{"id":6776,"date":"2022-09-21T11:00:00","date_gmt":"2022-09-21T09:00:00","guid":{"rendered":"https:\/\/phrase.com\/?post_type=case-study&#038;p=6776"},"modified":"2024-02-21T10:35:07","modified_gmt":"2024-02-21T09:35:07","slug":"xing","status":"publish","type":"case-study","link":"https:\/\/phrase.com\/customers\/xing\/","title":{"rendered":"Overcoming Growth Challenges With Scalable Localization"},"content":{"rendered":"\n<div id=\"acf\/text-block_3e0b900cb99dfe2cccccdd9495d74d17\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p>The leading social network for business professionals in the German-speaking market, <a href=\"https:\/\/www.xing.com\/\" target=\"_blank\" rel=\"noopener\">XING<\/a>, provides more than 20M members with a platform to improve their own work lives. A hub for job-seeking, hiring, news, and idea-sharing, XING propels careers and drives business success in every industry.<\/p>\n<p>As XING\u2019s operations expanded, it found that its outdated software localization platform lacked the process streamlining and collaboration features required to meet evolving business needs. By replacing the aging software with Phrase Strings\u2014an all-in-one, web-based localization platform\u2014XING has streamlined translation, simplified management, and enabled scalability.<\/p>\n<h2>Results<\/h2>\n<ul class=\"checklist--small\">\n<li>No more risks in delaying the release cycle<\/li>\n<li>Improved scalability<\/li>\n<li>Streamlined the proofreading process<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/video-block_23e78a3dff4800899cbd399f2c4b3510\" class=\"pxblock pxblock--video alignfull bg--green\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"video--sub-header\"><\/div>\n\t\t<h2 class=\"video--header\"><\/h2>\n\t\t<div class=\"video--holder\">\n\t\t\t\t<lite-youtube videoid=\"c0-BMiYjCVE\" posterquality=\"maxresdefault\" nocookie=\"true\"><\/lite-youtube>\n\t\t<\/div>\n\n\t\t\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/stats-block_39f2e638a00f703e34d39e8c9d59e9b3\" class=\"pxblock pxblock--stats alignfull bg--grey\">\n\t\t<div class=\"container\">\n\t\t<div class=\"columns\">\n\t\t\t<div class=\"column animate-in\">\n\t\t\t\t<div class=\"stats--sub-header\">Stats &#038; facts<\/div>\n\t\t\t\t<h2 class=\"h2 stats--header\">XING by the numbers<\/h2>\n\t\t\t\t<div class=\"stats--copy\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"column\">\n\t\t\t\t<div class=\"columns animate-in animate-children delay-1\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">200+<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">localization team members<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">29<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">localization projects<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">5<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">languages<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"column stat\">\n\t\t\t\t\t\t<div class=\"stat--num\">8M<\/div>\n\t\t\t\t\t\t<div class=\"stat--desc\">words processed<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div id=\"acf\/text-block_e5352fd79427c398ccce98995358aa5d\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Challenge<\/p>\n<h2 style=\"text-align: left;\">Growing pains<\/h2>\n<p>For businesses operating in a multilingual environment, releasing new resources is rarely as simple as creating a single, native-language version. To maximize reach, localization is an essential step. Translating text into numerous different languages can be a time-consuming process; and without an effective software localization platform in place, localization can often delay the release of new products and features.<\/p>\n<p>This is something that XING knows all too well. With as many as 250 resources needing to be translated into five languages each week, the business relies on its software localization platform to coordinate its vast number of localization projects. And, with XING enjoying a strong growth trajectory, its localization requirements have steadily increased. As a consequence, the business network found that its translation solution was in need of an upgrade.<\/p>\n<p>Tilman B\u00fcttner, Senior UX Writer at XING, explains: \u201cOur existing software localization tool was built internally by our developers, but it became buggy and we realized that it wasn&#8217;t scalable. We also wanted to outsource the maintenance of the tool. So, we knew that we needed a professional solution.\u201d<\/p>\n<p>If left unchecked, the issues of their old tool would have risked delaying XING\u2019s release cycles, negatively impacting the platform&#8217;s pace of development\u2014and XING knew that as its business continued to expand, the problem would only get worse.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_dbd1e0ed7688276bc279ddfbcc63987d\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\">Solution<\/p>\n<h2 style=\"text-align: left;\">Partnering for success<\/h2>\n<p style=\"text-align: left;\">XING wanted a new translation platform that was fast, reliable, scalable, and secure.<\/p>\n<p style=\"text-align: left;\">It looked at several different solutions, and\u2014following a thorough evaluation process\u2014the company\u2019s engineers, copywriters, and translators unanimously agreed that Phrase Strings was the best choice.<\/p>\n<p style=\"text-align: left;\">\u201cWe decided on <a href=\"https:\/\/phrase.com\/platform\/strings\/\">Phrase Strings<\/a> because we found a team that was very open to our feedback, ideas, and suggestions. Also, we felt that this was a tool that was constantly evolving and improving,\u201d recalls Tilman B\u00fcttner.<\/p>\n<p style=\"text-align: left;\">Above all, though, XING was impressed with the solution\u2019s versatility. Phrase Strings supports all kinds of software environments and it can be quickly set up to work with both small and complex projects. Phrase Strings\u2019 versatility\u201441 localization file formats across various platforms and programming languages\u2014is highly beneficial for XING, given that its services run on a variety of platforms and use a number of different frameworks and programming languages.