{"id":83228,"date":"2024-05-08T11:44:31","date_gmt":"2024-05-08T09:44:31","guid":{"rendered":"https:\/\/phrase.com\/?p=83228"},"modified":"2024-11-14T09:48:52","modified_gmt":"2024-11-14T08:48:52","slug":"unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/","title":{"rendered":"Unlocking global software success: ten helpful insights from localization leaders at Zendesk and Appsflyer"},"content":{"rendered":"\n<div id=\"acf\/text-block_f655b57bb06e8429c6f301d727447cff\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">Launching and scaling digital products to meet global requirements is a huge challenge, but if you can find the right approach, the opportunity is enormous. We recently welcomed <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ketty-tirrito-91178544\/\"><b>Ketty Tirrito <\/b><\/a><b>&#8211; Localization Manager at <\/b><a href=\"http:\/\/www.zendesk.com\"><b>Zendesk<\/b><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/debora-cohen\/\"><b>Debora Cohen<\/b><\/a><b> &#8211; Head of Localization at <\/b><b>AppsFlyer<\/b><span style=\"font-weight: 400;\">, to share their expert opinions and answer your questions as part of our latest expert panel webinar: \u201c<\/span><a href=\"https:\/\/phrase.com\/resources\/webinars\/expert-panel-software\/\"><span style=\"font-weight: 400;\">Software Localization for Global Products\u201d. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">In this post, I\u2019ve gathered some of the most interesting quotes from the session, for a deep dive into the nuances of localization strategy, and a closer look at how the right localization people, processes and strategy can be the key to winning in international markets. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you\u2019d like a deeper insight, make sure you<span style=\"color: #1080fc;\"><a style=\"color: #1080fc;\" href=\"https:\/\/phrase.com\/resources\/webinars\/expert-panel-software\/\"><strong> check out the <\/strong><\/a><\/span><\/span><span style=\"color: #1080fc;\"><strong>full webinar recording<\/strong><\/span><span style=\"font-weight: 400;\">, as well as our key <\/span><a href=\"https:\/\/phrase.com\/customers\/\"><span style=\"font-weight: 400;\">case studies<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#1-beyond-translation-the-strategic-power-of-localization-expansion\" title=\"1. Beyond translation: the strategic power of localization expansion\">1. Beyond translation: the strategic power of localization expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#2-the-new-frontier-why-is-localization-essential-for-penetrating-new-markets\" title=\"2. The new frontier: why is localization essential for penetrating new markets?\">2. The new frontier: why is localization essential for penetrating new markets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#3-conquering-challenges-expert-tips-for-seamless-localization\" title=\"3. Conquering challenges: Expert tips for seamless localization\">3. Conquering challenges: Expert tips for seamless localization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#4-from-translation-to-transformation-localizations-roi-impact\" title=\"4. From translation to transformation: localization&#8217;s ROI impact\">4. From translation to transformation: localization&#8217;s ROI impact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#5-cultural-relevance-counts-localizations-strategic-position-in-global-marketing\" title=\"5. Cultural relevance counts: localization&#8217;s strategic position in global marketing\">5. Cultural relevance counts: localization&#8217;s strategic position in global marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#6-how-critical-is-integration\" title=\"6. How critical is integration?\">6. How critical is integration?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#7-why-is-early-localization-integration-vital-in-product-development\" title=\"7. Why is early localization integration vital in product development?\">7. Why is early localization integration vital in product development?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#8-what-are-the-best-practices-for-managing-localization-quality\" title=\"8. What are the best practices for managing localization quality?\">8. What are the best practices for managing localization quality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#9-how-can-companies-foster-a-localization-friendly-corporate-culture\" title=\"9. How can companies foster a localization-friendly corporate culture?\">9. How can companies foster a localization-friendly corporate culture?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/blog\/posts\/unlocking-global-software-success-ten-helpful-insights-from-localization-leaders-at-zendesk-and-appsflyer\/#10-how-to-implement-effective-localization-strategies\" title=\"10. How to implement effective localization strategies\">10. How to implement effective localization strategies<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-beyond-translation-the-strategic-power-of-localization-expansion\"><\/span><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-83231\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-300x169.jpg\" alt=\"Debora Cohen, Head of Localization at AppsFlyer, is pictured with a quote about increasing ROI and building trust and loyalty with clients through effective localization strategies. Debora appears smiling, wearing a denim shirt, in a professional portrait.