{"id":63680,"date":"2023-09-27T12:19:57","date_gmt":"2023-09-27T10:19:57","guid":{"rendered":"https:\/\/phrase.com\/?post_type=resource&#038;p=63680"},"modified":"2024-08-13T10:57:37","modified_gmt":"2024-08-13T08:57:37","slug":"product-localization-playbook","status":"publish","type":"resource","link":"https:\/\/phrase.com\/resources\/product-localization-playbook\/","title":{"rendered":"The localization playbook for product teams"},"content":{"rendered":"\n<div id=\"acf\/form-block_e56e8f88621596ac0b315d555ce7e0c1\" class=\"pxblock pxblock--form alignfull columns--two bg--white\">\n\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"columns animate-in animate-children\">\n\t\t\t\t<div class=\"column\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"form--copy\"><p class=\"subhead\">Download for free<\/p>\n<p class=\"h3\">Strategies and best practices for adapting products for international audiences<\/p>\n<p><span style=\"font-weight: 400;\">Making a product accessible to people across cultures involves adapting it to cultural specificities, local preferences, purchasing habits, legal requirements, and more in each of your target markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore how to elevate your product from a one-size-fits-all solution to a customized experience in multiple languages and unlock the potential of product localization to organically expand your global user base.<\/span><\/p>\n<p>To help you get started, this guide delves deeply into the ins and outs of product localization:<\/p>\n<ul class=\"checklist--small\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn how to navigate cultural nuances, buying preferences, legal considerations, and more to effectively adapt your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Discover collaboration opportunities with localization teams at each stage of the product development process.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draw inspiration from real-world examples of successful global product expansion strategies to enhance your own approach. <\/span><\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"column form--holder\"><center><script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\nhbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"584311\",\r\nformId: \"1dcd6e5d-f2f7-45c8-84a2-2dac50337247\"\r\n});\r\n<\/script><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With widespread internet access, users worldwide are more reachable than ever before. Learn how to take your product global and win new audiences with practical tips, real-world examples, and a step-by-step roadmap in this guide to product localization.<\/p>\n","protected":false},"featured_media":63681,"template":"","resource-tag":[472],"class_list":["post-63680","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":{"resource_type":"Ebook","landing_page":[],"search_content_type":"","header_video_type":"none"},"taxonomies":[{"term_id":472,"name":"Guides","slug":"guides","term_group":0,"term_taxonomy_id":472,"taxonomy":"resource-tag","description":"","parent":0,"count":27,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource\/63680"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/63681"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=63680"}],"wp:term":[{"taxonomy":"resource-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/resource-tag?post=63680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}