{"id":57337,"date":"2022-08-08T18:23:20","date_gmt":"2022-08-08T16:23:20","guid":{"rendered":"https:\/\/phrase.com\/?page_id=57337"},"modified":"2024-07-02T14:43:46","modified_gmt":"2024-07-02T12:43:46","slug":"marketers","status":"publish","type":"page","link":"https:\/\/phrase.com\/zh\/roles\/marketers\/","title":{"rendered":"\u8425\u9500\u56e2\u961f"},"content":{"rendered":"\n
\u57fa\u4e8e\u89d2\u8272\u7684\u89e3\u51b3\u65b9\u6848<\/a><\/span> | \u8425\u9500\u56e2\u961f<\/span><\/span><\/div>\n\n\n

\u4e13\u4e3a\u8bbe\u8ba1\u5e08\u6253\u9020\u7684
\u672c\u5730\u5316\u89e3\u51b3\u65b9\u6848<\/h1>\n\n\n\n

\u5c06\u60a8\u7684\u8425\u9500\u5de5\u5177\u4e0e\u6211\u4eec\u5f3a\u5927\u7684\u672c\u5730\u5316\u5e73\u53f0\u76f8\u8fde\u63a5\uff0c
\u4e0e\u5168\u7403\u53d7\u4f17\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n

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\u9884\u7ea6\u6f14\u793a<\/a><\/div>\n\n\n\n
\u514d\u8d39\u8bd5\u7528<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n\n\n\n
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\"Zendesk<\/figure>\n\n\n\n
\"Fujifilm<\/figure>\n\n\n\n
\"Shopify<\/figure>\n<\/div>\n\n\n\n
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\u63d0\u5347\u5de5\u4f5c\u6d41\u6548\u7387<\/strong><\/h2>\n\n\n\n

\u6211\u4eec\u7684\u754c\u9762\u5bf9\u7528\u6237\u6781\u5176\u53cb\u597d\uff0c\u652f\u6301\u81ea\u52a8\u521b\u5efa\u3001\u7ba1\u7406\u548c\u67e5\u770b\u9879\u76ee\u3002<\/p>\n\n\n\n

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\/\u4e86\u89e3\u5de5\u4f5c\u6d41\u81ea\u52a8\u5316<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n
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\"Editor<\/figure>\n<\/div>\n\n\n\n
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\u63d0\u5347\u7ffb\u8bd1\u8d28\u91cf<\/strong><\/h2>\n\n\n\n

\u81ea\u52a8\u5316\u8d28\u91cf\u4fdd\u8bc1\uff08QA\uff09\u68c0\u67e5\u3001\u7ffb\u8bd1\u8bb0\u5fc6\u5e93\u548c\u672f\u8bed\u5e93\u4e09\u5927\u5229\u5668\u62a4\u822a\u7ffb\u8bd1\u51c6\u786e\u6027\u548c\u4e00\u81f4\u6027\u3002\u6211\u4eec\u8fd8\u63d0\u4f9b\u4e86\u4e0a\u4e0b\u6587\u9884\u89c8\u529f\u80fd\uff0c\u6700\u5927\u7a0b\u5ea6\u786e\u4fdd\u4e86\u7ffb\u8bd1\u4e0e\u6574\u4f53\u8bbe\u8ba1\u7684\u5339\u914d\u5ea6\u3002<\/p>\n\n\n\n

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H\u4e86\u89e3\u7ffb\u8bd1 QA<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u672c\u5730\u5316\u884c\u4e1a\u9886\u5bfc\u8005<\/h2>\n\n\n\n
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G2 \u6ee1\u610f\u5ea6\u8bc4\u5206<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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\"\"
Nimdzi \u65b0\u89c6\u91ce <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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9.1\/10 \u7528\u6237\u8bc4\u5206<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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4.6\/5 \u7528\u6237\u8bc4\u5206<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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\u552e\u4ef7<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u96c6\u6210<\/p>\n\n\n\n