\" width=\"898\" height=\"506\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes.jpg 1600w\" sizes=\"(max-width: 898px) 100vw, 898px\" \/><br \/>\n<\/span><b>1. Beyond translation: the strategic power of localization expansion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our panel kicked the discussion off with a point that will be familiar to many localization managers, but may not be as widely understood across the entire business: Localization involves a lot more than just translating content.<\/span> <span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As our speakers pointed out, the real value of localization is in adapting your product to meet the cultural nuances of each market. This strategic approach not only enhances brand visibility but can also lead to increased sales by making your product more accessible and appealing to international customers. Companies looking to scale globally will find that thoughtful localization is key to unlocking new markets and diversifying their customer base.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Localizing a product is about expanding the company&#8217;s reach, increasing brand awareness, and should translate into higher sales.&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span><b> Ketty Tirrito &#8211; Localization Manager at Zendesk<\/b><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"2-the-new-frontier-why-is-localization-essential-for-penetrating-new-markets\"><\/span><b>2. The new frontier: why is localization essential for penetrating new markets?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Debora Cohen, Head of Localization at AppsFlyer, also emphasized taking a broader outlook. As Deborah explained, truly effective localization goes beyond language accuracy to include cultural adaptability, which can significantly enhance a brand&#8217;s competitive edge.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">It&#8217;s crucial if we want to penetrate new markets. The moment that you show that you&#8217;re localizing, that&#8217;s a big win-win for the company.&#8221; <\/span><\/p>\n<p><b>&#8211; Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/p><\/blockquote>\n<p><span style=\"font-size: 18px;\">A commitment to cultural relevance helps foster trust and loyalty among local consumers, making it a critical strategy for companies aiming to establish a foothold in new geographical areas.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-conquering-challenges-expert-tips-for-seamless-localization\"><\/span><b>3. Conquering challenges: Expert tips for seamless localization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Debora also discussed the dynamic challenges of localization, especially the importance of choosing the right technological tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A robust Translation Management System (TMS) can alleviate many of the logistical headaches associated with managing multiple language versions of a product. Companies should prioritize technology that integrates seamlessly into their existing workflows to enhance efficiency and maintain high-quality outputs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Every year it&#8217;s like it&#8217;s a different challenge. If you don&#8217;t have the right TMS, that can cause you a lot of headaches<\/span><\/i><span style=\"font-weight: 400;\">.&#8221; <\/span><\/p>\n<p><b>&#8211; Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4-from-translation-to-transformation-localizations-roi-impact\"><\/span><b>4. From translation to transformation: localization&#8217;s ROI impact<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the past, localization has often been something of an afterthought in many businesses, but as companies grow, there\u2019s a realization that correctly addressing your audience can have an outsize effect on the bottom line.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">You&#8217;re going to increase your ROI, the retention rate is going to be better, and people [will] respect you more as you build trust and loyalty with your clients.&#8221;<\/span><\/i><\/p>\n<p><b>&#8211; Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Debora articulated the direct benefits of localization on return on investment and customer retention, pointing out that localized products, which respect and reflect local cultures and languages, naturally foster a deeper connection with users, leading to increased trust and loyalty. This strategic approach not only enhances customer satisfaction but also contributes to the financial performance of the product in diverse markets.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Done well, localization also significantly enhances the user experience by showing respect for the user\u2019s language and cultural context, but this is still often underestimated as a driver of growth, loyalty and profit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving UX<\/span> <span style=\"font-weight: 400;\">not only improves user satisfaction but also builds brand loyalty, as customers are more likely to engage with and recommend products that feel tailored to their cultural context.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-cultural-relevance-counts-localizations-strategic-position-in-global-marketing\"><\/span><b>5. Cultural relevance counts: localization&#8217;s strategic position in global marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Taking a broader business view, Ketty emphasized the importance of a sustainable and scalable approach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Localization should not be thought of as a one-off project, or updated sporadically, but rather managed as a continuous, integral part of business strategy.