{"id":10337,"date":"2020-04-23T10:58:50","date_gmt":"2020-04-23T08:58:50","guid":{"rendered":"https:\/\/phrase.com\/blog\/?p=10337"},"modified":"2024-05-09T00:07:28","modified_gmt":"2024-05-08T22:07:28","slug":"a-day-in-the-life-of-a-localization-manager","status":"publish","type":"post","link":"https:\/\/phrase.com\/blog\/posts\/a-day-in-the-life-of-a-localization-manager\/","title":{"rendered":"A Day in the Life of a Localization Manager"},"content":{"rendered":"\n
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Localization<\/a> is a key part of a strong global expansion strategy. Any company looking to reach and establish a customer base worldwide will either have an in-house localization manager or outsource that position.<\/p>\n

What exactly does a localization project manager do, and why is their job crucial for global success? What keeps them motivated every day, and what are their greatest challenges in scaling the localization effort of a business?<\/p>\n

Jimdo\u2019s Eike-Marie Eiting and HubSpot\u2019s Gaya D. Saghatelyan give us fascinating insights into their daily work as localization managers and how they see their own roles in expanding the global footprint of their companies.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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\n\t\t\t\t\"Multilingual\t\t\t<\/div>\n\t\t\t\t
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Free download<\/p>\n

The Complete checklist for launching your multilingual website<\/h4>\n

There’s a lot that goes into a successful multilingual website launch, so make sure you’re on the right track with this proven and easy-to-follow 6-step checklist.<\/p>\n

Download playbook<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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What is a localization manager?<\/h2>\n

As a localization manager, localization specialist, or translation project manager, you manage suppliers, budgets, expectations, and a variety of workflows that all come together to develop, launch, and market products with content that is ready for international markets.<\/p>\n

The tricky part of the job is to bridge the gap between content that is merely translated and content that is localized to look and feel native to the recipients in a specific target market. Localized content engages and triggers sales and customer retention. To make all of this happen, the localization project manager is, by nature, a highly cross-functional person.<\/p>\n

What does a localization manager do?<\/h2>\n

Following the framework and timelines established by the product manager and the marketing or sales department, the localization project manager will create a workflow. This can include:<\/p>\n