{"id":5472,"date":"2022-05-26T09:02:00","date_gmt":"2022-05-26T09:02:00","guid":{"rendered":"https:\/\/phrase.com\/?p=5472"},"modified":"2024-09-04T14:06:24","modified_gmt":"2024-09-04T12:06:24","slug":"wordpress-translation","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/","title":{"rendered":"A Faster Way to More Effective WordPress Translation"},"content":{"rendered":"\n<div id=\"acf\/text-block_7445b0c161c72ed0a5253799c326e608\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">Well-researched and targeted website content can act as the driving force behind any brand&#8217;s global expansion efforts. It helps attract, engage, educate, and convert new customers, building lasting connections and fuelling business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is relatively straightforward when you\u2019re communicating in one language\u2014but what if your <a href=\"https:\/\/phrase.com\/blog\/posts\/global-content-strategy\/\">global content strategy<\/a> spans across many countries or your audience speaks several languages? What if you want to have a fully global reach?<\/span><\/p>\n<p>In this guide, we&#8217;ll discuss why WordPress is the preferred CMS for multilingual websites in this guide. You&#8217;ll also learn more about the benefits of WordPress <a href=\"https:\/\/phrase.com\/blog\/posts\/content-translation\/\">content translation<\/a> and how to streamline the process, allowing you more time to focus on your global marketing strategy.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#are-you-missing-billions-of-opportunities\" title=\"Are you missing (billions of) opportunities?\">Are you missing (billions of) opportunities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#why-wordpress-is-the-preferred-cms-for-multilingual-websites\" title=\"Why WordPress is the preferred CMS for multilingual websites\">Why WordPress is the preferred CMS for multilingual websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#the-benefits-of-wordpress-content-translation\" title=\"The benefits of WordPress content translation\">The benefits of WordPress content translation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#expand-your-audience\" title=\"Expand your audience\">Expand your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#get-ahead-of-your-competition\" title=\"Get ahead of your competition\">Get ahead of your competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#improve-your-seo\" title=\"Improve your SEO\">Improve your SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#capture-and-keep-attention\" title=\"Capture and keep attention\">Capture and keep attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#increase-conversions-and-sales\" title=\"Increase conversions and sales\">Increase conversions and sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#how-to-translate-wordpress-content-more-quickly-and-with-the-highest-quality\" title=\"How to translate WordPress content more quickly and with the highest quality\">How to translate WordPress content more quickly and with the highest quality<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/blog\/posts\/wordpress-translation\/#using-a-translation-management-system-is-the-way-forward\" title=\"Using a translation management system is the way forward\">Using a translation management system is the way forward<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"are-you-missing-billions-of-opportunities\"><\/span><span style=\"font-weight: 400;\">Are you missing (billions of) opportunities?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">English may have become the default language for online communication, but did you know that only <\/span><a href=\"https:\/\/www.statista.com\/statistics\/262946\/share-of-the-most-common-languages-on-the-internet\/#:%5C~:text=As%20of%20January%202020%2C%20English,percent%20of%20global%20internet%20users.\"><span style=\"font-weight: 400;\">25.9% of internet users<\/span><\/a><span style=\"font-weight: 400;\"> speak English as their first language? At the same time, internet usage is skyrocketing in parts of the world where English isn\u2019t spoken at all. If your WordPress site is only available in English\u2014or only translated into English\u2014billions of people aren\u2019t able to consume your content or engage with your product. As a consequence, you could be missing out on billions of potential new customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-wordpress-is-the-preferred-cms-for-multilingual-websites\"><\/span><span style=\"font-weight: 400;\">Why WordPress is the preferred CMS for multilingual websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you already have a multilingual content marketing strategy, or have decided to take that step, a content management system that supports multiple languages is a must\u2014and WordPress is the <\/span><a href=\"https:\/\/www.cminds.com\/blog\/wordpress\/ultimate-guide-wordpress-statistics\/\"><span style=\"font-weight: 400;\">most widely-used CMS<\/span><\/a><span style=\"font-weight: 400;\"> by a long shot. As a free, open source CMS, it\u2019s <\/span><span style=\"font-weight: 400;\">used in more than 178 countries<\/span><span style=\"font-weight: 400;\">, available in 57 different languages, and, according to <\/span><a href=\"https:\/\/hostingtribunal.com\/blog\/wordpress-statistics\/\"><span style=\"font-weight: 400;\">Hosting Tribunal<\/span><\/a><span style=\"font-weight: 400;\">, powers the content delivery on almost 64.1% of all CMS-built websites.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do publishers and marketers love WordPress so much? Not only is it easy to use, it\u2019s also flexible and versatile, with over 50K plugins available to enhance your WordPress website and adapt it to your needs. This makes it an ideal choice for big-name brands, small businesses, and individual bloggers alike. To start managing your WordPress site content in different languages, you&#8217;ll need a dedicated <a href=\"https:\/\/phrase.com\/integrations\/wordpress-translation-plugin\/\">WordPress translation plugin<\/a>.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_f94e4b7e91894ded8289477071925898\" class=\"pxblock pxblock--blog-cta bg--yellow image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2520\" height=\"1940\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1.png\" class=\"attachment-original size-original\" alt=\"WordPress integration visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1.png 2520w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1-300x231.