{"id":6894,"date":"2022-09-06T14:26:55","date_gmt":"2022-09-06T14:26:55","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&#038;p=6894"},"modified":"2023-09-18T16:41:15","modified_gmt":"2023-09-18T14:41:15","slug":"njiuko-comdirect","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/njiuko-comdirect\/","title":{"rendered":"Building a Voice Service With Improved Language Quality"},"content":{"rendered":"\n<div id=\"acf\/text-block_e50cde2cccaa5ca64a46fede2ec287e4\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p>Consistently at the forefront of innovation, <a href=\"https:\/\/www.comdirect.de\/\" target=\"_blank\" rel=\"noopener\">comdirect<\/a> engaged <a href=\"http:\/\/www.njiuko.com\/\" target=\"_blank\" rel=\"noopener\">Njiuko<\/a> to develop a voice assistant skill for Amazon Alexa and Google Assistant that would enable users to query stock prices and exchange rates in real time. Phrase Strings presented itself as the ideal platform for the new voice service. Not only can Phrase Strings manage answers from voice assistants easily, it also helps comdirect accelerate the release cycle and significantly improve the overall language quality of the tool.<\/p>\n<h2>Results<\/h2>\n<ul class=\"checklist--small\">\n<li>Enables a CMS workflow for voice assistant skills<\/li>\n<li>Allows users to query 10K+ real-time stock prices by voice search<\/li>\n<li>Increased customer engagement thanks to improved language quality<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/stats-block_dd972bec6a8d8c5b07214aa461d80955\" class=\"pxblock pxblock--stats bg--green\">\n\t\t<div class=\"container\">\n\t\t<div class=\"columns\">\n\t\t\t<div class=\"column animate-in\">\n\t\t\t\t<div class=\"stats--sub-header\">Stats &#038; facts<\/div>\n\t\t\t\t<h2 class=\"h2 stats--header\">Comdirect and Nijuko by the numbers<\/h2>\n\t\t\t\t<div class=\"stats--copy\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"column\">\n\t\t\t\t<div class=\"columns animate-in animate-children delay-1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">10K<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">recognized queries<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">48 hrs<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">saved per release<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">-50%<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">needed manpower<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">1st<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">in German banking<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div id=\"acf\/text-block_c9cd4e68d54fefcb97a1d527f9d14b07\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Challenge<\/p>\n<h2 style=\"text-align: left;\">Managing JSON files<\/h2>\n<p>After the 2017 holiday season, no one can doubt the <span style=\"font-weight: 400;\">enormous\u2014and growing\u2014popularity<\/span>\u00a0of voice assistant technology. Amazon reported that its Echo Dot voice-controlled device was the best selling product from any manufacturer in any category, and tens of millions of Alexa enabled devices were sold worldwide. Google Assistant is also stepping up its game, with an especially strong appearance at the latest CES tech show. Smart homes and smart cars are rapidly gaining traction, and it\u2019s clear that consumers are hungry for voice assistants.<\/p>\n<p>Aiming to satisfy this new demand, and deliver the best possible service to its customers, comdirect Bank set its sights on building its own voice \u201cskill\u201d for Alexa and Google Assistant. This tool would enable users to check stock prices and stock market related news, allowing users to save their favorite searches as well. To make its vision a reality, comdirect engaged <span style=\"font-weight: 400;\">Njiuko\u2014a leading Hamburg-based software manufacturer\u2014to develop<\/span>\u00a0the voice assistants.<\/p>\n<p>When it came to building the application, Njiuko\u2019s main priority was finding a tool to manage the answers of the voice assistants.<\/p>\n<p>Norman Timmler, Managing Director of Njiuko, explains: \u201cWe needed a way to file every answer in one tool and get rid of hardcoded texts in our codebase. This isn\u2019t something that a traditional CMS is equipped for, so we knew that we had to think outside the box.\u201d<\/p>\n<p>Additionally, Njiuko hoped to find a way to add variety to the voice assistant responses, so that it would sound more natural and not simply repeat the same phrases every time it was used. And crucially, Njiuko wanted to enable comdirect\u2019s marketing staff to manage and update the tool themselves, without developer assistance.