{"id":58711,"date":"2023-07-11T09:56:00","date_gmt":"2023-07-11T07:56:00","guid":{"rendered":"https:\/\/phrase.com\/?p=58711"},"modified":"2023-09-15T09:07:27","modified_gmt":"2023-09-15T07:07:27","slug":"global-ecommerce-growth","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/global-ecommerce-growth\/","title":{"rendered":"5 Key Strategies to Speed Up Time to Market for Global Ecommerce Growth"},"content":{"rendered":"\n
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Asia is home to more than half of the <\/span>world’s top 10 ecommerce markets<\/span><\/a>, making it a prime destination for ecommerce and online retail companies seeking to expand the global footprint of their business. However, with so many diverse cultures, local regulations, and purchasing behaviors at play, growing brands often realize that they can hardly keep up with the continuous demand for multilingual content.<\/span><\/p>\n

\"Global<\/p>\n

Source: Insider Intelligence<\/a><\/p>\n

For <\/span>localization managers<\/span><\/a>, who are on the frontline of global expansion, this can be a major challenge. Localization is often not valued and aligned enough with business goals across departments, hindering a localization manager’s ability to ensure the fastest time to market for all stakeholders. Keep reading to uncover best practices for <\/span>localization management<\/span><\/a> so you can drive global growth for your business by acing multilingual content delivery at speed.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Unlock global business with the Phrase Localization Platform<\/p>\n

Expand into new markets with all the tools you need in one technology suite for high-quality, fast, and scalable localization.<\/p>\n

Explore Phrase Platform<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Undervalued and misaligned: Confronting key localization management challenges<\/span><\/h2>\n

Do you constantly find yourself chasing after teams? Have you ever felt frustrated when emphasizing the importance of localization within company-wide timelines\u2014only to be overlooked? In many businesses, localization is often undervalued and not well aligned with business goals across teams, including product, engineering, support, and marketing.<\/span><\/p>\n

Localization managers continually put in every effort to demonstrate that they’re more than just an in-house translation agency. However, when they’re solely seen as project managers who take translation orders, it can be challenging to shake off the perception that localization is a necessary evil or even a roadblock to seamless product and content delivery.<\/span><\/p>\n

This ultimately limits the value that a localization manager can bring to the business in the long run\u2014prompting the need to rethink the strategy.<\/b><\/p>\n

Equally concerning, the lack of understanding and appreciation can lead to localization operating in isolation and being out of sync with business goals. Different teams have their own priorities and workflows\u2014and rarely take localization needs into account from the get-go.<\/span><\/p>\n

For example, product teams expect localization to keep up with their frequent release cycles, which often involve deploying code multiple times a day. Similarly, marketers prioritize the quality of their translated materials but may lack a deep understanding of the products being offered. As a result, it\u2019s not uncommon for localization teams to find themselves in a frantic race against time to adapt the online store\u2019s user interface or marketing collateral on a short notice.<\/span><\/p>\n

This sense of urgency increases the risk of delivering translations that are filled with errors, duplicates, or missing points\u2014calling for revisions.<\/b><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Free download<\/p>\n

Best practices for developing effective localization strategies<\/p>\n

Explore how to tackle localization management efficiently and engage customers across the globe in their native languages and local experiences.<\/p>\n

Download ebook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Localization management best practices: Faster from strategic planning to continuous delivery<\/span><\/h2>\n

Amidst the challenges discussed above, localization managers might overlook the fact that they have the power to streamline the end-to-end localization process for the business. By employing effective strategies and relying on the right technology, you can steer clear of common pitfalls and support all the teams involved in getting their products to market more quickly.<\/span><\/p>\n

The key lies in <\/span>skillfully combining these best practices within the specific context of your global ecommerce operations<\/b>. Unleashing the full potential of your <\/span>ecommerce localization<\/span><\/a> efforts can help your company make a strong international impact and stand out from competitors. Let’s take a detailed look at each of these key strategies:<\/span><\/p>\n