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1-1024x788.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1-768x591.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1-1536x1182.png 1536w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/08\/Wordpress_Integration_Header-1-2048x1577.png 2048w\" sizes=\"(max-width: 2520px) 100vw, 2520px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\">Boost website reach with a robust WordPress translation plugin<\/p>\n<p class=\"small\">Translate your website, blog, or landing pages into multiple languages, engaging international audiences with content that truly resonates.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/integrations\/wordpress-translation-plugin\/\">Explore plugin<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_fa3f7855eaefecbbd3181f411fd6e307\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span class=\"ez-toc-section\" id=\"the-benefits-of-wordpress-content-translation\"><\/span><span style=\"font-weight: 400;\">The benefits of WordPress content translation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before we delve into how a translation plugin for WordPress can streamline the delivery of multilingual content to different target markets, let&#8217;s take a moment to reflect on why it offers so many great opportunities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"expand-your-audience\"><\/span><span style=\"font-weight: 400;\">Expand your audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your business is online, you have the potential to reach a global market. That market is continuing to grow\u2014as of April 2022, there were <\/span><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\"><span style=\"font-weight: 400;\">5B internet users<\/span><\/a><span style=\"font-weight: 400;\">\u00a0worldwide, rising from 2B in 2010. You may not be looking for world domination, but even small businesses can benefit from exploring untapped potential. You may find there\u2019s demand for your products or services in locations, or among audiences, you may not have even considered. However, you\u2019re unlikely to reach them if you can\u2019t engage with them through your content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-ahead-of-your-competition\"><\/span><span style=\"font-weight: 400;\">Get ahead of your competition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re only sharing content in English-speaking or developed countries, it\u2019s likely you\u2019re facing tough competition in saturated markets. By translating your WordPress content, you can make your mark early in emerging markets, giving you an advantage over competitors who aren\u2019t as quick to make a move.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improve-your-seo\"><\/span><span style=\"font-weight: 400;\">Improve your SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A bonus of ensuring your WordPress site is multilingual is that it can improve its <a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-keyword-research\/\">multilingual SEO<\/a> (search engine optimization). Which, in turn, can help you attract more traffic. This is because Google indexes the translated versions of your WordPress site independently but includes the traffic for all of them when calculating your site\u2019s overall ranking. To benefit from this, you need to use a different URL for each language version, but this can be as simple as adding a short country code to your main URL. For more guidance, see <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/managing-multi-regional-sites?hl=en&amp;visit_id=637582150105752795-321087890&amp;rd=1\"><span style=\"font-weight: 400;\">Google\u2019s guide to managing multi-regional and multilingual sites<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"capture-and-keep-attention\"><\/span><span style=\"font-weight: 400;\">Capture and keep attention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Attracting more traffic to your site is one thing, but you need to capture and maintain people\u2019s attention when they arrive. And, as attention spans are shortening more than ever, this job is becoming increasingly more difficult. By providing content in a person\u2019s native language, you stand a much better chance of engaging them and keeping them interested.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"increase-conversions-and-sales\"><\/span><span style=\"font-weight: 400;\">Increase conversions and sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a big difference between providing content that people can understand and content that feels natural to a native speaker. This difference can affect trust, likeability, and, ultimately, the decision to buy\u2014or not. Around 40% of people, for example, <\/span><span style=\"font-weight: 400;\">won\u2019t buy from websites in another language<\/span><span style=\"font-weight: 400;\">. Translating and localizing your WordPress content can help you to build trust and loyalty by improving your connection with people and engaging them on a more personal level. This then gives you a greater influence over their attitudes, decisions, and behaviors\u2014including whether or not to buy from you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-translate-wordpress-content-more-quickly-and-with-the-highest-quality\"><\/span><span style=\"font-weight: 400;\">How to translate WordPress content more quickly and with the highest quality<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve established that translating your WordPress content is critical for international growth\u2014but how do you get the job done? <\/span><span style=\"font-weight: 400;\">If you were to tackle it yourself, manually, it would be a big, time-consuming, and complex task. One that may even involve rebuilding your website in one of the WordPress themes that supports different languages and creating new WordPress templates with a multilingual integration. Not to mention coding for each new language. Finally, there\u2019s the translation itself and maintaining all your language files.