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_61cc2198be331a5a6ba6db4d5d87a352\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Solution<\/p>\n<h2 style=\"text-align: left;\">Integrating Phrase Strings<\/h2>\n<p>Njiuko soon realized that Phrase Strings could be the ideal solution to the voice assistant challenge.<\/p>\n<p>\u201cWe\u2019d been using Phrase Strings exclusively for more than four years for localization,\u201d says Norman Timmler. \u201cIt\u2019s been an indispensable tool thanks to its powerful features, user-friendly interface, and its support for a wide variety of formats. And it occurred to us that Phrase Strings can come to the rescue to manage voice assistant answers.\u201d<\/p>\n<p>It took Njiuko just two days to integrate Phrase Strings into the voice tool workflow, and it was a perfect fit. Now, when the voice assistant answer is created it can be easily looked up in Phrase Strings.<\/p>\n<p>For the voice assistant responses, the tool takes advantage of Phrase Strings\u2019 key and value based source code management. Each category of response has its own key, where numerous interchangeable phrases and sentences can be edited in one go. For example, when the voice service needs to confirm that it has received the user\u2019s request, it would use the \u2018CONFIRM\u2019 key. This key corresponds to an array of potential responses, such as \u201cOkay\u201d, \u201cAll right\u201d, or \u201cYes, I can do that\u201d.<\/p>\n<p>Christian Wendrock-Prechtl, Senior Vice President User Interface at comdirect, comments: \u201cThe response variety is extremely important to us. It significantly improves the overall language quality of the tool; it sounds more natural, which makes it much more engaging for our customers.\u201d<\/p>\n<p>What\u2019s more, Phrase Strings\u2019 intuitive UI is so straightforward to use that comdirect\u2019s non-technical marketing employees can easily add to and modify the keys without assistance from Njiuko\u2019s developers.<\/p>\n<p>Importing or downloading locales and interacting with localization data in various ways through Phrase Strings\u2019 powerful API enables extensive workflow automation and facilitates easier collaboration. It is how Phrase Strings is doing what it does best on top of the voice assistant <span style=\"font-weight: 400;\">integration\u2014saving<\/span>\u00a0time and boosting productivity for Njiuko and comdirect.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/testimonials-block_561451f36af53ce7c070ed6b8f349f93\" class=\"pxblock pxblock--testimonials bg--green\">\n\t\n\t<div class=\"container\">\n\n\t\t<div class=\"testimonials animate-in\"><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p>The response variety that Phrase provides significantly improves the overall language quality of the tool; it sounds more natural, which makes it much more engaging for our customers.<\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"126\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo.png\" class=\"attachment-original size-original\" alt=\"NjiukoComdirect logo for testimonial | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo.png 443w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo-300x85.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Christian Wendrock-Prechtl<\/p><p class=\"testimonial__author-title\">Senior Vice President User Interface, Comdirect<\/p><\/div><\/div><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p>Thanks to its smart features and format versatility, Phrase has been <a href=\"https:\/\/phrase.com\/customers\/njiuko-comdirect\/\">Njiuko&#8217;s<\/a> central tool in making the voice assistant case happen for comdirect.<\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"126\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo.png\" class=\"attachment-original size-original\" alt=\"NjiukoComdirect logo for testimonial | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo.png 443w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/NjiukoComdirect_Testimonial_Logo-300x85.png 300w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Norman Timmler<\/p><p class=\"testimonial__author-title\">Managing Director, Njiuko<\/p><\/div><\/div><\/div>\t<\/div>\n\n<\/div>\n\n\n\n<div id=\"acf\/text-block_adf962942977c6deddf65a90d66d19f3\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Benefits<\/p>\n<h2 style=\"text-align: left;\">Easy to use and improve<\/h2>\n<p>With Phrase Strings powering its service, comdirect is enjoying a considerable head start in the new and competitive voice assistant landscape. As the launch partner for Amazon Echo and Actions on Google in Germany, comdirect is the country\u2019s first bank to offer a voice assistant for the stock market.<\/p>\n<p>\u201cThe voice service recognizes over 10,000 stocks,\u201d says Christian Wendrock-Prechtl. \u201cWhether they\u2019re in a car or at the breakfast table, our customers can now query real-time market prices hands-free.