\u65e0\u7f1d\u7684\u672c\u5730\u5316\u4f53\u9a8c<\/strong><\/h2>\n\n\n\n

\u4e0d\u7ba1\u60a8\u7528\u7684\u662f Adobe Experience Manager\u3001Hubspot\u3001Marketo \u6216\u662f WordPress\uff0cPhrase \u90fd\u80fd\u4e0e\u4e4b\u6574\u5408\u3002<\/a><\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"Adobe<\/figure>\n\n\n\n

Adobe Experience Manager<\/h3>\n\n\n\n

\u5728\u6700\u5408\u9002\u7684\u65f6\u673a\u5c06\u6700\u5730\u9053\u7684\u6587\u6848\u591a\u6e20\u9053\u5206\u53d1\u5230\u76ee\u6807\u53d7\u4f17\u773c\u524d\u3002Phrase \u540c\u65f6\u4e5f\u652f\u6301 Adobe Experience Manager \u4e91\u670d\u52a1\u3002<\/p>\n\n\n\n

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\u4e86\u89e3 AEM \u96c6\u6210<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"GitLab<\/figure>\n\n\n\n

HubSpot Marketing Hub<\/h3>\n\n\n\n

\u5c06\u5206\u652f\u548c\u5b57\u7b26\u4e32\u81ea\u52a8\u53d1\u9001\u81f3 Phrase\uff0c\u8f93\u51fa\u53ef\u4fe1\u8d56\u7684\u9ad8\u8d28\u91cf\u7ffb\u8bd1\u3002<\/p>\n\n\n\n

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\u4e86\u89e3 HubSpot \u96c6\u6210<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"WordPress<\/figure>\n\n\n\n

WordPress<\/h3>\n\n\n\n

\u7ffb\u8bd1 WordPress \u7f51\u7ad9\u3001\u535a\u5ba2\u548c\u7740\u9646\u9875\uff0c\u4f18\u5316\u81ea\u52a8\u5de5\u4f5c\u6d41\u52a9\u529b\u54c1\u724c\u6253\u5165\u65b0\u5e02\u573a\u3002<\/p>\n\n\n\n

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\u4e86\u89e3 WordPress \u96c6\u6210<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"GitLab<\/figure>\n\n\n\n

Marketo<\/h3>\n\n\n\n

\u672c\u5730\u5316\u7740\u9646\u9875\u3001\u90ae\u4ef6\u3001\u8868\u683c\u548c\u6587\u4ef6\uff0c\u6253\u9020\u72ec\u4e00\u65e0\u4e8c\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n

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\u4e86\u89e3 Marketo \u96c6\u6210<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u67e5\u770b\u6240\u6709\u96c6\u6210<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\u6570\u8bf4 Phrase<\/h2>\n\n\n\n
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500+<\/strong><\/p>\n\n\n\n

\u652f\u6301 500 \u591a\u79cd\u8bed\u8a00<\/p>\n<\/div>\n<\/div>\n\n\n\n

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15%<\/strong><\/strong><\/p>\n\n\n\n

\u4ea4\u4ed8\u65f6\u95f4\u7f29\u77ed 95%
WordPress<\/p>\n<\/div>\n<\/div>\n\n\n\n

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25%<\/strong><\/strong><\/p>\n\n\n\n

\u901a\u8fc7\u4e0a\u4e0b\u6587\u9884\u89c8\u51cf\u5c11
25% \u7684\u5de5\u4f5c\u91cf<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.<\/p>\n\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\"Huawei\n\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\tMegan Walsh\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tGlobal Head of Lifecycle Marketing\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

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What3Words<\/a> explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\t\t\t\t\"Jamie\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\"what3words\"\n\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\tJamie Brown\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tChief Languages Services Officer at what3words\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t

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Phrase has become an indispensable part of our localization strategy at BlaBlaCar<\/a>. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.<\/p>\n\t\t<\/div>\n\t\t

\n\t\t\t\t\t\t\t\"Simon\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\"BlaBlaCar\"\n\t\t\t\t\n\t\t\t\t

\n\t\t\t\t\tSimon Rimbert\t\t\t\t<\/p>\n\n\t\t\t\t

\n\t\t\t\t\tSenior Localization Project Manager at BlaBlaCar\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><\/div>\n

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