{"id":62944,"date":"2023-09-13T08:33:00","date_gmt":"2023-09-13T06:33:00","guid":{"rendered":"https:\/\/phrase.com\/?p=62944"},"modified":"2023-11-07T08:02:04","modified_gmt":"2023-11-07T07:02:04","slug":"machine-translation-customization","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/machine-translation-customization\/","title":{"rendered":"Quest for Quality: Exploring Machine Translation Customization"},"content":{"rendered":"\n
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Businesses worldwide are now leaning on <\/span>machine translation<\/span> (MT) more than ever. In 2022, the MT market size exceeded $982M<\/a> and is projected to expand at a compound annual growth rate of 23% until 2032.<\/span>\u00a0<\/span>This is largely because MT has become more reliable, and the pressure for global brands to deliver customized content in multiple languages more quickly keeps growing\u2014all while keeping costs in check.<\/span><\/p>\n

Machine translation<\/a> increasingly delivers fast and cost-effective translations, but maintaining translation quality remains a pressing issue.<\/span><\/p>\n

To succeed in today\u2019s fast-paced global market, companies must localize content at scale that aligns with their domain, captures the right tone, and keeps their brand voice consistent across languages and distribution channels.<\/span><\/p>\n

That’s where machine translation customization comes into play. By adapting and training MT engines to provide more optimal output, MT customization gives a strategic edge to companies aiming to connect with international audiences, drive engagement, and increase conversions across markets<\/strong>.<\/span><\/p>\n

Keep reading to find out how you, too, can make MT customization work for your business.<\/span><\/p>\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n