{"id":58878,"date":"2023-07-05T15:14:00","date_gmt":"2023-07-05T13:14:00","guid":{"rendered":"https:\/\/phrase.com\/?p=58878"},"modified":"2023-09-15T09:08:33","modified_gmt":"2023-09-15T07:08:33","slug":"automotive-global-growth","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/automotive-global-growth\/","title":{"rendered":"Revving Up Localization: How to Accelerate Automotive Expansion into Untapped Markets"},"content":{"rendered":"\n<div id=\"acf\/text-block_a9386fc4092562db57e9103f9049a8c4\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s time to shift gears: Globalization has transformed the automotive industry, forcing today&#8217;s car manufacturers to compete in a more connected world than ever before. The US is no longer the only big player\u2014<\/span><a href=\"https:\/\/www.statista.com\/topics\/1487\/automotive-industry\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">9 non-English nations<\/span><\/a><span style=\"font-weight: 400;\"> sit among the top 10 global car-producing countries\u2014and it&#8217;s a survival-of-the-fittest fight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A strategy that adapts products and content to the demands of an ever-evolving global society while also considering the specific needs of local markets is the only way forward. Localization managers take the driver&#8217;s seat in this journey\u2014balancing speed, scope, costs, and quality to turn <a href=\"https:\/\/phrase.com\/blog\/posts\/automotive-localization\/\">automotive localization<\/a> into a lever for growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this can be a massive challenge in a context of disconnected processes, data, and tools. Fortunately, you can effectively overcome it by adopting a purpose-driven, data-powered localization program with streamlined workflows and a technology partner that covers every aspect of the global content life cycle. Keep reading to find out how the Phrase Localization Platform makes it possible.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_fb5ad3383fc056ea7e7605345ce662cd\" class=\"pxblock pxblock--blog-cta alignfull bg--grey image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1730\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png\" class=\"attachment-original size-original\" alt=\"Phrase localization platform key visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png 1890w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-300x275.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-768x703.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1536x1406.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\">Unlock global business with the Phrase Localization Platform<\/p>\n<p class=\"small\">Expand into new markets with all the tools you need in one technology suite for high-quality, fast, and scalable localization.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/\">Explore Phrase Platform<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_f33624e8d4cead51fd236e3d50d3ab6c\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span style=\"font-weight: 400;\">The impact of g<\/span><span style=\"font-weight: 400;\">lobalization on the automotive industry<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Globalization has profoundly impacted the automotive industry, transforming automakers&#8217; operations and global market dynamics. One notable change is the seismic geographical shift in the competitive landscape. The United States, once the unrivaled powerhouse, now faces fierce competition from nine non-English car-producing nations. China, in particular, has emerged as a formidable competitor, intensifying the competition within the industry.<\/span><\/p>\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"Statista Racing Bars: China&#039;s Rise to Global Car Production Dominance\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4r8Dgv650aU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-weight: 400;\">Additionally, with increased access to a larger customer base, automakers must now tailor their products and content to the needs and preferences of a more diverse international audience. The exchange of ideas, technology, and best practices among manufacturers worldwide that globalization has enabled has also led to advancements in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vehicle design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manufacturing processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Safety standards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Green technologies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operational and supply-chain efficiency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The result is an ever-evolving landscape in which automakers must stay agile to remain competitive. Add the regulatory and trade complexities that come with a global presence to the mix, and you have all the ingredients for an incredibly complex environment.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The new race: automotive vs tech in the evolution of mobility<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A challenge that possibly dwarfs the ones posed by globalization is the rise of technology. Arguably the most significant challenge facing automotive companies today is the convergence of sectors blurring the lines between traditional automotive companies and those outside the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This convergence is particularly evident with the entry of technology and ride-sharing companies\u2014leveraging their digital expertise and experience with service business models\u2014into the mobility ecosystem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The race is now centered around innovation and digital enablement, as each player strives to outdo the others in this rapidly changing environment. Hyper-connected vehicles. Voice-controlled assistants. Real-time traffic information. Predictive maintenance.\u00a0 Personalized in-car entertainment. Autonomous vehicles. Electric and hydrogen-powered engines. The future of mobility is here, and the stakes are high.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globalization teams must be ready to move fast. In a world where connectivity and in-car features can either deeply engage or completely alienate customers, localization must be comprehensive, quick, accurate, and strategic.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_feb4ac8c24503d196ce2da816b6766bd\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png\" class=\"attachment-original size-original\" alt=\"Localization best practice ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Localization_Best_Practices_Ebook_Cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Free download<\/p>\n<p class=\"h6\">Best practices for developing effective localization strategies<\/p>\n<p class=\"small\">Explore how to tackle localization management efficiently and engage customers across the globe in their native languages and local experiences.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/localization-best-practices\/\">Download ebook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_4b2e38ff22551466839699d21bdf1980\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span style=\"font-weight: 400;\">Operational complexities in automotive localization management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While localization is one of the most powerful enablers for global growth, its execution requires taking into account various operational complexities.