{"id":36383,"date":"2022-11-23T13:48:40","date_gmt":"2022-11-23T13:48:40","guid":{"rendered":"https:\/\/phrase.com\/?page_id=36383"},"modified":"2023-09-21T17:39:53","modified_gmt":"2023-09-21T15:39:53","slug":"brand","status":"publish","type":"page","link":"https:\/\/phrase.com\/brand\/","title":{"rendered":"Brand"},"content":{"rendered":"\n<div id=\"acf\/text-block_31bf2ba05d7a5af29a1214e772ea871d\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in block-center\">\n\t\t\t<p class=\"subhead\" style=\"text-align: center;\">Phrase brand guidelines<\/p>\n<h1 style=\"text-align: center;\">Phrase style guide<\/h1>\n<div class=\"hero--copy\" style=\"text-align: center;\">\n<p>The simple kit is for using the Phrase logo.<\/p>\n<p><a class=\"btn btn--primary\" href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Phrase_Logo_Kit-1.zip\">Download kit<\/a><\/p>\n<\/div>\n<p style=\"text-align: center;\">\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_538df6bd5aaceb56f36e5848edfad409\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2>Logo<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_8c62b8fced9221ff6d7a42c5bca52039\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36413\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_primary.svg\" alt=\"\" \/><\/p>\n<p>This is our primary logo. Note the horizontal lockup.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Phraes-logotagline-fullcolor.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36408\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_primary_tagline.svg\" alt=\"\" \/><\/a><\/p>\n<p>This is our logo + tagline.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_41af6856c550679aa35f2a056abae9a6\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36432\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_black.svg\" alt=\"\" \/><\/p>\n<p>The all black logo should just be used for applications where it&#8217;s required by production to use the logo in one color.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Phrase-logo-bw-44.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36427\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_black_tagline.svg\" alt=\"\" \/><\/a><\/p>\n<p>Here is the black logo + tagline.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_9da23619546ffac55b9de296e385270f\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2>Clear space<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_f27ea4a2b7ee242b9d48c2b6b6a123e9\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36446\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_primary_clearspace.svg\" alt=\"\" \/><\/p>\n<p>Clear space is the specific amount of padding that surrounds the Phrase logo at all times. All visual and text elements must always be placed outside of this space.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Phrase-logotagline-clearspace.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36451\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_tagline_clearspace.svg\" alt=\"\" \/><\/a><\/p>\n<p>All variations of the Phrase logo should always have clear space greater than or equal to the height and width of the inner counter of the lowercase letter &#8220;a&#8221; in the Phrase logotype.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_c71c8b0fe9b01ae2e5244b9604f1540f\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2>Color<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_4a201cfbc592088acd13a9706cc46971\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Phrase-logo-notagline-fullcolor-2.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36413\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_primary.svg\" alt=\"\" \/><\/a><\/p>\n<p>Use a full-color logo with black logotype on a white or light gray background.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_black_background.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36466\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_black_background.svg\" alt=\"\" \/><\/a><\/p>\n<p>Use a full-color logo with white logotype on a black background.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_7b0db60dce2c6616b37c4cf9ac8084ca\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/phrase-logo-background-green.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36471\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_green_background.svg\" alt=\"\" \/><\/a><\/p>\n<p>Use a full-color logo with black logotype on a Phrase Green background, but be sure that the accent in the icon is white rather than green.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_c888556fa60baf8282e2b7ad6ccef8fc\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h2>Dont&#8217;s<\/h2>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_0285da56fae9b74046d693e712a205f1\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36504\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Single_Color_Logomark.svg\" alt=\"\" \/><\/p>\n<p>Don&#8217;t render the logo mark as a single color, unless using specifically designated black and white logo files.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36494\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Lockup.svg\" alt=\"\" \/><\/p>\n<p>Don&#8217;t change the lockup of the logotype and logo mark. The logo mark is always to the left of the logotype.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_52b02b2c33301912740de1c4e9c9b260\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36499\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Replace_Logotype.svg\" alt=\"\" \/><\/p>\n<p>Don&#8217;t adjust the typeface of the logo or replace it with a different font.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36484\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Color.svg\" alt=\"\" \/><\/p>\n<p>Don&#8217;t change or alter the logo mark color. See the color section for additional guidance.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/columns-block_b0a229d4747037f905e858ab6bde64eb\" class=\"pxblock pxblock--columns bg--white\">\n\t\t<div class=\"container\">\n\n\t\t<div class=\"columns animate-in animate-children columns--text-text \">\n\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><img decoding=\"async\" class=\"alignnone size-full wp-image-36479\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Adjust_Size.svg\" alt=\"\" \/><\/p>\n<p>Don&#8217;t adjust the width or height of the logo to fit better into a space.<\/p>\n<\/div><\/div>\n\n\t\t\t\t\t\t<div class=\"wysiwyg columns--text\"><div class=\"text-container\"><p><a href=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Green_on_Green-1.svg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-36518\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/11\/Logo_Donts_Green_on_Green-1.svg\" alt=\"\" \/><\/a><\/p>\n<p>Don&#8217;t place the logo on a background of the same color as the logo mark or logotype.<\/p>\n<\/div><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"class_list":["post-36383","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/36383"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=36383"}],"version-history":[{"count":72,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/36383\/revisions"}],"predecessor-version":[{"id":64827,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/pages\/36383\/revisions\/64827"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=36383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}