{"id":76529,"date":"2024-03-13T11:00:00","date_gmt":"2024-03-13T10:00:00","guid":{"rendered":"https:\/\/phrase.com\/?page_id=76529"},"modified":"2024-09-25T10:29:05","modified_gmt":"2024-09-25T08:29:05","slug":"generative-ai-localization","status":"publish","type":"page","link":"https:\/\/phrase.com\/generative-ai-localization\/","title":{"rendered":"Revolutionize Your Translations with Generative AI Tech"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-style-header-hero has-blue-color has-blue-10-background-color has-text-color has-background has-link-color has-background-images wp-elements-c540f0cab50d56c74db2adae8413e066 is-layout-flow wp-block-group-is-layout-flow\" style=\"background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Subhero-Header-BlockColour-Language-AI.png);background-position:0% 0%;background-attachment:scroll;background-repeat:no-repeat;background-size:cover\"><div class=\"yoast-breadcrumbs\"><span><span class=\"breadcrumb_last\" aria-current=\"page\">Revolutionize Your Translations with Generative AI Tech<\/span><\/span><\/div>\n\n\n<h1 class=\"wp-block-heading has-blue-80-color has-text-color has-link-color wp-elements-a16b9d2d3030de579427e64fc1211136\" id=\"h-harness-gen-ai-to-scale-your-localization\" style=\"margin-bottom:var(--wp--preset--spacing--16)\">Harness Gen AI to <br>Scale Your Localization<\/h1>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-3cb7067fe8602382988ccdc9ab46d718\"><strong>We have invested heavily in R&amp;D to help our clients on their journey <br>to fully automated machine translation.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-light-grey-background-color has-background has-background-images has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);background-image:url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-8.svg),url(https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/svgexport-1-9.svg);background-position:100% 100%,-4% 600%;background-attachment:scroll,scroll;background-repeat:no-repeat,no-repeat;background-size:auto,auto\">\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-large-font-size\">Phrase is integrating LLM-powered solutions into its AI localization platform. <br>Reflecting our commitment to push the boundaries of language technology innovation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-center is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"43\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Lionbridge_Logo-300x43-1.png\" alt=\"\" class=\"wp-image-75740\" style=\"width:auto;height:19px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"45\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Uber_Logo.png\" alt=\"\" class=\"wp-image-75746\" style=\"width:auto;height:20px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"90\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo_logo.png\" alt=\"Deliveroo logo | Phrase\" class=\"wp-image-66535\" style=\"width:114px;height:auto\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo_logo.png 332w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/deliveroo_logo-300x81.png 300w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"20933\" height=\"4584\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Tripadvisor_Logo_horizontal-lockup_registered_RGB-01.png\" alt=\"\" class=\"wp-image-83505\" style=\"width:169px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"227\" height=\"113\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/02\/Puma_logo.svg\" alt=\"Puma logo | Phrase\" class=\"wp-image-75541\" style=\"width:auto;height:30px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"220\" height=\"46\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/04\/zendesk_logo-1.png\" alt=\"Zendesk logo colored for logo banner | Phrase\" class=\"wp-image-45659\" style=\"width:120px;height:auto\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"79\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/Decathlon_logo.png\" alt=\"Decathlon logo | Phrase\" class=\"wp-image-66541\" style=\"width:auto;height:30px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/Decathlon_logo.png 314w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/10\/Decathlon_logo-300x75.png 300w\" sizes=\"(max-width: 314px) 100vw, 314px\" \/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-transform-translation-quality-and-speed\"><strong>Transform translation quality and speed<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">We are excited to release two groundbreaking new GenAI capabilities: <strong>Auto LQA<\/strong> and <strong>Next GenMT<\/strong>. <br><br>With the introduction of our new AI-enabled&nbsp;capabilities, Phrase offers immediate, automated insights into the quality of translated content at any step of the process using Auto LQA. As well as a completely new cutting-edge translation engine in Phrase Next GenMT, that combines the power of OpenAI\u2019s latest GPT model with our Phrase NextMT technology.<br><br>Alongside these capabilities is the <strong>AI Actions<\/strong> tool that uses GenAI to fine-tune&nbsp;<a href=\"https:\/\/phrase.com\/platform\/strings\/#body\">translations<\/a>&nbsp;for maximum efficiency and impact.<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-scale-and-automate-your-lqa-process\">Scale and automate your LQA process<\/h3>\n\n\n\n<p><a href=\"https:\/\/phrase.com\/phrase-quality-technologies\/auto-lqa\/\">Auto LQA<\/a> is the ideal first step to streamlining and optimizing your human LQA process. It automatically flags errors early, saving you time and cutting costs. By allowing AI to handle the initial review, you free up your expert linguists to focus on refining and validating results, leading to faster turnarounds and up to 60% cost savings, without compromising on quality.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/demo\/?button_id=generative_ai_page_LQA_CTA\">Request a demo<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5-1024x719.jpg\" alt=\"Harnessing the power of generative AI, Auto LQA (Language Quality Assessment) offers an in-depth and instantaneous assessment of the quality of already localized content.\" class=\"wp-image-77234\" style=\"border-radius:25px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5-1024x719.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5-300x211.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5-768x539.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5-1536x1078.