{"id":62576,"date":"2023-09-13T13:00:00","date_gmt":"2023-09-13T11:00:00","guid":{"rendered":"https:\/\/phrase.com\/?post_type=newsroom&p=62576"},"modified":"2023-11-16T10:17:12","modified_gmt":"2023-11-16T09:17:12","slug":"ai-driven-tech-capabilities-sept-2023","status":"publish","type":"newsroom","link":"https:\/\/phrase.com\/news\/ai-driven-tech-capabilities-sept-2023\/","title":{"rendered":"Phrase Continues to Define Next-Generation Localization Software with New AI-Driven Technology Capabilities"},"content":{"rendered":"\n
\n\n\t\n\t
\n\t\t
\n\t\t\t

Boston, USA, September 13, 2023<\/b> \u2013 Phrase, the global leader in enterprise localization software, announced several <\/span>new innovative AI capabilities<\/span><\/a> as part of its latest releases to the <\/span>Phrase Localization Platform<\/span><\/a>. Designed to scale high-quality machine translation to every employee across an organization, elevate content quality, and improve workflow automation, these new AI capabilities continue to define the future of localization technology. Customers will experience unparalleled levels of customized and connected machine translation (MT) workflow, unlocking new opportunities for machine translation use in every business.\u00a0<\/span><\/p>\n

At the forefront of September\u2019s releases is the introduction of <\/span>Phrase Language AI<\/span><\/a> and<\/span> Phrase Custom AI.<\/span><\/a><\/p>\n

Today Phrase rebrands and extends what was previously called Phrase Translate, now known as <\/span>Phrase Language AI<\/b>. This new name better articulates Phrase\u2019s comprehensive AI capabilities including MT and LLM (Large Language Model) aggregation, selection and ML (Machine Learning) quality estimation. The launch of Phrase Language AI includes an all new API that extends the reach of high quality, low cost machine translation to every employee in an enterprise. It allows customers to truly scale the value of MT, with company-wide access to secure, company-approved machine translation. Translation quality is better than a single-vendor MT engine approach, as Phrase quality systems intelligently select the optimal engine for each use case, seamlessly integrating with translation memory. Localization teams can now extend the value they bring to the entire business, facilitating rapid and cost-efficient localization of a greater volume and variety of content, from help center and learning & development information, to sales, marketing & service communications, all executed with exceptional quality, without expensive post-editing.\u00a0\u00a0<\/span><\/p>\n

Taking quality to the next level, <\/span>Phrase Custom AI <\/b>provides a sophisticated environment that allows businesses to create, tailor and deploy multiple customized machine learning models that are optimized for specific needs, significantly boosting translation quality. Even sophisticated content can now be translated to a very high standard, at speed, saving significant costs compared with traditional post-editing. Custom models can be trained, no code, to achieve a high level of quality suitable for complex content such as legal contracts, sufficient for most business needs while minimizing or even eliminating the need for post-editing.<\/span><\/p>\n