{"id":41534,"date":"2023-03-14T17:58:15","date_gmt":"2023-03-14T16:58:15","guid":{"rendered":"https:\/\/phrase.com\/?p=41534"},"modified":"2023-11-01T09:00:27","modified_gmt":"2023-11-01T08:00:27","slug":"phrase-orchestrator-workflow-automation-editor","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/phrase-orchestrator-workflow-automation-editor\/","title":{"rendered":"Automate Localization with Phrase Orchestrator: As Simple as Drag-and-Drop"},"content":{"rendered":"\n<div id=\"acf\/text-block_46c163bbad42ffa105205033136f0ea3\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">Strong <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\"><span style=\"font-weight: 400;\">localization strategies<\/span><\/a><span style=\"font-weight: 400;\"> call for robust technology to deliver significant business impact globally. Direct visibility into every step of a localization process and the ability to<\/span><b> build, control,<\/b> <b>and automate workflows quickly, efficiently, and effectively<\/b><span style=\"font-weight: 400;\"> are key to driving sustainable global growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help localization teams make the most of it, Phrase has added <\/span><a href=\"https:\/\/phrase.com\/platform\/orchestrator\/\"><span style=\"font-weight: 400;\">Phrase Orchestrator<\/span><\/a><span style=\"font-weight: 400;\"> to its already impressive suite of localization technology. The workflow automation builder allows users to customize, control, and manage the full functionality of Phrase TMS and Phrase Strings from a single interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Phrase Orchestrator, the standard for localization solutions is going up to a whole new level. In this guide, we\u2019ll walk you through how our latest add-on works and in what ways it can support brands and language service providers to unlock new value opportunities worldwide.<\/span><\/p>\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"Phrase Orchestrator\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iafihZJH7Lc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">Sustained global growth rests on strategic localization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On its own, localization can&#8217;t usually do much. Simply hoping for the best without integrating localization into a comprehensive <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/global-expansion\/\"><span style=\"font-weight: 400;\">global expansion strategy<\/span><\/a><span style=\"font-weight: 400;\"> that ties into your core business objectives is a surefire way to miss out on the potential of localization. What&#8217;s more: If non-strategic, localization may even stunt growth and limit opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The opposite is also true: When you take ownership of your localization efforts to align them tightly with your strategic objectives, you can achieve incredible results\u2014and a crucial part of that process is <\/span>building effective localization workflows that connect the different parts of the localization chain.<\/p>\n<h3><span style=\"font-weight: 400;\">Building effective localization workflows<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every company is different, and a generic approach to localization can barely make the cut: Involved stakeholders vary from one organization to the next, processes and existing tools differ, the scope of projects and type of content vary, etc. The ability to build workflows that suit your own needs and strategy, as well as the requirements of each specific project, is paramount for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An effective <a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-software-localization-and-translation-workflow\/\">localization workflow<\/a> seamlessly connects the various stages of localization and meets your specific business needs by enabling you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase operational efficiency and productivity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost cross-functional alignment and collaboration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance the visibility of the project from start to finish<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate potential bottlenecks or flows early on<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break down data silos and make better-informed decisions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allocate resources more effectively, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The final result of an effective localization workflow should be<\/span> <span style=\"font-weight: 400;\">a<\/span><b> well-oiled machine that connects every aspect of your company&#8217;s specific requirements<\/b><span style=\"font-weight: 400;\">, allowing the localization function to work in harmony with the product development process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate goal is timely localized content that meets the highest quality standards and reaches global customers quickly and seamlessly while saving you time and effort.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-42681\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/effective-workflow-benefits.png\" alt=\"Benefits of effective workflows graph | Phrase\" width=\"500\" height=\"537\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/effective-workflow-benefits.png 1096w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/effective-workflow-benefits-279x300.png 279w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/effective-workflow-benefits-954x1024.png 954w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/effective-workflow-benefits-768x825.