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/Phrase_Orchestrator_QPS-5.jpg 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-left is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:57.2131147541%\">\n<figure class=\"wp-block-image size-large has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT-1024x719.jpg\" alt=\"\" class=\"wp-image-84744\" style=\"border-radius:26px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT-1024x719.jpg 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT-300x211.jpg 300w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT-768x539.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT-1536x1078.jpg 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2024\/05\/Phrase_NextGenMT.jpg 1710w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\">\n<h3 class=\"wp-block-heading has-extra-large-font-size\" id=\"h-all-new-llm-powered-translation-technology\">All new LLM-powered translation technology<\/h3>\n\n\n\n<p><strong>Phrase Next GenMT<\/strong> is our revolutionary machine translation engine that fuses the power of the latest GPT model (currently GPT-4o) with our Phrase Next MT technology. Delivering unparalleled translation quality, Next GenMT also integrates your glossaries and supports tag handling, ensuring superior accuracy and consistency.<br><br>GPT models are designed to understand and process context with precision, ensuring that your translations are not just literal but convey the intended meaning and nuance perfectly. This makes Phrase Next GenMT an ideal choice for businesses that want to leverage the best LLM technology to deliver high-stakes, high-quality translations.<\/p>\n\n\n\n<p class=\"has-small-font-size\">Note: OpenAI deletes all the processed data immediately after processing, nothing is stored with them and is also not used by them for training<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-plain\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/phrase.com\/platform\/nextmt\/#h-stay-updated\">Sign up to stay updated<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center media-text-columns media-text-columns--media-right is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:41.9672131148%\" id=\"aiactions\">\n<h3 class=\"wp-block-heading\" id=\"h-turbocharge-your-translation-process-with-ai-actions\">Turbocharge your translation process with AI Actions<\/h3>\n\n\n\n<p>Introducing&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=vvZJ8yK8GzM\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI Actions<\/strong><\/a>, a game-changing capability that leverages generative AI to speed up your translation process. With just one click, you can access a set of pre-defined prompts that are carefully designed to quickly improve your translations. From enhancing tone of voice and shortening text to rephrasing and improving grammar, AI Actions offers a range of options to improve the quality of your final copy.<br><br>These GenAI powered capabilities boost efficiency. Linguists can seamlessly select the most appropriate action, saving valuable time without compromising on precision. Choose from a variety of actions, including&nbsp;<strong>Change style<\/strong>,&nbsp;<strong>Shorten<\/strong>,&nbsp;<strong>Rephrase translation<\/strong>, and&nbsp;<strong>Improve grammar<\/strong>. Each prompt is designed to bring you one step closer to the perfect translation.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:57.2131147541%\">\n<figure class=\"wp-block-video\"><video autoplay loop muted src=\"https:\/\/phrase.com\/wp-content\/uploads\/2024\/03\/AI_Actions_1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-blue-color has-text-color has-link-color wp-elements-2933dfdc438d53299b4c8319d766a297\">FREQUENTLY ASKED QUESTIONS<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-here-to-field-your-questions\">Here to field your questions<\/h2>\n\n\n\n<div class=\"wp-block-wearerequired-accordion alignwide\">\n<div id=\"acc-1-how-does-auto-lqa-function\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">1. How does Auto LQA function? <\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Auto LQA is a feature developed incorporating the latest OpenAI technology. It can flag translation errors at the segment level using the widely accepted and industry-standard MQM quality framework. It assigns a numeric score to the translated document and determines whether the translation is a pass or a fail according to the predefined quality threshold.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div id=\"acc-2-is-there-a-way-to-compare-human-lqa-to-auto-lqa-performance\" class=\"wp-block-wearerequired-accordion-section\">\n<h3 class=\"wp-block-wearerequired-accordion-heading\"><span aria-hidden=\"true\" class=\"wp-block-wearerequired-accordion-heading__icon\"><\/span><span class=\"wp-block-wearerequired-accordion-heading__text\">2. Is there a way to compare human LQA to Auto LQA performance?<\/span><\/h3>\n\n\n\n<div class=\"wp-block-wearerequired-accordion-content is-layout-flow wp-block-accordion-content-is-layout-flow\">\n<p>Yes, we have developed a dedicated view in Phrase Analytics which will allow you to do just that.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"hubspot_form\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harness Gen AI to Scale Your Localization We have invested heavily in R&amp;D to help our clients on their journey to fully automated machine translation. Phrase is integrating LLM-powered solutions into its AI localization platform. Reflecting our commitment to push the boundaries of language technology innovation. Transform translation quality and speed We are excited to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7474,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-refresh","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"class_list":["post-76529","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/76529"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=76529"}],"version-history":[{"count":150,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/76529\/revisions"}],"predecessor-version":[{"id":92066,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/76529\/revisions\/92066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/7474"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=76529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}