{"id":35396,"date":"2022-11-02T16:42:02","date_gmt":"2022-11-02T16:42:02","guid":{"rendered":"https:\/\/phrase.com\/?p=35396"},"modified":"2023-09-13T13:58:27","modified_gmt":"2023-09-13T11:58:27","slug":"ecommerce-localization","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/","title":{"rendered":"Ecommerce Localization: A Guide to Driving Growth Across Markets"},"content":{"rendered":"\n<div id=\"acf\/text-block_499acc3c88fe4fd1da820ee875d6d827\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\">staggering global shift to ecommerce<\/a> in recent years has forced businesses of all types to reevaluate their ecommerce strategies. Consumers hold the power, and they demand a seamless, personalized customer experience (CX) tailored to their specific needs and preferences across multiple touchpoints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For companies that need to succeed in more than one region simultaneously, staying in the game and breaking through the clutter of sellers clamoring for attention in every online marketplace requires careful planning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A solid <a href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\">localization strategy<\/a> for your ecommerce business will look at everything from the IT workflows and multilingual customer service to marketing and UX localization\u2014and this guide will take you through every aspect you need to consider.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_a7829009376066e7c71def019ee6ab07\" class=\"pxblock pxblock--blog-cta alignfull bg--grey image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1890\" height=\"1730\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png\" class=\"attachment-original size-original\" alt=\"Phrase localization platform key visual | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite.png 1890w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-300x275.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1024x937.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-768x703.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/phrase-localization-suite-1536x1406.png 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h6\">Unlock global business with the Phrase Localization Platform<\/p>\n<p class=\"small\">Expand into new markets with all the tools you need in one technology suite for high-quality, fast, and scalable localization.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/\">Explore Phrase Platform<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_985e06f16c09994098597052b57390a9\" class=\"pxblock pxblock--text alignfull spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#international-ecommerce-the-big-picture\" title=\"International ecommerce: the big picture\">International ecommerce: the big picture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#what-is-ecommerce-localization\" title=\"What is ecommerce localization?\">What is ecommerce localization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#the-ingredients-of-a-seamless-global-shopping-experience\" title=\"The ingredients of a seamless global shopping experience\">The ingredients of a seamless global shopping experience<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#understand-your-target-customers-preferences-and-possibilities-in-each-market\" title=\"Understand your target customers&#8217; preferences and possibilities in each market\">Understand your target customers&#8217; preferences and possibilities in each market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#audit-your-ux\" title=\"Audit your UX\">Audit your UX<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#localize-your-pricing\" title=\"Localize your pricing\">Localize your pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#provide-locally-relevant-information\" title=\"Provide locally relevant information\">Provide locally relevant information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#offer-multilingual-customer-service\" title=\"Offer multilingual customer service\">Offer multilingual customer service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#create-marketing-content-that-resonates-with-users-locally\" title=\"Create marketing content that resonates with users locally\">Create marketing content that resonates with users locally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#build-trust-at-a-local-level\" title=\"Build trust at a local level\">Build trust at a local level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#optimize-post-purchase-customer-engagement\" title=\"Optimize post-purchase customer engagement\">Optimize post-purchase customer engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#conduct-multilingual-sentiment-analysis-to-monitor-performance-across-markets\" title=\"Conduct multilingual sentiment analysis to monitor performance across markets\">Conduct multilingual sentiment analysis to monitor performance across markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#adapt-your-sales-channels-to-local-ecommerce-dynamics\" title=\"Adapt your sales channels to local ecommerce dynamics\">Adapt your sales channels to local ecommerce dynamics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#the-benefits-of-localization-in-ecommerce\" title=\"The benefits of localization in ecommerce\">The benefits of localization in ecommerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#a-seamless-global-customer-experience\" title=\"A seamless global customer experience\">A seamless global customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#streamlined-global-merchandising-planning\" title=\"Streamlined global merchandising planning\">Streamlined global merchandising planning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#consistent-global-brand-messaging\" title=\"Consistent global brand messaging\">Consistent global brand messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#improved-customer-satisfaction-across-markets\" title=\"Improved customer satisfaction across markets\">Improved customer satisfaction across