{"id":7146,"date":"2022-09-12T14:55:00","date_gmt":"2022-09-12T12:55:00","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&#038;p=7146"},"modified":"2023-09-18T16:05:43","modified_gmt":"2023-09-18T14:05:43","slug":"cvent","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/cvent\/","title":{"rendered":"Expanding Global Reach Through Centralized Localization Management"},"content":{"rendered":"\n<div id=\"acf\/text-block_1a8791d3690c0a75a64c0a48f0ab45a1\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p>Aiming to strengthen its market-leading position and bring its application suite to a larger global audience, <a href=\"https:\/\/www.cvent.com\/\" target=\"_blank\" rel=\"noopener\">Cvent<\/a> launched an organization-wide effort to localize its products worldwide. Therefore, Cvent needed an efficient and effective way for developers, copywriters and translators to collaborate on localization <span style=\"font-weight: 400;\">projects\u2014and <\/span>Phrase Strings was the answer.<\/p>\n<h2>Results<\/h2>\n<ul class=\"checklist--small\">\n<li>Connected with customers across 100 countries<\/li>\n<li>Streamlined localization processes<\/li>\n<li>Centralized collaboration hub for developers, writers, translators<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/stats-block_4e7647eb1006936716ae029792314616\" class=\"pxblock pxblock--stats bg--green\">\n\t\t<div class=\"container\">\n\t\t<div class=\"columns\">\n\t\t\t<div class=\"column animate-in\">\n\t\t\t\t<div class=\"stats--sub-header\">Stats &#038; facts<\/div>\n\t\t\t\t<h2 class=\"h2 stats--header\">Cvent by the numbers<\/h2>\n\t\t\t\t<div class=\"stats--copy\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"column\">\n\t\t\t\t<div class=\"columns animate-in animate-children delay-1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">100<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">countries<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">18<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">languages<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">20<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">localization projects<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">-30%<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">time spent on localization<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div id=\"acf\/text-block_5b6967777cbc1ef093eb9c5fbfbaa496\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Challenge<\/p>\n<h2 style=\"text-align: left;\">Enabling globalization<\/h2>\n<p>In November 2016, Cvent merged with fellow industry leader, Lanyon Solutions, establishing itself as the market leader in meetings, events, and hospitality technology.<\/p>\n<p>Keen to protect its dominant market position and seize new opportunities in the largely untapped industry, Cvent set its sights on serving a wider global audience.<\/p>\n<p>To realize this strategy, the software provider aimed to reach an ambitious 18 languages across 100 countries.<\/p>\n<p>Michael Stemle, Jr., Principal Software Engineer at Cvent, takes up the story: \u201cOur developers, copywriters, and translators are distributed all around the world, which makes collaborating effectively on localization projects very challenging; especially, because we didn\u2019t have a centralized translation management platform.\u201d<\/p>\n<p>Relying on spreadsheets and decentralized internal tools can lead to considerable delays and confusion. Prior to Phrase Strings, Cvent\u2019s teams in different locations were confronted with a myriad of manual processes, increasing the possibility of human error.<\/p>\n<p>\u201cWith the new push to reach a wider global audience, it was important to our business that we worked on features at the same time as localization\u201d, adds Michael Stemle. \u201cFor this reason, it was essential that our developers would be able to coordinate with writers and translators in real time to make changes to resources already in the pipeline.\u201d<\/p>\n<p>Additionally, Cvent\u2019s localization management needed important translation management features, such as version changes and in-context editing, making life particularly easier for both developers and translators.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_209f482f92efdc9d6b945624c0385fea\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Solution<\/p>\n<h2 style=\"text-align: left;\">Modernizing software localization<\/h2>\n<p>The software provider set about looking for a new tool to centralize software localization across its entire <span style=\"font-weight: 400;\">organization\u2014a<\/span>\u00a0solution that could provide automation, versatility, and simplicity.<\/p>\n<p>After evaluating a wide range of solutions based on these extensive selection criteria, Phrase Strings was chosen to be the most attractive all-in-one, web-based localization platform.<\/p>\n<p>\u201cWe dug into the problem domain with more than a dozen vendors,\u201d recalls Michael Stemle. \u201cWe looked at all of the things they supported, and all of the things we needed, and we found that Phrase Strings more than met our requirements.\u201d<\/p>\n<p>However, the deciding factor was the collaborative approach of the Phrase Strings team. Michael Stemle explains: \u201cDuring the demos, we found that Phrase Strings was super responsive in answering our questions, and they were willing to work with us on our specific challenges. It was clear that they weren\u2019t simply trying to sell us a product, they actually wanted to help us <span style=\"font-weight: 400;\">succeed\u2014we<\/span>\u00a0weren\u2019t just customers, we were partners.