\u201d<\/p>\n<p>The voice service is proving to be highly popular; and thanks to Phrase Strings\u2019 ease-of-use and process automation, comdirect can iterate rapidly and push out frequent updates to improve the service.<\/p>\n<p>\u201cWe\u2019re saving up to 2 days per release as a result of Phrase Strings,\u201d confirms Christian Wendrock-Prechtl.<\/p>\n<p>Njiuko has also been able to transfer full control of the voice service over to comdirect. At first, Njiuko\u2019s engineers had to provide ongoing support to keep the tool running and up-to-date; now, the bank can easily manage the entire service and add new content through the intuitive Phrase Strings UI.<\/p>\n<p>Norman Timmler concludes: \u201cPhrase Strings is part of our end-to-end process in every project we undertake. Thanks to its smart features and format versatility, it\u2019s been our central tool in making the voice assistant case happen for comdirect.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_68ad0c55b1c6d486c3926a2a912f2d44\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Features used<\/p>\n<h2><span style=\"font-weight: 400;\">Key Phrase Strings features for managing the voice assistant<\/span><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/simple-card-block_27d593fa38db0b846b274d235b422bd0\" class=\"pxblock pxblock--simple-card columns--3 bg--white\">\n\t\t<div class=\"container\">\n\t\t<div class=\"cards animate-in animate-children\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">User roles and access control<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">Basic review workflow<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Automatically notify your translators about changes in the source language and request a revision of the translated keys to ensure a consistent communication in all languages.\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">Integrate (integrations in various IDEs)<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Turn your process into a continuous localization process with Phrase Strings. Every process is slightly different. We offer a fully featured API that lets you integrate our service into your workflow. Continuous localization is simple with Phrase Strings.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_edf1903f48674f2f140160752a6d01d9\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":27726,"parent":0,"template":"","case-study-tag":[1164],"class_list":["post-6894","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"case_study_logo":false,"image":{"ID":6902,"id":6902,"title":"comdirect_logo@2x","filename":"comdirect_logo@2x.png","filesize":3963,"url":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png","link":"https:\/\/phrase.com\/?attachment_id=6902","alt":"Njiuko Comdirect logo | Phrase","author":"6","description":"","caption":"","name":"comdirect_logo2x","status":"inherit","uploaded_to":6909,"date":"2022-09-06 14:59:48","modified":"2022-09-06 15:20:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/phrase.com\/wp-includes\/images\/media\/default.png","width":660,"height":84,"sizes":{"thumbnail":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x-150x84.png","thumbnail-width":150,"thumbnail-height":84,"medium":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x-300x38.png","medium-width":300,"medium-height":38,"medium_large":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png","medium_large-width":660,"medium_large-height":84,"large":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png","large-width":660,"large-height":84,"1536x1536":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png","1536x1536-width":660,"1536x1536-height":84,"2048x2048":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png","2048x2048-width":660,"2048x2048-height":84},"html":"<img width=\"660\" height=\"84\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png\" class=\"attachment-original size-original\" alt=\"Njiuko Comdirect logo | Phrase\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x.png 660w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/comdirect_logo@2x-300x38.png 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>"},"copy":"","link":{"title":"Njiuko","url":"https:\/\/phrase.com\/customers\/njiuko-comdirect\/","target":""},"landing_page":[],"search_content_type":""},"taxonomies":[{"term_id":1164,"name":"Finance","slug":"finance","term_group":0,"term_taxonomy_id":1164,"taxonomy":"case-study-tag","description":"","parent":109,"count":1,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/case-study\/6894"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/27726"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=6894"}],"wp:term":[{"taxonomy":"case-study-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/case-study-tag?post=6894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}