<\/p>\n<p style=\"text-align: left;\">As a leading-edge software localization platform, Phrase Strings offers many features\u2014including a powerful <a href=\"https:\/\/developers.phrase.com\/api\/#overview\">API<\/a> and an intuitive central dashboard\u2014that are designed to streamline all aspects of the localization process, making it easy for XING to create and manage its translation projects. Delivered as a web-based service, Phrase Strings is also highly scalable\u2014easily capable of supporting XING\u2019s increasing localization requirements.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/testimonials-block_ece1cb2f7cce985bba04c6d1b87a8c75\" class=\"pxblock pxblock--testimonials alignfull bg--green\">\n\t\n\t<div class=\"container\">\n\n\t\t<div class=\"testimonials animate-in\"><div class=\"testimonial\"><span class=\"testimonial__icon\"><\/span><p class=\"testimonial__quote length_class-small\"><p>With Phrase, <a href=\"https:\/\/phrase.com\/customers\/xing\/\">Xing<\/a> have found a scalable solution, which can adapt to our various requirements and workflows, while enabling us to offer a seamless localized experience to our 20M users.<\/p>\n<\/p><div class=\"testimonial__logo\"><img loading=\"lazy\" decoding=\"async\" width=\"217\" height=\"120\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/XING_Testimonial_Logo.png\" class=\"attachment-original size-original\" alt=\"Xing testimonial logo | Phrase\" \/><\/div><div class=\"testimonial__attribution\"><p class=\"testimonial__author\">Tilman B\u00fcttner<\/p><p class=\"testimonial__author-title\">Senior UX Writer<\/p><\/div><\/div><\/div>\t<\/div>\n\n<\/div>\n\n\n\n<div id=\"acf\/text-block_b252b0a977462dbb09647fafc7f1e3d7\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Benefits<\/p>\n<h2 style=\"text-align: left;\">Superior scalability and reliability<\/h2>\n<p style=\"text-align: left;\">\u201cWhat I like most is that it&#8217;s a very reliable tool, which is very important because if something breaks, often you can see it directly either on the platform or the app,\u201d says Tilman B\u00fcttner. \u201cSo reliability is key in this business. And it&#8217;s also scalable. We have millions of customers, so we need solutions that can handle this kind of traffic.\u201d<\/p>\n<p style=\"text-align: left;\">Additionally, with Phrase Strings in place, many localization tasks are now much simpler than they used to be. Thanks to the API, it\u2019s become easier for XING to create projects, add languages, upload <a href=\"https:\/\/support.phrase.com\/hc\/en-us\/articles\/5784119185436-Keys-Strings\">keys<\/a>, and update resources. New verification options have helped streamline the proofreading process, and automated suggestions simplify translation.<\/p>\n<p style=\"text-align: left;\">As a result, Phrase Strings offers improvements throughout the entire localization process, and it\u2019s been well received by everyone involved: engineers, copywriters, and translators.<\/p>\n<p style=\"text-align: left;\">Tilman B\u00fcttner concludes: \u201cFor us, reliability, performance, and <a href=\"https:\/\/phrase.com\/secure-localization-platform\/\">security<\/a> are key. With Phrase Strings, we have found a scalable solution, which can adapt to our various requirements and workflows, while enabling us to offer a seamless localization experience to our 20M users.\u201d<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_7b9506f9fc3f7b4825d937a6296576c4\" class=\"pxblock pxblock--text alignfull spacing--default bg--grey\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"subhead\" style=\"text-align: left;\">Features used<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">Key Phrase Strings features that help XING localize at scale<\/span><\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/simple-card-block_d5d222b96a54ef6a70896f9272607797\" class=\"pxblock pxblock--simple-card alignfull columns--3 bg--grey\">\n\t\t<div class=\"container\">\n\t\t<div class=\"cards animate-in animate-children\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">API<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">The API allows you to import locale files, download locale files, tag keys or interact in other ways with the localization data stored in your Phrase Strings account.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">Basic review workflow<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Automatically notify your translators about changes in the source language and request a revision of the translated keys to ensure a consistent communication in all languages.\r\n\r\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"column card \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--img\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"80\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/checkmark.svg\" class=\"attachment-original size-original\" alt=\"Checkmark icon | Phrase\" \/><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"card--title\">User roles and access control<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"card--copy\">Organize your localization team by assigning dedicated roles and access rights to each team member according to projects and locales.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_561282a38f0f84389e59f460c261228f\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":27596,"parent":0,"template":"","case-study-tag":[116],"class_list":["post-6776","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":{"case_study_logo":false,"image":{"ID":508,"id":508,"title":"xing","filename":"xing.svg","filesize":4081,"url":"https:\/\/phrase.com\/wp-content\/uploads\/2022\/07\/xing.svg","link":"https:\/\/phrase.com\/customers\/xing\/xing\/","alt":"Xing logo | Phrase","author":"6","description":"","caption":"","name":"xing","status":"inherit","uploaded_to":6776,"date":"2022-07-06 19:22:31","modified":"2022-10-17 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