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-83237\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1-300x169.jpg\" alt=\"Ketty Tirrito, Localization Manager at Zendesk, is featured in a professional portrait with a quote on the strategic power of localization for long-term business growth. Ketty is smiling, with urban buildings in the background, emphasizing the importance of durable and sustainable localization processes.\" width=\"964\" height=\"543\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1-300x169.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1-1024x576.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1-768x432.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1-1536x864.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/webinar-quotes-1.jpg 1600w\" sizes=\"(max-width: 964px) 100vw, 964px\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Localizing increases sales and visibility. Structuring the process, it&#8217;s important to make it durable and sustainable in the long run.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Ketty Tirrito &#8211; Localization Manager at Zendesk<\/b><\/p><\/blockquote>\n<p><span style=\"font-size: 18px;\">By implementing a systematic approach to localization, companies can ensure that their efforts are not only effective in the short term but also sustainable and scalable, supporting long-term global marketing strategies and business growth.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-how-critical-is-integration\"><\/span><b>6. How critical is integration?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">The productivity has improved more than 50%. You save money [and] it really helps the way you work.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>\u00a0Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/p><\/blockquote>\n<p><span style=\"font-size: 18px;\">Choosing technologies that integrate with your existing tech and marketing stack can be transformative for teams, both in localization and translation centers, and across the wider business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlighting the significant improvements in productivity and cost-efficiency, Debora was quick to point out the long-lasting effects the right tech can have, reducing errors, and optimizing the localization workflow, ultimately saving time and money.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-why-is-early-localization-integration-vital-in-product-development\"><\/span><b>7. Why is early localization integration vital in product development?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ketty stressed the urgency and importance of integrating localization early in the product development cycle.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">It&#8217;s very common in the localization industry to use the phrase \u201cso what&#8217;s the deadline? \u2026 yesterday!\u201d,\u00a0 because time-to-market and delivery of translation have to happen quickly. <\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>Ketty Tirrito &#8211; Localization Manager at Zendesk<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Ketty went on to explain that delaying localization can lead to rushed translations and potential market delays, emphasizing that proactive localization planning ensures quality and timely market entry.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-what-are-the-best-practices-for-managing-localization-quality\"><\/span><b>8. What are the best practices for managing localization quality?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b><br \/>\n<\/b><b><\/b><span style=\"font-weight: 400;\">It\u2019s hard to define a single set of best practices for localization, because the range of needs is so disparate across different industries, but Debora and Ketty both took time to share key pieces of the puzzle that have worked for them:<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Quality of translation is a big topic here. Making sure that the quality is up to your standard and the quality is accurate enough for your product and for your sales.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; <\/span><b>\u00a0Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Debora touched on the critical aspect of maintaining high translation quality across different markets. She advised establishing clear standards and regularly reviewing localization efforts to ensure they meet the company&#8217;s and the market&#8217;s expectations, maintaining a high-quality product that resonates with users globally.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-how-can-companies-foster-a-localization-friendly-corporate-culture\"><\/span><b>9. How can companies foster a localization-friendly corporate culture?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, our speakers turned to the ongoing task that many managers face &#8211; educating and enhancing the role of localization across the entire business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debora was able to share some of the tactics Appsflyer have used effectively, particularly taking an inclusive and transparent approach.