markets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#steady-increase-in-international-sales\" title=\"Steady increase in international sales\">Steady increase in international sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#how-localization-technology-can-power-ecommerce-expansion\" title=\"How localization technology can power ecommerce expansion\">How localization technology can power ecommerce expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#best-practices-for-localizing-your-online-shop\" title=\"Best practices for localizing your online shop\">Best practices for localizing your online shop<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#conduct-market-research\" title=\"Conduct market research\">Conduct market research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#prioritize-content-based-on-your-business-goals\" title=\"Prioritize content based on your business goals\">Prioritize content based on your business goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#invest-in-multilingual-seo\" title=\"Invest in multilingual SEO\">Invest in multilingual SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#localize-your-shopping-cart\" title=\"Localize your shopping cart\">Localize your shopping cart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#format-dates-and-times-correctly\" title=\"Format dates and times correctly\">Format dates and times correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#make-sure-you-comply-with-local-regulations\" title=\"Make sure you comply with local regulations\">Make sure you comply with local regulations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#provide-regional-customer-support\" title=\"Provide regional customer support\">Provide regional customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#use-representative-photos-and-pictures\" title=\"Use representative photos and pictures\">Use representative photos and pictures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#localize-your-social-media\" title=\"Localize your social media\">Localize your social media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization\/#say-hello-to-a-new-localization-experience\" title=\"Say hello to a new localization experience\">Say hello to a new localization experience<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"international-ecommerce-the-big-picture\"><\/span><span style=\"font-weight: 400;\">International ecommerce: the big picture<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When companies sell their products or services online across borders\u2014from their domestic market\u2014this is ecommerce on a global scale. Global ecommerce sales keep rising every year, with<\/span><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\"> <span style=\"font-weight: 400;\">2021 reaching 2.14B<\/span><\/a><span style=\"font-weight: 400;\"> digital buyers and<\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-forecast-2021\"> <span style=\"font-weight: 400;\">$4.92T in sales<\/span><\/a><span style=\"font-weight: 400;\">, and a projected<\/span><a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-forecast-2021\"> <span style=\"font-weight: 400;\">$7.38T in sales by 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This much opportunity comes with plenty of challenges that businesses need to surmount if they want their international ecommerce efforts to be successful. The barriers to entry are high: International ecommerce is a completely different beast from domestic ecommerce, and it\u2019s not enough to simply translate your website or app into another language.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay relevant and competitive, companies must deliver an exceptional customer experience (CX)\u2014across multiple touchpoints\u2014that adapts continually the user journey to meet the needs of specific markets. The key to unlocking ecommerce success at a global scale is ensuring an outstanding global shopping experience, and that comes down to ecommerce localization.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-ecommerce-localization\"><\/span><span style=\"font-weight: 400;\">What is ecommerce localization?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce localization is the process of adapting online shopping experiences\u2014from ecommerce websites and shopping apps to customer support and marketing campaigns\u2014to the specific cultural preferences of users in different markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce localization includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content localization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UI localization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX localization\u2014such as adapting payment methods, shipping options, functionalities, user journeys, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service localization\u2014offering support in local languages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing localization, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Simply put: Ecommerce localization is what ensures that you can do business in multiple markets without running into cultural barriers. When your target market can understand and engage with your ecommerce platform, they\u2019re more likely to make a purchase, come back for more, and recommend your products or services to others. The opposite is also true: If users feel that you don&#8217;t get them and their needs, they\u2019re only one click away from choosing a competitor who does.