{"id":1235,"date":"2022-01-16T06:16:00","date_gmt":"2022-01-16T06:16:00","guid":{"rendered":"https:\/\/phrase.com\/?p=1235"},"modified":"2024-04-24T00:27:30","modified_gmt":"2024-04-23T22:27:30","slug":"localization-management","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/localization-management\/","title":{"rendered":"Localization Management: What It Is, and Why It Matters for Global Growth"},"content":{"rendered":"\n
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Localization management means structuring, organizing, measuring, monitoring, and optimizing the process of adapting a product for different target markets.<\/p>\n

If your business is operating in different markets, you may sooner or later face the question of how to manage multilingual content effectively to reach as many customers as possible.<\/p>\n

With\u00a065% of online buyers<\/a>\u00a0preferring content in their language, you could be missing out on significant business opportunities if you offer an English-only product that fails to address local needs, expectations, and preferences.<\/p>\n

Localization management<\/a> can be the key to bridging that gap. Keep reading to learn what it is, why it matters, and how best you can use it to expand the global footprint of your business with the help of localization technology.<\/p>\n

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Overview<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n