{"id":16399,"date":"2022-09-06T10:00:35","date_gmt":"2022-09-06T10:00:35","guid":{"rendered":"https:\/\/phraseapp.com\/blog\/?p=1139"},"modified":"2023-11-08T09:01:23","modified_gmt":"2023-11-08T08:01:23","slug":"how-important-is-localization-for-your-business","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/","title":{"rendered":"Localization (l10n): What It Is, and How to Build a Strategy?"},"content":{"rendered":"\n
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Localization (l10n) is the process of adapting a product to meet the cultural, linguistic, legal, and other requirements of a target market. Established global brands know it well: No matter where people are in the world, they can use services like Airbnb or Uber in their own languages and enjoy a user experience (UX) that aligns perfectly with their preferences and expectations.<\/p>\n

To help you make the most of it, too, we’ve put together this comprehensive overview of localization\u2014outlining what it is, why it matters, and how it works. It will also walk you through the process of creating the right localization strategy for your business\u2014from setting clear goals and establishing a future-proof workflow to measuring your success along the way.<\/p>\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n