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A company that doesn\u2019t take ecommerce localization seriously is likely to face issues such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A high number of customer service issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopping cart abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor customer satisfaction (CSAT) and net promoter score (NPS)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduced website traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The biggest players in ecommerce have long understood the importance of ecommerce localization. Amazon, for example, has<\/span> <span style=\"font-weight: 400;\">invested heavily in a Rural India strategy<\/span><span style=\"font-weight: 400;\"> that includes, among other localization efforts, building a logistics network from scratch to target the 800M customers\u2014with disposable income\u2014that live in rural areas and are hard to reach both geographically and linguistically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s ecommerce localization efforts in India include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifying its app<\/span><span style=\"font-weight: 400;\"> to work with inexpensive smartphones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding hundreds of thousands of Indian language product descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating videos for those who can&#8217;t read<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opening physical Amazon learning centers for customers who aren&#8217;t used to online shopping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accepting cash on delivery<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting up warehouses closer to rural areas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enlisting small stores as package depots to reach customers in far-flung areas<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These localization efforts have been paying off handsomely for Amazon India, with<\/span><a href=\"https:\/\/economictimes.indiatimes.com\/tech\/technology\/amazon-india-marketplace-clocks-49-revenue-growth-in-fy21\/articleshow\/88700485.cms\"> <span style=\"font-weight: 400;\">49% revenue growth<\/span><\/a><span style=\"font-weight: 400;\"> in 2021. However, ecommerce localization isn&#8217;t just for big businesses with deep pockets. Companies of any size can unlock global growth in their ecommerce efforts if they get ecommerce localization right.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-ingredients-of-a-seamless-global-shopping-experience\"><\/span><span style=\"font-weight: 400;\">The ingredients of a seamless global shopping experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The ecommerce landscape is more complex and competitive than ever before, which means that the bar for what constitutes a \u201cgood\u201d ecommerce experience is also higher. Customers today expect a seamless, personalized, and omnichannel ecommerce experience\u2014no matter where they are in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, there&#8217;s the challenge of keeping your brand messaging consistent across multiple markets while meeting local requirements. Consistency relays an inherent degree of trustworthiness, fosters brand loyalty, and conveys reliability\u2014all of which drive sales up\u2014while fulfilling local consumers&#8217; demands helps you stay ahead of the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To deliver a seamless ecommerce experience in every market while staying true to your brand, consider the following guiding principles:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"understand-your-target-customers-preferences-and-possibilities-in-each-market\"><\/span><span style=\"font-weight: 400;\">Understand your target customers&#8217; preferences and possibilities in each market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each locale (a set of parameters that defines the user&#8217;s language, country, and specific preferences) has its own ecommerce landscape and consumer needs, so it\u2019s crucial to be well-versed in the nuances of each market and tailor your ecommerce experiences accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can ask yourself: What payment methods are popular? Do they have access to rapid shipping and logistics options? What are the ecommerce regulations in that country?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"audit-your-ux\"><\/span><span style=\"font-weight: 400;\">Audit your UX<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Comfort, familiarity, and ease of use aren&#8217;t universal qualities. Make sure you use culturally appropriate design, imagery, color schemes, user journeys, and other elements that appeal directly to your target customers.<\/span><\/p>\n<p><a href=\"https:\/\/phrase.com\/blog\/posts\/app-localization-developers-guide-to-user-experience\/\"><span style=\"font-weight: 400;\">UX localization<\/span><\/a><span style=\"font-weight: 400;\"> is a key element in delivering outstanding ecommerce experiences\u2014regional norms, expectations, thought processes, and language are all factors that affect how your customers perceive your brand, products, and marketing. Hence, it\u2019s important to localize your ecommerce UX accordingly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"localize-your-pricing\"><\/span><span style=\"font-weight: 400;\">Localize your pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What costs the same in one market might cost more or less in another\u2014and that&#8217;s something you need to factor into your ecommerce pricing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you go for cosmetic price localization\u2014a straightforward conversion from one currency to another\u2014or adjust prices according to market-specific factors\u2014such as taxes or shipping rates\u2014make sure your pricing is adequate and competitive in each market.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"provide-locally-relevant-information\"><\/span><span style=\"font-weight: 400;\">Provide locally relevant information<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce shoppers expect to find locally relevant product information, e.g., product specifications, reviews, availability, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If one of your products is only available in a certain market, for example, let your customers know, or exclude it from your ecommerce site in that area.