\u201d<\/p>\n<p>By integrating the workflows of both technical writers and translators into a single, central dashboard, Phrase Strings streamlines Cvent\u2019s software localization and makes it clear who is working on what, and when. Additionally, process automation significantly accelerates localization and minimizes human error.<\/p>\n<p>Michael Stemle continues: \u201cFrom the developer perspective, we found Phrase Strings to be particularly intuitive and easy-to-understand. It also supports all the languages and file formats we use, and enables us to effortlessly switch between them.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/testimonials-block_474ab9a9d4095e17a8d9b26d7653cdeb\" class=\"pxblock pxblock--testimonials bg--green\">\n\t\n\t<div class=\"container\">\n\n\t\t<div class=\"testimonials animate-in\"><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p>With Phrase, <a href=\"https:\/\/phrase.com\/customers\/cvent\/\">Cvent<\/a> has been able to modernize our localization process and bring our suite of applications to a wider global audience.<\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"113\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_Testimonial_Logo.png\" class=\"attachment-original size-original\" alt=\"Cvent logo for testimonial | Phrase\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Michael Stemle Jr.<\/p><p class=\"testimonial__author-title\">Principal Software Engineer<\/p><\/div><\/div><\/div>\t<\/div>\n\n<\/div>\n\n\n\n<div id=\"acf\/text-block_96cbc6685ec35eef0bd47d43b58b7069\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Benefits<\/p>\n<h2 style=\"text-align: left;\">Unprecedented efficiency<\/h2>\n<p>With Phrase Strings, Cvent is transforming its entire localization process, from inception to release. The organization is set to achieve unprecedented levels of localization efficiency.<\/p>\n<p>\u201cWe expect to complete the migration to Phrase Strings within a year of closing,\u201d says Michael Stemle. \u201cWe\u2019re already seeing benefits and, once complete, we\u2019re estimating time savings of as much as 30% for translation management thanks to the reduction in mistakes and confusion.\u201d<\/p>\n<p>The new, centralized management platform ensures that employees can effectively collaborate on localization projects regardless of location and time <span style=\"font-weight: 400;\">zone\u2014putting <\/span>Cvent\u2019s 18 locale, 100 country internationalization strategy firmly within reach.<\/p>\n<p>Michael Stemle confirms: \u201cWith Phrase Strings, we have been able to modernize our localization process and bring our suite of applications to a wider, global audience.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_c6ba51e13d4248d8725b987f69c61974\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Features used<\/p>\n<h2><span style=\"font-weight: 400;\">Key Phrase Strings features that help Cvent localize at scale<\/span><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/simple-card-block_16cb6812e1045647de84bd5ed9740882\" class=\"pxblock pxblock--simple-card columns--3 bg--white\">\n\t\t<div class=\"container\">\n\t\t<div class=\"cards animate-in animate-children\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">Multiple projects<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">As software projects grow and become more complex it helps to split them into modules to keep things manageable. The same holds true for the localization of software projects.\r\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">User roles and access control<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.\r\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">Basic review workflow<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Automatically notify your translators about changes in the source language and request a revision of the translated keys to ensure a consistent communication in all languages.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_7dd341e4ec36e801194425133861e6ec\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":27921,"parent":0,"template":"","case-study-tag":[116],"class_list":["post-7146","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"image":{"ID":3922,"id":3922,"title":"Cvent_logo","filename":"Cvent_logo.svg","filesize":1742,"url":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","link":"https:\/\/phrase.com\/?attachment_id=3922","alt":"Cvent logo | Phrase","author":"6","description":"","caption":"","name":"cvent_logo","status":"inherit","uploaded_to":3921,"date":"2022-08-22 07:57:39","modified":"2022-08-22 07:57:50","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/phrase.com\/wp-includes\/images\/media\/default.png","width":160,"height":32,"sizes":{"thumbnail":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","thumbnail-width":160,"thumbnail-height":32,"medium":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","medium-width":160,"medium-height":32,"medium_large":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","medium_large-width":160,"medium_large-height":32,"large":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","large-width":160,"large-height":32,"1536x1536":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","1536x1536-width":160,"1536x1536-height":32,"2048x2048":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Cvent_logo.svg","2048x2048-width":160,"2048x2048-height":32},"svg":"<?xml version=\"1.0\" encoding=\"utf-8\"?>\n<!-- Generator: Adobe Illustrator 26.3.1, SVG Export Plug-In . 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