{"id":12673,"date":"2020-10-21T16:20:41","date_gmt":"2020-10-21T14:20:41","guid":{"rendered":"https:\/\/phrase.com\/blog\/?p=12673"},"modified":"2023-09-26T11:42:32","modified_gmt":"2023-09-26T09:42:32","slug":"multilingual-content-management","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/","title":{"rendered":"Multilingual Content Management: 3 Steps to Global Domination"},"content":{"rendered":"\n<div id=\"acf\/text-block_646a4e4aafe46acab1a8af12f5854e5d\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<p><span        >Multilingual content management is the process of creating, publishing, and distributing information with a specific purpose in different languages, and is thus an integral part of any successful <a class=\"in-cell-link\" href=\"https:\/\/phrase.com\/blog\/posts\/how-important-is-localization-for-your-business\/\" target=\"_blank\" rel=\"noopener\">localization strategy<\/a>.\u00a0 <\/span>If you&#8217;re looking into expanding your business, but the thought of multilingual content management seems daunting at first sight, take a look at some figures that speak for themselves before you commit yourself to that frame of mind:<\/p>\n<ul>\n<li>Over 50.3% of the <a href=\"https:\/\/www.internetworldstats.com\/stats.htm\">world\u2019s internet users<\/a> come from Asia versus 7.6% from North America,<\/li>\n<li>Only <a href=\"https:\/\/www.statista.com\/statistics\/262946\/share-of-the-most-common-languages-on-the-internet\/#:~:text=As%20of%20January%202020%2C%20English,percent%20of%20global%20internet%20users.\">25.9% of internet users<\/a> speak English as their first language, and,<\/li>\n<li>About <a href=\"https:\/\/insights.csa-research.com\/reportaction\/8057\/Marketing\">72.1%<\/a> of people worldwide spend all or most of their time on websites in their native language.<\/li>\n<\/ul>\n<p><span        >Having your website or mobile application available in multiple languages and <a class=\"in-cell-link\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-keyword-research\/\" target=\"_blank\" rel=\"noopener\">optimized for search engines in different languages<\/a> will help you broaden your business horizons by reaching new markets. <\/span>With the advancement in technology, you can do this painlessly while staying on budget and bringing in returns. This guide will walk you through the most feared steps so you can leap with confidence.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Overview<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#why-multilingual-content-management-matters\" title=\"Why multilingual content management matters\">Why multilingual content management matters<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#build-trust-and-loyalty\" title=\"Build trust and loyalty\">Build trust and loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#scope-of-expansion\" title=\"Scope of expansion\">Scope of expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#customer-centric-and-locally-inclusive\" title=\"Customer-centric and locally-inclusive\">Customer-centric and locally-inclusive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#what-is-the-best-content-management-system-for-multilingual-websites\" title=\"What is the best content management system for multilingual websites?\">What is the best content management system for multilingual websites?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#how-can-you-save-time-and-money-while-expanding-globally\" title=\"How can you save time and money while expanding globally?\">How can you save time and money while expanding globally?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#transcreation\" title=\"Transcreation\">Transcreation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#use-technology-to-your-benefit\" title=\"Use technology to your benefit\">Use technology to your benefit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/phrase.com\/blog\/posts\/multilingual-content-management\/#putting-it-all-together\" title=\"Putting it all together\">Putting it all together<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"why-multilingual-content-management-matters\"><\/span>Why multilingual content management matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">The number of internet users worldwide surpassed 5B<\/a> in 2022. In other words, you have a tremendously growing market and more chances of interacting with new customers. Let&#8217;s review some of the most compelling reasons why you may need multilingual content management.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-trust-and-loyalty\"><\/span>Build trust and loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nelson Mandela once said: \u201cIf you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.\u201d Let\u2019s take <a href=\"https:\/\/iide.co\/case-studies\/cadbury-marketing-strategy\/\">Cadbury in India<\/a> for example. The confectionery company did so well in adapting its message for the Indian market that its name was used as a synonym for chocolate for the longest time. They spoke the language of the people, and it struck a chord.<\/p>\n<p>For customers to buy your product or service, they have to trust you. And to earn their trust you have to build a rapport with them, communicate in a language that will make them feel more at &#8220;home,&#8221; and connect on a personal and emotional level. Emotional connection with your clients is crucial. A <a href=\"https:\/\/hbr.org\/2015\/11\/the-new-science-of-customer-emotions\">Harvard study even claims<\/a> that it is not only a science \u2013 it is a strategy. One that pays off hugely in the long run.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_f6af15901e54ab047292ebbb155dc2fa\" class=\"pxblock pxblock--blog-cta alignfull bg--yellow image--orientation-portrait\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1700\" height=\"2200\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png\" class=\"attachment-original size-original\" alt=\"Marketing localization ebook cover | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover.png 1700w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-232x300.png 232w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-791x1024.png 791w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-768x994.png 768w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1187x1536.png 1187w, https:\/\/phrase.com\/wp-content\/uploads\/2023\/03\/marketing-localization-ebook-cover-1583x2048.png 1583w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">FREE DOWNLOAD<\/p>\n<p class=\"p1 h6\">Make global marketing strategies work in local markets<\/p>\n<p class=\"p1 small\">Harness the power of localization to effectively connect with audiences worldwide and discover best practices for making your next global marketing endeavor a success.