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"offer-multilingual-customer-service\"><\/span><span style=\"font-weight: 400;\">Offer multilingual customer service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The level of support ecommerce customers receive will influence their entire ecommerce journey. Being able to speak to a real person in their language of choice reassures ecommerce shoppers, boosts brand loyalty, and lowers the likelihood of abandoned carts or negative reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complementing your <\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-customer-support\/\"><span style=\"font-weight: 400;\">multilingual customer support<\/span><\/a><span style=\"font-weight: 400;\"> with chatbots and other AI-powered ecommerce support tools can take things to the next level.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"create-marketing-content-that-resonates-with-users-locally\"><\/span><span style=\"font-weight: 400;\">Create marketing content that resonates with users locally<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your marketing collateral and website copy should ideally be localized to match the cultural, linguistic, and technological expectations of your target markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><span style=\"font-weight: 400;\">local holidays<\/span><span style=\"font-weight: 400;\"> might be a good time to run ecommerce promotions, and images depicting locally recognizable landmarks or people can help foster engagement.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-trust-at-a-local-level\"><\/span><span style=\"font-weight: 400;\">Build trust at a local level<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to outcompete other ecommerce businesses in a given market, you need to build your credibility there, especially if you&#8217;re up against local ecommerce titans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is by collaborating with local influencers or industry associations, e.g., through ecommerce events or product reviews, to boost your ecommerce brand&#8217;s presence and visibility in the market.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimize-post-purchase-customer-engagement\"><\/span><span style=\"font-weight: 400;\">Optimize post-purchase customer engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After delivering a successful ecommerce experience, make sure that you continue engaging with customers across channels, e.g., via email marketing campaigns, social media, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this in the local language and ensuring that you&#8217;re using culturally appropriate tones will show that you truly care about the customer&#8217;s experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conduct-multilingual-sentiment-analysis-to-monitor-performance-across-markets\"><\/span><span style=\"font-weight: 400;\">Conduct multilingual sentiment analysis to monitor performance across markets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping a finger on the pulse of your ecommerce performance is essential for making smart marketing and UX decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With multilingual sentiment analysis tools, you can track ecommerce metrics (e.g., product popularity, user engagement, and customer satisfaction) across local markets in real time and make timely adjustments to boost ecommerce sales globally.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"adapt-your-sales-channels-to-local-ecommerce-dynamics\"><\/span><span style=\"font-weight: 400;\">Adapt your sales channels to local ecommerce dynamics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce sales channels may vary greatly across markets. For example, in Argentina, customers are used to purchasing from businesses via WhatsApp and Facebook marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complementing your ecommerce platform in this manner can help you engage and convert ecommerce customers in this market more effectively, and the same logic applies to preferred ecommerce sales channels in other markets as well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-benefits-of-localization-in-ecommerce\"><\/span><span style=\"font-weight: 400;\">The benefits of localization in ecommerce<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We&#8217;ve looked at what ecommerce localization is and what boxes to tick to succeed in global ecommerce. Let&#8217;s now go over some of the benefits ecommerce localization can bring to your business.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-seamless-global-customer-experience\"><\/span><span style=\"font-weight: 400;\">A seamless global customer experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An optimized ecommerce localization workflow has translators working in tandem with developers as soon as content becomes available\u2014instead of following a separate localization process to the company\u2019s existing development workflow. This is called continuous localization, and implementing it can deliver a consistent ecommerce experience to customers worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the rapid-delivery nature of ecommerce transfers to the localization workflow as well, the continuous creation, localization, delivery, and maintenance of product content assets across markets becomes a possibility. A solid ecommerce localization strategy leans on centralized data, automated processes, and the timely addition of human expertise to ensure that customers are consistently receiving a top-notch user experience regardless of their location and language.