c\u8868\u660e\u5b83\u4e86\u89e3\u8d8a\u5357\u987e\u5ba2\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"shopify\"><\/span><span style=\"font-weight: 400;\">Shopify<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify \u63d0\u4f9b\u672c\u5730\u5316\u5185\u5bb9\u548c\u6848\u4f8b\u7814\u7a76\uff0c\u91cd\u70b9\u4ecb\u7ecd\u4e0d\u540c\u5730\u533a\u4f01\u4e1a\u7684\u6210\u529f\u6848\u4f8b\uff0c\u5c55\u793a\u8be5\u5e73\u53f0\u5982\u4f55\u652f\u6301\u5168\u7403\u5404\u79cd\u521b\u4e1a\u52aa\u529b\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%e4%bc%98%e6%ad%a5\"><\/span><span style=\"font-weight: 400;\">\u4f18\u6b65<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4e0d\u540c\u7684\u5e02\u573a\u63d0\u4f9b\u5171\u4eab\u51fa\u884c\u670d\u52a1\u65f6\uff0cUber \u5fc5\u987b\u5728\u67d0\u4e9b\u5730\u65b9\u91c7\u7528\u72ec\u7279\u7684\u65b9\u6cd5\uff0c\u624d\u80fd\u4fdd\u6301\u7ade\u4e89\u529b\uff0c\u8131\u9896\u800c\u51fa\u3002\u5728\u963f\u8054\u914b\uff0c\u51fa\u79df\u8f66\u670d\u52a1\u7684\u4ef7\u683c\u901a\u5e38\u4e0e Uber \u5dee\u4e0d\u591a\uff0c\u4f46 Uber \u8fd8\u63d0\u4f9b\u76f4\u5347\u673a\u670d\u52a1\u7b49\u5176\u4ed6\u670d\u52a1\u3002Uber \u91cd\u70b9\u5173\u6ce8\u7684\u6d88\u8d39\u8005\u901a\u5e38\u5df2\u7ecf\u719f\u6089\u8be5\u54c1\u724c\uff0c\u4f8b\u5982\u524d\u5f80\u8fea\u62dc\u7684\u6e38\u5ba2\u3002\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%e8%9e%8d%e5%90%88%e5%93%81%e7%89%8c%e4%b8%80%e8%87%b4%e6%80%a7%e5%92%8c%e5%9c%b0%e6%96%b9%e5%85%b1%e9%b8%a3%e6%98%af%e6%9c%aa%e6%9d%a5%e5%8f%91%e5%b1%95%e6%96%b9%e5%90%91\"><\/span><span style=\"font-weight: 400;\">\u878d\u5408\u54c1\u724c\u4e00\u81f4\u6027\u548c\u5730\u65b9\u5171\u9e23\u662f\u672a\u6765\u53d1\u5c55\u65b9\u5411<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5168\u7403\u5e02\u573a\u4e2d\uff0c\u5168\u7403\u4e1a\u52a1\u6210\u529f\u7684\u5173\u952e\u5728\u4e8e\u5728\u5fe0\u5b9e\u4e8e\u81ea\u5df1\u7684\u54c1\u724c\u548c\u6839\u636e\u5f53\u5730\u5e02\u573a\u8c03\u6574\u4ea7\u54c1\u4e4b\u95f4\u627e\u5230\u9002\u5f53\u7684\u5e73\u8861\u3002\u6709\u4e86\u5f3a\u5927\u7684\u5168\u7403\u8425\u9500\u6218\u7565\uff0c\u60a8\u5c31\u80fd\u4ee5\u6700\u4f73\u65b9\u5f0f\u521b\u5efa\u4e00\u4e2a\u80fd\u5728\u4e0d\u540c\u6587\u5316\u95f4\u4ea7\u751f\u5171\u9e23\u7684\u5171\u540c\u6807\u8bc6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u901a\u8fc7\u4e86\u89e3\u6587\u5316\u548c\u8bed\u8a00\u5dee\u5f02\u7684\u5f71\u54cd\u3001\u4e3a\u5168\u7403\u53d7\u4f17\u521b\u5efa\u6709\u5438\u5f15\u529b\u7684\u4fe1\u606f\u3001\u4e3a\u5168\u7403\u53ef\u8bbf\u95ee\u6027\u548c\u672c\u5730\u5316\u8fdb\u884c\u8bbe\u8ba1\u4ee5\u53ca\u5229\u7528\u81ea\u52a8\u5316\uff0c\u60a8\u7684\u5168\u7403\u8425\u9500\u8ba1\u5212\u5c06\u83b7\u5f97\u4e0e\u4e16\u754c\u4efb\u4f55\u89d2\u843d\u7684\u5fe0\u5b9e\u5ba2\u6237\u8fdb\u884c\u63a5\u89e6\u548c\u4e92\u52a8\u7684\u80fd\u529b\u3002<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u627e\u5230\u5168\u7403\u96c4\u5fc3\u4e0e\u672c\u5730\u5438\u5f15\u529b\u7684\u6700\u4f73\u7ed3\u5408\u70b9&#8211;\u4e3a\u60a8\u7684\u4f01\u4e1a\u5236\u5b9a\u6b63\u786e\u7684\u5168\u7403\u8425\u9500\u6218\u7565\u3002<\/p>\n","protected":false},"author":50,"featured_media":61506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[2381,1355],"class_list":["post-86312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2381","category-1355"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/86312"}],"collection":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/comments?post=86312"}],"version-history":[{"count":10,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/86312\/revisions"}],"predecessor-version":[{"id":87887,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/posts\/86312\/revisions\/87887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media\/61506"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/media?parent=86312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/zh\/wp-json\/wp\/v2\/categories?post=86312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}