{"id":7809,"date":"2022-08-29T10:16:47","date_gmt":"2022-08-29T10:16:47","guid":{"rendered":"https:\/\/phrase.com\/?post_type=resource&#038;p=7809"},"modified":"2023-08-08T10:44:54","modified_gmt":"2023-08-08T08:44:54","slug":"global-content-strategy","status":"publish","type":"resource","link":"https:\/\/phrase.com\/resources\/global-content-strategy\/","title":{"rendered":"How to create a global content strategy"},"content":{"rendered":"\n<div id=\"acf\/form-block_7adbd97b9b84c2510edbd68fee0db7b7\" class=\"pxblock pxblock--form columns--two bg--green\">\n\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"columns animate-in animate-children\">\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form--copy\"><p class=\"subhead\">Free download<\/p>\n<p><span class=\"h3\" style=\"font-weight: 400;\">Create, manage, and distribute content that resonates with local audiences worldwide<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is using content to reach audiences in multiple markets, having a comprehensive global content strategy in place is essential. Creating one is a detailed process that requires time and careful evaluation before making any decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you get <\/span><span style=\"font-weight: 400;\">started, t<\/span><span style=\"font-weight: 400;\">his guide covers:<\/span><\/p>\n<ul class=\"checklist--small\">\n<li><span style=\"font-weight: 400;\">The 5 key stages involved in creating an effective global content strategy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The type of localization technologies that can assist<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What makes up a good translation management system<\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"column form--holder\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"584311\",\r\n    formId: \"92bbb378-85d8-4f56-8025-f6d03e1babda\",\r\n    version: \"V2_PRERELEASE\"\r\n  });\r\n<\/script><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>To ensure that your multilingual content is actually informing, influencing, or connecting with audiences across markets, you need a sound global content strategy in place. Learn how to create, implement, and measure the performance of a content strategy that is best suited to your global product.<\/p>\n","protected":false},"featured_media":31988,"template":"","resource-tag":[472],"class_list":["post-7809","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":{"resource_type":"Guide","landing_page":[]},"taxonomies":[{"term_id":472,"name":"Guides","slug":"guides","term_group":0,"term_taxonomy_id":472,"taxonomy":"resource-tag","description":"","parent":0,"count":27,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource\/7809"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/31988"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=7809"}],"wp:term":[{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource-tag?post=7809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}