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"streamlined-global-merchandising-planning\"><\/span><span style=\"font-weight: 400;\">Streamlined global merchandising planning<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ensuring that the right product is available to the customer at the right place, at the right time, and in the proper language requires a robust ecommerce localization workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, ecommerce merchandising teams in different markets may have unique needs that require the preparation of local product content assets or specific landing pages. By having a centralized ecommerce localization platform that lets merchandising teams localize, edit, and publish ecommerce product information in a matter of hours or days, ecommerce businesses can reap the benefits of effective and efficient global merchandising planning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"consistent-global-brand-messaging\"><\/span><span style=\"font-weight: 400;\">Consistent global brand messaging<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A crucial aspect of nailing down effective localization is ensuring that your brand message is consistent across markets. Consistency can foster brand loyalty because it relays an inherent degree of trustworthiness and reliability\u2014which drives sales up. By contrast, inconsistencies in branding can be confusing and frustrating for ecommerce customers, causing your brand to lose credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Driving brand consistency is primarily an operational task. When you enable complete continuity between departments by centralizing everyone\u2019s efforts in one place\u2014e.g., through an ecommerce localization solution\u2014, all stakeholders work with the same and most updated data. When you combine this with automation, brand consistency comes as a natural consequence of reducing human error, keeping everyone aligned, and boosting efficiency.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"improved-customer-satisfaction-across-markets\"><\/span><span style=\"font-weight: 400;\">Improved customer satisfaction across markets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A satisfied customer is a customer likely to return and make another purchase\u2014which is exactly what ecommerce businesses want. But that\u2019s not all\u2014satisfied ecommerce customers also share their positive experience with friends, colleagues, and family members\u2014which can lead to an increase in overall sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you penetrate new markets, ecommerce localization becomes a vital part of achieving the same levels of customer satisfaction that your customers at home enjoy. Most customers expect immediate customer care in their native language\u2014evidence shows that this would make them <\/span><a href=\"https:\/\/insights.csa-research.com\/reportaction\/305013124\/Marketing?SearchTerms=roi%20of%20customer%20engagement\"><span style=\"font-weight: 400;\">more likely to repurchase from a brand<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"steady-increase-in-international-sales\"><\/span><span style=\"font-weight: 400;\">Steady increase in international sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, ecommerce localization can deliver a steady increase in ecommerce sales by tapping into new markets and new customers. By making content available in local languages\u2014and complementing these efforts with<\/span><a href=\"https:\/\/phrase.com\/blog\/posts\/international-seo\/\"> <span style=\"font-weight: 400;\">international SEO<\/span><\/a><span style=\"font-weight: 400;\"> best practices to increase discoverability\u2014businesses can effectively expand their customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, ecommerce platforms pose a significant challenge because of the many types of content they combine: Marketing messages, informational descriptions, and user-contributed assets all need localization whether you&#8217;re a small e-tailer expanding into new markets or an e-retail giant with thousands of ecommerce pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key to not ending up with a fragmented or poorly localized ecommerce site is to arm yourself with the right technology. Let&#8217;s explore the benefits of ecommerce localization solutions.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-localization-technology-can-power-ecommerce-expansion\"><\/span><span style=\"font-weight: 400;\">How localization technology can power ecommerce expansion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Localization technology simplifies the complex ecommerce content management process, giving businesses access to all the tools they need to localize ecommerce content consistently and in a timely fashion.<\/span><\/p>\n<p>For a <a href=\"https:\/\/phrase.com\/blog\/posts\/ecommerce-localization-tech-stack\/\">localization-friendly ecommerce tech stack<\/a>, you need a solution that can seamlessly integrate with your preferred software and<span style=\"font-weight: 400;\"> cover all localization needs across your organization from the beginning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some features to look for in a localization solution to integrate into a localization-friendly tech stack that will help you get to market faster and achieve better results include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Translation memory: <\/b><span style=\"font-weight: 400;\">It&#8217;s a database of previously translated and approved content that you can use to save time and improve consistency when translating new content. The high level of repetition that&#8217;s typical of ecommerce content ensures that translation memory eases the localization process, reducing costs and shortening turnaround times.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Term bases:<\/b><span style=\"font-weight: 400;\"> It&#8217;s a single source of approved terms that help you keep all terminology in one place so you can reuse it in future projects. This has a number of benefits, from reducing the need for human oversight to being able to quickly search for brand-specific terms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content integration:<\/b><span style=\"font-weight: 400;\"> The agile nature of ecommerce content means that you need a localization solution that can easily and automatically synchronize content with ecommerce systems throughout the localization process. This minimizes disruption and reduces errors and delays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design integration:<\/b><span style=\"font-weight: 400;\"> A localization tool that connects with design software like Figma or Sketch lets you upload content directly from the design tool and push translated content back to the design environment. This saves a lot of time, as designers no longer have to spend hours copying text back and forth.