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Multiple workflows across disconnected tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One significant challenge lies in maintaining multiple workflows for different types of products and content in disconnected tools across the enterprise and outside of it. CAD drawings, owner&#8217;s manuals, service portfolios, safety documentation, in-car software\u2014when each type of content follows its own workflow on a separate platform\u2014including those used by language service providers (LSPs)\u2014it&#8217;s hard to ensure consistency and streamline processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lack of a centralized platform for storing and managing content also results in duplication of efforts, fragmented workflows, and inefficient use of resources. Additionally, it can be hard to guarantee the quality and consistency of localized products or keep track of localization progress across different projects without an integrated view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without an integrated, connected approach, companies waste time and money, struggle with quality control and consistency, and risk compromising their global brand image.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Balancing speed, scope, costs, and quality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another complexity arises from the triple constraint or triangle of localization management, which consists of speed, scope, and costs. Automakers must deliver localized content quickly and accurately while ensuring the scope of localization remains manageable in terms of the volume of content to be localized and the number of languages involved. At the same time, they must also stay within budget by optimizing costs without sacrificing quality or speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These competing objectives can create a difficult balancing act for <a href=\"https:\/\/phrase.com\/roles\/localization-managers\/\">localization managers<\/a>. Failure to maintain equilibrium among these elements can severely hurt the bottom line, which doesn&#8217;t help the perception of localization as a cost center that localization managers fight so hard to change.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lack of recognition and alignment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, one major challenge many businesses face is the insufficient recognition and alignment of localization efforts with the overall objectives of various teams, including product, engineering, support, and marketing. This lack of visibility and integration can lead to missed opportunities for synergy and collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Localization managers consistently face the challenge of showcasing their value beyond being perceived as mere project managers responsible for translations. They work hard to dispel the perception of localization as a \u201cnecessary evil\u201d and demonstrate its potential as a driver of growth, but precisely because it&#8217;s undervalued, the actual contributions of localization to the business are often overlooked, and localization teams struggle to gain a seat at the table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In turn, with localization left to linger in a silo, detached from the rest of the organization, and viewed as a cost center, the value that localization efforts can bring to the entire business is limited.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_2e12f5c4dc8d9940d87877c53b67c258\" class=\"pxblock pxblock--blog-cta bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover.jpg\" class=\"attachment-original size-original\" alt=\"Localization team ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover.jpg 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover-232x300.jpg 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover-791x1024.jpg 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover-768x994.jpg 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover-1187x1536.jpg 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/05\/localization-team-ebook-cover-1583x2048.jpg 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Free download<\/p>\n<p class=\"h6\">How to choose the right people for your localization team<\/p>\n<p class=\"small\">Discover the secrets to putting together the right team members to take your localization program to new heights.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/localization-team\/\">Download guide<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_0815097f5cf9787c498760b9fb0ab293\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span style=\"font-weight: 400;\">The key components of a successful automotive localization roadmap<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The solution to tackling the challenges outlined earlier is to adopt a proactive approach, consistently seeking ways to optimize your localization program. A well-defined localization roadmap that considers goals, workflows, and technology serves as a blueprint for success. Let\u2019s have a detailed look at the 3 main components of a successful localization roadmap.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create a centralized localization ecosystem<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Aligning stakeholders, reducing human error, and increasing efficiency requires more than automating processes\u2014it requires a centralized ecosystem where any and all localization activity, such as automotive software development, across the organization converges. In other words, automation must be accompanied by integration and ease of management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tighter the integration of all localization efforts, the easier it is to increase efficiency, reduce costs, and ensure consistency. A centralized platform brings together teams and processes under one technology suite, in a unified environment that encourages seamless team collaboration, efficient asset management, and continuous delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a fully integrated suite of translation automation technology solutions like the <\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1FqjicGsKa__JydXM1mOU1PjlwTHjQiiflk4SjduNCYY\/edit#bookmark=id.s1u8u4jot0wc\"><span style=\"font-weight: 400;\">Phrase Localization Platform<\/span><\/a><span style=\"font-weight: 400;\">, trusted by some of the world&#8217;s leading brands, localization managers can ensure a seamlessly interconnected and automated localization process\u2014from planning to execution.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-48999\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite.png\" sizes=\"(max-width: 500px) 100vw, 500px\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite.png 899w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite-300x300.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/01\/phrase-localization-suite-768x768.png 768w\" alt=\"Phrase Localization Platform product overview | Phrase\" width=\"500\" height=\"382\" data-eio=\"p\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Adapt team-specific playbooks and automated workflows<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Defining internal processes for every team involved in the localization process is essential to ensure alignment, build trust, and foster collaboration. A set of best practices tailored to each team&#8217;s individual needs\u2014in the language that best resonates with them\u2014can go a long way in this sense. A playbook like this should ideally include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guidelines for collaboration, communication, and process flows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Market guides, style guides, and any other resources relevant to the team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended processes and best practices\u2014e.g, how to write localization-friendly copy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPIs and metrics specific to each team\u2014e.g., on-time delivery rates for the sales team, website bounce rate for the marketing team, customer satisfaction rate for the support team<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shared key metrics that enable informed localization decisions\u2014e.g., crafting engaging CTAs in each local language can help the marketing team achieve better newsletter click-through rates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once these playbooks are in place, you can build automated end-to-end localization workflows that connect every aspect of your company\u2019s specific requirements. <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/phrase-orchestrator-workflow-automation-editor\/\"><span style=\"font-weight: 400;\">Phrase Orchestrator<\/span><\/a><span style=\"font-weight: 400;\"> is a comprehensive, fully customizable solution that lets you construct the exact workflows you need, using the functionality that the Phrase Localization Platform provides.