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/resources\/marketing-localization\/\">Download playbook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/text-block_4b8c604541640ac20240dc08fa2fd48b\" class=\"pxblock pxblock--text spacing--default bg--white\">\n\n\t\n\t<div class=\"container\">\n\t\t<div class=\"wysiwyg animate-in\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"scope-of-expansion\"><\/span>Scope of expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you heard the story of the two shoe salesmen who were sent to Africa? Here is the short version: Two shoe salesmen were sent to Africa to see if there was a potential shoe market there. One of them wrote back: \u201cNo potential, they don\u2019t wear shoes.\u201d The other wrote back: \u201cPlenty of opportunity, they don\u2019t have shoes yet!\u201d Needless to say, it\u2019s all about perspective. Maybe your product or service isn\u2019t known in other countries, but that\u2019s all the more reason to get it out there.<\/p>\n<p>China and India combined have almost <a href=\"https:\/\/www.statista.com\/statistics\/265140\/number-of-internet-users-in-china\/\">2B internet users<\/a> compared to North America\u2019s <a href=\"https:\/\/www.statista.com\/statistics\/325653\/north-america-number-of-internet-users\/\">424M internet users<\/a>. The internet\u2019s next billion users are going to be people coming from emerging economies, such as India, which are determined to grow.<\/p>\n<p>Markets in English-speaking countries are getting saturated and the competition is fierce. Getting your foot in the door when markets in other regions are only cropping up gives you a big advantage over your competitors.<\/p>\n<p>Having your content published in several languages can help you reach new markets, places where you didn\u2019t even know you had a demand. Here are five strategies you should know before <a href=\"https:\/\/phrase.com\/blog\/posts\/entering-foreign-markets\/\">entering foreign markets<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"customer-centric-and-locally-inclusive\"><\/span>Customer-centric and locally-inclusive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Localization is a term used to describe translating content in a way that would make it relevant locally, to natives of a particular region.<\/p>\n<p>Despite English being popular in the European Union (EU), according to this <a href=\"https:\/\/ec.europa.eu\/commfrontoffice\/publicopinion\/flash\/fl_313_en.pdf\">Gallup survey<\/a> of the European market,<\/p>\n<ul>\n<li>Nine out of 10 users stated that they always visited a website in their own language,<\/li>\n<li>19% of the people, i.e., almost one in five, never browse in a language other than their native tongue,<\/li>\n<li>42% of internet users said they never search for products or services in a language other than their first language.<\/li>\n<\/ul>\n<p>Showing people content related to the place from where they\u2019re visiting your website (geo-targeting) will encourage them to stay on your website longer.<\/p>\n<p>A <a href=\"http:\/\/advertising.microsoft.com\/en\/cl\/31966\/how-does-digital-affect-canadian-attention-spans\">Microsoft study<\/a> shows that the average attention span of a customer on a website is about eight seconds. This means that if you don\u2019t make an impression fast enough, they\u2019ll move on. However, if you offer customers what they need and how they want it right away, you have more chances of making the sale.<\/p>\n<p>Need more convincing? Read these staggering statistics and facts on <a href=\"https:\/\/phrase.com\/blog\/posts\/why-localization-is-about-survival-in-the-global-marketplace\/#Stunning_Stats_Facts_on_Localization\">why localization is important<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-best-content-management-system-for-multilingual-websites\"><\/span>What is the best content management system for multilingual websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have concluded that a global strategy is the next step for your business, you\u2019ll need a <a href=\"https:\/\/phrase.com\/blog\/posts\/content-management-system\/\">content management system<\/a> (CMS) that can support your content in multiple languages.<\/p>\n<p>This includes the script in which the language is written. For example, in Devnagri, Mandarin, and other Asian languages, characters are written differently. Also, some languages like Hebrew and Arabic are written right to left. Using the <a href=\"https:\/\/www.interproinc.com\/blog\/unicode-101-introduction-unicode-standard\">Universal Coded Character Set (Unicode)<\/a> can make adapting to other languages and writing styles much easier.<\/p>\n<ul>\n<li>WordPress is by far the <a href=\"https:\/\/www.cminds.com\/blog\/wordpress\/ultimate-guide-wordpress-statistics\/\">most widely-used CMS<\/a>, with 35% of all websites out there based on it.<\/li>\n<li>Drupal is a free open-source CMS that is mostly used by big corporations and supports 94 languages.<\/li>\n<li>Joomla is a free, open-source CMS used to publish content on the web. It supports 75 languages currently.<\/li>\n<li>Contentful is a coming-of-age technology, a backend-only, \u2018headless\u2019 CMS, built as a content repository.<\/li>\n<\/ul>\n<p>Depending on the type of content you have, the platforms you\u2019re using, and what languages you\u2019re wanting to start localizing in, these options can be a good start. You\u2019ll also need to answer these five questions before moving on to <a href=\"https:\/\/phrase.com\/blog\/posts\/product-localization\/\">product localization<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-can-you-save-time-and-money-while-expanding-globally\"><\/span>How can you save time and money while expanding globally?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The one aspect which makes businesses hesitant to shift towards a multilingual content approach is the cost. Understandably, people don\u2019t want to invest in places they don\u2019t see potential in&#8230; yet.