{"id":82653,"date":"2024-05-03T18:15:01","date_gmt":"2024-05-03T16:15:01","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&p=82653"},"modified":"2024-06-22T03:18:05","modified_gmt":"2024-06-22T01:18:05","slug":"freenow","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/freenow\/","title":{"rendered":"FREENOW and Phrase Shift Gears Towards Worldwide Mobility"},"content":{"rendered":"\n
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Founded in 2009 in Hamburg, Germany, as mytaxi, <\/span>FREENOW<\/span><\/a> has grown into a Mobility Super App. With its roots deeply embedded in the taxi industry, FREENOW aggregates numerous mobility brands to give users across Europe access to all types of mobility services within a single app. These services include taxis, PHV (Private Hire Vehicles), carsharing, eScooters, eBikes, eMopeds, and public transport. From its inception, FREENOW has been focused on revolutionizing urban mobility, aim<\/span>ing to make it more efficient and sustainable by providing alternatives that reduce the number of vehicles on the road. The overarching goal of FREENOW is to simplify urban living by offering diverse mobility solutions that set people free.<\/span><\/p>\n

Led by CEO Thomas Zimmermann and backed by the BMW Group and Mercedes-Benz Mobility, FREENOW employs over 1,000 people in more than 26 offices. The app is available in nine European markets and over 150 cities.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Challenge<\/span><\/p>\n

Streamlining Localization to Fuel FREENOW’s Growth<\/span><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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With the goal of transforming urban mobility globally, FREENOW needed to ensure its app and services were accessible and user-friendly across various languages and cultures. The lack of a streamlined localization process led to inconsistent user experiences and hindered the timely introduction of new features. This fragmentation had a direct impact on FREENOW’s ability to scale and maintain competitiveness in the fast-evolving mobility market.<\/span><\/p>\n

FREENOW’s challenge was to find a translation and localization solution to support its growing business needs.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t

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Solution<\/span><\/p>\n

Scaling at Speed with Phrase<\/span><\/h2>\n

FREENOW hired Ilinca Mustatea as its first Localization Manager to optimize its localization processes and operations. “Localization is a crucial aspect of our strategy,” Ilinca says. “Though it operates behind the scenes, it’s essential for reaching the vast majority of our users.”<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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FREENOW’s strategic deployment of the <\/span>Phrase Localization Platform <\/span><\/a>streamlined localization of its app and marketing content, enabling the company to:<\/span><\/p>\n