{"id":58698,"date":"2023-07-03T09:28:32","date_gmt":"2023-07-03T07:28:32","guid":{"rendered":"https:\/\/phrase.com\/?p=58698"},"modified":"2023-09-21T16:00:51","modified_gmt":"2023-09-21T14:00:51","slug":"software-localization-management","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/software-localization-management\/","title":{"rendered":"Software Localization Management Redefined: 3 Key Steps to Accelerate Global Growth"},"content":{"rendered":"\n
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Software localization<\/span><\/a> is key to the success of global software companies. At the frontline of driving growth across markets, localization managers are continually challenged to balance cost, scope, and speed to maintain translation quality. How do you overcome this constraint to ensure that your company deploys software localization as a lever for growth?<\/span><\/p>\n

The answer often lies in adopting a proactive mindset to continually optimize your program. With a clear purpose, efficient workflows, and a technology partner that covers all localization needs across your organization, you can easily turn business goals into actionable localization plans. Keep reading to learn how to make the most of it for your software product.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Phrase Strings<\/p>\n

Take your web or mobile app global without any hassle<\/p>\n

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Adapt your software, website, or video game for global audiences with the leanest and most realiable software localization platform.<\/p>\n

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Moving away from a fragmented function to a strategic focus on software localization<\/span><\/h2>\n

Not all localization is able to bring value to the business. That\u2019s why successful software companies entrust <\/span>localization managers<\/span><\/a> with identifying where localization can help create revenue, foster customer loyalty, increase brand awareness, and more.<\/span><\/p>\n

In other words, only a strategic focus on localization can make a difference in a software company\u2019s bottom line.<\/b><\/p>\n

Still, it can be difficult to realize the benefits if existing processes are ineffective. Accomplished localization managers always ensure that the right resources are applied to the highest-value projects, that manual processes are minimized, and that scalability is possible without sacrificing quality.<\/span><\/p>\n

That\u2019s why truly transformative localization rests on a clear purpose, efficient workflows, and powerful technology.<\/b><\/p>\n

Let\u2019s look in greater detail at these 3 essential steps for localization managers to turn their software localization program into a well-oiled machine capable of driving business results.<\/span><\/p>\n

Set a clear purpose for software localization as a key part of the business strategy<\/span><\/h2>\n

To turn software localization<\/a> into a strategic endeavor, a company needs to consider it integral to its overall business roadmap\u2014not just a \u201cnice-to-have\u201d or an afterthought that gets tacked on at the end of the software development process.<\/span><\/p>\n

This is possible by prioritizing business outcomes rather than only focusing on metrics such as word count or completed projects. Instead of considering mere project requirements, it\u2019s key to tie your work back to business results and determine the most effective path to achieve them for all stakeholders involved.<\/span><\/p>\n

Defining a clear purpose tied to specific key performance indicators (KPIs) relevant to the company\u2014such as customer acquisition, customer engagement, or revenue growth\u2014can help sharpen the focus of your software localization program.\u00a0<\/span><\/p>\n

While software localization strategies can vary between organizations, factors that are commonly considered include:<\/span><\/p>\n