<\/p>\n<p>So, how do you diversify without losing individuality and saving costs? Simple\u2014transcreation, i.e., translation and creation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"transcreation\"><\/span>Transcreation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transcreation is the art of translating, localizing, and marketing already available content and tailoring it to your target market. Graphics, images, and metric systems amongst other nuances are adapted to the audience while the tone, style, intent, and context of the original content remain unchanged. This applies to blog posts, landing pages, and pretty much any other content for marketing purposes.<\/p>\n<p>Transcreated content is less expensive and faster than creating content from scratch because localizers don\u2019t have to do a lot of the groundwork (brand voice, intent, style, copy, etc.). Plus it\u2019s effective since you\u2019re able to get across the message that you want and you\u2019re able to do so by sounding personal with your customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-technology-to-your-benefit\"><\/span>Use technology to your benefit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using a <a href=\"https:\/\/phrase.com\/blog\/posts\/translation-management-system-how-it-works\/\">translation management system<\/a> (TMS), like Phrase TMS, will go a long way in managing multilingual content and maintaining translation project workflows by increasing efficiency and productivity, thus saving time and money.<br \/>\nFor multiple language translations for your website, you don&#8217;t necessarily need a translation agency. It can be cheaper to hire freelance translators and use a TMS. With its help, you\u2019ll be able to save money on hiring translators who don\u2019t necessarily have coding experience.<\/p>\n<p>For example, if a translator who does not have coding experience will translate program files (like XML, JSON, etc.) directly by editing code that has language tags, there can be much room for error. They can break the structure of the code which can result in the malfunctioning of the program, leading to additional work for programmers. It will be enough to miss one symbol on the code for it to stop functioning and more time being spent to fix the problem.<\/p>\n<p>Using a TMS can also assist with a translation memory (TM) tool that saves previously translated words. If those same words or phrases were to appear again, the previous translation would be shown as a recommendation. They would still have to be checked by a localizer but would significantly save on costs and time in the long run.<\/p>\n<p>Machine translation (MT) is another tool that can save money by assisting human translators and speeding up the process. Including this in your translation workflow will enable you to swiftly and effortlessly translate urgent content with or without a translator.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"putting-it-all-together\"><\/span>Putting it all together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internet, in its infancy, was English-centric, but with the ever-advancing technology and artificial intelligence (AI), you now have a solid foundation for reaching people of all languages. Not to mention the economical and overall ease of translation and localization management.<\/p>\n<p>With everyone competing for attention amongst the <a href=\"https:\/\/siteefy.com\/how-many-websites-are-there\/#:~:text=While%20the%20exact%20number%20of,to%201%2C518%2C207%2C412%20in%20January%202019).\">1B-plus websites<\/a> available on the internet, gaining traffic and retaining sales may not come as easy. By having your content available in various languages, you are a step ahead of your competition and have more chances of reaching out to potential clients.<\/p>\n<p>Going all-in might not be an option for everyone, but you can always start with 1 or 2 language pairs to test the waters. <a href=\"https:\/\/phrase.com\/platform\/tms\/\">Phrase TMS<\/a> even offers a\u00a0free trial for you to go through the whole process. See for yourself how painless, simple, and cost-effective multilingual content management can be\u2014and dominate the world. Almost literally.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"acf\/blog-cta-block_6411e3a19cf73\" class=\"pxblock pxblock--blog-cta bg--green image--orientation-landscape\">\n\t<div class=\"block-container\">\n\t\t\t\t\t<div class=\"image image--align-middle\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1260\" height=\"1159\" src=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531.png\" class=\"attachment-original size-original\" alt=\"Phrase TMS | Phrase\" srcset=\"https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531.png 1260w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-300x276.png 300w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-1024x942.png 1024w, https:\/\/phrase.com\/wp-content\/uploads\/2022\/09\/TMS_Hero-e1678895852531-768x706.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"content\">\n\t\t\t<p class=\"subhead\">Phrase TMS<\/p>\n<p class=\"secondary h6\">The enterprise-ready translation management system<\/p>\n<p class=\"small\">Work with the leading TMS to automate translation workflows with cost control and quality checks.<\/p>\n<p><a class=\"btn btn--outline\" href=\"https:\/\/phrase.com\/platform\/tms\/\">Explore Phrase TMS<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to make the most of multilingual content management and get to know the best content management systems (CMS) on the market.<\/p>\n","protected":false},"author":50,"featured_media":2597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","_searchwp_excluded":"","footnotes":""},"categories":[37],"class_list":["post-12673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/12673"}],"collection":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/comments?post=12673"}],"version-history":[{"count":14,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/12673\/revisions"}],"predecessor-version":[{"id":80333,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/posts\/12673\/revisions\/80333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media\/2597"}],"wp:attachment":[{"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/media?parent=12673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phrase.com\/wp-json\/wp\/v2\/categories?post=12673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}