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Project management:<\/b><span style=\"font-weight: 400;\"> A good ecommerce localization solution offers robust project management tools, from assigning tasks and tracking progress to managing deadlines or sending notifications to project stakeholders. When you&#8217;re able to see all moving parts, you can easily identify potential bottlenecks and quickly mitigate delays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality assurance:<\/b><span style=\"font-weight: 400;\"> The normally high volumes and short turn-around times associated with ecommerce localization can negatively impact quality. A good ecommerce localization solution should therefore provide automated error-detection tools like spell check, grammar check, inconsistent terminology, missing translations, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI-powered machine translation capabilities:<\/b><span style=\"font-weight: 400;\"> Thanks to the latest advances in machine translation technology, you can speed up content delivery by leveraging the power of AI-powered machine translation for ecommerce content. Especially useful for low-visibility, user-generated content, and quickly perishable content\u2014like chatbot responses or product reviews\u2014or when you have hundreds of product descriptions that need to go live quickly, this technology eases the localization process providing a much-needed boost in efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reporting and analytics:<\/b><span style=\"font-weight: 400;\"> To gain insights into the performance of your ecommerce localization project, look for ecommerce localization solutions that offer detailed reporting and analytics tools. This includes data on translation quality, project turnaround times, or translator productivity. You can&#8217;t improve what you don&#8217;t measure, so make sure you have access to as much data as possible to help you make decisions and achieve your business goals.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"best-practices-for-localizing-your-online-shop\"><\/span><span style=\"font-weight: 400;\">Best practices for localizing your online shop<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to ecommerce localization, there are a few best practices that can help you succeed in expanding your business to new markets in the most effective way. Here are some tips to get you started:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"conduct-market-research\"><\/span><span style=\"font-weight: 400;\">Conduct market research<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you start localizing your ecommerce content, it&#8217;s important to conduct <a href=\"https:\/\/phrase.com\/blog\/posts\/market-research\/\">market research<\/a> in the target markets you&#8217;re interested in. This will allow you to understand the language and cultural preferences of these new audiences so that you can adapt your ecommerce strategy accordingly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"prioritize-content-based-on-your-business-goals\"><\/span><span style=\"font-weight: 400;\">Prioritize content based on your business goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you plan your localization project, take a strategic approach and focus on the content that will generate the most ROI for your ecommerce expansion efforts. This could include high-visibility product descriptions, marketing copy, or content that needs to rank highly in search engine results. For less critical content, leverage machine translation\u2014and then decide whether you&#8217;ll use the raw output or run it through a human editing process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"invest-in-multilingual-seo\"><\/span><span style=\"font-weight: 400;\">Invest in multilingual SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As we hinted above, the best catalog, prices, and product descriptions in the world mean nothing if nobody can find your website in a given market. To make sure you&#8217;re reaching out to as many potential customers as possible, it&#8217;s important to invest in <a href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-keyword-research\/\">multilingual SEO<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"localize-your-shopping-cart\"><\/span><span style=\"font-weight: 400;\">Localize your shopping cart<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make your cart and checkout page appealing and easy to use for your international users by localizing them to display the appropriate currencies, locally preferred payment methods, and relevant and accurate shipping and tax rates based on each customer&#8217;s location.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"format-dates-and-times-correctly\"><\/span><span style=\"font-weight: 400;\">Format dates and times correctly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Part of localizing ecommerce content involves adapting to local standards. This includes properly formatting dates and times in accordance with the country or region&#8217;s conventions. For example, in many European countries, the day precedes the month when writing out a date, e.g., &#8220;4 August, &#8221; while in the US and Canada, it&#8217;s written as &#8220;August 4.&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"make-sure-you-comply-with-local-regulations\"><\/span><span style=\"font-weight: 400;\">Make sure you comply with local regulations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A major challenge of international ecommerce is keeping up with the different regulations and requirements of each country. What do local data protection rules dictate? Are you required to collect a sales tax? If so, what&#8217;s the rate in this particular country? What are the rules for importing and exporting goods? By investing time and effort to research these requirements, you&#8217;ll be able to better serve your international customers and stay on the right side of the law.