{"id":41661,"date":"2023-03-13T14:29:00","date_gmt":"2023-03-13T13:29:00","guid":{"rendered":"https:\/\/phrase.com\/?post_type=webinar&#038;p=41661"},"modified":"2023-07-19T16:44:53","modified_gmt":"2023-07-19T14:44:53","slug":"machine-translation-marketers","status":"publish","type":"webinar","link":"https:\/\/phrase.com\/resources\/webinars\/machine-translation-marketers\/","title":{"rendered":"How marketers can effectively leverage machine translation and AI"},"content":{"rendered":"\n<div id=\"acf\/text-block_f8a13a379fa83115c895b96a5924a482\" class=\"pxblock pxblock--text spacing--default bg--grey\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2 class=\"h3\">The webinar in short<\/h2>\n<p>The internet offers the capability to connect to audiences around the world better than ever before, but\u00a0<a href=\"https:\/\/www.internetworldstats.com\/stats7.htm\">74% of internet users<\/a> are non-native English speakers\u00a0and prefer content in their native languages. How can you scale to new markets and keep up with translations, without compromising your brand?<\/p>\n<p>In this webinar, we discuss how to:<\/p>\n<ul class=\"checklist--small\">\n<li aria-level=\"1\">Utilize and syndicate existing content to control costs<\/li>\n<li aria-level=\"1\">Build a localization strategy around your tech stack<\/li>\n<li aria-level=\"1\">Effectively utilize machine translation and AI to cut costs<\/li>\n<li aria-level=\"1\">Leverage technology for brand consistency<\/li>\n<li aria-level=\"1\">Avoid common roadblocks and pitfalls when going global<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_a4129aaf7f56d8f770ad795022a1241e\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<h2 style=\"text-align: center;\">Meet the expert panel<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/our-team-block_3fbc993db4f2e37211c782227951b195\" class=\"pxblock pxblock--our-team bg--white\">\n\t\n\t<div class=\"container\">\n\t\t<div class=\"team-members animate-in animate-children\"><div class=\"team-member\"><a href=\"https:\/\/www.linkedin.com\/in\/jannis-rhein-937360b0\/\" aria-label=\"View Moderator Linkedin\"><div class=\"team-member__image\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/T0TEY6QUV-U01JR18323Y-c89e98768e8b-512.jpeg\"\/><\/div><div class=\"team-member__linkedin\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"72\" fill=\"none\"><circle cx=\"36\" cy=\"36\" r=\"36\" fill=\"#3A66AD\"\/><g clip-path=\"url(#a)\"><path fill=\"#fff\" d=\"M42.687 30.126a5.42 5.42 0 0 0-4.875 2.682h-.07v-2.269h-4.94v16.603h5.146V38.93c0-2.166.41-4.263 3.091-4.263 2.68 0 2.677 2.478 2.677 4.404v8.074h5.147l.002-9.108c0-4.472-.962-7.909-6.178-7.909v-.001Zm-15.692-7.84a3.003 3.003 0 0 0-2.987 2.992 3.003 3.003 0 0 0 2.987 2.991 3.003 3.003 0 0 0 2.986-2.991 3.003 3.003 0 0 0-2.987-2.993Zm-2.579 24.856h5.152V30.538h-5.152v16.604Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M24.008 22.285h24.857v24.857H24.008z\"\/><\/clipPath><\/defs><\/svg>\n<\/div><p class=\"team-member__role\">Moderator<\/p><p class=\"team-member__name\">Jannis Rhein<\/p><\/a><\/div><div class=\"team-member\"><a href=\"https:\/\/www.linkedin.com\/in\/ratibor\/\" aria-label=\"View Co-founder &#038; CPO at ACTUM Linkedin\"><div class=\"team-member__image\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/ACTUM-Digital-Ratibor-Libal-1-1.jpeg\"\/><\/div><div