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">What stands in the way of localization workflows that drive true global growth?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building an effective workflow is no small feat. The most cumbersome part is the limited customization possibilities that most localization and translation management solutions offer.<\/span><\/p>\n<p><b>Too often, companies have to settle for a one-size-fits-all approach that&#8217;s far from ideal or even effective<\/b><span style=\"font-weight: 400;\">. Workarounds, middleware, third parties, and manual processes become the only way to achieve desired results, introducing unnecessary complexity, effort, and costs. This deteriorates overall efficiency.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_b029383d53016a655d96908de8c5d961\" class=\"pxblock pxblock--blog-cta bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1754\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual.png\" class=\"attachment-original size-original\" alt=\"Workflow automation CTA visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual.png 1240w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual-212x300.png 212w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual-724x1024.png 724w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual-768x1086.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/workflow-automation-cta-visual-1086x1536.png 1086w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Customer story<\/p>\n<p class=\"single-post__title h6\">Saving 100 working hours with automated translation workflows<\/p>\n<p class=\"small\">Learn how Phrase helped EET overcome its globalization challenges with its complete technology suite for high-quality, scalable, and fast localization.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/customers\/eet\/\">Read EET story<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_7b3add3f510a777020d4664b664631a9\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2><span style=\"font-weight: 400;\">Meet Phrase Orchestrator: Unprecedented workflow automation and customization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Phrase Orchestrator is a powerful tool that raises the bar for localization platforms by <\/span><b>eliminating the need for workarounds<\/b><span style=\"font-weight: 400;\"> and manual, time-consuming, and resource-heavy processes, often involving developers or third-party agencies. Through its comprehensive, fully customizable solution for connecting different parts of the localization chain, Phrase Orchestrator offers an unprecedented level of automation and control across your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can now <\/span><b>orchestrate complex localization workflows within a single graphical interface<\/b><span style=\"font-weight: 400;\">, connecting Phrase\u2019s suite of products\u2014including Phrase TMS and Phrase Strings\u2014in one place. The workflow builder provides 99.99% of API functionality, and its canvas allows you to add custom triggers, actions, and conditions as needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is an all-around, flexible automation solution that lets you construct the exact workflows you need, using the functionality that Phrase Localization Platform provides. For example, you can design a workflow where the trigger is a file being uploaded to Phrase TMS, and the action is automatically pre-translating the content.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Phrase Orchestrator came into being<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At Phrase, customer-led innovation is at the heart of what we do. We&#8217;re always working to meet the differing needs of our customers whether they are large enterprises with established processes and limited flexibility, or smaller organizations such as start-ups looking to grow their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that one-size-fits-all solutions just don&#8217;t cut it. That\u2019s why we decided to create a tool that\u2019s adaptable and truly powerful. In light of this, a universal solution became necessary to orchestrate all the <\/span><a href=\"https:\/\/phrase.com\/platform\/\"><span style=\"font-weight: 400;\">Phrase Localization Platform<\/span><\/a><span style=\"font-weight: 400;\"> functionalities\u2014so we mapped out an architecture that could scale with our needs and serve as the foundation for our new product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result is Phrase Orchestrator\u2014the most versatile toolset to build, maintain, and adjust automated workflows that fit our customers&#8217; processes and requirements, regardless of how different they might look from one another. Now,<\/span><b> it&#8217;s easier than ever to control Phrase\u2019s functionality from a single workflow builder<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Simone Bohnenberger-Rich, Chief Product Officer, puts it, with the release of Phrase Orchestrator, we continue to build momentum in pushing the boundaries of localization technology:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Phrase Orchestrator is a core component of our localization suite. By bringing this impressive capability to market, we\u2019re really pushing the boundaries of what localization technology can deliver to our customers. It\u2019s an exciting time for the company as we are leading the charge for fast, high-quality, and scalable localization that was previously unattainable.