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"using-a-translation-management-system-is-the-way-forward\"><\/span>Using a translation management system is the way forward<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The good news is you don\u2019t need to do it all by yourself\u2014and it doesn\u2019t have to be expensive. Connecting your WordPress site to a <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-system-how-it-works\/\"><span style=\"font-weight: 400;\">translation management system<\/span><\/a><span style=\"font-weight: 400;\"> (TMS) via a dedicated plugin will help you streamline <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/\"><span style=\"font-weight: 400;\">multilingual content management<\/span><\/a><span style=\"font-weight: 400;\">\u00a0from start to finish. Doing this will increase efficiency and productivity\u2014resulting in time and money saved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A TMS is a centralized platform that allows you to collaborate easily and efficiently with your global marketing team, as well as other departments, translation vendors, and freelancers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are various WordPress plugins and themes that work with TMS systems that help you automate the whole process. This includes translating your entire site\u2014not just your blog posts and pages but categories, tags, and custom post types as well. Once you\u2019ve connected your site to your TMS, you\u2019ll have more time to focus on content creation and other aspects of your role, rather than managing the translation process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the key ways that connecting your WordPress site to a TMS will help you create and manage your multilingual content.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Create efficient translation workflows with smart automation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Want to supercharge your translation workflow to increase efficiency and reduce costs? You can rely on out-of-the-box TMS integrations to do the heavy lifting by automating your translations and localizations end to end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only can you connect to WordPress and other content management systems, but a TMS can also integrate with marketing automation software, ecommerce platforms, and source code repositories. For inspiration, see our guide to automating website localization.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Deliver top-quality content with translation memory<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">All your translations are automatically stored in your translation memory, which recognizes full and partial sentences. So, if the same words and phrases are used in future items to be translated, the previous translations are shown as recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This prevents time and money from being wasted by translating the same content twice. Not only does it improve efficiency but also quality as it means approved translations can be reused. Finally, it gives translators more time to focus on ensuring the translation feels natural.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Ensure consistency with term bases<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Term base is short for terminology database and is often referred to as a glossary. It works hand in hand with your translation memory to improve the consistency of your translations. It\u2019s particularly useful for words or phrases that are specific to your industry or organization, such as technical terms or buzzwords. It ensures that the same versions are used across your marketing collateral and channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your term base also helps to overcome the issue of a word or term having multiple meanings in another language. If any term needs updating, the new term can be applied immediately to current projects and is ready for use on future projects.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Speed up the translation process with machine translation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Depending on the strategy that is suitable for your content, you can consider using <\/span><span style=\"font-weight: 400;\">machine translation (MT)<\/span><span style=\"font-weight: 400;\">, or a combination of both human translation and <\/span><span style=\"font-weight: 400;\">MT post-editing<\/span><span style=\"font-weight: 400;\">. Many translation management systems provide access to a variety of MT engines such as Google Translate or Microsoft Translator. By integrating MT into your translation workflow, you can leverage the MT results to increase efficiency and create scalable translation processes, without compromising on quality.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_6411e3a19cf73\" class=\"pxblock pxblock--blog-cta bg--green image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1159\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531.png\" class=\"attachment-original size-original\" alt=\"Phrase TMS | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-300x276.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-1024x942.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-768x706.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Phrase TMS<\/p>\n<p class=\"secondary h6\">The enterprise-ready translation management system<\/p>\n<p class=\"small\">Work with the leading TMS to automate translation workflows with cost control and quality checks.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/tms\/\">Explore Phrase TMS<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transform your WordPress content into a powerful marketing asset by streamlining translation and localization with cloud technology. Keep reading to discover key WordPress translation strategies for maximum global impact. <\/p>\n","protected":false},"author":6,"featured_media":1238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38],"class_list":["post-5472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/5472"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=5472"}],"version-history":[{"count":24,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/5472\/revisions"}],"predecessor-version":[{"id":91062,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/5472\/revisions\/91062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=5472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=5472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}