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"provide-regional-customer-support\"><\/span><span style=\"font-weight: 400;\">Provide regional customer support<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We&#8217;ve mentioned how providing customer support in the local language and through local channels can improve customer satisfaction levels. And it goes beyond that: You also need to consider time zone differences, busier periods, and local holidays. By providing regional customer support that&#8217;s tailored to your target audience, you can show international customers that you value them and are committed to providing a great ecommerce experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-representative-photos-and-pictures\"><\/span><span style=\"font-weight: 400;\">Use representative photos and pictures<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An image is worth a thousand words, which is especially important when you&#8217;re marketing to an international audience. Make sure that the images on your ecommerce store are representative of your products and provide context for your customers in different regions or markets. For example, having a picture of white people enjoying a snowy ski resort might not go over well in a tropical country with a low percentage of Caucasian residents.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"localize-your-social-media\"><\/span><span style=\"font-weight: 400;\">Localize your social media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We live in the age of social media, and ecommerce businesses need to make the most of this powerful marketing tool. By localizing your social media content, you&#8217;ll be able to engage with customers in a more personalized way, which can help increase brand loyalty. Consider adapting your Facebook posts, tweets, and Instagram captions so they resonate with target audiences around the world. A profile per market might be necessary for some platforms, or you might consider a global profile with regional content sub-feeds.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"say-hello-to-a-new-localization-experience\"><\/span><span style=\"font-weight: 400;\">Say hello to a new localization experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to ecommerce localization, the <\/span><a href=\"https:\/\/phrase.com\/platform\/\"><span style=\"font-weight: 400;\">Phrase Localization Platform<\/span><\/a><span style=\"font-weight: 400;\"> is your best technological ally. It&#8217;s a complete solution that allows ecommerce businesses to easily and affordably reach global markets, connect with local customers, and drive growth and success across borders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating Phrase into your tech stack to manage your localization projects will let you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centralize your ecommerce localization efforts to increase productivity, quality, and revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foster real-time collaboration on a single platform to ensure a seamless, accurate, and on-time translation and localization workflow for both in-house and external stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow you to submit content for translation in familiar file formats that you\u2019ve been using in your ecommerce endeavors from day one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from <\/span><a href=\"https:\/\/phrase.com\/integrations\/\"><span style=\"font-weight: 400;\">out-of-the-box integrations<\/span><\/a><span style=\"font-weight: 400;\"> with your preferred ecommerce, content, or product information management platform (e.g., Magento, WooCommerce, Sitecore, Adobe Experience Manager), or lets you build a custom integration via an API.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine well-established translation technology with AI-powered <\/span><a href=\"https:\/\/phrase.com\/platform\/ai\/\"><span style=\"font-weight: 400;\">machine translation capabilities<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a holistic approach to data security and encryption through an <\/span><span style=\"font-weight: 400;\">information security management system<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the Phrase Localization Platform, the global ecommerce landscape is within your reach.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_98fe0a3db3e8d951d28b569e03c34260\" class=\"pxblock pxblock--blog-cta alignfull bg--green image--orientation-square\">\n\t<div class=\"block-container\">\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"h4\" style=\"text-align: center;\">Speak with an expert<\/p>\n<p class=\"small\" style=\"text-align: center;\">Want to learn how our solutions can help you unlock global opportunity? We\u2019d be happy to show you around the Phrase Localization Platform and answer any questions you may have.<\/p>\n<p style=\"text-align: center;\"><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/demo\/\">Book a call<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>International ecommerce is complex, and the barriers to entering the global marketplace are many. Learn how localization can help you lift them.<\/p>\n","protected":false},"author":50,"featured_media":35397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[38],"class_list":["post-35396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-localization-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/35396"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=35396"}],"version-history":[{"count":18,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/35396\/revisions"}],"predecessor-version":[{"id":94263,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/35396\/revisions\/94263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/35397"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=35396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=35396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}