<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Functionalities and benefits<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Phrase Orchestrator provides a comprehensive set of functions and features that let users customize and automate their localization workflows without the need to write and maintain code. The 2 key functionalities in Phrase Orchestrator are the workflow editor and management experience. Let\u2019s have a detailed look at each and outline their core advantages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Workflow editor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the workflow editor, you can construct complex localization workflows with triggers, actions, and conditions. Every workflow starts with a trigger, i.e., a specific event in the Phrase Localization Platform (e.g., \u201cFile uploaded to Phrase Strings project\u201d), to which users can add any number of actions that contain some functionality, like \u201cCreate a Phrase TMS project\u201d, to run as a series or in parallel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-41577 aligncenter\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/Orchestrator_Product_Overview.gif\" alt=\"Building workflows in Phrase | Phrase\" width=\"630\" height=\"575\" \/><\/p>\n<p class=\"utility\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Phrase Orchestrator lets users automate custom localization <\/span><span style=\"font-weight: 400;\">workflows with drag and drop from a single interface<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Management experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Management experience enables users to manage, organize, and monitor their workflows. Users can create folders to keep their workflows organized, create multiple versions of a workflow, edit them and switch between them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, users can monitor functionality to keep track of workflow performance and errors, inspect every single execution of their workflow, and see if and which problems occurred.<\/span><\/p>\n<p>Finally, to enable users to get their workflows started faster, they can choose from a collection of pre-made templates in a dedicated library, which are designed to cover the most common workflow scenarios.<\/p>\n<h3><span style=\"font-weight: 400;\">Benefits of using Phrase Orchestrator<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Phrase Orchestrator is available as an add-on for Phrase TMS and Phrase Strings customers with an <\/span><a href=\"https:\/\/phrase.com\/pricing\/#tab-add-ons\"><span style=\"font-weight: 400;\">Enterprise subscription<\/span><\/a><span style=\"font-weight: 400;\">, allowing them to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save money:<\/b><span style=\"font-weight: 400;\"> Because there\u2019s no need to build middleware or hire a third-party agency to build custom scripts and automated workflows, costs reduce significantly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Save time:<\/b><span style=\"font-weight: 400;\"> By automating tasks and speeding up localization processes, organizations can spend more time innovating their product and building their brand to grow across markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"color: #505050; font-family: Inter, system-ui, -apple-system, 'Segoe UI', Roboto, 'Helvetica Neue', 'Noto Sans', 'Liberation Sans', Arial, sans-serif;\">Improve scalability:<\/b><span style=\"font-weight: 400;\"> An infrastructure-as-a-service model as resilient and robust as Phrase&#8217;s can easily scale up to meet the organization&#8217;s growing requirements.<\/span><\/li>\n<\/ul>\n<p>For a full overview of the capabilities and benefits of Phrase Orchestrator, make sure you watch our on-demand webinar.<\/p>\n<div class=\"iframe\"><iframe loading=\"lazy\" title=\"Introducing Phrase Orchestrator\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKcQP09E8u0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2><span style=\"font-weight: 400;\">Take automated localization to the next level<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By taking <\/span><a href=\"https:\/\/phrase.com\/solutions\/workflow-automation\/\"><span style=\"font-weight: 400;\">workflow automation<\/span><\/a><span style=\"font-weight: 400;\"> to the next level and with flexibility worth its weight in gold, Phrase Orchestrator redefines connectivity by enabling you to build customized localization workflows that are fully tailored to your needs. <\/span><span style=\"font-weight: 400;\">Get your hands on the 30-day free trial of Phrase Orchestrator, and you\u2019ll be amazed by what you can do with it.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover how the powerful workflow automation solution for the Phrase Suite can help you easily automate localization processes tailored to your needs.<\/p>\n","protected":false},"author":61,"featured_media":41599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[42],"class_list":["post-41534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phrase-and-beyond"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/41534"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=41534"}],"version-history":[{"count":150,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/41534\/revisions"}],"predecessor-version":[{"id":88179,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/41534\/revisions\/88179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/41599"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=41534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=41534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}