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phrase Orchestrator is an all-around, flexible automation solution that connects the different parts of the localization chain. By letting you orchestrate complex localization workflows within a single graphical interface, it eliminates the need for workarounds and manual, time-consuming, and resource-heavy processes, enabling you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase operational efficiency and productivity with enhanced visibility throughout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost cross-functional alignment, eliminating potential bottlenecks early on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break down data silos and make better-informed decisions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allocate resources more effectively<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_1fe3fdbe6cc876271a84e59c96dfb213\" class=\"pxblock pxblock--blog-cta bg--green image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1082\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Orchestrator_Press_Release_Intext.png\" class=\"attachment-original size-original\" alt=\"Orchestrator image for press release | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Orchestrator_Press_Release_Intext.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Orchestrator_Press_Release_Intext-300x258.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Orchestrator_Press_Release_Intext-1024x879.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Orchestrator_Press_Release_Intext-768x660.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Phrase Orchestrator<\/p>\n<p class=\"h6\">Cutting-edge workflow automation editor<\/p>\n<p class=\"small\">Easily create automated workflows, connecting all products across the Phrase Suite, for unparalleled speed and control in your localization process.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/orchestrator\/\">Explore Orchestrator<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_72e3eb818bc76b14bdaef147123a5ec6\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span style=\"font-weight: 400;\">Establish a performance measurement system with advanced analytics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The insufficient recognition of localization\u2019s strategic role often stems from the lack of visibility into the impact of localization efforts. To tie localization performance metrics to business outcomes\u2014which helps in the quest for alignment with the rest of the organization\u2014you need reliable data and insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/advanced-analytics-data-driven-localization\/\"> <span style=\"font-weight: 400;\">Advanced Analytics<\/span><\/a><span style=\"font-weight: 400;\">\u2014part of Phrase Analytics, an add-on within the Phrase Localization Platform\u2014localization managers can get a powerful set of data-driven insights into the performance of their localization program. Having data at their fingertips enables them to make informed decisions, optimize processes, and demonstrate the value of localization to stakeholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By unifying relevant KPIs and metrics in one place and leveraging self-service reporting, localization managers can easily uncover the patterns and correlations between localization performance and business results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize costs with insights into words processed per project or provider, and which language pairs have the highest word count.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve workflows by tracking the number of on-time deliveries, average job duration, and editing time per workflow step.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take control of translation quality across their organization with reporting on Language Quality Assessment\u2014which evaluate scores by category, error severity, language pairs, and providers.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_3f594d5f6f4d0d3e8d635b182b47c7fb\" class=\"pxblock pxblock--blog-cta bg--yellow image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"838\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Phrase_Analytics.png\" class=\"attachment-original size-original\" alt=\"Phrase Analytics image for press release | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Phrase_Analytics.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Phrase_Analytics-300x200.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Phrase_Analytics-1024x681.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/Phrase_Analytics-768x511.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Phrase Analytics<\/p>\n<p class=\"h6\">Unleash the power of data-driven decision-making<\/p>\n<p class=\"small\">Create custom reports from one simple and intuitive platform to optimize translation workflows and drive smart business decisions that enable growth.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/analytics\/\">Explore Analytics<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_2108085a2ad426ae21c2cf6434ef50c2\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span style=\"font-weight: 400;\">You can push the limits of localization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The automotive industry is navigating a complex landscape shaped by globalization, the need to cater to local needs, and the convergence of technology. Localization complexities, including disconnected tools, balancing efficient management and quality, and a lack of recognition, can seriously hinder growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through centralized localization ecosystems, automated workflows, and data-driven analytics, localization can live up to its full potential as a business-critical asset. With a technology partner like the Phrase Localization Platform, which connects all solutions needed to covering every aspect of the localization life cycle, localization managers can finally have the peace of mind that they&#8217;re driving growth.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_3f8a83cf8743af5c8a92e56a620c33a4\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h4\" style=\"text-align: center;\">Speak with an expert<\/p>\n<p class=\"small\" style=\"text-align: center;\">Want to learn how our solutions can help you unlock global opportunity? We\u2019d be happy to show you around the Phrase Localization Platform and answer any questions you may have.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/demo\/\">Book a call<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A purpose-driven, data-powered localization program and comprehensive technology partner enable automotive companies to accelerate global growth.<\/p>\n","protected":false},"author":50,"featured_media":59129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38],"class_list":["post-58878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/58878"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=58878"}],"version-history":[{"count":19,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/58878\/revisions"}],"predecessor-version":[{"id":83792,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/58878\/revisions\/83792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/59129"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=58878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=58878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}