{"id":7792,"date":"2022-09-07T10:04:29","date_gmt":"2022-09-07T10:04:29","guid":{"rendered":"https:\/\/phrase.com\/?post_type=resource&#038;p=7792"},"modified":"2023-04-04T08:52:11","modified_gmt":"2023-04-04T06:52:11","slug":"global-expansion-traps","status":"publish","type":"resource","link":"https:\/\/phrase.com\/resources\/global-expansion-traps\/","title":{"rendered":"5 traps to avoid when thinking about launching a global product"},"content":{"rendered":"\n<div id=\"acf\/form-block_631f03fbc1159\" class=\"pxblock pxblock--form columns--two bg--green\">\n\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"columns animate-in animate-children\">\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form--copy\"><p class=\"subhead\">Get started<\/p>\n<h2 class=\"h3\">Ready to unlock your full potential?<\/h2>\n<p>Fill in the form to get access, and say hello to the new localization experience.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"column form--holder\"><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    region: \"na1\",\r\n    portalId: \"584311\",\r\n    formId: \"d0e24beb-bd13-44ff-911b-f7e46b4ba99e\",\r\n    version: \"V2_PRERELEASE\"\r\n  });\r\n<\/script><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want to share your groundbreaking vision with the world? Considering that most users ignore products that aren&#8217;t in their native language, give yourself the best chance of international success by avoiding these 5 common mistakes in launching a global product.<\/p>\n","protected":false},"featured_media":32130,"template":"","resource-tag":[472],"class_list":["post-7792","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":{"resource_type":"Guide"},"taxonomies":[{"term_id":472,"name":"Guides","slug":"guides","term_group":0,"term_taxonomy_id":472,"taxonomy":"resource-tag","description":"","parent":0,"count":27,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource\/7792"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/32130"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=7792"}],"wp:term":[{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource-tag?post=7792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}