class=\"team-member__linkedin\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"72\" fill=\"none\"><circle cx=\"36\" cy=\"36\" r=\"36\" fill=\"#3A66AD\"\/><g clip-path=\"url(#a)\"><path fill=\"#fff\" d=\"M42.687 30.126a5.42 5.42 0 0 0-4.875 2.682h-.07v-2.269h-4.94v16.603h5.146V38.93c0-2.166.41-4.263 3.091-4.263 2.68 0 2.677 2.478 2.677 4.404v8.074h5.147l.002-9.108c0-4.472-.962-7.909-6.178-7.909v-.001Zm-15.692-7.84a3.003 3.003 0 0 0-2.987 2.992 3.003 3.003 0 0 0 2.987 2.991 3.003 3.003 0 0 0 2.986-2.991 3.003 3.003 0 0 0-2.987-2.993Zm-2.579 24.856h5.152V30.538h-5.152v16.604Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M24.008 22.285h24.857v24.857H24.008z\"\/><\/clipPath><\/defs><\/svg>\n<\/div><p class=\"team-member__role\">Co-founder &#038; CPO at ACTUM<\/p><p class=\"team-member__name\">Ratibor L\u00edbal<\/p><\/a><\/div><div class=\"team-member\"><a href=\"https:\/\/www.linkedin.com\/in\/tobias-scherf-9417245\/\" aria-label=\"View Director of Solutions at Phrase Linkedin\"><div class=\"team-member__image\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/20200923_171000.jpg\"\/><\/div><div class=\"team-member__linkedin\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"72\" fill=\"none\"><circle cx=\"36\" cy=\"36\" r=\"36\" fill=\"#3A66AD\"\/><g clip-path=\"url(#a)\"><path fill=\"#fff\" d=\"M42.687 30.126a5.42 5.42 0 0 0-4.875 2.682h-.07v-2.269h-4.94v16.603h5.146V38.93c0-2.166.41-4.263 3.091-4.263 2.68 0 2.677 2.478 2.677 4.404v8.074h5.147l.002-9.108c0-4.472-.962-7.909-6.178-7.909v-.001Zm-15.692-7.84a3.003 3.003 0 0 0-2.987 2.992 3.003 3.003 0 0 0 2.987 2.991 3.003 3.003 0 0 0 2.986-2.991 3.003 3.003 0 0 0-2.987-2.993Zm-2.579 24.856h5.152V30.538h-5.152v16.604Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M24.008 22.285h24.857v24.857H24.008z\"\/><\/clipPath><\/defs><\/svg>\n<\/div><p class=\"team-member__role\">Director of Solutions at Phrase<\/p><p class=\"team-member__name\">Tobias Scherf<\/p><\/a><\/div><div class=\"team-member\"><a href=\"https:\/\/www.linkedin.com\/in\/filipkec\/\" aria-label=\"View Division Director - Content at ACTUM Linkedin\"><div class=\"team-member__image\"><img decoding=\"async\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/02\/ACTUM-Digital-Filip-Kec-1-1.jpeg\"\/><\/div><div class=\"team-member__linkedin\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"72\" height=\"72\" fill=\"none\"><circle cx=\"36\" cy=\"36\" r=\"36\" fill=\"#3A66AD\"\/><g clip-path=\"url(#a)\"><path fill=\"#fff\" d=\"M42.687 30.126a5.42 5.42 0 0 0-4.875 2.682h-.07v-2.269h-4.94v16.603h5.146V38.93c0-2.166.41-4.263 3.091-4.263 2.68 0 2.677 2.478 2.677 4.404v8.074h5.147l.002-9.108c0-4.472-.962-7.909-6.178-7.909v-.001Zm-15.692-7.84a3.003 3.003 0 0 0-2.987 2.992 3.003 3.003 0 0 0 2.987 2.991 3.003 3.003 0 0 0 2.986-2.991 3.003 3.003 0 0 0-2.987-2.993Zm-2.579 24.856h5.152V30.538h-5.152v16.604Z\"\/><\/g><defs><clipPath id=\"a\"><path fill=\"#fff\" d=\"M24.008 22.285h24.857v24.857H24.008z\"\/><\/clipPath><\/defs><\/svg>\n<\/div><p class=\"team-member__role\">Division Director &#8211; Content at ACTUM<\/p><p class=\"team-member__name\">Filip Kec<\/p><\/a><\/div><\/div>\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the growing demand for more and more content, how can you scale to new markets and keep up with translations, without compromising your brand? 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