{"id":70646,"date":"2023-11-28T16:43:00","date_gmt":"2023-11-28T15:43:00","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&p=70646"},"modified":"2024-06-22T03:23:13","modified_gmt":"2024-06-22T01:23:13","slug":"blablacar","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/blablacar\/","title":{"rendered":"BlaBlaCar Drives Localization Efficiency and Time Savings with Phrase"},"content":{"rendered":"\n
\n\n\t\n\t
\n\t\t
\n\t\t\t

BlaBlaCar<\/span><\/a> is the world\u2019s leading community-based travel app enabling 26 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 4000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.<\/span> In 2022, BlaBlaCar\u2019s trusted community connected 2 million meeting points worldwide and enabled 90 million human encounters. Carpool drivers saved 450 million euros, and all BlaBlaCar\u2019s mobility services contributed to avoiding 1.5 million tonnes of CO2 emissions.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\n\t\n\t
\n\t\t
\n\t\t\t

Challenge<\/span><\/p>\n

Scaling localization operations for growth<\/h2>\n

BlaBlaCar’s app is currently available in 18 languages in 21 countries, including most of Europe, as well as Mexico, Brazil, and India.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\t\t
\n\n\t\t
\n\t\t\t

The company translates app content for its global customer base, including the app UI (user interface) in the form of content strings, push notifications, SMS, and emails. Beyond the app, BlaBlaCar also localizes marketing materials, such as customer campaigns, targeted customer content, as well as documents for its UX researchers, corporate communications team and bus operations.<\/span><\/p>\n

BlaBlaCar needed a translation management solution that can easily accommodate all of its existing localization projects and also scale to meet future demands.<\/span><\/p>\n<\/div><\/div>\n\n\t\t\t

\n \"Multimodality<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
\n\n\t\n\t
\n\t\t
\n\t\t\t

Solution<\/span><\/p>\n

BlaBlaCar selects Phrase for translation workflow optimization<\/h2>\n

BlaBlaCar chose <\/span>Phrase Strings<\/span><\/a> as its translation and localization solution platform. <\/span><\/p>\n

BlaBlaCar\u2019s localization team manages the company’s content translation within Phrase Strings; developers and project managers in other business units also work in the platform.\u00a0<\/span><\/p>\n

Senior Localization Project Manager Simon Rimbert and his team leverage a range of Phrase String\u2019s platform features including its repository, glossary, translation memories, comment capabilities, search function, and its main editing tool.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\t\t
\n\n\t\t
\n\t\t\t

Phrase Strings is well-integrated into BlaBlaCar’s larger technology stack. Once a job is transferred to the LSP\u2019s platform, it becomes readily accessible to a pool of linguists who can swiftly engage with the task using their own accounts, initiating the translation process instantly. In contrast, the previous workflow involved creating jobs, emailing the LSP with job details, a brief, and word count. This necessitated manual job setup by the LSP.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t

\n

Our content in the Phrase platform seamlessly reaches our users, exemplifying efficiency in our operations. Through integrations with our language service provider (LSP), we can create and process jobs in under 30 minutes, eliminating the need for manual work.<\/p>\n<\/blockquote>\n

\"Simon<\/p>\n

Simon Rimbert
\nSenior Localization Project Manager
\nBlaBlaCar<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\n\t\n\t
\n\t\t
\n\t\t\t

The introduction of this integration has brought about automation, resulting in substantial time savings amounting to several hours per month. Additionally, it has significantly reduced the margin of error by eliminating the need for manual information transfer and reducing the dependency on manual communications between platforms.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\t\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
Stats & facts<\/div>\n\t\t\t\t

The measurable impact of Phrase on BlaBlaCar’s business<\/h2>\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
100+ hours <\/div>\n\t\t\t\t\t\t
saved each year on localization<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
18 languages<\/div>\n\t\t\t\t\t\t
translated through Phrase Strings<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
2,016,879 words<\/div>\n\t\t\t\t\t\t
translated through Phrase Strings<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n
\n\n\t\n\t
\n\t\t
\n\t\t\t

Why Phrase?<\/span><\/h2>\n

Simon highlighted \u201cPhrase Strings is a feature-rich and effective platform\u201d. Phrase’s seamless integration into BlaBlaCar’s technology ecosystem ensures effortless and fast content dissemination to its customers.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\t\t
\n\n\t\t
\n\t\t\t

This integration has automated job transfers, improved access for translators, reduced manual tasks, and enhanced overall efficiency, collectively saving valuable hours each month and minimizing error margins. As a result, BlaBlaCar can now focus on optimizing its content management within Phrase without the need for extensive LSP interaction, driving further efficiency and productivity gains.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t

\n

Phrase Strings allows our project managers to focus their efforts on core tasks, ensuring optimal productivity and resource allocation.<\/p>\n<\/blockquote>\n

\"Simon<\/p>\n

Simon Rimbert
\nSenior Localization Project Manager
\nBlaBlaCar<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

\n\n\t\n\t
\n\t\t
\n\t\t\t

Results & benefits<\/span>\u00a0<\/b><\/p>\n

Boosting customer satisfaction through superior content quality and efficiency with Phrase<\/h2>\n