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<\/span>Step 5: Get local reviews and testimonials<\/span><\/h2>\nSocial proof is a powerful tool, and it\u2019s especially important in markets where users might be unfamiliar with your brand. In these cases, local reviews and testimonials can help build trust and convince users to download your app.
\nRecommendations and reviews are especially important in the app store, where they\u2019re prominently featured on an app\u2019s listing. Positive reviews can help you rank higher in app store search results, which drives more organic traffic to your listing.
\nMoreover, you can repurpose positive reviews and testimonials on your website, social media, and in other marketing materials. They\u2019re also a great way to interact with users and show that you appreciate their feedback.<\/p>\n
<\/span>Step 6: Invest in paid user acquisition campaigns<\/span><\/h2>\nPaid user acquisition is a great way to jumpstart your app\u2019s growth in a new market. By running ad campaigns targeting users in the target market, you can generate interest in your app and get it in front of a larger audience.
\nWhen planning a paid user acquisition campaign, the research you originally conducted will come in handy to identify the right channels to use. For example, you might want to focus on Facebook or Google ads in some countries and invest in Twitter or Instagram advertising in others.<\/p>\n