{"id":5544,"date":"2022-02-28T11:33:00","date_gmt":"2022-02-28T11:33:00","guid":{"rendered":"https:\/\/phrase.com\/?p=5544"},"modified":"2023-09-12T08:57:56","modified_gmt":"2023-09-12T06:57:56","slug":"content-translation","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/content-translation\/","title":{"rendered":"From Lost in Translation to Resonance: Optimizing Content Translation for Global Success"},"content":{"rendered":"\n
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The idea that content gets you engagement is beyond question\u2014but have you ever wondered what it is about content that makes it so effective? The answer is as simple as it is fundamental: Content works because it has the power to connect with people on an emotional level. Crack the code of what makes a person\u2019s emotions tick, and the rest is easy.<\/span><\/p>\n

That\u2019s where culture and language come in. We build our emotions in the first place through the culture and language we grow up with, so it\u2019s no surprise that they would be key to how we respond to the content we consume. This is why content translation is worth your time\u2014and also why it can fall flat on its face.<\/span><\/p>\n

In this guide, we\u2019ll look at the factors that can lead to underperforming content translation and how to make sure your efforts bear fruit.<\/span><\/p>\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n