<\/span> <span style=\"font-weight: 400;\">She suggested that by involving all departments in the localization process and educating them about its benefits, companies can ensure a more integrated and effective approach to global market engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">Everyone should be involved here; this is a very important joint effort. There has to be taking into consideration.\u201d<\/span><\/i><\/p>\n<p><em><span style=\"font-weight: 400;\">&#8211;<\/span><b>Debora Cohen &#8211; Head of Localization at AppsFlyer<\/b><\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"10-how-to-implement-effective-localization-strategies\"><\/span><b>10. How to implement effective localization strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective localization requires more than just linguistic translation; it involves a comprehensive strategy that considers cultural differences, technical challenges, and ongoing management of content across multiple markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Throughout the webinar, our experts provided valuable insights into the pivotal role of software localization in achieving global business success. We discussed the importance of extending company reach, the strategic necessity of early localization integration, and the impact of technology on localization processes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To implement a successful localization strategy, businesses should consider technology solutions that automate and streamline the process. It\u2019s crucial to maintain rigorous quality control, and keep engaging with local markets to understand and adapt to evolving preferences. Adopting these practices will enhance your product and improve customer satisfaction and retention in diverse markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, one thing became abundantly clear<\/span><b>: localization is not merely a translation task; it&#8217;s a comprehensive business strategy that involves meticulous planning, quality management, and technological integration to ensure products resonate with international audiences.<\/b><span style=\"font-weight: 400;\"> This approach can significantly boost your ROI, enhance brand loyalty, and give you a competitive edge.<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">How effectively are your current localization practices integrated into your broader business strategies? Are there areas where your approach could be more comprehensive or culturally attuned? Hopefully these insights can help you refine your efforts, whether you are optimizing, or building a localization strategy from the ground up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you <\/span><strong><a href=\"https:\/\/phrase.com\/resources\/webinars\/expert-panel-software\/\">check out the entire webinar for more insight.\u00a0<\/a><\/strong><\/p>\n<p><!-- notionvc: 2b8835ba-da0c-46f2-bd4f-ef15eecee530 --><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<pre class=\"wp-block-code\" aria-describedby=\"shcb-language-1\" data-shcb-language-name=\"HTTP\" data-shcb-language-slug=\"http\"><span><code class=\"hljs language-http\">\n\n<\/code><\/span><small class=\"shcb-language\" id=\"shcb-language-1\"><span class=\"shcb-language__label\">Code language:<\/span> <span class=\"shcb-language__name\">HTTP<\/span> <span class=\"shcb-language__paren\">(<\/span><span class=\"shcb-language__slug\">http<\/span><span class=\"shcb-language__paren\">)<\/span><\/small><\/pre>\n\n\n<div id=\"acf\/blog-cta-block_137618e11975ddac2c3215ff3d1debaf\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h4\" style=\"text-align: center;\">Speak with an expert<\/p>\n<p class=\"small\" style=\"text-align: center;\">Want to learn how our solutions can help you unlock global opportunity? We\u2019d be happy to show you around the Phrase Localization Platform and answer any questions you may have.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/demo\/\">Book a call<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<pre class=\"wp-block-code\" aria-describedby=\"shcb-language-2\" data-shcb-language-name=\"HTTP\" data-shcb-language-slug=\"http\"><span><code class=\"hljs language-http\">\n\n<\/code><\/span><small class=\"shcb-language\" id=\"shcb-language-2\"><span class=\"shcb-language__label\">Code language:<\/span> <span class=\"shcb-language__name\">HTTP<\/span> <span class=\"shcb-language__paren\">(<\/span><span class=\"shcb-language__slug\">http<\/span><span class=\"shcb-language__paren\">)<\/span><\/small><\/pre>","protected":false},"excerpt":{"rendered":"<p>Explore the strategic importance of software localization with expert insights from Ketty Tirrito of Zendesk and Debora Cohen of AppsFlyer, including how comprehensive localization goes beyond translation, impacting everything from market entry to customer loyalty and ROI. <\/p>\n","protected":false},"author":67,"featured_media":80065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38,40],"class_list":["post-83228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy","category-software-localization"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/83228"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=83228"}],"version-history":[{"count":6,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/83228\/revisions"}],"predecessor-version":[{"id":94808,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/83228\/revisions\/94808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/80065"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=83228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=83228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}