{"id":41238,"date":"2023-03-06T16:54:59","date_gmt":"2023-03-06T15:54:59","guid":{"rendered":"https:\/\/phrase.com\/?post_type=webinar&#038;p=41238"},"modified":"2023-10-12T10:49:32","modified_gmt":"2023-10-12T08:49:32","slug":"why-you-need-localization","status":"publish","type":"webinar","link":"https:\/\/phrase.com\/resources\/webinars\/why-you-need-localization\/","title":{"rendered":"Localization: Why you need it, and how to start"},"content":{"rendered":"\n<div id=\"acf\/text-block_d5161c20640daf768d3c1793788e5ce0\" class=\"pxblock pxblock--text spacing--default bg--grey\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p class=\"h3\">The webinar in short<\/p>\n<p><a href=\"https:\/\/www.nimdzi.com\/project-underwear-a-study-of-online-buyer-behavior-and-how-language-affects-user-choice\/\">9\/10 users will ignore your product<\/a> if it&#8217;s not in their local languages\u2014meaning you\u2019re potentially missing out on 90% of your market if you aren\u2019t localizing your content.<\/p>\n<p>See how Yachting was able to significantly increase organic traffic in target markets and increase the search value of its domain by implementing localization into its content strategy.<\/p>\n<p>The webinar covers:<\/p>\n<ul class=\"checklist--small\">\n<li>Yachting case study\u2014how they started localization and the impact it\u2019s had<\/li>\n<li>How to prepare for global expansion<\/li>\n<li>How to overcome localization obstacles<\/li>\n<li>Q&amp;A<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/feature-block_24bd563fdb3bd062e3f42af810225d8f\" class=\"pxblock pxblock--feature bg--yellow\">\n\t\t<div class=\"container animate-in\">\n\t\t<div class=\"feature--header\"><h2 class=\"h1\">Ready to get started?<\/h2><\/div>\n\t\t<div class=\"feature--content\">\n\t\t\t<h3>Reach a wider audience and build deeper connections today.<\/h3>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"feature--btns btn-group btn-group--center\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/demo\/\" class=\"btn btn--primary\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/phrase.com\/pricing\/\" class=\"btn btn--outline\">\n\t\t\t\t\t\tSee pricing\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>See first-hand how Yachting significantly increased impressions and CTRs with localization. Learn from our panel of experts how to start localizing your content and effectively overcome localization obstacles.<\/p>\n","protected":false},"featured_media":49041,"template":"","webinar-tag":[1125],"class_list":["post-41238","webinar","type-webinar","status-publish","has-post-thumbnail","hentry"],"acf":{"webinar_date":"Watch on demand","landing_page":[],"header_video_type":"embed","header_video_embed":"<iframe title=\"Localization: Why you need it and how to start\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/awC5DJReKME?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","search_content_type":""},"taxonomies":[{"term_id":1125,"name":"Localization strategy","slug":"localization-strategy","term_group":0,"term_taxonomy_id":1125,"taxonomy":"webinar-tag","description":"","parent":1121,"count":42,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar\/41238"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/webinar"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/49041"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=41238"}],"wp:term":[{"taxonomy":"webinar-tag","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/webinar-tag?post=41238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}